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This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each ...
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Tech news, tech debates, and more!! Listen to Tech Time with Lucas and David for all your tech news! Have your opinion featured on the show, or suggest topics for us to talk about by emailing us at techtimepodcast1@gmail.com or leaving us a message on skype: techtimepodcast
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As humans, most — if not all — of us are biologically hardwired for connection. Yet, despite living in a world where technology makes connecting with others easier than ever, so many of us are feeling a sense of loneliness and experiencing disconnection, instead. This can wreak havoc on our mental health, especially at fast-moving, ever-changing startups. So, if you're tired of all the burnout, stress, and whiplash, that gets normalized in the tech startup world — or, the misconception that ...
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show series
 
In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…
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In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…
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In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…
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In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …
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In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…
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In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…
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In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…
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Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …
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Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…
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Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…
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Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…
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Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know …
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Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Ma…
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Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.
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Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry …
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Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.
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Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets …
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Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial…
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Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing. Learn how these business leaders are emphasizing the importance of building a strong community a…
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Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in t…
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During a conversation with Revital Libfrand, the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and…
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Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer mar…
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Kathryn Strachan, Founder & CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance writin…
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In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?" He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks lik…
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Matthew Ziegler, Director of Product Marketing at Clarity, joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t …
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Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases. “No one buys products, peopl…
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Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth. It really goes to show the power of product marketers and their ability to communicate like he gives …
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Matthew Delman, Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.”
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Joel Silverstein, Director of Content at Invicti Security, joins to discuss how he leverages his background as a print journalist to thrive on the content marketing path. He talks about how long-form research-based content has elevated his cybersecurity firm as a trusted subject-matter expert and how his team takes that content and utilizes it in v…
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Stephanie May, Project Manager at Pacific Planning Group, joins to discuss how she liaisons between engineers, marketers, and clients. She has constructed a library full of acronyms for the industry and different company niches. She utilizes this lexicon to successfully change messaging and communicate effectively to her various audiences.…
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Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.…
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Saren Sakurai, Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cy…
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In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.
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This week Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner. He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday,…
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Jon-Eric Cornellier joins to discuss how to best market your company's capabilities at industry events, even when your team is small. He stresses the importance of cultivating 'buy-in' among team members and potential clients to successfully form relationships.
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