Welcome to the International Expansion podcast. My name is Ramsey Pryor, and I spent the past five years taking one of Silicon Valley's fastest growing startups into new markets all around the world. Tech companies are able to expand overseas faster than ever before. But there's quite a lot that goes into getting it right, and each new market has its own unique and fascinating set of quirks and challenges. The best way to prepare is to learn from people who have been there before, so I start ...
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S2 E5 - Selling into the Nordics and Benelux with Paulo Rodriguez of Vanta
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1:02:47
When companies expand into Europe, many start in the UK or Ireland, and as they gain experience they move into big GDP countries like France and Germany that are more challenging in terms of language, localization, etc. While this approach is understandable, there are many important markets that are left until later or treated as afterthoughts. Whe…
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S2 E4 - Succeeding in Japan with Daiki Nakajima of JETRO
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1:20:41
If you asked 100 companies to rank the most challenging countries to enter, Japan would rank at or near the top on most every list. Not only does Japan have very high bar and specific set of localization requirements, nearly every aspect of doing business is different than in the US and most western markets. That said, Japan is the 3rd largest econ…
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S2 E3 - Taking Tech to China with Jason Li of Branch, LinkedIn, Gartner
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59:11
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59:11
China is one of the most complex and challenging markets for foreign tech companies to succeed in. It has so many hurdles to clear, including strict regulations, thorny geo-politics, and significant language and cultural learning barriers. But for those who succeed, the rewards and market potential are massive. With a GDP of over $18 Trillion it’s …
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S2 E2 - Cracking the French Market with Natascha Chamuleau of WeTransfer, Facebook, eBay
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This episode is focused specifically on best practices when entering France, and I’m really happy to have Natascha Chamuleau as my guest. Natascha is currently the Chief Advertising Officer of WeTransfer, a position she has held since July 2020, having joined as Vice President of Sales in 2017. Before WeTransfer, Natascha spent three years at Faceb…
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S2 E1 - South Korea - Evernote's expansion story with Troy Malone
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www.portofentrypartners.com This episode is focused specifically on entering Korea, and I’m honored to have Troy Malone as my guest. Troy has had one of the most exciting international tech careers of anyone I’ve met. He’s been a venture capitalist and a multi-time entrepreneur, and has been helping companies including Evernote, Drata, Weebly, and …
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Episode 10 - Rachel Carruthers, Head of Internationalisation & Localisation @ Canva
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Rachel is Head of Internationalisation & Localisation at Canva. Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. Since it was founded in 2013, Canva has grown into a unicorn and one of Australia’s most famous tech companies. Rachel has been at Canva for over 4 and…
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Episode 9 - Robyn Larsen, International Growth and Marketing at Shopify
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Robyn Larsen is an International Growth and Marketing UX leader at Shopify. She’s a front-end developer, entrepreneur, and speaker, and advises numerous startups across multiple industries and frequently mentors women in tech and STEM. In addition to the work she does at Shopify, she teaches Zero to Launch workshops for entrepreneurs through Embrk.…
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Episode 8 - Jeffrey Paine, Managing Partner at Golden Gate Ventures
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Jeff Paine is a Co-founder and Managing Partner of Golden Gate Ventures, an early stage technology venture capital fund based in Singapore. Golden Gate Ventures currently has over US$175 million under management and has made investments in over 45 companies since 2012 across Southeast Asia. Jeff also started and manages the Founder Institute incuba…
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Episode 7 - Robbie O'Connor, GM EMEA at Notion
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This episode is a crash course on entering Europe from Robbie O'Connor. Robbie had led the local charge for Google, Dropbox, Asana, and now Notion, and in this interview, he reflects on the best practices he's learned first hand, from setting up the team, segmenting the continent, and localizing the go to market approach. We also discuss how each o…
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Episode 6 - Ron Schneidermann, CEO at AllTrails
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Ron Schneidermann is the CEO of AllTrails, and has been building technology that helps people enjoy the outdoors for over 15 years. He's an accomplished entrepreneur and a hands-on leader who devours data and isn't afraid to veer from the standard startup playbook. Many of the folks listening know AllTrails as the outdoor app that helps you find th…
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Episode 5 - Nataly Kelly, VP of Localization at Hubspot
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Nataly Kelly is currently the VP of Localization at Hubspot. As most are aware, Hubspot is one of the foremost CRM platforms out there in market, and for context on their global presence, they have over 4500 employees across 11 global offices, and serve over 113,000 customers in over 120 countries. Nataly has been doing amazing work in internationa…
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Episode 4 - Abe Smith, Head of International at Zoom
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In this Episode, my guest is Abe Smith. Abe is currently Head of International at Zoom, where he oversees the business, AKA spreading happiness, globally in EMEA, APAC, Japan and Latin America. Over the past few years and throughout the pandemic, Abe has overseen an unprecedented amount of growth and challenge, as Zoom has become a verb and as the …
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Episode 3 - Ana Sofia Guzman - Co-founder of International Mastermind, fmr International Strategy and Operations at Squarespace
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In this episode, Ana Guzman shares her journey starting from El Salvador, moving to the US for university, driving Squarespace's early international expansion team, and then founding International Mastermind and a bilingual education company. She goes deep into the cross-functional effort and pre-work that her team at Squarespace undertook to prope…
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Episode 2 - Talia Baruch, Global-Ready Product Growth at Google, LinkedIn, SurveyMonkey, founder of GlobalSaké
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In this episode, Talia Baruch provides a masterclass on how to properly localize a company's Vision, Mission, Value Prop, and product experience, and why it's so important to take on a global-ready mindset from the start. She goes into dozens of real world examples of how companies including LinkedIn, Evernote, Starbucks, and Coca-Cola adapted thei…
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Episode 1 - Tariq Mahmoud, Head of International at Reddit
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Hello and a very warm welcome to this inaugural episode of the International Expansion Podcast! On this podcast, we talk with the people responsible for taking their companies into new international markets. They share their best practices, what they got right and wrong, and valuable hindsight so that we can all learn from their experience. In this…
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