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Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and s ...
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The Rheal Unwind was created to inspire others to be the most excellent version of themselves. Travel with us throughout the U.S. as we educate ourselves and our community. We'll discuss Love, Life, Entrepreneurship, and Parenthood. As we invite guests to our platform, we will discuss other various topics such as Building Generational Wealth, How to Help Others along your Journey, and Relationship Advice. And remember! Nothing is off limits while we Unwind. Support this podcast: https://podc ...
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show series
 
Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even writ…
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In this episode, we speak with epidemiologist Caitlin Rivers about her book Crisis Averted. From the successful eradication of smallpox to navigating the COVID-19 pandemic, Rivers delves into public health challenges, funding gaps, and the “panic and neglect” cycle that threatens our preparedness for future outbreaks. Host’s Note We are less than a…
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In this episode of Writer’s Voice, we explore the intersections of personal and ecological narratives through two powerful interviews. Francesca speaks with writer and musician Eiren Caffall about her memoir, The Mourner’s Bestiary, and naturalist Betsy McCully, author of At the Glacier’s Edge: A Natural History of Long Island from the Narrows to M…
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Today, we explore two uncommon angles on the histories of World War I and World War II. First, we’re joined by historical fiction writer Robert Harris, author of the recently released novel, Precipice. The novel explores a true story — the clandestine relationship between British Prime Minister Herbert Asquith and Venetia Stanley — set against the …
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In this episode of Writer’s Voice, Host Francesca Rheannon welcomes acclaimed author Louise Erdrich to discuss her new novel, The Mighty Red. Known for her deeply layered storytelling and themes centered on Native American life, Erdrich takes listeners on a journey into the heart of the Red River Valley in North Dakota. Here, she weaves a compellin…
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Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ven…
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In this episode of Writer’s Voice, we talk about changing urban transport to make it more people-centric, not car-centric. We welcome disability mobility advocate Anna Zivarts, author of When Driving Is Not An Option: Steering Away From Car Dependency. Then, urban planner Dan Piatkowski tells us about how new developments in bike technology can mak…
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Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also fre…
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In this episode of Writer’s Voice, host Francesca Rheannon sits down with Joe Shute and Brandon Keim for two conversations about: Animal intelligence and behavior The human-animal connection Ethical treatment of animals Rethinking human dominion over nature Joe Shute discusses his latest book, Stowaway: The Disreputable Exploits of the Rat, which d…
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In this episode of Writer’s Voice, host Francesca Rheannon speaks with historian Jacob Mikanowski about his book Goodbye Eastern Europe: An Intimate History of a Divided Land. Mikanowski explores the rich, complex, and often overlooked history of Eastern Europe—a region shaped by centuries of empires, revolutions, and diverse cultures. From the end…
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Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global …
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In this episode of Writer’s Voice, we talk with Clayton Page Aldern about The Weight of Nature, his groundbreaking new book on the impacts of climate change on our brains — from PSTD to brain-eating amoebas. Aldern explains how climate-induced stressors are shaping our mental health — harming our judgment, leading to rises in neurodegenerative dise…
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Episode Description: In this episode, we talk with celebrated Haitian American writer Edwidge Danticat, author of Brother, I’m Dying and her latest essay collection, We’re Alone. Danticat shares intimate insights into her writing process, the legacy of colonialism and the immigrant experience. She discusses Haiti’s ongoing struggles, her personal c…
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Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneur…
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Episode Description: In this episode, host Francesca Rheannon sits down with philosopher Peter Godfrey-Smith to discuss his latest book, Living on Earth: Forests, Corals, Consciousness, and the Making of the World. Godfrey-Smith offers a fresh perspective on how life forms, from the simplest bacteria to complex animals, have actively shaped our pla…
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Episode Summary In this episode of Writer’s Voice, host Francesca Rheannon explores the intricate dynamics of giving, receiving, and creating community with food entrepreneur and activist Lola Milholland. She shares insights from her memoir, Group Living and Other Recipes, which reflects on her upbringing in a communal household, the lessons of sha…
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Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasiz…
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We talk with cartoonist Ken Krimstein about the remarkable meeting of the minds between Albert Einstein and Franz Kafka in Prague, before either man was famous. His new graphic book is Einstein in Kafkaland: How Albert Fell Down The Rabbit Hole And Came Up With The Universe. Join us as we explore how two seemingly disparate fields—physics and liter…
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Today, two stories of what in the modern world we’ve come to call “apartheid”—the practice of segregating a subjugated population and imposing oppressive laws on it. First, we talk with UK historian Harry Freedman about his history of the first Jewish ghetto—that of Venice, Italy. It’s called Shylock’s Venice: The Remarkable History of Venice’s Jew…
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Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients. 00:00 - 00:19 “Make sure that you have a good offer that people are buying…
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In this episode of Writer’s Voice, we sit down with Dr. Seema Yasmin to discuss her prescient YA novel, Unbecoming. Dr. Yasmin, a physician, journalist, and director of the Stanford Health Communication Initiative, brings her multifaceted expertise to the conversation. Her new book, set in a dystopian near-future America, explores the challenges fa…
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In this episode, we sit down with Dr. William Bronston, a renowned advocate for disability rights and social justice. Dr. Bronston shares his incredible journey from a young medical student to a leading figure in the fight to protect the rights of people with disabilities. He discusses his experiences working at the Willowbrook State School, his ef…
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Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire. 00:00 - 00:14 “We kn…
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In this episode of Writer’s Voice, we dive into the worlds of peace activism and literary translation through conversations with Brad Wolf and Noel Hernández-Gonzalez. Also, William Bronston, the doctor who brought instiionalization of the developmentally disabled to an end, reads from his book, Public Hostage, Public Ransom. Brad Wolf discusses hi…
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In this episode, we sit down with Audrea Lim, author of Free the Land: How We Can Fight Poverty and Climate Chaos. Audrea traces the connections between land commodification and many of America’s most pressing issues: ecological collapse, climate change, systemic racism, gentrification and economic inequality. Through powerful examples and thoughtf…
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Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express. 00:00 - 00:25 "We talk a lot about how c…
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In this conversation with Writer’s Voice host Francesca Rheannon, political theorist Danielle Allen talks about two core ideas at the heart of our nation’s Declaration of Independence: freedom and liberty. How are they aligned? How are they different? And can they contradict each other? Listen to a clip on YouTube We re-air our 2014 interview with …
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In this episode of Writer’s Voice, Francesca Rheannon welcomes back acclaimed novelist, essayist, and now memoirist, Francine Prose. They dive into Prose’s latest work, 1974, a memoir that revisits her time in San Francisco during a pivotal year in American history. Then, In a deeply introspective conversation, Gail Godwin opens up about the pivota…
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Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technolog…
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Episode Description In this episode of Writer’s Voice, host Francesca Rheannon sits down with acclaimed author Claire Wills to discuss her deeply personal and historically insightful book, Missing Persons or My Grandmother’s Secrets. Wills shares her journey of uncovering family secrets surrounding an “illegitimate” pregnancy in 1950s Ireland and e…
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Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone look…
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Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees. 00:00 - 00:10 "Culture is, like I said, signal strength. The s…
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Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field. 00:00 - 00:13 "Therefore, I'…
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Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact. 00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of…
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Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development. 00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing t…
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Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest. 00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can p…
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Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies. 00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? B…
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Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights…
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Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse …
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Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique …
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Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia. 00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, …
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Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodca…
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In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business. 00:00 - 00:16 “The name Peppershock is a variation, a pl…
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Welcome to "The Rheal Unwind" podcast – your oasis of wisdom and empowerment! 🎙️ ✨ In this special episode, we dive into the art of harmonizing your financial and physical spaces, bringing you the keys to achieving balance and tranquility in your life. Join us as we explore the profound connection between a well-organized financial house and a heal…
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Founder and Fire Chief, Lynette Hoy, has a core value of community service,which is reflected in the many heart-based projects that Firetalker PRsupports. She is a strong advocate for the American Cancer Society, serving oncommittees for events, managing event promotion, and public relations 00:25 - 00:45 Welcome to Peppershock Media’s Marketing Ex…
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David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement. 00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great me…
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Raul Hernandez Ochoa is a bootstrapped growthstrategist who enjoys espressos, powerlifting, spending time with his family,and serving the local and global community. He is the founder of Do Good Work,a digital marketing agency that helps mission-driven founders scale theirimpact. 00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewh…
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Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy. 00:00 - 00:21 “Googl…
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Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of me…
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Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advert…
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