Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
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How to Scale Quickly Without Funding
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32:08Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy and show notes click here.Mike Xhaxho, Shuang Esther Shan által
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When a Passion for Plants Grows Into a Business
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33:59April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses. For more about Unsolicited Plant Talks and show notes: https://ww…
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The Key to Balancing Profitability & Sustainability
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30:24A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on My Skin Feels and show notes click here.Shuang Esther Shan, Danielle Close, My Skin Feels, Shopify által
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The Future of DTC: Funding Strategies and Using AI
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37:34Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI. For more about Naadam and show notes:…
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Want to Patent Your Product?
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36:50Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention. For more on Kindred Label and show notes click here.Shuang Esther Shan, Cassidy Caulk, Shopify, Kindred Label által
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How To Dominate Affiliate Marketing
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29:47Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing. For more on Reverie and show notes click here.Shopify által
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Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
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28:19Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the sign…
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How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
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35:55From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000. For more on Fur and show notes click here.Laura Schubert, Lillian Tung, Fur, pubic hair, personal care, beauty, sales, social media, content creation, affiliate, shopping, online shopping, Ulta Beauty, Credo, taboo, sexual health, haircare, Shuang Esther Shan, marketing, Shopify által
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Going from Creating Content to Making Products
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29:34Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage. To lea…
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Transforming Ancient Beauty Rituals into Modern Success
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40:22From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges. For more on Sugardoh and show notes click here.Shuang Esther Shan, Aliyah Marandiz, Sugardoh, Shopify által
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Growing a Hobby Into a Business
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24:57Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London. To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scali…
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Soft-launch Strategies That Lead to Immediate Sellouts
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30:21Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo and show notes click here.Shuang Esther Shan, Claudia Snoh, Kloo, Shopify által
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How Private Equity Approaches Ecommerce
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34:28Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets. To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equity For video interviews, subscrib…
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Go Viral While Spending Zero Dollars on Ads
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37:05Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here.Shuang Esther Shan, Leah Marcus, Yasaman Bakhtiar, Shopify által
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How Many Product Iterations Do You Need to Launch?
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32:36Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-design Subscribe to the Shopify Masters YouTube channel f…
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The Slow Burn Strategy to Massive Retail Success
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34:23Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click here.Shuang Esther Shan, Simon Donato, Stoked Oats, Shopify által
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Brand Building with an Indigenous Designer
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24:18Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more. For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativity Watch the video of th…
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How to Sell Premium Products at Scale
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40:43Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and show notes click here.Adam Levinter, Chris Sherman, Shopify, Island Creek Oysters által
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The Secret to Monetizing as an Artist
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30:50Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand. Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here.Benjamin Gottlieb, Shopify, Snotty Nose Rez Kids, Young D, Darren Metz, Yung Trybe, Quinton Nyce által
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These Founders Started a Global Business with Just $4k
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25:43Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California. For more about Aloha Collection and show n…
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The Secret to Native Artist Success: It's Not What You Think
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32:40Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach. Watch the full video interview on YouTube here. For more on Eighth Generation and show notes click here.Benjamin Gottlieb, Colleen Echohawk, Eighth Generation, Shopify által
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How the StockX Co-Founder Builds Hype for New Products
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35:37Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite. To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype To watch in-person interviews, subscribe t…
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This Founder's Mission Is to Empower Indigenous Youth
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31:40Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists. Watch the vide…
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In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift on…
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Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success
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37:03Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his …
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