Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits. Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter. The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable. Whether you explore our ...
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In this series, Mat Newton talks to multi-day tour operators around the world to gain insights on how they started their business, what they've learned along the way, and more. Tourpreneur is a community that offers peer and expert support to tour business owners. Whether you're not sure where to start, or you're already operating tours in multiple destinations, we're here to help you grow your business through our podcast, articles, educational events, and free community platform.
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Today, we're tackling a crucial topic for those looking to expand their business into new territories: B2B marketing strategies for tour operators. If you're aiming to attract corporate clients or promote team-building experiences, this episode is a must-listen. Chris Torres provides some quick tips on how to build a strong brand, utilise SEO, leve…
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Can Airbnb's Third Attempt at Experiences Succeed?
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In this quick episode, Tourpreneur partners Peter Syme and Chris Torres dive into the latest buzz around Airbnb's third attempt to amplify their experiences offering. Despite previous failures, Airbnb is pushing hard again, proclaiming that experiences represent a massive market opportunity. But can they succeed this time? Peter and Chris weigh in …
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How three successful TikTokers use social video to sell tours
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Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok: Megan Marod (@themegandaily) David Harry (@the_london_spy) John O'Sullivan (@oneminutetours) These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: the…
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TP Coffee Talk: What's been happening in the tours & activities industry?
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The Tourpreneur podcast is back! After a summer hiatus while operators were busy operating... we're returning to our weekly schedule of conversations and insights for the tours & activities industry. To kick off the fall season, TP partners Mitch Bach, Peter Syme and Chris Torres chat through everything that's been happening in the industry over th…
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Crafting Engaging Egyptian Tours with Carol from Mr & Mrs Egypt
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In this episode, we'll explore the unique approach Carol takes to build experiences for Mr. And Mrs. Carol shares her insights into the challenges and rewards of running a tour company in Egypt, and how they select and train their guides to prioritise storytelling over mere information delivery. We'll delve into Carol's marketing strategies, partic…
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Putting Vulnerability and Empathy at the Heart of Your Tour Business Strategy (w/ Kyle Campbell of Sudden Journeys)
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Excuse the length of this episode, but I jealously didn’t want to stop interviewing this week’s guest, Kyle Campbell, who runs her small-group multi-day tour company, Sudden Journeys. For some of you listening, this might be the episode you need to hear to relase yourself from the burden of thinking you have to keep producing more content to sell y…
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Maintaining Profit Margins and Growth in High-Demand Destination
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Host Peter Syme sits down with Ambrose Bittner, a seasoned operator of private customised tours across Asia. They delve into the intricacies of running a tour operation, touching on key aspects like process engineering, client communication, and the decision to outsource tasks versus keeping them in-house. Ambrose shares his journey through COVID-1…
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Content Marketing Strategies to Grow Your Tour Business
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Visit tourpreneur.com for more show notes. Tourpreneur is hosting two conferences! Join us in November in Marrakesh, Morroco for CONNECT:Multi-day, and in February in New York City for CONNECT:Profit. More info here. In this episode, Lia Garcia, CEO of Practical Wanderlust and Louisville Food Tours, shares her journey from starting a blog to becomi…
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Untamed Borders: Navigating Risk and Reward in High-Conflict Travel
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Join host Mat in an engaging conversation with James Wilcox, founder of Untamed Borders, as they delve into the world of adventure travel in high-risk destinations. From pioneering ski trips in Afghanistan and Iraq to exploring the complexities of tourism in conflict zones, James shares his experiences, the challenges of ensuring safety, and the un…
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Beyond AirBNB: Essential Marketing and Partnership Strategies for Tour Operators
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In this episode, we'll unpack why building direct sales through SEO and website optimization, along with embracing paid advertising on platforms like Facebook, can be game-changing, despite being time-consuming. We'll also discuss the importance of feeding Google's business profile and the significance of robust content production for SEO and AI. B…
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Charting Growth: Strategies for Growing Your Tour Business - 261
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Guests Sherri Brown and Cherrye Moore discuss their experiences and the strategies that have helped them target new markets, focusing on both local and corporate sectors. Host Peter Syme shares his insights on effective pricing strategies, managing business growth, and best practices for training and integrating new team members. Throughout the epi…
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Scaling Your Tour Business: Innovations and Strategies for Modern Entrepreneurs
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Sean discusses his contemplation on expansion strategies, weighing the pros and cons of growing his market in Ireland versus entering new territories like the UK with self-guided hiking tours. Amidst these considerations, Peter advises maximizing existing operations before venturing into new markets, highlighting the complexities of establishing bu…
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Best Practices for Building a Healthy & Inspired Team (w/ Peter McGovern)
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Peter McGovern, a seasoned entrepreneur with a passion for international education gives us his forward-thinking approach to building successful teams. In this episode, we unpack the thoughtful approach to hiring, emphasizing the importance of aligning with organizational core values and mission. From creating detailed scorecards for potential cand…
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Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)
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Mitch Bach talks with Brian Jewell, the Vice President and Executive Editor of Group Travel Leader, a media company representing tens of thousands of tour operators, travel agents, trip planners, many of whom have been in business for decades. Brian provides endless free resources for his community of small travel provider, and has learned countles…
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Secrets of the Ooze! Overcoming the Struggle of Process Muddiness
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In this episode, we explore the "oozes" that slow down processes and aggravate customers - things like unnecessary waiting times and muddiness in team communication. We'll reveal how Leatherback Travel counters these issues with effective strategies like a supplier portal and standardisation of processes. Natalia underscores the importance of havin…
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TP Call-in Show: Marketing Advise from Dan & Casey of Untethered Media
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In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click. From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases. We'll explore why it's not just about selling but building trust with pot…
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How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)
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Mitch Bach talks with Corey William Schneider, founder of the New York Adventure Club, about his unique approach to building a tour business focused on delivering unique, special-access experiences to primarily a crowd of locals. From those experiences, which grew out of his personal desire to explore more of his home of New York City with other li…
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Guess Where Trips: Crafting Self-Guided Surprise Road Trips (w/ Jessica Off)
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Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S. Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business…
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Tourpreneur Call-in Show: Business Growth and Marketing
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In this follow-up episode, our hosts Chris Torres, Mitch Bach, and Peter Syme delve into the increasing use of AI in the travel industry, emphasizing its impact on creating new products and services. They discuss the strategic challenges of AI adoption and the potential for customized experiences at scale, while also stressing the importance of mai…
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Enhancing Tourism with AI: Collaboration, Differentiation and Revenue Optimisation
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In this episode of Tourpreneur, host Peter Syme welcomes special guest Marius Nigard to explore the exciting intersection of AI technology and the travel industry. Marius shares insights into the potential of AI-driven tools to personalise and enhance the travel experience, from providing self-guided audio tours to advising on optimal visiting time…
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The Tourpeneur Call-in Show
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Chris Torres kicks things off by discussing the three paths for business owners: low road (staying small), middle road (scaling up to a moderate size), and high road (scaling up to a big company), emphasizing the importance of aligning these choices with personal and business goals. Mitch Bach joins in to emphasize the significance of personal fulf…
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8. Navigating Multi-Day Travel: Facebook Ads, DMCs, and Business Growth
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In this episode, our host Mat Newton is joined by Steven Dillon, the founder, CEO, and head of Other Way Round Travel. Steven shares the story of how he transitioned from a corporate career in London to become a successful travel entrepreneur catering to solo travelers aged 25-45. From using Facebook ads to expand his customer base to the challenge…
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The Power of Flexibility & Values: Jen Fein on Sustainable Growth in the Travel-Tech Industry
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In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry. Get ready for an insightful conversation as we explore …
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The Art of Crafting 'Awe': The Psychology of making lasting tour memories (w/ Psychologist Dacher Keltner)
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Psychologist Dacher Keltner is a world-renowned expert in all things emotion. He teaches at UC Berkeley, and is latest book is Awe: The New Science of Everyday Wonder and How It Can Transform Your Life. Keltner speaks with Mitch about the role of emotions like awe in travel experiences, and what we as tour operators should be thinking about in orde…
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Taking Brands from the Ordinary to the Extraordinary, with Catherine Warrilow
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Prepare to get enlightened as we have an engaging chat with Catherine Warrilow, the former marketing powerhouse behind Days Out. Catherine brings her unique insights to the table, shedding light on the importance of authenticity in branding. We dive deep into the significance of aligning a brand with customer's needs, leveraging the power of storyt…
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IMPACT Series: "Stories can heal us": How Mercat Tours Impacts their Team & City
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Mitch Bach begins Tourpreneur's IMPACT series with an interview with Kat Brogan of Mercat Tours in Edinburgh, Scotland, whose mission is to "make meaningful connections" through the power of storytelling. The end of the interview encapsulates the point of this new series, so be sure to listen to the end. Our IMPACT podcasts are about how travel com…
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How to get more corporate bookings for your tour business (w/ Joe Martin)
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Mitch Bach sits down with Joe Martin to discuss corporate bookings. Joe pivoted his marketing agency to focus on getting tour operators more corporate bookings, to reduce your dependence on tourists. Tourist come and go, often only book you once, and are dependent on the changing global tourism markets. Producing private, corporate team building ex…
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How the Regulatory Environment is Impacting Tour Operators - with Martin Alcock
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Martin shares insights into the VAT (Value Added Tax) system in Europe and how it affects UK tour operators, particularly since Brexit. We learn about Tom's (Tour Operators Margin Scheme) and its role in simplifying VAT calculations for businesses operating across European countries. However, with the UK's departure from the EU, outbound travel is …
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7. Driving SEO Traffic from Content in 2023
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Matthew Barker from Horizon Guides has built an entire business out of generating SEO traffic from high quality content. In this episode, he comes on to share some tips about how he does it all. What does good content look like? How does one find a good writer? If you're interested in Horizon Guides and perhaps partnering with them, this is the per…
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Homefans: The Rise and Rise of Sports Tourism
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In this episode we host a discussion with Daniel Alejandro Velásquez González, Founder and COO of Homefans—a sports experience marketplace—where travellers can book unique sports experiences anywhere in the world, hosted by fully-vetted local hosts.Tourpreneur LLC által
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How a Buyer/Seller Conference Can Help Grow Your Tour Business
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Mitch talks with Catherine Prather of the National Tour Association (NTA) about their Travel Exchange conference, and how the buyer appointments, networking sessions, and other events can help grow your tour business.Tourpreneur által
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Guest Business Coach: Diversifying Your Guide Team
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This episode is a snippet of a Guest Coaching session, available for Tourpreneur Group Coaching members. Guest Coach Komal Darira (Women for World) will share how she built mostly female guide teams in Delhi, a city where being a tour guide is still not considered an ideal career for a woman. While her destination is specific, you'll walk away with…
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6: How One Travel Blogger Became a Tour Operator
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Mariellen Ward is an award wining travel writer who fell in love with India. Her blogs, full of practical travel information for those considering an India trip, opened an opportunity for her to start operating trips in India herself. Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/…
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Better Business On Purpose: Make Money. Create Impact. Be A Force For Good.
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Conversation with Neil Witten on how tour operators can be highly profitable and be a force for good at the same time as having a very clear purpose. An engaging listen about how difficult and challenging doing business with a purpose is but one that when done correctly is highly rewarding. Join us for Tourpreneur Connect Seville, November 27-30, 2…
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5: Selling the Experience & Crafting a Clear Customer Journey with Russel Astle-Coates
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On this episode of the Multi-Day Podcast with Russel Astle-Coates, we explore the importance of clear and prominent information on tour operators' websites. We discuss the placement of information, the use of testimonials, and the integration of chatbots to answer inquiries. Plus, we hear from Tourism Tiger about the value of building credibility w…
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What Makes a Great Tour Guide
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In this far-ranging conversation, Mitch and Claire Bown — two tour guide trainers — dive into the state of tour guiding today, and the skills that make a guided experience truly powerful. Find out more about Claire - https://thinkingmuseum.com/speaking/ Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/…
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4: The Business of Ballooning: ROI, Safety, and Experience with Eliav Cohen
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On this episode of the Multi-Day Podcast, we explore the world of luxury hot air ballooning in Seattle. Eliav Cohen details the intricacies of pricing, safety measures, and investment required for a ten-person balloon. We learn about the American Ballooning Safety and Training Association and the challenges faced by third world countries. The episo…
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The Power of Cultural Context in Travel Experiences
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On this episode of our entrepreneur series with Kelly Lewis, we hear from Stephanie Flor, founder of a luxury travel company that focuses on providing a unique travel experience through a beauty lens. Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/ Sponsored by https://tripadmit.com/tap-to-tip/ TripAdm…
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Tourpreneur Roundup 29th June 2023
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In this roundup, Mitch, Chris, Pete and Nikki are joined by our multi-day podcast host Mat Newton! Today we talk about Mat's Podcast, the importance of owning your own marketing accounts, Pete at the Travel Tech Conference and news on our venue for Tourpreneur Connect! Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneu…
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3: Turning Your Social Media Following into a Successful Business with Denise Carnihan
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On this episode of The Multi-Day Podcast, we learn from Denise Carnihan who had a large following of people interested in her personal journey and authentic local experiences. Her doubts about starting a tour group were put to rest when she posted on her Facebook page and received an overwhelming response. Join us for Tourpreneur Connect Seville, N…
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Tourpreneur Roundup 15 June 2023
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In this roundup, Mitch, Chris, Pete and Nikki chat about the sale of Rezdy, the growth of content creators in our community and the opportunity this can bring to operators, the power of long-form video in marketing and much much more! Sponsored by https://tripadmit.com/tap-to-tip/ TripAdmit’s powerful digital tipping solution that doesn’t require a…
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The Power of Consumer Generated Content to Boost your Bookings
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By encouraging user generated content, operators can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings, attract new visitors and increase bookings. Tourpreneur's own Chris Torres provides some insights into why you must implement this now to grow your bookings in future. Sponsored by ht…
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2: Why Quality Guides and Vehicles Make or Break a Safari Experience with Scott Brills
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On this episode of Tourpreneur, we explore the importance of educating potential guests for differentiation in the travel industry. Scott Brills shares their personal experience of a bad Kilimanjaro climb which led them to start their own Kilimanjaro trips. We also discuss the challenges of navigating the Serengeti, the value of having good guides,…
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Tourpreneur Roundup 8th June 2023
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In this roundup, Mitch, Chris and Nikki chat about the launch of our new Multi-Day podcast, hosted by Mat Newton, changes to how Facebook will track your data as they phase out cookie tracking, Google AI Search, GYG new round of funding and more.Tourpreneur által
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The Art of Crafting a Transformative Experience
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On this episode of Tourpreneur, guest James Wallman shares his insights on designing unforgettable experiences, the shift from materialism to experientialism, and the importance of transformational experiences for happiness. He also shares his thoughts on the future of experientialism and the role of the organization in transforming the quality of …
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1: The Ultimate Sales Machine: Converting Dream Clients into Reality with Ruth Franklin
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On this episode of Tourpreneur, Ruth Franklin shares her secrets to success in the B2B market, using LinkedIn to create partnerships, building brand awareness through trade shows, and establishing a Maldives-based company that caters to local island tourism. Additionally, the episode will cover risk assessments, SOPs, health and safety manuals. Joi…
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The Multi-Day Podcast is for all multi-day tour operators. Host Mat Newton will chat with colleagues he has long admired and/or worked with, gaining insights into what they're doing, how they're doing it, and what challenges they face.Tourpreneur által
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The Tourpreneur Roundup: 24th May '23
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In this roundup, Mitch, Chris, Pete and Nikki chat about our Huddle in Puerto Rico, content creators, our Scottish meet-up and Huddle, announcing our 100 person event CONNECT in Seville and what the future holds for Tourpreneur. Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/…
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[Women] Travel Entrepreneurs: Moving Past Uncertainty to Build a Strong Business
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On this episode of [Women] Travel Entrepreneurs, we delve into the multi-day business with Justa Alujiangana, who shares her journey of starting a business in Tanzania. With over a decade of experience in the industry, she talks about the challenges she faced and the lessons she learned along the way. Justa and Kelly discuss the importance of under…
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How the Concept of “Play” Can Improve Your Tours
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On this episode of Tourpreneur, we delve into the world of play and its importance in creating fulfilling and engaging travel experiences. Our guest expert—Samantha Hardcastle from The Storied Experience—discusses the various types of play and how they can be incorporated into your tours. We explore the demand for more interactive and creative expe…
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