Today in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.

B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all. Will it blend services together to take on Salesforce? B2B is a big market – people are realizing this. Think TikTok – whic…

An overview of what’s to come.

A very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip

Charise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Chari…

We've passed the halfway point of 2022. The recent LinkedIn Global State of Sales 2022 Report stated, "About 1/3 of sellers (31%) say that they have 'closed' deals over $500,000 without ever meeting the buyer face to face..." This number is up on the previous year and is more than likely to grow. These are 'closed' deals. Not inquiries, prospects, …

It’s August 2022. A month of huge change - locally and around the world. Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already. With all this going on, how do company directors, CEOs and Marketing teams, n…

Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need

Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.

A story about the passing of my mother Helen James.

A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.

Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.

After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.

Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing

A recent post by Marcus Sheridan on LinkedIn has led to this post. Prompting me to discuss how we should think about our buyers needs more deeply.

After the last 2 years we’ve been through a lot of change and many people are struggling. You may be yourself. If we give time to others or least challenge ourselves to - It can really help people when they need a friendly ear or hear a voice.

I met Steven Bartlett in Guildford 5 years ago when he was giving a talk at an event hosted by the excellent development agency Kyan. From a student drop out to speaking at the United Nations - Steven celebrated his 100th episode of his podcast ‘Diary of a CEO’

Reggie James and Mel Hosegood talk about digital marketing at Digital Clarity.

A taste of things to come.

First stab