A(z) The Workflow Podcast csatorna legjobb podcastjai (2025)

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Interview with Bruce Clay Discussing SEO, GEO, AIO, AEO and more 42:04

4d ago42:04

42:04

In this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where GEO/AIO/AEO fall in the general taxonomy of digital marketing. www.workhacker.comWorkHacker által

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Blogging for SEO: What Family Photographers Should Write in November 12:20

6d ago12:20

12:20

It’s officially Q4 of 2025—and if you’re a family photographer, you’re probably deep in busy season. But here’s the truth: now is also the perfect time to plant seeds for 2026 with long-form content that keeps working for you long after the editing rush is over. In this episode (repurposed from my YouTube channel), I’m sharing three SEO-friendly bl…

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Why You Should Replace Your Website Contact Form with a CRM Form (Quick Tip For Family Photographers) 13:23

13d ago13:23

13:23

Are family photographers ready to simplify and automate the backend of their business? In this episode, I’m breaking down the very first step in your client experience: your contact form. Instead of relying on the standard form that comes with your website template, I’ll show you how to replace it with a Dubsado lead capture form so that new inquir…

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How to Segment Your Email List for Black Friday 2025 Using Flodesk + Showit 21:02

20d ago21:02

21:02

Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I’m pulling back the curtain on how I prepare months in advance, specifically, how I segment my email audience as early as August, so I know exactly who to promote to by November. I’ll walk you through how I’m using Flodesk (my email service provide…

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Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI 7:17

24d ago7:17

7:17

For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity. But here’s the catch. Both key…

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The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI 6:00

25d ago6:00

6:00

Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that …

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The Importance of Secondary and Tertiary Keywords For Content in SEO and AI 5:45

26d ago5:45

5:45

Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI to…

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How to Simplify Your Black Friday Marketing Plan with Content Repurposing 13:17

27d ago13:17

13:17

Big news, friends—Black Friday doesn’t have to feel overwhelming or chaotic! In this behind-the-scenes episode, I’m sharing how I’m simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer. If you’ve ever felt like y…

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The Death of 100 Results and the Impact on Search Reporting 7:52

29d ago7:52

7:52

A small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry, sending ripple effects through data tools, reporting dashboards, and even the way we measure success in search. Check out this episode to learn more, and visit us at workhacker.com.…

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The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI 7:43

29d ago7:43

7:43

When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to lear…

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Strategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKenna 9:33

1M ago9:33

9:33

In this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the world we live in today. Understanding their ideas helps build a solid foundation for your own AI/GEO/SEO and content strategies. Visit www.workhacker.com for more info.…

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Real-Time Content Marketing in the Age of AI and GEO 8:35

1M ago8:35

8:35

This episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has written and spoken about these concepts for decades, and even in the age of AI, the approach is still evergreen, and even more attainable than ever before. Visit www.workhacker.com for more info.…

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Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI 6:39

1M ago6:39

6:39

In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence. Visi…

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GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit 7:23

1M ago7:23

7:23

In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story yo…

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Family Photographer SEO Hack: Use This Contact Form Question to Find Client Keywords 9:09

1M ago9:09

9:09

Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak you can make to your contact form that helps you discover the exact keywords your clients are already using to find you. This small backend shift in your CRM (like Dubsado o…

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The Game-Changing Flodesk + ThriveCart Integration for 2025 13:00

1M ago13:00

13:00

Big news, friends...Flodesk and ThriveCart finally released a direct integration, and it’s a total game-changer for small business owners! In this episode, I’m walking you through how the new Flodesk + ThriveCart integration works, why you no longer need Zapier to connect the two, and how this update can save you both time and money in 2025. Whethe…

1
4 Simplified Marketing Tools Every Small Business Owner Needs (Featuring Enji) 28:42

2M ago28:42

28:42

If you’re in the first few years of running your small business, chances are you’ve felt buried under all the noise—everyone telling you which tools to use, which platforms to be on, and which strategies are “must-dos.” That overwhelm doesn’t just waste your time; it can keep you stuck and prevent you from making real progress. That’s why in this e…

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Why We’re Hosting a Black Friday Summit (and Why It Matters for Your Business) (featuring Rebekah Read & Mara Kucirek) 27:45

2M ago27:45

27:45

In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and how it can help your business prepare with actionable strategies for the busiest sales season of the year. To read the blog post that goes with this podcast episode, click HE…

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How to Optimize Your Black Friday Sales Page with SEO + AI w/ Rebekah Read 12:58

2M ago12:58

12:58

In Episode 196 of the Systems & Workflow Magic Podcast, I chat with Rebekah Read (Bekah) about how to optimize your Black Friday sales page using SEO and AI so your offers are searchable, compelling, and ready to convert in 2025. To read the ENTIRE blog post that corresponds with this podcast, just click HERE 🎟️Get your free virtual ticket to the B…

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Why You Shouldn’t Put Everything on Sale for Black Friday w/ Mara Kucirek 17:21

2M ago17:21

17:21

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, Mara Kucirek shares why putting everything on sale for Black Friday often backfires and reveals her simple, proven strategy to help you sell more without overwhelming your customers. To read the entire blog post with resources & links men…

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The Simple Way to Fix Your Sales Page Before Black Friday w/ Amy Hanneke 29:17

3M ago29:17

29:17

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, copywriter Amy Hanneke shares how to simplify your sales page so it actually converts—just in time for your Black Friday offer. Read the ENTIRE blog post HERE Resources & Links 🎟️Get your free virtual ticket to the Black Friday 2025 Summi…

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How to Use a Private Audio Course to Warm Up Your Black Friday Audience w/ Kate Doster 36:18

3M ago36:18

36:18

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, I’m joined by Mara Kucirek and Rebekah Read as we chat with Kate Doster about how to use a private audio course to grow your Black Friday waitlist, deepen audience connection, and confidently stand out during a busy launch season. Read th…

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How to Use AI as Your Secret Weapon for Black Friday (and Beyond!) w/ Joyce Hamilton of OnlyBoldly 29:25

3M ago29:25

29:25

In this episode, I sit down with Joyce Hamilton of Only Boldly to discuss how busy business owners can utilize AI to prepare for Black Friday with strategy and intention. Joyce shares how she utilizes tools like ChatGPT to brainstorm content, map out her launch plans, and create more efficient systems that actually save her time, both as a mom and …

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Using Pinterest Trends to Create Evergreen Blog Content for Black Friday w/ Kara Duncan 24:07

3M ago24:07

24:07

In this episode of the Systems & Workflow Magic Podcast, I'm joined by Pinterest and blogging expert Kara Duncan to break down how small business owners can use Pinterest trends to create evergreen blog content that supports their Black Friday strategy—and keeps working long after the sale ends. We discuss the three main content buckets (evergreen,…

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Black Friday Launch Prep: How Email Marketing Drives Q4 Sales w/ Allison Hardy 30:15

3M ago30:15

30:15

If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying …

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Behind the Scenes of My Business Pivot: What’s Next for This Podcast 12:46

4M ago12:46

12:46

In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I move forward. I’m sharing the behind-the-scenes journey of how I’ve evolved into serving two specific groups of business owners: family photographers who want sustainable …

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(REPLAY) How to Build an Evergreen Email Strategy That Works for You (W/ Elizabeth McCravy) 36:40

4M ago36:40

36:40

So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing …

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(REPLAY) Quarterly Planning Without Burnout: A Systems Approach w/ Kat Schmoyer 38:20

4M ago38:20

38:20

In this episode of the Systems and Workflow Magic Podcast, I'm joined once again by my friend and fellow systems-loving business owner, Kat Schmoyer. Together, we’re diving into all things quarterly planning—specifically, how to approach the next Quarter with intention, strategy, and a whole lot less pressure. Whether you're gearing up for a packed…

1
(REPLAY) Why Contracts Matter: 4 Must-Have Legal Protections for Creative Business Owners 19:01

4M ago19:01

19:01

In this REPLAY solo episode, I'm diving into four big reasons why contracts are essential for every creative business owner. Whether you're just starting out or you've been in business for a while, having contracts in place isn't just a nice-to-have—it’s a must-listen! The Legal Paige Contract Shop Shop Now at The Legal Paige Contract Shop >> Top r…

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(REPLAY) Navigating Money, Marriage, and Business: My Financial Journey w/ My Husband (Ty DeLong) 25:32

5M ago25:32

25:32

In this REPLAY episode, Dolly sits down with her husband, Ty DeLong, for a candid conversation about money, marriage, and what it looked like to pay off over $150K in student loan debt while building a business. You’ll hear how their different financial backgrounds impacted their relationship, how they finally got on the same page about money, and …

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(REPLAY) How to Create a Monthly Money Workflow That Helps You Build a Profitable Business w/ Shanna Skidmore 59:36

5M ago59:36

59:36

Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your business, and it is probably adding to the intimidation and overwhelm of the task. In this episode, Shanna Skidmore, of Skidmore Consulting, shares how she crafted her expe…

1
(REPLAY) How to Host a High-Converting Virtual Summit w/ Krista Miller 34:11

5M ago34:11

34:11

If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space. Top reasons to listen t…

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(REPLAY) How to Write Copy That Connects and Converts w/ Emily Conley 41:37

5M ago41:37

41:37

Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection! ✅For the f…

1
(REPLAY) The Secret to Consistently Collecting Raving Client Reviews w/ Kate Dye 39:39

6M ago39:39

39:39

Are you creating an amazing experience for your clients, but not getting the reviews that reflect it? It's not because your clients aren't enjoying it, it's because you don't have the system set up to pull those reviews. In today's episode, Kate Dye joins us to share how she generates raving client reviews through a simple system! Listen in as she …

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(REPLAY) Master the Email Welcome Sequence That Converts w/ Liz Wilcox 43:39

6M ago43:39

43:39

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this e…

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How to Create a One of a Kind Customer Experience That Converts w/ Nadine Nethery 43:38

6M ago43:38

43:38

Want to stand out in a sea of sameness? It starts with a customer experience that actually converts. In episode 179, I’m joined by customer experience strategist Nadine Nethery, who’s breaking down how to build a thoughtful, streamlined, and stand-out client journey—from inquiry to delivery and beyond. Whether you're a service provider, course crea…

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5 Powerful Ways to Use AI for Your Next Launch as a Solo Business Owner 35:33

6M ago35:33

35:33

Think AI is just for big businesses with big teams? Think again. In this solo episode, I’m pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI wi…

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The Ultimate Tech Stack for Creative Entrepreneurs: Showit, HoneyBook, and Flodesk w/ Octavia Elease 33:41

6M ago33:41

33:41

Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast, I sit down with Octavia Elease to talk about how to create a seamless and branded client journey using her favorite tools: Showit, HoneyBook, and Flodesk. We’re diving into how to strategically connect you…

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Meta Ads 101: What to Know Before You Spend a Dime w/ Kwadwo Sampany-Kessie 36:12

7M ago36:12

36:12

Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffi…

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How to Create a Quiz That Attracts & Converts Your Ideal Clients W/ Yesenia Faiella 43:40

7M ago43:40

43:40

Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast, I sit down with Yesenia Faiella on how to create a quiz that attracts and converts your ideal clients. We’re diving into why quizzes outperform traditional lead magnets, how to craft engaging quiz questions that segment your audience, and …

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How to Build a Sustainable Marketing Strategy w/ Tayler Cusick-Hollman 52:04

7M ago52:04

52:04

Feeling overwhelmed by marketing and struggling to stay consistent? In Episode 174 of The Systems & Workflow Magic Podcast, I sit down with Tayler Cusick-Hollman to break down how to build a sustainable marketing strategy that actually works. We’re diving into setting clear marketing goals, avoiding common mistakes, balancing short-term visibility …

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How to Confidently Price Your Photography Services & Book Clients Who Pay w/ Brooke Jefferson 40:54

7M ago40:54

40:54

Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest pricing mistakes photographers make—and how to finally charge what you’re worth. We’re diving into profit-focused pricing strategies, overcoming mindset blocks, and attracting cl…

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How to Build Value-Based Systems in Your Family Photography Business w/ Jillian Dolberry 45:47

8M ago45:47

45:47

🚨 Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based systems in your family photography business so you can streamline your workflow, enhance the client experience, and create a business that truly reflects your core values. Hit pla…

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How to Optimize Your Family Photography Service Page for SEO w/ Christy Hunter 48:01

8M ago48:01

48:01

In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of mastering SEO, her top six elements of a high-converting service page, and practical ways to improve your website's search rankings. If you're ready to attract better-qualifi…

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Google Analytics for Family Photographers: Key Metrics to Track w/ Glenneth Reed 28:03

8M ago28:03

28:03

🚨 Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family photographers—without the overwhelm! Learn key metrics to track, how to make data-driven marketing decisions and simple ways to optimize your website traffic. If you're tired…

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The Secret to Standing Out in a Crowded Family Photography Market (w/ Makena Delaney) 44:00

8M ago44:00

44:00

🚨 Struggling to stand out in the crowded world of family photography? You’re not alone! With so many photographers competing for the same clients, it’s easy to feel lost in the mix. But what if the secret to standing out isn’t about working harder—it’s about working smarter with strategic branding and website design? In this episode of The Systems …

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Why Google Ads Might Be the Missing Piece in Your Marketing Strategy (w/ Donnie Conley) 45:27

9M ago45:27

45:27

🎉Thinking about running Google Ads but feeling overwhelmed? In this episode, I chat with Donnie Conley of Pandas on Fire Digital Marketing about why Google Ads could be the game-changer your business needs in 2025. We cover the benefits of Google Ads over Meta Ads, budgeting strategies, keyword planning (including negative keywords!), and how to se…

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How to Craft a Seamless Client Workflow for Wedding Photographers Featuring John Mansfield 46:43

9M ago46:43

46:43

🎉 In this episode, John Mansfield shares how to elevate your client experience with a seamless workflow. Learn how to nurture clients from booking to post-wedding, save time with tools, and create a process that leads to raving fans. Hit play for actionable tips to grow your business! 📖 Access FULL episode + transcript + show notes HERE Mentioned R…

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[Case Study] Behind the Launch of Heather Leicy’s Tax Course for Photographers 50:03

9M ago50:03

50:03

🎉 In this episode, we dive into the launch journey of Heather Leicy’s tax course for photographers. Discover how Heather combined strategy, content planning, and expert collaboration to create a successful course that simplifies taxes for photographers. Whether you’re launching your first course or looking for inspiration, this episode is packed wi…

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Mastering Organic Marketing Strategies for 2025 with Stephanie Kase 28:59

10M ago28:59

28:59

🎉 In this actionable episode, Dolly DeLong dives into the transformative power of organic marketing strategies to help you grow your business sustainably in 2025. Joined by the incredible Stephanie Kase, this episode explores how to connect authentically with your ideal audience, craft a marketing plan that resonates, and build a foundation for lon…

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