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Hey there, Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience. I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project managem ...
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Episode 57. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Social Media Advertising. -----------------------------------------…
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Episode 56. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Merchandise Packaging. --------------------------------------------…
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Episode 55. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Product Placement. ------------------------------------------------…
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Episode 54. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Email and Internet Advertising. -----------------------------------…
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Episode 53. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Print Media. ----------------------------------------------------------…
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Episode 52. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, we define: broadcast advertising outdoor advertising -------------------------------…
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Episode 51. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising types of advertising and the forms of media used in advertising. In today's episode, we: define advertising go over the 8 reasons for advertising 4 types of advertising --…
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Episode 50. I'm so excited to celebrate the milestone of 50 episodes. I thank you for taking time out of you schedule and listening to Marketing EdVenture as we explore the world of fashion marketing. Today's episode is covering 50 things about the Big 4 Fashion Weeks. I will share interesting and factual information that you can share with your st…
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Episode 49. The fashion industry has a variety of ways for consumers to shop. in the episode, I explain 4 types of retail groups and the categories of retailers within each one. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing EdVenture TPT Store This resource is packed with: 4 …
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Episode 48. Too often people only think of designers and retail when it comes to the fashion industry. Today I'm covering the 4 levels of the fashion industry and giving some insight to various job opportunities within each level. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing…
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Episode 47. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Display Elements, Planograms…
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Episode 46. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Atmospherics and Floorplans.…
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Episode 45. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is exterior and interior displays. --…
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Episode 44. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints This is one of the most popular topics for fashion …
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Episode 43. Do you ever get to the week before you have to report back to your campus and feel like, "Where has my summer gone?" I understand that feeling all too well. In the episode, I give some insight of how you can: Streamline your prep Develop your syllabus Prepare your lesson plan Make it through "Day One" -----------------------------------…
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Episode 42. Generally, there is no professional development for fashion teacher content. ​Fashion Marketing School was developed with this in mind. ​Fashion Marketing School is what EVERY new and veteran fashion teacher needs to immediately engage their students from the very first day of school. 👠Fashion Marketing Teachers 🧵Family and Consumer Sci…
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Episode 41. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing Contrast, Emphasis, Rhythm, and Movement. ----------------------------------------- Get…
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Episode 40. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing balance, emphasis, and proportion. ----------------------------------------- If you fin…
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Episode 39. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing space, form, value and type. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it w…
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Episode 38. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing TEXTURE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will…
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Episode 37. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing LINE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will be…
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Episode 36. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing shape. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will b…
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Episode 35. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing color. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will b…
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Episode 34. This episode is a 3-part series about the marketing concept. I'm covering: target market, marketing mix, marketing functions. Today I'm discussing the marketing functions. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the inform…
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Episode 33. This episode continues a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm talking about the marketing mix. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informa…
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Episode 32. This episode starts a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm starting with the target market. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informatio…
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Episode 31. Today I'm focusing on logistics. As you've learned over the last few weeks, there are many parts to a fashion show production. This 10th and final part, will give you insight on: securing your location seating changing rooms the front and back of house security. ----------------------------------------- COMING SOON..... If you find valu…
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Episode 30. Today is a special episode. I cover the Met Gala and all things that make it what it is today. Let me tell you, in researching for this episode, I learned tons of things that I never have known. I took a deep dive into everything that there is to know about the Met Gala. And I'm really excited to share that with you today. Be prepared t…
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Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production. ----------------------------------------- As a fashion marketing teacher for 14 y…
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Episode 28. Today, we are spotlighting stage coordination. This is very key because this is where it's all going down for the fashion show. I'm covering five areas: Music, Props Stage setting Runway Capturing the show ----------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows.…
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Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development. Segment development can be a complicated process and hinges on many factors: There are 4 main elements to consider. Is the show designer f…
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Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show. ----------------------------------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were st…
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Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined the leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, so you can start fittings and practicing choreography for the show. This epis…
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Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students. There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with my …
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Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them. At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have: Fashion S…
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Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover: History of fashion shows Types of fashion shows Rol…
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Episode 21. We've taken a look into fashion week over the last two weeks. Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started. In this episode, I'll cover: The purpose of fashion shows How the shows have evolved The rise of models -------------------------…
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Episode 20. Welcome back to the part two discussion about fashion week. Last week we talked about the who, the what, the where, and the how of Fashion Week. This week we're going to be talking about: Why Fashion Week Matters Unveiling the Industry Insights Engaging Student Activities -----------------------------------------------------------------…
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This week's episode is about Fashion Week. I will cover this topic in a two part series. In the first part I talk about: What Fashion Week is, Where Fashion Week is held, How Fashion Week is organized, How often Fashion Week happens. -------------------------------------------------------------------------------- RESOURCE Check out the Fashion Week…
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Episode 18. This episode delves into the concept of Brand Stretching, exploring why brands choose to extend their product lines into new categories, the various strategies involved, and the potential advantages and disadvantages. Here are some things that are covered: Explanation of how established brands expand into new product categories to remai…
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Episode 17. There are two different celebrations this month: 👩🏾Black History Month 🟥⬛🟩 👩🏽‍🏫CTE Month👨🏾‍🚒👩🏾‍🎨🧑🏾‍💼🧑🏾‍🍳👗💈💅🏾 . I'm going to be celebrating those all February. And guess what? We have an extra day in February this year. So happy birthday to those who are leap year babies. ------------------------------ 🟥⬛🟩 I just want to give a little bl…
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Episode 16. In episode 14, I talked about the phases and the runs of the fashion cycle as a part of the Fashion Movement. Today in part two of this three-part series, I'm going to go over three Fashion Theories: Trickle Up Trickle Down Trickle Across RESOURCE Every time YOU buy a fashion item, YOU are impacted by, influenced by, or participating in…
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Episode 15. I am coming to you today with an interruption in the schedule of my fashion movement series to bring you a bonus episode. So I had the pleasure of being a judge at a DECA Competition last week. The reason why I want to bring you this episode is because I was judging written projects. I noticed that there was a disparity in the informati…
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Episode 14. I am going into a 3-part series about the movement of fashion. You will have an opportunity to learn a few things or just to refresh about how fashion moves, and why it's important for us to know about the movement of fashion. Fashion industry personnel understand the necessity of studying the movement of fashion in order to effectively…
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I know many of you are back in the classroom or headed back to the classroom. And really what that means is that CTSO competition is headed into full speed ahead. Right? I know that because I'm actually going to be a judge this year for the district in which I used to teach in. And that's going to be happening in a couple of weeks. I really look fo…
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Welcome to 2024. Let's get this season started. So as Nigel in the infamous movie, The Devil Wears Prada said, All right, everyone, Gird your loins. And he said this in preparation for Miranda, the infamous Miranda walking into the building. I'm saying it in reference to the DECA season and CTSO season, walking into the building. it is January and …
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Episode 11. Merry Christmas. Yes, I'm releasing an episode on Christmas Day, but rest assured that I am spending time with my family. So yesterday I got to see my eight month old granddaughter walk, yes walk at eight months, eight months old, she's practically running at this point. Not surprising though, since both of her parents are track athlete…
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When I tell you that I’m so proud of my alumni, it’s an understatement. As I said in another episode, through social media I see them going to college, starting careers, and adulting. But sitting down and chatting with them really allows me to hear how CTE and CTSO programs ignite a spark in them that continues to fuel their life choices and career…
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Episode 9. It’s CTSO competition season. I’ve decided to share with you my proprietary DECA Roleplay Prep Framework. It’s 3 parts and covers: Case Study Prep Presentation Administration If you sponsor a different CTSO, listen in because you may be able to apply some of these strategies for your organization. So grab your notepad and pen to be ready…
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Episode 8. It's always fascinating to hear about the diverse paths that students take after graduating from high school, especially when they pursue a passion and successfully carve out a career for themselves. In today’s Feature Friday, I sat down with one of my 2011 graduates Adriana Caballero. She was one of my very creative and ambitious studen…
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