Welcome to Summit Up, the podcast where we take you to the peak of digital marketing. Hosted by Emma, Tia and Chris from Amber Mountain, we’re here to help you navigate the ever-changing world of social media, viral trends, marketing tools plus much more. Whether you're a business owner or marketing manager, you'll find something useful and entertaining in every episode. Join us as we share the best tips and tools to grow your online presence as well as interviews with entrepreneurs, influen ...
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From Dove to Burger King: Unpacking Marketing Fails
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Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King. We’ll share stories of promotions that missed the mark, dissect what happened, and discuss the takeaways from these wel…
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From Spotify to Barbie: A Deep Dive into Viral Marketing
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In this episode of ‘Summit Up’, we delve into the fascinating world of viral marketing. We explore how Spotify Wrapped has become a global trend, with users eagerly sharing their app stats on Instagram and Snapchat, making it one of the biggest marketing stunts ever. We also discuss the YouTube sensation Mr Beast, known for his ability to create vi…
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82% More Trust, 77% More Sales: The Power of Personal Branding
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In this episode, we explore the world of personal branding. Whether you’re an entrepreneur, a professional, or an aspiring influencer, your personal brand is your unique signature. We’ll discuss identifying your core values, passions, and strengths, the elements crucial for building an authentic brand that resonates with your audience. We explore h…
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How Influencers and UGC Are Reshaping Marketing
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This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands. We also discuss UGC and …
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Recruitment Insights With Utility People
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In this episode of Summit Up, we have the pleasure of chatting with Linda from Utility People. Join us as she shares her experience in building a successful recruitment company, the value of a good marketing strategy, why ghosting is just plain rude, and how personal branding can open doors for you. 💪…
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Navigating Twitter for Business
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Twitter marketing: it's where hard work meets hilarious tweets. We'll guide you through building a killer Twitter presence for your business, from crafting a strategy that works to mastering the art of witty replies. Discover how brands are winning hearts (and customers) with humor on Twitter. Get ready to learn, grow, and maybe even crack a smile …
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The Importance Of Community Building
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Welcome to Summit Up, Episode 3! Today, we're chatting with Naomi Czuba, the founder of the incredible NCD Dance Class. NCD is more than just a place to learn dance moves, it's a vibrant community where individuals come together to discover the joy of movement and express their unique personalities through dance. Naomi shares her insights on how bu…
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Welcome to TikTokTakeover, where we dive into the world of TikTok and explore how businesses can use this popular video-sharing platform to grow and succeed. We cover a range of topics including community building, TikTok shop, advertising, user-generated content, and trends. Chris, Emma and Tia share valuable insights on how businesses can use the…
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Welcome to Meme Magic, where we unravel the surprising link between online jokes and business success. What started as amusing pictures shared online has blossomed into a powerful marketing tool. We'll trace the history of memes and see how they can turn heads (and make profits) for companies. As well as their cultural significance and how they can…
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Homeless Veterans - Future Hope Exists
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Homelessness Solutions - In my quest to collaborate with new age thinkers that bring creative solutions to issues, I reflect on what I felt works and the not-so-much regarding my own experience on the streets, homeless. Please check out @codeofvets on Twitter and CodeOfVets.com to check out what people like Gretchen Smith are doing to change vetera…
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