The MAD Mix Podcast is a show hosted by Malick Ba and Dakarai Turner. Each week you can expect fun and insightful conversations with the two of us, as well guests discussing relevant topics in pop-culture and society drawn from a marketing perspective. To learn more about The MAD Mix, visit us at themadmix.com @the_madmix @malickbba @dakturner
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S6E05: The winner of Jake Paul vs Mike Tyson is...Netflix
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Season 6, episode 05! Here's what Dak and Malick discuss:[03:00] Week Recap: St Patty’s, Boeing memes, TikTok ban upcoming in the U.S, Ad goes viral promoting World Down Syndrome Day, Frivolous job titles [26:45] Jake Paul vs Mike Tyson boxing event on Netflix [34:10] Dell is penalizing remote-employees by preventing them from getting promotions [4…
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S6E04: Looking back on 4 years since the pandemic
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Season 6, episode 04! Here's what Dak and Malick discuss:[02:20] Week Recap: Oscars recap, 4 years since COVID lockdown, TikTok might be getting into photo sharing, #WeDoneWithThe90s trend [24:46] Do you need to be active on LinkedIn to secure a job? [34:10] Everyone is a “Sellout” nowadays - the role of marketing in literally everything [43:42] Is…
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S6E03: The war on poor people continues
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Season 6, episode 03! Here's what Dak and Malick discuss:[05:23] Week Recap: LeBron hits 40k points, Bitcoin is through the roof, recap on Gen-Z’s favourite brands [11:40] Financial hardships and corporate greed at its peak [19:23] Wendy’s CEO gets backlash after announcing new "dynamic" pricing [25:28] Kellogg’s CEO suggests families should eat ce…
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S6E02: Why is it so hard to find a job right now?
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Season 6, episode 02! Here's what Dak and Malick discuss:[02:00] Week Recap: ADMC student networking event recap, NBA All-star weekend, 50-part viral TikTok series [16:53] The job market is down bad - will it get better?[27:00] Sora - new AI generated videos are the latest in AI development[36:00] Is the marketing around sports-betting fake?[41:00]…
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S6E01: Is the Vision Pro the future of our human experience? *Season Premiere*
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Season 6, episode 01! Here's what Dak and Malick discuss:[01:30] Month Recap: Holidays, NYE, Colombia vacation, Grammys recap [17:18] Early thoughts on the Apple Vision Pro - is this the future? [27:47] UMG artist’s music pulled from TikTok - what's next? [33:38] Black History Month - New York Times disrespect [38:50] Super Bowl predictions - will …
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S5E32: The 2023 Wrap Up *Season Finale*
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Season 5, episode 32! Here's what Dak and Malick discuss:[08:50] What were our highlight moments in 2023? [16:17] Top trends in marketing/tech this year [23:51] Favourite movies, albums, memes, etc [38:58] What’s in store for The MAD Mix in 2024?Send us a message on Instagram (@the_madmix) or email us at info@themadmix.com Be sure to subscribe to o…
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S5E31: Is there an unwritten office holiday party etiquette?
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Season 5, episode 31! Here's what Dak and Malick discuss:[03:55] Week recap: Shohei Ohtani signs $700M contract with LA dodgers, NBA in-season tournament, Spotify lays off 17% of global staff [16:10] Rock band KISS announces the rest of their concerts will use 3D avatars [21:00] Companies are trending towards less alcohol-based holiday parties [31:…
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S5E30: Spotify Wrapped and "Rizz" are all the hype
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Season 5, episode 30! Here's what Dak and Malick discuss:[03:15] Week recap: Spotify Wrapped, Giants of Africa, “Rizz” named word of the year by Oxford, Canadian life expectancy dropping the past 3 years [24:04] Elon Musk’s war with advertisers on Twitter [29:50] Sports Illustrated catching backlash for using AI to write articles [36:30] A rum comp…
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S5E29: How much value will a university degree have in 20 years?
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Season 5, episode 29! Here's what Dak and Malick discuss:[03:50] Week recap: What’s on our holiday wishlist? Black Friday sales report[10:22] Merriam-Webster reveals that “authentic” is the word of the year for 2023[18:00] What is "millennial core" and what are the online behaviour differences between generations?[26:00] Will a university degree ma…
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S5E28: We're back - How to overcome seasonal depression
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Season 5, episode 28! Here's what Dak and Malick discuss: [00:40] Month recap: Vacation recap, New Andre 3000 album, Grammy Nominations, Black Friday approaching [20:02] Snoop Dogg’s “giving up smoke” marketing stunt [24:22] Humane AI pin - are we ready for AI wearable tech? [35:03] Who is buying a fast food corporation’s merch? Send us a message o…
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S5E27: Is "influencer culture" going too far?
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Season 5, episode 27! Here's what Dak and Malick discuss: [05:08] Week recap: NBA season predictions, Dinner with Jay-z or $500k gets resolved [16:51] Brooklyn restaurant bans influencers [25:46] Are Gen-Z’s job and salary expectations too high? [40:31] TikTok is experimenting with a paid subscription Send us a message on Instagram (@the_madmix) or…
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S5E26: Would our lives be better without social media?
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Season 5, episode 26! Here's what Dak and Malick discuss: [03:00] Week recap: AGO x KAWS, Celebrity boxing fights [10:34] Bed bug crisis in Paris [13:24] Girl Math evolves into Corporate Math [27:30] Are we better off with or without social media? [36:15] Is the NFL planting fake fans during the broadcasting of their games? Send us a message on Ins…
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S5E25: What are we looking
for from Drake?
“For All The Dogs” review
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Season 5, episode 25! Here's what Dak and Malick discuss: [02:34] Week recap: Long weekend vibes, change in weather [05:25] Drake “For All the Dogs” album review [15:12] World Mental Health Day - now what? [23:00] Men crash an All-Women tech conference [28:45] Meta introduces AI personas that use the likeness of celebrities [35:03] Former school sh…
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S5E24: Taylor Swift's hold on the NFL media
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Season 5, episode 24! Here's what Dak and Malick discuss: [01:30] Week recap: Meta Smart Glasses, NYC is flooded, Andrew Schulz comedy show [10:15] Disney Plus cracks down on password sharing [16:25] Tone-deaf company messaging around National Day for Truth and Reconciliation [29:15] Taylor Swift takes over NFL media coverage [37:10] The magnitude …
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S5E23: Dealing with microaggressions in 2023
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Season 5, episode 23! Here's what Dak and Malick discuss: [02:40] Week recap: Taking mental health days off work, Pat’s Homestyle Jamaican Restaurant closes after 23 years, Black Legacy Awards, UFO sightings? [16:10] Dealing with microaggressions in a professional setting [28:20] Is there a social app that you would pay to use? [34:30] "Lazy girl j…
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S5E22: 1 year since our 100th episode party - what's next?
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Season 5, episode 22! Here's what Dak and Malick discuss: [03:13] Week recap: Canada beats USA in basketball and wins bronze in the Men’s World Cup, 1 year since our 100th episode live show [12:12] Apple unveils the iPhone15 - are we impressed? [18:50] Toronto restaurants seeing a three-month decline in diners [28:13] Why are Black employees at Goo…
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S5E21: Back to school: advice for thriving in a marketing/tech program
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Season 5, episode 21! Here's what Dak and Malick discuss: [03:15] Week recap: Summer BBQ, CNE, summer 2023 reflection, Canadian basketball team Olympic qualification [13:30] Back to school: advice for students in marketing/tech programs [25:55] New York puts a ban on Airbnb [29:52] Who actually cares about ad agency career moves? [36:14] Overused c…
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S5E20: Summers Over Interlude
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Season 5, episode 20! Here's what Dak and Malick discuss: [02:20] Week recap: Summer coming to an end, CNE festivities, Trump mugshot, standup comedy dreams, Drake album on the way [15:58] Noah Lyles gets slammed for making comments about the NBA Champions not being “World Champions” [23:27[ Scottie Barnes collabs with a condo project in Toronto - …
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S5E19: Where you get your news in Canada has changed, but for how long?
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Season 5, episode 19! Here's what Dak and Malick discuss: [01:42] Week recap: CNE marks the end of summer, city breaks, Canada’s Wonderland [09:37] Meta bans Canadian news publications - why? [19:32] Elon Musk announces he’s removing the "Block" feature on Twitter [23:44] Taylor Swift’s tour set to generate $2B [31:02] Brands jump on trend of viral…
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S5E18: Traveling and Toronto summer vibes
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Season 5, episode 18! Here's what Dak and Malick discuss: [01:00] Month recap: Travel stories + Caribana weekend recap [12:55] Twitter destroys over a decade of brand equity by rebranding as “X” [20:10] Are UFO’s real? [27:10] Did Travis Scott’s new album live up to the hype? [36:42] The marketing of Barbie [44:58] Meta blocks news in Canada Send u…
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S5E17: Should your employer be able to fire you based on your social media?
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Season 5, episode 17! Here's what Dak and Malick discuss: [05:27] Week recap: Homelessness in the city, Instagram launches Threads [18:45] Should an employer be able to fire an employee based on their social media? [30:35] Should you find happiness through your job? [37:30] Marketing and media pressure on athlete prospects [41:30] First fully elect…
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S5E16: Are we hitting new social media app fatigue?
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Season 5, episode 16! Here's what Dak and Malick discuss: [05:30] Quick Recap: New Lil Uzi album, No #1 Hip-Hop albums yet in 2023, The news coverage of the Titan submersible, NBA free agency updates [21:45] Elon Musk imposes a limit on tweets users can view - and here comes the Twitter app alternatives - are there too many social apps? [30:35] Lab…
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S5E15: Does the companies external celebration match its internal representation?
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Season 5, episode 15! Here's what Dak and Malick discuss: [10:00] Black representation in the tech industry [14:05] Gunna album review [19:23] How companies treat Juneteenth, Pride, and Indigenous heritage month [30:43] Twitter is adding a job portal - can they compete with LinkedIn? [33:26] Modelo surpasses Bud Light as the top beer in America aft…
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S5E14: Is Apple setting the tone for the future with the Vision Pro?
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Season 5, episode 14! Here's what Dak and Malick discuss: [04:18] Week recap: Our summer bucketlist, NBA finals, wildfires [16:29] Apple announces a new era of spatial computing with Vision Pro [30:41] Netflix crackdown on password sharing leads to a surge in new accounts [35:00] New study shows workers are stressed globally more than ever before S…
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S5E13: What does effective marketing look like to you?
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Season 5, episode 13! Here's what Dak and Malick discuss: [01:38] Week recap: NBA Playoff predictions, summer in Toronto [13:28] Who’s still watching the Fast and Furious franchise? [17:28] When does marketing work on you personally? [28:28] Would you turn your brain into a computer if you could? [36:58] Do “top advertising trends” even matter? Sen…
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S5E12: Marketing to gen-z cannot be strategized
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Season 5, episode 12! Here's what Dak and Malick discuss: [07:22] Week recap: NBA Playoffs, Historical WNBA game in Toronto, Ja Morant doing the most [16:50] France bans parents from posting photos of their children on social media [24:35] How do you even market to gen-z? [34:20] Dating feature coming to Twitter - why? [42:20] New innovation in ret…
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S5E11: Is the future of creativity artificial?
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Season 5, episode 11! Here's what Dak and Malick discuss: [03:34] Week recap: NBA and NHL Playoff recap, Tank vs Garcia fight, Snoop Dogg buying the Senators? [14:43] Is tipping culture getting out of hand? [21:42] Are AI-generated commercials going to take over? [32:52] POCAM study revealing the state of the ad/marketing industry in regards to rac…
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S5E10: Out of touch CEO's and hatred towards a beer can. What's going on?
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Season 5, episode 10! Here's what Dak and Malick discuss: [04:10] Week recap: Raptors are out, New Drake and the Weeknd song with AI, Netflix fumbles the Love is Blind reunion [13:55] Bud Light under fire from anti-trans Americans [25:05] CEO berating employees after cutting their bonuses [36:25] Ad agencies making pointless gimmicky products - who…
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S5E09: AI imagery should not be providing diversity shortcuts
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Season 5, episode 09! Here's what Dak and Malick discuss: [06:15] Weekly recap: Is Drake's song using AI, Public speaking tips, NBA playoffs kicking off [13:38] Levi’s gets backlash for using Black AI-generated models [18:48] Beyonce’s Ivy Park and Adidas end their partnership [24:03] Job post with racial discrimination goes viral [28:03] Boston Pi…
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S5E08: Are we going too far with advancements in AI?
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Season 5, episode 08! Here's what Dak and Malick discuss: [07:35] Brands jumping in on April Fool’s [11:12] Importance of networking as a student [16:30] Racial bias in sports journalism with women’s college basketball [24:40] The AI boom and misinformation [36:15] Is TikTok on the verge of being banned in the U.S? Send us a message on Instagram (@…
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S5E07: The rise of toxic "alpha male" influencers
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Season 5, episode 07! Here's what Dak and Malick discuss: [08:10] People in Ottawa mourn the loss of a notorious McDonald’s [10:30] The happiest countries list is out [16:30] The influx of toxic male podcasts [26:34] Toronto gym offers TTC self defense courses [29:40] Commentary on lazy content from marketing publications [36:15] Taco bell sponsors…
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S5E06: Do companies ever get the messaging right for civil movements?
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Season 5, episode 06! Here's what Dak and Malick discuss: [08:14] Quick Oscar’s recap [14:26] More apps copying TikTok and this time it's Spotify [21:10] New dating app uses AI to help you find love [28:00] International Women’s Day messaging from companies [40:37] Netflix is getting into live events [44:04] Zellers is making a comeback to Canada S…
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S5E05: Nordstrom is out - why is it so hard to crack the Canadian retail market?
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Season 5, episode 05! Here's what Dak and Malick discuss: [08:15] Nordstrom is closing all stores in Canada - why do we think they weren’t profitable? [17:40] Is the crypto hype over already? [26:30] Ja Morant is fumbling the bag with his off-the-court antics [32:20] Beyonce’s 'Ivy Park' line is not selling as expected - why not? [39:07] Barbers ar…
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S5E04: The future of sports fandom is immersive
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Season 5, episode 04! Here's what Dak and Malick discuss: [04:45] NBA All-Star weekend recap [15:50] Meta and NBA partner up to fuse tech with the fan experience [30:35] Instagram offers a paid subscription tier for verification badges [36:45] Do paywalls on industry publications create inaccessibility? Send us a message on Instagram (@the_madmix) …
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S5E03: The Netflix party is over in Canada
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Season 5, episode 03! Here's what Dak and Malick discuss: [05:45] Toronto mayor steps down amidst scandal [09:20] Recent UFO sightings across North America [21:51] SuperBowl recap - do we care about the ads anymore? [27:58] Netflix cracks down on password sharing in Canada [37:00] TikTok employees reveal they can influence which videos go viral [43…
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S5E02: Nightmare on the TTC
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Season 5, episode 02! Here's what Dak and Malick discuss: [05:35] Surge in violence on the TTC - what’s being done about this? [17:05] Is today’s music worse than "back in the day"? [24:39] YouTube is demonetizing videos with swearing [31:18] Gen-zers won’t apply for jobs unless the salary is listed [39:55] The lacklustre collab between Tiffany & C…
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S5E01: What is with all of these layoffs?
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Season 5, episode 01! Here's what Dak and Malick discuss: [06:35] What’s the root cause of these recent tech layoffs? [16:22] The authenticity or lack thereof of Corporate Social Responsibility [31:10] Food 'hacks' going viral on TikTok [39:10] Brands tying themselves to communities they have no business being a part of Feel good news of the week […
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S4E28: The 2022 Wrap Up *Season Finale*
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Season 4, episode 28! Here's what Dak and Malick discuss: [06:50] Recap of the biggest moments of 2022 [23:35] What did we learn this year about ourselves? [32:54] Standouts of the year (music, movies, tv shows, memes, etc) [42:40] What didn’t go so well in 2022? [54:10] What are we focused on for 2023? Send us a message on Instagram (@the_madmix) …
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S4E27: The intersection of AI and creativity
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Season 4, episode 27! Here's what Dak and Malick discuss: [04:35] Going through our Spotify Wrapped/Apple Replay for 2022 [13:39] Our take on Heroes & Villains by Metro Boomin [18:15] AI taking over art and creativity - what's next? [34:15] Brittney Griner is released from Russian prison [39:17] What change have we seen from agencies that were comm…
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S4E26: The World Cup brings the best and the worst out of fans
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Season 4, episode 26! Here's what Dak and Malick discuss: [05:15] Does Black Friday hold the same weight that it used to? [13:15] World Cup fandom and its pros and cons [30:15] Does the Grammy’s have any influence on the music we listen to? [35:35] Balenciaga under fire for their latest ad sexualizing children [40:27] Man gets fired for not joining…
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S4E25: What’s the future of streaming and music promotion?
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Season 4, episode 25! Here's what Dak and Malick discuss: [05:24] VOGUE is suing Drake for $4M for his fake magazine cover [13:15] Layoffs hitting across major tech companies - who’s to blame? [20:20] Elon Musk’s Twitter verification idea goes to shit [32:12] The concept of paying to use social media [34:44] Spotify offers CD/merch purchasing on th…
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S4E24: Her Loss and its "unconventional" album rollout
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Season 4, episode 24! Here's what Dak and Malick discuss: [06:04] 'Her Loss' album and promotion review [15:25] Fake Tim Hortons product goes viral on TikTok [21:20] Elon Musk is truly running Twitter to the ground [27:15] Social media engagement at any cost [39:00] Fyre Fest might be coming back - will it succeed this time? Send us a message on In…
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S4E23: A final conversation about Kanye West
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Season 4, episode 23! Here's what Dak and Malick discuss: [09:36] Our take on Kanye’s recent comments and public backlash [25:14] Elon Musk acquires Twitter and is already making questionable changes [33:10] How has the interview process for marketing/tech jobs changed in the last 5 years? [41:20] Our past interview fails and advice Send us a messa…
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S4E22: What does music marketing look like in 2022?
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Season 4, episode 22! Here's what Dak and Malick discuss: [08:23] Expectations for the new Drake and 21 Savage album [13:00] TikTok is the new music marketing strategy, whether artists like it or not [19:50] Does Halloween hit the same? [26:15] Strategy Online’s brand of the year is Heinz - still rewarding gimmicks? [36:10] International artists ar…
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S4E21: We get it...our city is unaffordable. What now?
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Season 4, episode 21! Here's what Dak and Malick discuss: [02:45] NBA basketball is back [07:30] Galen Weston Jr under fire for No Name PR stunt [13:55] Constant messaging about the unaffordability of Toronto [21:40] Is an “affordable living” bonus something more companies should implement? [35:14] Call to action for CEOs to push the government to …
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S4E20: Is BeReal the new app for others to steal from?
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42:43
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42:43
Season 4, episode 20! Here's what Dak and Malick discuss: [03:21] Brands jumping on the Rihanna SuperBowl bandwaggon [08:53] Our review of BeReal - worth the hype? [17:50] Controversy around the Netflix “DAHMER” series [23:07] Alberta launches ad campaign targeted to Torontonians to consider moving [30:12] Kanye West’s latest antics [36:38] Black P…
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S4E19: It’s easier than ever to go viral, but at what cost?
49:55
49:55
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49:55
Season 4, episode 19! Here's what Dak and Malick discuss: [06:40] Canada drops all COVID-related travel restrictions [10:30] Reflecting on National Day of Truth & Reconciliation - the new holiday in Canada [19:14] iPhone 14 is released - what do we want to see out of new smartphones? [30:00] Apple Music is the new sponsor for the Super Bowl halftim…
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S4E18: Summer 2022 might be the GOAT
44:58
44:58
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44:58
Season 4, episode 18! Here's what Dak and Malick discuss: [05:50] Recapping our 100th episode live event [15:23] Summer recap - is 2022 the best summer ever? [23:07] Queen Elizabeth dies at 96 [29:34] Ossington street in Toronto is named the 14th coolest street in the world [34:10] The Michelin guide for restaurants hits Toronto [41:04] Patagonia’s…
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S4E17: Celebrating 100 episodes of The MAD Mix Podcast - Live Show!
33:47
33:47
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33:47
Season 4, episode 17 (our 100th) is here! To celebrate the 100th episode, we hosted a live show Downtown Toronto with supporters, friends, and family. We reflected on our favorite podcast moments so far, told the story of the beginnings and evolution of the podcast, and answered audience questions in a live q+a format. Watch the full video of the e…
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S4E16: Lazy or unfairly treated? The generation wars continue
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Season 4, episode 16 (99 total)! Here's what Dak and Malick discuss: [04:55] The streaming wars continue for Disney+ and Netflix [10:10] “Quiet Quitting” goes viral and it’s Gen Z vs Gen X [19:49] CEO goes viral for announcing layoffs with a crying selfie [30:30] New study shows 24% of Canadians would quit if required to work full-time in office af…
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