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SMC: School Marketing and Communications
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A tartalmat a Brad Entwistle biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Brad Entwistle vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
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229 epizódok
Mind megjelölése nem lejátszottként
Manage series 1174385
A tartalmat a Brad Entwistle biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Brad Entwistle vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
…
continue reading
229 epizódok
Minden epizód
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SMC: School Marketing and Communications

1 229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes. 31:47
School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are appropriate in the context of the education industry and how poor execution can disrupt the entire customer journey. Episode links: Google to Drop Reviews On School Business Profiles Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

1 228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign 37:40
School marketing and communications with Charlie Maughan and James Tindall In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling. Sempre Forza Ferrari – Ferrari’s new campaign How to develop a strong tone of voice for your school InspirED School Marketers U.S Private School MarCom Survey Report Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

1 227: Digital Marketing update, is content still king and could you advertise without your school's logo? 34:16
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?” The challenge of rising online advertising costs in 2025 Heinz UK drops logo – zoning in on perfect food pairings Tesco drops logo from bags · Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT , and how to create a marketing brief like Charlie XCX. What does Trump’s executive order mean for TikTok and who might buy it? The psychology of fonts: how fonts make you feel Charlie XCX’s brief for BRAT vs how a marketer would write it Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources. The impact of online reviews on consumers’ purchasing decisions: evidence from an eye-tracking study The Jaguar rebrand is already the most divisive of 2024 Jaguar ad – Copy Nothing Meet Daisy, the granbot designed to combat scams Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts. You’ll be rail-ly surprised by who is the UK’s most consistent brand GWR Adventures with the Famous Five – The Start of the Adventure Instagram makes teen’s accounts private as pressure mounts on the app to protect children Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around? The price and payoff of precise personalisation Does brand build culture, or is it the other way around? Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media. How to follow up with an NPS survey Google's surprising U-turn on third-party cookies on Chrome What Google's decision to keep third party cookies on Chrome means for advertisers Rudy Willingham's latest art projects inspired by Simone Biles Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics. Out of home is a growing driver of ROI in media mix Design Systems vs. Style Guides Design Systems 101 AAMI shows support for ‘athletes in the making’ in new campaign via Ogilvy Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife. Telstra launches 26 stop motion ads starring Aussie wildlife Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out 6 actionable tips for social media managers using ChatGPT Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au Survey: imageseven.typeform.com…
School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth. Electronics Hub – The Average Screen Time and Usage by Country Apple – Crush! | iPad Pro imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com…
School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs. The Drum - For fakes' sake, let's talk about 'real ads' The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them LinkedIn - Cadbury Mini Eggs Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land. AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 – Is your post-tour process up to scratch? SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 – How to market your school’s arts events SMC187 – How to execute the perfect conversion event SMC209 – How to grow marketing’s influence within your school John Le Cras – Why so much advertising is a waste of money Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College. SMPerth - Local SEO: 7 Tips for 2024 CustomerGauge: Net Promoter Rookie Mistakes to Avoid Malvern College - This is Malvern College Malvern College - Meet all our Role Models Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe. · AdNews – The 10 most valuable Australian brands 2024 · Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September · Department of Education – “Grow like only a teacher can” · Melbourne Archdiocese Catholic Schools – “The Biggest Thanks” · Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students” · Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

1 214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing 26:58
School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. · Mumbrella: Optus out(r)age: a communication company that needs to work on its communication · Contagious – Ikea India uses self-skipping ads to promote practical furnishings Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year! · AdNews: Ticketek pays $500,000 for repeat marketing spam breaches · Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them Got more questions for Charlie and the team? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem. Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

1 211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup 24:09
School marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal. Mumbrella – OOH revenue jumps as digital thrives in first half of 2023 Ad News – Inside the top five ads for the FIFA Women’s World Cup Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’. Threads: Twitter threatens legal action over Meta’s new app – BBC News Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives. Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs 6 ways marketing can grow its influence within business – Marketing Week McDonald’s v Burger King: who wins the AI burger battle – The Drum Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum MarCom Society To access the MarCom Society and receive a 20% discount on signup: click here Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA. Unlocking the Power of Google analytics 4 Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area IKEA - Proudly the Second Best - Ads of the World Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024. · Marketing Trends to Watch in 2023 – Meltwater · How ChatGPT really works, explained for non-technical people – Bootcamp · AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM · Pepsi refreshes its logo for the first time in 15 years - Muse by Clio Got more questions for Charlie and Rita? You can ask them via the following: · Email: smc@imageseven.com.au · Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers. oOH!media’s profit returns as revenue surges - AdNews The Ultimate Guide to the Hamburger Menu and Its Alternatives – UX Planet Know your menu: Hamburger vs Kebab – UX Pickle Social media most in-demand skill for marketers - MarketingWeek Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023. The Marcom Society How does ChatGPT work? Generative AI is here: How tools like ChatGPT could change your business The 10 Best Super Bowl Ads of 2023 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland. 2022 Brilliance Awards – InspirED school marketers What is setting Edgar Wright’s eyebrow raising Macca’s ad apart? – Marketing Mag Fancy a McDonald’s? – YouTube Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns. PR Weekly – A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet Barker College – TikTok The Drum – Christmas 2022 – all the ads John Lewis – The beginner Asda - Elf Aldi – Kevin the Carrot Lidl – Lidl Bear Disney – The Gift McDonald’s – The List Amazon – Joy is Made Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community. Outdoor media – riding a rocket Mary MacKillop College – Instagram Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
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SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark. Antipersonas: What, How, Who and Why? Tourism WA’s ‘Walking on a Dream’ Campaign https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
School marketing and communications with Charlie Maughan and Rita Kilroy It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode! 01:30 – How to execute the perfect video/photoshoot – Dean Smith 06:24 – Perfecting your digital advertising spend – James Tindall 11:13 – Building your online community – Mikayla Coombes 15:25 – Learnings from a designer – Pete Ion 19:32 – How to understand your prospective parent – Suzanne Willcock 24:14 – Determine the right blog content strategy for your school – Eleisha Perez 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick 32:36 – How to deliver the perfect yearbook – Vanessa Klomp 37:24 – Canva – a designer’s working relationship – Imogen Smith 42:02 – Nailing your social media content strategy – Isabella Tranchita 48:19 – What makes school web design great – Jing Song 53:41 – The future of school marketing – Andrew Sculthorpe Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
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SMC: School Marketing and Communications

Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind. Episode links: Kim Kardashian and Kylie Jenner share Instagram criticism Instagram responds to backlash … Consumer confidence ‘a whisker away’ from lowest-ever score 20 Important Design Principles Explained With Simple Illustrations Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator : ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think. Episode links: In rare move, Elon Musk meets Twitter employees to give ‘freedom of speech’ address 21 Ways Independent Schools Can Use Twitter Why the fortnightly school newsletter is dying Schools need dedicates social media staff — principals Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
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SMC: School Marketing and Communications

This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads. Episode links: Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
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SMC: School Marketing and Communications

Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: Will 2022 be the year of the ‘sonic boom’? Does Word Count Impact the Performance of your Posts? The Most Popular Brand Colours In Each Industry And Their Impact On Consumers…
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SMC: School Marketing and Communications

Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving. Episode links: Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 Time to get ready for your Google Analytics 4 Migration CAASie University of Nottingham launches Micro Prospectus to cut paper waste Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’ Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society The 10 Best Super Bowl Ads of 2022 Purple cows and the attention deficit: how brands can turn heads Should You Use TikTok for School Marketing in 2022?…
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SMC: School Marketing and Communications

This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Global Ad Spend 2021-2022: Where budgets are going Why mobile is key to unlocking the value of out of home advertising What is Nextdoor? How to use the social network for neighborhoods…
This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode! Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society The Marketing Trends of 2022 [The Ultimate Guide] — HubSpot…
This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Getir sues media agency for not placing enough ads Why you need negative reviews SMC episode 164: https://www.imageseven.com.au/improving-your-school-enewsletter/ Facebook changes name to Meta to focus on building virtual-reality ‘metaverse’ Brands react to Facebook’s name change to Meta – part 1 Brands react to Facebook’s name change to Meta – part 2…
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SMC: School Marketing and Communications

This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society News sites are liable for defamatory Facebook comments, rules Australia’s High Court Social Media Survey…
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SMC: School Marketing and Communications

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave! Episode links: The Marcom Society Top 10 KPIs every marketing team should track Mind-blowing Digital Marketing ROI Statistics 2021 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…
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SMC: School Marketing and Communications

In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more! Episode links: The Marcom Society…
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SMC: School Marketing and Communications

With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours. Episode links: Marketers scramble to overcome the Apple iOS14 update Be Perth Association The Marcom Society…
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SMC: School Marketing and Communications

In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising. Episode links: Facebook Analytics will be departing for good De La Salle College Why display advertising is misunderstood and how to use it more effectively The Marcom Society…
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SMC: School Marketing and Communications

We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good. Episode links: iOS updates for Apple could affect your Facebook Ads – WordStream Facebook Business Manager’s guide to the iOS updates Visual Branding and Storytelling – Mailchimp School Marketing Journal Why Does a Design Look Good? – Nielsen Norman Group The Marcom Society…
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