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Success Stories is a podcast that is focused on the decorated apparel and promotional marketing industry. We highlight successful companies and people in these industries. What are they doing? How can you learn from them? Hearing their stories of success, you can apply those same ideas to your business situation and have success too.
 
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show series
 
What happens when both you and your wife lose your jobs and also find out that you are expecting your first child? Naturally, you start a business and work both hard and fast to grow your new company. That’s how today’s guest Jonathan Tynes with Kick Print, started out with his shop. Since then, he and his wife Danielle have continually evolved the…
 
One of the true legends of the industry is Mark Coudray. A master printer, forward-thinking entrepreneur, and mentor to a myriad of shops in the industry. Mark has helped scores of businesses across the globe reach their profit potential. On today’s Success Stories podcast we’ll take a look back to the past, and also be scouting out the future, wit…
 
One of the most remarkable Success Stories in the industry is Chicago’s own, Culture Studio. In today’s podcast, we’ll be talking with Rich Santo about providing tour merch for some of the biggest names in the music industry, how they launched their own shop software, and how they have grown over the years. Get ready to be inspired as we chat about…
 
What would you do if you could spend some time with a person who has been active in this industry since 1976? What questions would you ask? What would you want to know? That’s what we’re going to do on this episode of Success Stories as our guest for the podcast is none other than Charlie Taublieb. If you have attended a trade show in the past twen…
 
Let’s say you have a family-owned shop that has been around for over 43 years. You’ve gone from the early founding and startup years to the mega national music touring years, to the contract printing (Custom Ink) years, post-contract printing, COVID, and now a whole new era for your company. That’s what we’re going to discuss on today’s Success Sto…
 
How can screen printing a shirt or running a screen-printing business factor in with the aspect of mental health? What about the concept of running a business with a bigger mission mentality? On today’s Success Stories podcast we are going to hear the amazing journey of Amber Massey who runs T-shirts for Hope in Fortson, Georgia… which is 90 minute…
 
Today’s Success Stories podcast is all about how you find new information and put it to use in your shop. Terry Keeven with St. Louis Print Company has been refining his business since 2007 with new ideas. We’ll learn where these ideas come from, how he is implementing them, and what it takes to get continuous improvement changes working in a busin…
 
On today’s Success Stories podcast you are in for a real treat, as we have legendary industry character Pete Junior on board to talk about his family business, New Era Apparel in Oceanside, NY. Pete’s father started the business in 1989 with a single table-top press, and now they are one of the go-to shops in the northeast and New York City. We’ll …
 
On today’s Success Stories podcast we are going to focus on what it takes to change the focus of your business from one type of customer base to another. That’s what Ron Augelli with We Talk Shirty in Scranton Pennsylvania did, and he is going to share his insights with that journey. So grab some paper and a pencil and come along for the ride as we…
 
In today’s Success Stories Podcast, we will be hearing from Bobby Harris with K&B Promotions in Arlington Texas about how he’s built his shop around an excellent proactive culture, with the main ingredient being based on teamwork. Bobby’s shop is a contract decorator, and they handle screenprinting, embroidery, DTG, banners, and other work for thei…
 
On today's Success Stories podcast, we're going back to school. Shirt School that is, with the one and only Kerry Egeler. Kerry runs a highly successful online program that helps teach people how to succeed in the apparel industry. Whether it is with a Shopify store or another online platform, he has helped folks grow and manage their business with…
 
On today’s Success Stories podcast we are going to focus on what it is like to build out a family business that actually works. Heather Streible is the leader of a woman-owned apparel decorating company, Replica Screen Printing, that she runs with her family in Cave City, Kentucky. Their dedication to perfection, friendly customer service, and repu…
 
Sure, you've been in business for a few years... has the daily grind wear you down to a knob? Have you lost your passion for what you thought was an earth-shattering career move a few years ago? That absolutely is not the case with today's guests on this episode of Success Stories. Austin, Texas-based Tony Diaz with Industry Print Shop has been cra…
 
When something is sales are booming, we often call that action a “trend.” This is when you want to strike while the iron is hot because we all know that trends can come and go. On today’s Success Stories podcast, we’ll speak with one of the leading experts on trends, Jessica Gibbons-Rauch with Trendependent as she’ll help dissect what it takes to s…
 
Have you ever wondered how the top sales professionals in our industry actually build their success? Where do they start? How do they identify the right opportunities? What helps them sustain the growth with the most profitable clients? On today’s Success Stories podcast, we’ll be discussing all of that and more with one of the top sales minds in t…
 
I have a quick question for you? Are you in alignment with your customers that help you maximize your profitability? That’s the topic of conversation on this episode of Success Stories. Shawn LaFave with North Georgia Promotions in Alpharetta, GA will help decode the mysteries surrounding this idea. He’ll give tips on what you need to do to change …
 
Many shops in the decorated apparel industry have tied their success to a social mission or maybe they support a cause. On today’s Success Stories, we’ll speak with Patrick Bardsley and Josh Mirsky with Port Washington, NY-based Spectrum Designs on their mission to employ staff members that are on the Autism Spectrum. Instead of only fundraising an…
 
If there's one person as uniquely qualified to discuss the future of the industry is Paul Bellantone. With HALO Branded Solutions, he recently made the switch from running PPAI, an organization dedicated to the advancement and education in the promotional products industry, to a senior VP role of sales at HALO. In this Success Stories podcast, we'l…
 
For creating unique designs for apparel, what medium do you use and typically stick to for orders? How do you learn something unique? On today's Success Stories podcast, we'll speak with Artem Ionitsa owner of Logo Unlimited in Woodinville, WA about he has created a unique approach to satisfying customers by offering a wide range of decoration meth…
 
If you've ever wondered how a recording artist or brand has so quickly developed a merchandise line of their own, chances are someone like Todd Moen with KREATIV LAUNCH was behind it. Todd's company specializes in bringing ideas to life. With over 25 years of experience in production, distribution, and licensing, KREATIV LAUNCH has been the go-to p…
 
On today’s Success Stories podcast we will have a real treat. Brian Jolin with Jolin Promo will discuss how he uses the foundation of stories to sell and engage customers. Brian is a certified StoryBrand professional, and we’ll learn how that has helped him over the years connect and align with his clients to serve them better. Brian has a personal…
 
Are you in sales for decorated apparel? If so, you might want to pay attention to this new episode of Success Stories as Josh Appelbaum who runs the Apparel Division at Hit Promotional Products, will be discussing his approach to sales. That's right, we'll be chatting about the evolution of the apparel sales process, and how you should be thinking …
 
Is your company completely dialed in to your exact target customer? Do you hit the bullseye every time? That’s what we’re going to focus on with today’s Success Stories podcast as Salinas, California-based Darryl Garcia with Color Tech will be discussing his journey to align his business goals with the customers he can serve best. A former UPS driv…
 
On today’s Success Stories podcast we’re going to explore how the notion of core values plays an integral role in the development and growth of a company. Both internally with employees, and also externally with how customers are served. Julie Denton leads the business development and customer service team with Blue Cotton will chat today about the…
 
As a business owner, how do you set up your company to work for you? That’s an interesting point, and one that we are going to get into in tremendous detail with Mike Chong with Merch Monster on today’s Success Stories podcast. Mike operates his business out of Oakland, California but also spends a lot of the year traveling. He has built his busine…
 
There is one shop in the industry that is best known for their technical expertise, willingness to experiment, and also their ability to train other shops on best practices...and that is with Lon Winters’ shop Graphic Elephants. Lon has been running his Elizabeth Colorado-based shop since 1993 and is world-renown for his expertise in screen printin…
 
Have you ever wondered who is behind the amazing success of political fundraising for campaigns? On this episode of Success Stories, Christl Mahfouz with Ace Specialties in Lafayette, Louisiana will share her story of the success of building a branded merchandising business that focuses on fundraising and politics. During the discussion, you’ll hea…
 
One of the most fascinating developments in apparel print technology that has surfaced in the past few years has been the development of hybrid digital and screen printing technology. This means that screens are used for the underbase, and a digital print is printed over that. This gives the shop plenty of capabilities to explore and capitalize on …
 
How does humor play into how you think about sales? Not sure if you ever have considered that, but I know one person that has, and it is Ron Goodwin with Goodwin Graphics in Cohasset, Massachusetts. Ron has been using humor in his sales approach since 1976 to help keep his customers coming back and develop relationships. 45 years later, some of his…
 
Guess what? With this episode, Season 1 of the Success Stories podcast is officially in the books! Thank you so much for tuning in and enjoying the stories of success that have been shared on this show. We thought it might be fun to turn the tables on me as the interviewer, and we’ve asked some of the guests from this season to record and send in s…
 
Are you trying to compete in an oversaturated market? These days, that can be a challenge even for experienced veterans of our industry. On today’s Success Stories podcast, Sara Webb with InTandem Promotions in Kennesaw, Georgia, will help you unlock the secrets of infiltrating and succeeding despite overwhelming competition. Sara will share some t…
 
One way to expand your opportunities in business is to niche down and use a hobby or something that you are passionate about as a starting point. On this episode of Success Stories, Scott Dawson with East Coast Screenprinting in Okeechobee, Florida will be sharing his story of how he turned his love for motorcycle racing into a successful business.…
 
Sometimes a basic t-shirt is more than just a shirt. It can be a social or political statement. On this episode of Success Stories, Rick Roth with Mirror Image in Pawtucket Rhode Island will share his story of success with producing apparel for Human Rights campaigns, Amnesty International, and Farm Aid, to name a few. Rick will talk about his invo…
 
Have you ever wanted to make your business more efficient but simply didn’t know where to start? On this episode of Success Stories, we’ll learn about the journey that one apparel decorator took, as she earned her Six Sigma Black Belt while making her shop more efficient. Ali Banholzer with Wear Your Spirit Warehouse in Huntingtown, Maryland is our…
 
I’m sure you’ve heard the phrase, “People buy from people they like.” On today’s Success Stories podcast, we are going to be talking to probably one of the most likable people in the industry, Natasha Rawls with The MRL Group about her experiences on using TikTok to cultivate new relationships. If you have ever wanted to try to put together a short…
 
If you are a successful contract decorator, you know that you don’t sell ink or thread on cotton...what you sell is Trust with a capital T. One shop in Connecticut has found a higher level of success by generating trust through hard work, creativity, getting the job done, and simply being their authentic selves. On today’s Success Stories podcast, …
 
One of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana. This staple has been around our necks, heads, and faces for a very long time. Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their events, company fundraisers, and giveaways. On …
 
The COVID-19 pandemic has brought many small businesses to their knees, or frankly, completely out of business. One Michigan business, Sandlot Sports, made a dramatic shift in their business from athletic and sports event-based apparel and merchandise to more of a B2B focus. On today’s Success Stories podcast, we’ll be chatting with Ryan Dost and A…
 
How are you with the mindset of failing? I know that I usually learn more from my mistakes, than from my successes. How about you? As we move through our careers and business, the concept of constantly evolving and learning has helped one business thrive. Eric Solomon with Night Owls in Houston Texas has taken the concept of leveling up by constant…
 
On today’s Success Stories podcast, we are going to talk about the “journey” that people have in the industry with Joelly Goodson, who is a self-described “Branding Badass” with Genumark in Calgary Canada. People start down their career path for whatever reasons, and it is always full of ups and downs. Joelly has mastered the art of sales for Genum…
 
One of the biggest emerging trends in the decorated apparel industry is the notion of “Print on Demand”. This is the idea that you sync up the decoration of the shirt with the order when it is sold, and not in advance. This high-wire trapeze act happens courtesy of technological advancements in logistics, printing, workflow, and equipment. On this …
 
Where a business owner’s journey starts, and where they end up is the topic of today’s Success Stories podcast. In 1997 Mark Graham founded Rightsleeve, a promotional design agency in Toronto, Canada. The firm specializes in merchandising aimed at businesses, schools, camps, and organizations. Mark successfully operated that business for 22 years b…
 
Many businesses talk about growing their sales and setting goals. For apparel decorator and marketing king Tom Rauen with Envision Tees in Dubuque Iowa, expanding the business and obtaining new customers has been a focus. He has developed an interesting way of doing that with his “Growth Acquisition System” or G.A.S. for short. On this episode of S…
 
It’s no secret that many people gain tremendous insight and inspiration from reading books. And by reading, I’m including paper-printed books, ebooks, and of course, audiobooks. As many people tend to buy and share their favorite books as holiday presents, on today’s episode of Success Stories, I’ve asked a wide array of industry leaders to give us…
 
These days there is a lot of talk about trying to find a competitive advantage that gives your company an edge. One apparel decorator in North Fort Worth Texas has found that edge, and what they are doing may surprise you. Printed Threads is a full-service merchandising company that specializes in high-quality screen printing, embroidery, retail fi…
 
Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands? The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, wa…
 
Many apparel decorators design, print, and produce orders for the collegiate or school market. Building more sales is a game that everyone wants to win. On this episode of Success Stories, we’ll speak with Spokane Washington’s Brayden Jessen with Zome Design on how they build a better platform for this unique market. What goes into making their pro…
 
One thing that contract apparel decorators sell most is Trust, with a capital “T”. Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional. Everything is about the relationship. To that point, on this episode o…
 
Promotional marketing companies have always tried to connect the best products for the best use cases for their clients. But do they always make the world a better place? One company has found success with targeting the marketing needs of clients and aligning them with products that offer a deeper and more meaningful story. Social Good Promotions w…
 
How do you tie creative art development into more sales? On this edition of the Success Stories podcast, we’ll dig into that by discussing how Jeremy Picker and his team of creative professionals have found success by going the extra mile when developing ideas for their clients. We’ll break it down by examining their process and unique ability to t…
 
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