Welcome to Strategy Next, a podcast that explores the latest trends and strategies in business, technology, and leadership. Join our host as they interview industry experts, entrepreneurs, and thought leaders to gain insights and inspiration for your own strategic planning. From scaling startups to managing large enterprises, Strategy Next delves into the tactics and tools you need to stay ahead of the curve. Tune in each week for valuable insights and actionable advice to drive your busines ...
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A podcast series to help you navigate the overwhelm around online course creation and sales.
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Bridging Cybersecurity and Innovation: A Conversation with Brittany Greenfield of Wabbi
22:40
22:40
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22:40Send us a text In this episode of Strategy Next, host Jon Lobb welcomes Brittany Greenfield, founder and CEO of Wabbi, a trailblazing company revolutionizing security in the software development lifecycle. Brittany shares her insights on building a business in cybersecurity, the importance of foundational security practices, and how companies can …
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The Anticipatory Edge: Turning Disruption into Opportunity with Daniel Burrus
36:15
36:15
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36:15Send us a text In this episode of StrategyNext, host Jon Lobb welcomes Daniel Burrus, one of the worldâ��s foremost technology forecasters and innovation experts. Daniel shares insights on how leaders can move beyond mere agility and embrace an "anticipatory" approach to navigate the ever-accelerating pace of change. Drawing from his best-selling b…
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Unpacking Sales Excellence: Leadership and Emotional Intelligence with Dean Karrel
30:00
30:00
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30:00Send us a text Ever wondered whether great salespeople are born or made? Join us as we sit down with Dean Karrel, a career development advisor and sales trainer with over three decades of senior management experience, to unpack this fascinating debate. From his illustrious career in publishing with giants like John Wiley & Sons and Simon & Schuster…
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Harnessing Conflict for Strategic Innovation in the Workplace with Dr. Clare Fowler
24:17
24:17
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24:17Send us a text In this episode, host Jon Lobb interviews Dr. Clare Fowler, author of "Rising Above Office Conflict." They explore how managing workplace conflict can drive innovation and improve culture. Dr. Fowler shares practical conflict resolution strategies, the importance of diverse viewpoints, and insights on balancing management styles for …
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The Innovation Game: Mastering Entrepreneurship and AI with Sid Mohasseb
26:56
26:56
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26:56Send us a text Step into the future with Strategy Next! Host Jon Lobb welcomes Sid Mohasseb, USC adjunct professor, strategic advisor, and celebrated author. Sid shares his journey from immigrant entrepreneur to innovation leader, offering insights on staying relevant in a fast-paced market, the transformative role of AI, and the art of listening a…
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You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course. In this episode of the Online Course Strategy…
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One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft. In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual p…
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[S1 E10] Pricing your online course and mistakes to avoid
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10:36
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10:36When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar. Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve…
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[S1 E9] Having a ‘Fail Fast’ Strategy (and why it’s vital for online course success)
11:18
11:18
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11:18I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period. But why bother selling a £9.99 EBook? Why not just create an online course and charge more? Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success. Get my FREE…
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[S1 E8] Funnel software (and other online course tech you don’t need)
12:05
12:05
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12:05I’ve wasted thousands on tools/tech I just didn’t need for online course creation. Which is why I now advise my clients to keep things simple - with free or low cost tech. Or resources they are already using in their business. In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) o…
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[S1 E7] Weird online course myths to be aware of
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11:15
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11:15I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really ov…
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[S1 E6] Choosing a course topic (it’s not about you baby)
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10:41
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10:41While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients. Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the ri…
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[S1 E5] Creating the perfect lead magnet for an online course
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10:39Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’? In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show…
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[S1 Ep 4] Bad advice I gave on audience building (and what changed my mind)
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13:21Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely. So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me? That’s exactly what I share in this episode of the Online Course Strategy Made Easy…
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[S1 Ep 3] Why creating the shortest online course possible should be your priority
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10:49Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%). And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my …
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[S1 Ep 2] How to generate income from your online course - before you’ve finished it
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11:14Something I wish I'd learned earlier about online course creation is that you *can* generate income from online courses before you've created your signature online course. But like many new course creators, I got caught up in thinking I needed to spend months creating a big multi module online course. In this episode of the Online Course Strategy M…
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[S1 Ep 1] Things I’ve wasted time/money on as a course creator
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18:29
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18:29Confession time - I wasted a LOT of time/money on resources and tools I didn’t need in the early days of my course creation journey. In the first episode of the Online Course Strategy Made Easy podcast I’ll share my course creation journey - including a bit of my ‘back story’ - and some of the mistakes I made in the early days (so you can avoid mak…
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I’m Janet Murray - I’m a business strategist, copywriter and online course creator. And over the last decade, I’ve generated hundreds of thousands of pounds in sales of digital products - including online courses, EBooks, memberships, planners/journals, templates - you name it I’ve sold it online. I’ve also helped hundreds of clients create and lau…
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Building a Resilient Analytics Team - Phil Fry
24:44
24:44
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24:44Send us a text In this episode of Strategy Next, host Kevin Jimoh sits down with Phill Fry, Partner of JHelmy&Co. in Advanced Analytics and Principal of JHelmy&Co. Chicago. Phill shares his wealth of experience and expertise in building resilient analytics teams and provides insights on how companies can stay ahead in today's competitive market. Jo…
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Send us a text Stay ahead in today's competitive business world with Strategy Next, the podcast exploring the latest trends and strategies in the corporate environment. Each week, join host Kevin Jimoh as he speaks with top industry experts, thought leaders, and visionaries to bring you the insights and knowledge you need to succeed. From marketing…
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