The Dead Prussian podcast

A tartalmat a Mick Cook biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Mick Cook vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

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How Anthropologie gets omnichannel right (and what to learn) 27:29

12 napja27:29

Lejátszás később

Listák

Tetszik

Kedvelt

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Dead Prussian Podcast explicit

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The Dead Prussian Podcast aims to explore War and Warfare through discussion and analysis of military theory, historical events, contemporary conflicts, and expert interviews.

119 epizódok

#Military History #Military #Clausewitz #Knowledge #Prussian #Theory #Warfare #Russia #Mick Cook #Society #Communities #News #War #Politics #History

The Dead Prussian Podcast explicit

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Megosztás

Sorozat kép•Feed

The Dead Prussian Podcast aims to explore War and Warfare through discussion and analysis of military theory, historical events, contemporary conflicts, and expert interviews.

119 epizódok

#Military History #Military #Clausewitz #Knowledge #Prussian #Theory #Warfare #Russia #Mick Cook #Society #Communities #News #War #Politics #History

Minden epizód

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Episode 118 - On Beyond Storytelling in Military Strategy | The Dead Prussian 34:40

30 weeks34:40

34:40

Mick chats with scholar, military officer, and writer Lieutenant Colonel Sean 'Nick' Blas, PhD, about strategic narratives. They discuss Jonathan's article on Beyond Storytelling: Strategic Narratives in Military Strategy . Mick and Nick also discuss how modern militaries can ensure integration between military actions and strategic narratives. Nick provides an answer to the final question. You can also grab a book & crack on here .…

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Episode 117 - On the Theory of Irregular War | The Dead Prussian 27:55

30 weeks27:55

27:55

Mick chats with military theorist, USMC veteran, and author Jonathan Hackett about irregular war. They discuss Jonathan's book on this concept, The Theory of Irregular War . Mick and Jonathan also discuss how modern militaries can address the challenges of preparing for irregular war. Jonathan provides an answer to the final question. You can also grab a book & crack on here .…

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Episode 116 - On Mission Injury | The Dead Prussian 44:23

31 weeks44:23

44:23

Mick chats with political scientist, veteran, and Air Force officer Dr Kelly Atkinson about Mission Injury. They discuss Kelly's article on this concept, Mission Injury: The Force After Afghanistan . Mick and Kelly also discuss the impact of the outcomes of the wars on terror on the veterans and institutions who served in them. Kelly provides an answer to the final question. You can also grab a book & crack on here .…

1
Episode 115 - On Something Rotten | The Dead Prussian 27:49

46 weeks27:49

27:49

Mick chats with the defence analyst, author, and soldier-scholar Dr Jim Storr about command structures and operational planning. They discuss Jim's book, Something Rotten: Land Command in the 21st Century . Mick and Jim also discuss the history of the growth of land command headquarters and the prevalence of process in current military operations. Jim provides a considered answer to the final question. You can also grab a book & crack on here .…

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Preview of our 2024 Season! 6:26

1 year6:26

6:26

Over the past few weeks, we have recorded interviews with guests for the 2024 seasons The Dead Prussian and On Rome podcasts. We have also been recording episodes for our host-read narrative shows Battles and Enemies of Rome, which are currently premium-only shows that will be open-access in 2024. Below are some of the initial topics for you on our 2024 seasons. Coming to The Dead Prussian: - Land Command in the 21st Century - Operational Air warfare - Theory of Irregular Warfare - Strategic Narratives and Warfare - Mission Injury (to be recorded) Coming to On Rome: - Varrus and the Battle of the Teutoberg - Cleopatra's Daughter - AD69 - the year of Four Emperors Coming to Battles (currently available on The Dead Prussian Premium): - The Battle of Culloden - The Battle of Stirling Bridge - The Battle of Marathon - The Battle of Gaugamela - The Battle of Alessia - The Battle of the Milvian Bridge - The Battle of Lepanto - The Battle of Jena-Auerstedt Coming to Enemies of Rome: - Carthage - Hannibal - Mithradates - Parthia - Arminius - Germania - Vercingetorix - Gaul - Boudicca - Macedonia…

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Announcing On Rome Season 1 12:34

2 years12:34

12:34

Announcing On Rome Season 1 Kickstarter Campaign! Step into the captivating world of ancient Rome with the On Rome podcast. Over 12 episodes, we will delve into the hidden stories of renowned Roman personalities, battles, literature and landmarks across the empire, unveiling histories often concealed from view. It's more than a travel guide; it's a journey into the heart of Rome's legacy. Each episode will see our award-winning host, Mick Cook , speak to the experts about the fascinating aspects of the most influential empire the world has known, uncovering little-known stories and learning about captivating heroes (and villains). We're running a Kickstarter campaign for Series 1, bringing you 12 exciting episodes with bonus material recorded on location across the empire, including sites in Brittania, Espania, Gaul, and the eternal city herself. Each episode requires detailed planning, in-depth research, recording, and editing. Hollow Street Media is a small, independent production studio that relies on listener support to thrive and continue to bring our audience high-quality digital content. Your support will not only bag you some great merch and access to premium content but will also ensure the success of our debut season and demonstrate your belief in the power of learning from history's lessons and untold tales.…

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Episode 113 - On Autonomous Command | The Dead Prussian 36:07

2 years36:07

36:07

In this episode, Mick chats with scholar and business leader Dr Kate Devitt from Better Beliefs . They discuss her upcoming chapter on Meaningful Command in a future where autonomous systems are ubiquitous in military forces. Mick and Kate also discuss the ethical underpinnings of human interaction with emerging technology in the context of armed conflict. Kate provides a pragmatic answer to the final question. You can also grab a book & crack on here . Apple Premium Subscribers can access the extended version of this episode through the Apple Podcast App.…

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Episode 111 - On Wargames | The Dead Prussian 44:57

2 years44:57

44:57

In this episode, Mick chats with scholar and author Natalia Wojtowicz about her book, Wargaming Experiences: Notes from a Wargaming Lecturer. Mick and Natalie discuss the intricacies of wargaming and the differences between civilian and military approaches. Natalia provides an insightful answer to the final question. You can also grab a book & crack on here.…

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Episode 110 - On Saving the Last Bullet | The Dead Prussian 45:38

2 years45:38

45:38

In this episode, Mick chats with former author Heidi Langbein-Allan about her debut book, Save the Last Bullet , a historical memoir co-authored with her father about his experiences as a boy soldier in Nazi Germany. Mick and Heidi discuss the indoctrination and use, and abuse, of children in Hitler's regime and the profound effect it had on her father as he dedicated his life to fighting fascism. Heidi provides an insightful answer to the final question. You can also grab a book & crack on here.…

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Episode 109 - On Radical War | The Dead Prussian 1:09:13

2 years1:09:13

1:09:13

In this episode, Mick chats with Associate Professor Matthew Ford about his new, co-authored book, Radical War. They discuss the influences of modern technology and the perception of modern conflict. Matthew provides a third answer to the final question. You can also grab a book & crack on here.

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Episode 108 - On Connected Soldiers | The Dead Prussian 41:09

2 years41:09

41:09

In this episode, Mick chats with former U.S. Army Officer, Major (ret'd) John Spencer about his new book, Connected Soldiers . They discuss the influences of modern technology and the way in which connection through technology has affected the experience of conflict. John provides a fresh answer to the final question. You can also grab a book & crack on here.…

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Episode 107 - On War Transformed | The Dead Prussian 28:27

3 years28:27

28:27

In this episode, Mick chats with Australian Army officer Major General Mick Ryan about his new book, War Transformed . They discuss the influences transforming war and the way in which militaries can prepare to meet the challenges of future conflict. Mick provides a succinct answer to the final question. Become a member of our social network, the #TDPCommunity. You can also grab a book & crack on here.…

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Episode 105 - On On Orcas, Awkies, AUKUS - Live Recording| The Dead Prussian 1:12:17

4 years1:12:17

1:12:17

In this episode, Mick chats with Professor Peter Dean and Dr Bec Strating to discuss the recently announced AUKUS alliance between Australia, the United States, and the United Kingdom . Bec and Peter provide their answers to the final question. Become a member of our social network, the #TDPCommunity. You can also grab a book & crack on here. *This episode was recorded live with an internet audience.…

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Episode 101 - On Contested Shores | The Dead Prussian Podcast 47:20

4 years47:20

47:20

In this episode, Mick chats with Timothy Heck and Brett Friedman about their edited book, On Contested Shores . They discuss amphibious operations throughout history and in the future. Timothy and Brett give updated answers to the final question. Become a member of our social network, the #TDPCommunity , to access bonus content from this episode. You can also grab a book & crack on here. NB: This episode was recorded in 2020.…

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Episode 100 - On Conversations on War | The Dead Prussian Podcast 36:16

4 years36:16

36:16

In this episode, Rich chats with Australian veteran, writer, and digital content producer Mick Cook . They discuss Mick's experiences using new media to drive conversations on war. Mick also discusses the challenges of using creative practices to connect audiences with the experiences of war. Mick gives a unique answer to the final question. Become a member of our social network, the #TDPCommunity , to access bonus content from this episode. You can also grab a book & crack on here.…

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