Promotion, Boosting, SEO Cover art photo provided by Andrew Ridley on Unsplash: https://unsplash.com/@aridley88
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The Print & Promo Marketing Podcast brings you firsthand interviews and thought-provoking conversations with some of the $23 billion promotional products industry's biggest names. Host Brendan Menapace offer witty, informative and concise takes on developing stories and ongoing trends.
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PPM Podcast: MeiLin Wan on Applied DNA Sciences' Xinjiang Cotton Study (And Its Surprising Results)
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18:01
MeiLin Wan, vice president of textile for Applied DNA Sciences, discusses the continued presence of Xinjiang cotton in textile products, and the problem of "greenwashing" in the apparel and textile spaces.Brendan Menapace által
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PPM Podcast: The Neuroscience of Touch
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23:13
Listen in as Groh speaks with Brendan Menapace about how printers, distributors, and suppliers can take the tactile nature of their products to the next level, whether they're working with paper, plastic, or cotton, with the help of science.Brendan Menapace által
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PPM Podcast: Jason Lucash on Rupt Ventures and Bringing an Angel Investor Mindset to Promo
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17:22
Jason Lucash and Brendan Menapace talk about how Rupt Ventures is cultivating growth in the industry, comparisons to "Shark Tank," and what Rupt Ventures has in store for the future.Brendan Menapace által
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PPM Podcast: Boston City Councilor Sharon Durkan on How She Wants to Create a 'Unified Brand' for the City Using Promo
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12:57
Boston City Councilor Sharon Durkan joins the PPM Podcast to talk about her proposed plan to create a "unified brand" for Boston using promotional merchandise like apparel and more. Citing the huge success of New York's "I Love NY" campaign — both in terms of recognition and real monetary gain — she wants to create……
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PPM Podcast: Swag Space's Jeremy Parker Discusses New Platform and How Distributors Can Use It (If They Want To)
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22:45
Swag Space founder Jeremy Parker joins the podcast to talk about how the new platform can help distributors with common promo pain points, as well as how it fits into the modern supplier-distributor model.Brendan Menapace által
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Pillbox's Dan Watson Talks About the Power of a Referral and Baseball Bats as Art
17:52
17:52
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17:52
Pillbox Bat Company's Dan Watson joins the podcast today to talk about how one branded bat promotion led to a relationship with the Minnesota Twins, and how that relationship led to a referral to other teams across the league. Watson also discusses the idea of a baseball bat being an artistic medium.…
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Ross Youngs On Sustainability and Productivity-Enhancing Products
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14:45
Ross Youngs, founder and CEO of CardNoter and the Univenture family of companies, joins Brendan today to talk about the CardNoter product, as well as some ways promotional products distributors and printers alike can be more environmentally friendly with their promotional products.The Promo Marketing Staff által
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Phil Koosed on Raising Funds and Coordinating Relief Following the Earthquake in Syria and Turkey
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15:16
Phil Koosed, chief strategy officer for BAMKO parent company SGC, joins Brendan to talk about how he's been working long hours to coordinate relief and raise funds for those affected by the earthquake in Turkey and Syria.The Promo Marketing Staff által
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Ollyball's Joe Burke on Playing Ball in the House and Creating Wide Branding Appeal
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19:46
The Ollyball is an inflatable ball that's designed for the one thing Mom always told you not to do: play ball in the house. Listen in as inventor Joe Burke explains to Brendan how his invention earned Toy of the Year honors, and how he's bringing the Ollyball into the promo space.The Promo Marketing Staff által
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Live from PRINTING United Expo! It's the Promo Marketing Podcast
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15:07
We're back from PRINTING United Expo in Las Vegas! During the show, we spoke to a few promotional products suppliers about their experience from the massive show floor and what you can look forward to next year.Staff Writer által
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Pizzacast! Community College of Philadelphia's Kris Henk on Pizza Box Marketing, QR Codes and More
21:24
21:24
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21:24
They say the quickest way to a college kid's heart is through pizza. That's why Community College of Philadelphia has been advertising on pizza boxes throughout the City of Brotherly Love. Kris Henk, executive director of marketing for the school, joined the show to tell us all about it. Plus, Sean and Brendan discuss Netflix's smash-hit new "Stran…
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Whitestone Branding's Emily Jaworski and Dominique Volker on Dealing With Ongoing Price Increases
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39:13
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39:13
Emily Jaworski and Dominique Volker of Whitestone Branding joined the show to tell us how they're handling price increases while keeping customers happy, what they're expecting for the rest of the year, how they're dealing with inventory issues, and more. Plus, Sean and Brendan talk Twitter merch now that Elon Musk bought the company...…
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Is the Word 'Distributor' Outdated? Should the Industry Change It? Sandra Kelley of Prestige Promotions Joins to Discuss
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44:54
Is the word "distributor" outdated? Does it need to be updated to better reflect the changing nature of the job and the capabilities of modern distributor companies? Is it necessary to make a change? Is it even possible? Sandra Kelley of Prestige Promotions joined the show to discuss the topic, originally proposed by PPAI President Dale Denham in a…
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Diversified Labeling Solutions CEO Jim Kersten on the Paper Shortage, Opportunities in the Fast-Growing Labels Market and More
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33:35
It hasn't captured national attention the same way as inflation or shipping delays, but the ongoing paper shortage has been called an "existential crisis" by some in the print industry. What's happening and what does it mean for distributors? Jim Kersten, CEO of Diversified Labeling Solutions, joined the show to fill us in and talk opportunities in…
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Imprint Engine's Caleb Gilbertson and Zach Sussman on the HR Spending Boom, a Shift in How Buyers Are Using Promo and More
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38:25
Imprint Engine's Caleb Gilbertson and Zach Sussman joined the show to share some lessons from their fast-growing company's success and discuss how the recent boom in HR-related spending is creating huge opportunities for promo businesses. They also talked online stores, their end-to-end business model and much more...…
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Inside Wingstop's New Sustainable Uniform Program (With the Brand, Distributor and Supplier That Made It Happen)
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35:48
Wingstop recently completed a full overhaul of its employee uniforms, replacing the old ones with new ones made using 2 million recycled plastic water bottles. Wingstop's Marisa Carona, The LogoLink Group's Brad Blankenship and HTT Apparel's Bill Patterson gave us an inside look at how it all came together...…
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Whisps SVP of Marketing Katie Nahoum on Edible Cheese Sculptures as Merch, Becoming a Lifestyle Brand, Personalization and More
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25:25
"We're here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers." That's Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she's talking about her company's latest promotional merchandise effort: personalized, ed…
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Forward Madison FC's Conor Caloia and Chase Eagan on Creative QR Code Merch, Branded Potatoes and More
22:59
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22:59
Forward Madison FC is a professional soccer team based in Wisconsin. The team's logo crest is a pink flamingo. It once sold branded potatoes as merch. Forward Madison's Conor Caloia and Chase Eagan stopped by to tell us about that, as well as their (excellent) QR code merchandise, their marketing philosophy and more...…
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Jake Himelstein on BAMKO's Big Uniforms Move, Supply Chain Outlook, Recognition Market Opportunities and More
36:08
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36:08
BAMKO is making a big move in the uniforms space. Jake Himelstein, the company's president, joined the show to announce the move and explain how it positions BAMKO to meet the evolving needs of modern promo customers. He also talked supply chain, huge opportunities in the recognition market and much more. Plus, Sean and Brendan dive deep into Pabst…
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Overture Promotions CEO Jo Gilley on No. 14 Top Distributors Finish, Sustaining Big Sales Growth, Supply Chain and Much More
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40:21
Jo Gilley, CEO of Overture Promotions, joined the show to tell us how Overture grew sales from $81.6 million to $126.9 million in the middle of the pandemic (and from $60.6 million the year before) en route to a No. 14 overall finish on the 2021 Top Distributors list. And Print+Promo editor Elise Carr joins Sean and Brendan to discuss the big takea…
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Fluid Branding's Miles Lovegrove and Kyle Scott on 'A Tree With Every Order,' Reimagining Sustainability in Promo
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32:28
Fluid Branding wants to plant one million trees. The distributor recently launched its "A Tree With Every Order" program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid's Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why …
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'Branding Bud' Author David Paleschuck on the Cannabis Market: Promo Opportunities, Strategy and More
40:57
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40:57
David Paleschuck (literally) wrote the book on branding in the legal cannabis industry. He joined the show to talk about promo opportunities in the fast-growing market and what distributors should know about marketing and advertising for cannabis companies. Plus, Sean and Brendan discuss "rules" for wearing band tees...…
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Sonic Promos' Seth Weiner on Gifting as a Service, Why One-Size-Fits-All No Longer Works for Promo
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36:55
Seth Weiner believes that distributors are leaving money on the table by sticking to an outdated one-size-fits-all approach to promo, and that providing solutions similar to those offered by gifting-as-a-service companies is crucial (if not necessarily easy). He shared how Sonic Promos is making it happen...…
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'The Promo Guy' Swire Ho on How to Make Yourself a Go-To Promo Expert (and Why You Should)
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34:50
Swire Ho goes by "The Promo Guy," part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online...…
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Barker Specialty’s Gerry and Max Barker on NFTs: What They Are, Exciting Possibilities for Promo and More
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45:08
Barker Specialty is on the leading edge of the NFT movement, already exploring how and where they fit in promo and experimenting with their own NFTs. The company is also working to spread the word about NFTs, educating clients and industry peers. Gerry and Max Barker joined the show to tell us more and take us through the exciting possibilities for…
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5 ESSENTIAL DIGITAL MARKETING TOOLS
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Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate. Read more: http://promocodius.com/dk/
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