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A tartalmat a Armstrong & Getty biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Armstrong & Getty vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Armstrong & Getty One More Thing
Mind megjelölése nem lejátszottként
Manage series 2898019
A tartalmat a Armstrong & Getty biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Armstrong & Getty vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Armstrong and Getty cover the rest of the stories not covered during the regular broadcast. This non-broadcast, podcast-exclusive is uncensored (mostly), unregulated (absolutely) and unheard by the higher-ups (or so we think).
…
continue reading
1151 epizódok
Mind megjelölése nem lejátszottként
Manage series 2898019
A tartalmat a Armstrong & Getty biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Armstrong & Getty vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Armstrong and Getty cover the rest of the stories not covered during the regular broadcast. This non-broadcast, podcast-exclusive is uncensored (mostly), unregulated (absolutely) and unheard by the higher-ups (or so we think).
…
continue reading
1151 epizódok
Minden epizód
×There's an update to etiquette rules at the local gym... See omnystudio.com/listener for privacy information.
Britney...Charlie...and now Kanye. Has the former Mr. Kardashian the most craziest-ever celebrity? See omnystudio.com/listener for privacy information.
On the Thursday February 13, 2025 edition of The Armstrong & Getty One More Thing Podcast... A city council meeting in Worcester draws a very unique crowd to express their concerns about some perceived Trumpy-attitudes in their town. See omnystudio.com/listener for privacy information.
We dip our toes in some of the new Ai features on our smart phones! See omnystudio.com/listener for privacy information.
Jack interviews Joe as we all celebrates a monumental birthday! See omnystudio.com/listener for privacy information.
A question: when you were a kid--what did you want to be when you grew up? See omnystudio.com/listener for privacy information.
Katie has a revelation at the doctor's office. See omnystudio.com/listener for privacy information.
Social media has removed a very important barrier between the employer & employee.... See omnystudio.com/listener for privacy information.
A very, very cute otter with some horrible habits may change your perspective on the adorable carnivorous mammal. See omnystudio.com/listener for privacy information.
First, a response to a social media battle over kids vs. possessions. Next, those cruel, cruel high schoolers. See omnystudio.com/listener for privacy information.
There's an appropriate time to start up a conversation--this ain't one of them! See omnystudio.com/listener for privacy information.
First, Jack further clarifies his controversial position regarding pet adoption. Next, Joe reads some of the illuminating A&G listener responses! See omnystudio.com/listener for privacy information.
First, Jack shows deep concern for a co-worker. Next, MichaelAngelo details his recent life-changing experience. And, Katie brings us something new and horrible! See omnystudio.com/listener for privacy information.
The topic of birthright citizenship inspires our in-house constitutional scholar to take a look at the amendments! See omnystudio.com/listener for privacy information.
First, we're Cleaning Out the Sound Fridge! Next, Jack considers re-decorating his home. See omnystudio.com/listener for privacy information.
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