Get more customers, make more money, and all things small business local marketing.
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Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. J ...
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding th ...
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Welcome to Marketing Local, where amazing things happen.
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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Local marketing discussion & solutions for small business owners or even consultants that offer local marketing services in their area. Want your questions answered on the podcast? Send them in here: localmarketingquestions@gmail.com If you enjoy what you hear, please subscribe and share with others!
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A show designed to help local and regional businesses market and promote themselves and their stores. We focus on brick and mortar locations but also touch on e-commerce and various marketing tactics.
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A brand new show for the entrepreneurial dentist, who is actively searching for better ways to attract more new patients. A place where we uncover what is and what isn’t working for new dental patient acquisition online. https://dentalmarketingexpert.com.au
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Local SEO marketing made easy! Offline / Online Business Marketing Consultant Steven Delong will be providing you with quality local search engine optimization content that is easy and valuable for all business owners.
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Helping Businesses with their Online and Offline Marketing Efforts
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As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), whe ...
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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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Who is this podcast for? This podcast is for lawyers and law firms wanting to grow their website traffic, leads, and conversions to their firm. What will the show do for you? This shows reveals the digital marketing strategies you can use to generate new cases. We break down these strategies step-by-step for ease of use.
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Podcast by Jose Quiroz
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Have a business that serves local customers? This podcast will help you get more leads and customers with your marketing. We'll explore both the strategy and specific tips to marketing to a local customer base. Short and to the point. You'll come away with specific things you can do even today to grow. Marketing Your Local Business is hosted by Matt Heffner, founder of Red Oak Local, a 10 year veteran of local business marketing.
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Welcome to the Local Store Marketing (LSM) Podcast This show is for franchisees and multi-unit retail operators who want to learn how to market in a way that lets us get our message, our products, and our services, out to the local community within each of our retail locations services while dominating the competition! Learn from Ryan Swanson, the highly sought after marketer who will share proven and duplicatable local store marketing best practices. Inside each episode, Ryan shares his big ...
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Use these tips to keep your small business relevant against competition. Learn about local SEO, digital marketing, social media tips, email newsletters, website development, user interface tips, Google Business Profiles and so much more. My podcast is for the small business owner that wants to learn ways they can thrive in the digital world we all live in today! Stay tuned and let's chat! Support this podcast: https://podcasters.spotify.com/pod/show/a1content-marketing-seo/support
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time. We collaborate with businesses to put together a road map for their market ...
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The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Don Franklin
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, ...
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A new community using AI for A Local Business to do marketing and publicity 2023
Juan Carlos Velazquez Analco
Welcome to our podcast where we explore the latest technological advancements and their impact on businesses. Today, we'll be discussing a new community that is using AI to revolutionize the way local businesses do marketing and publicity. Marketing and publicity are essential components for any business to thrive in the market. However, for local businesses, it can be challenging to compete with larger brands that have extensive marketing budgets. This is where AI comes in. The new communit ...
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Ever wish you had a marketing expert with over two decades of marketing experience whispering proven marketing strategies in your ear? That’s exactly what you’ll get when you tune into Local Biz Buzz: Profitable Main Street Marketing, the go-to resource for building and growing a profitable local business, with your host, Donna Gunter. Her secret power? Breaking down big marketing ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less st ...
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Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
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True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty small …
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Ep 51: How I would make $5k to $10k NEXT Month, Even if I was Broke. (and You Can Too).
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In today’s postcast I talk in specific detail, how I’d make $5,000 to $10,000 in profit, from scratch, zero startup cost, literally by next month. You can do this too.Jake Lorraine által
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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…
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Law Firm Magnet: Attract Your Ideal Clients, Repel the Rest
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Do you have a comment about this topic... Send us a Text Message. Click here RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law fi…
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Local SEO and Marketing Q&A Session October 25, 2024
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1:03:02
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC new rules on fake reviews are now in effect. AI overwriting business descriptions. Local Service Ad…
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Dayna Lucio on Combining General and Local SEO for the Best Possible Results
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We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franc…
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Episode 5: Local Link Building With ZipSprout and Sallie Clark
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Learn how to build relevant Local links to your law firm's location pages to rank Locally in Google without getting penalized. Check out the show notes at: https://podcast.focusvisibility.com/local-link-building-with-zipsprout-and-sallie-clarkMatt Hepburn által
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why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a sim…
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Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
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In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…
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Why Dozens of Buyers Have Been Snapping Up Newspapers
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Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted 28 different buyers to acquire more than 300 titles so far this year. The show features an interview with Sara April, president of media brokerage firm …
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Excellence Over Perfectionism: Neuroscience-Based Wellness for Lawyers
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Do you have a comment about this topic... Send us a Text Message. Click here Audrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fus…
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Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
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If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…
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Episode 4: SEO Stack Platform Walkthrough With Daniel Foley Carter
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Learn how to maximize your law firm’s SEO with SEO Stack as we walk through the platform with Daniel Foley Carter. Check out the full episode with show notes at: https://podcast.focusvisibility.com/seo-stack-platform-walkthrough-with-daniel-foley-carterMatt Hepburn által
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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…
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Local Content Goldmine Starts to Deliver (Even for Radio!)
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Gordon & Corey explore how AI is unlocking the hidden gold for local broadcasters, newspaper publishers, and online publishers not only in archived content, but also in live news content. The show features an interview with an executive from AI software provider Veritone, who says she's getting about a dozen requests daily from researchers, politic…
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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…
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Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first …
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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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Hyperlocal Site's 100-Year Plan: Help Local Businesses
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Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue.Stay in t…
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How To EXPLODE Your Business With Youtube Ads
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In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Do…
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George Nguyen on Creating a Successful Brand Publication
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With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will …
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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…
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How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78
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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…
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Top Life Insurance Mistakes Small Business Owners Make with Michael Watkins
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In this episode of Local Market Monopoly, financial expert Michael Watkins shares the top life insurance mistakes small business owners make and how to avoid them. Michael provides practical and actionable advice on securing the right life insurance coverage, protecting your business and family, and why relying on employer-provided policies can be …
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Top Life Insurance Mistakes Small Business Owners Make with Michael Watkins
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49:29
In this episode of Local Market Monopoly, financial expert Michael Watkins shares the top life insurance mistakes small business owners make and how to avoid them. Michael provides practical and actionable advice on securing the right life insurance coverage, protecting your business and family, and why relying on employer-provided policies can be …
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How 'They Ask, You Answer' Can Transform Your Home Service Business | Essential Digital Marketing Tips
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Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any …
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Local SEO and Marketing Q&A Session September 13 with Guest Host Darren Shaw, 2024
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeals are no longer delayed. LSA review links are going away. Google confirms Exif data does not …
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Unlock AI Success: How to Optimize Your Home Service Business for ChatGPT and Other AI Searches!
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In today’s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve. In this video, we’ll dive into: Why AI Optimization Matters: Understand the growing influence of AI on …
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3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
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How to Transform Your Passion into a Profitable Venture with Melissa Struttmann
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In this episode of Local Market Monopoly, quilting enthusiast turned entrepreneur Melissa Struttmann shares how she transformed her passion into a thriving retreat business. Melissa provides practical and actionable advice on how to turn any hobby into a profitable venture, including the mindset shift that made all the difference in her success. Cl…
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How to Transform Your Passion into a Profitable Venture with Melissa Struttmann
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In this episode of Local Market Monopoly, quilting enthusiast turned entrepreneur Melissa Struttmann shares how she transformed her passion into a thriving retreat business. Melissa provides practical and actionable advice on how to turn any hobby into a profitable venture, including the mindset shift that made all the difference in her success. Cl…
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Blueprint to Building a $100K/Month Coaching Business
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In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your progr…
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Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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Riegsecker Sees Local Media at an Inflection Point
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Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it. "This is the moment," he says, "that…
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Google Local Services Ads vs. Google Search Ads: Key Differences Every Business Must Know!
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In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click…
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Local SEO and Marketing Q&A Session August 30, 2024
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56:40
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeal delays for longer than normal. Google Local Services Ads review links expire. Can you nest a…
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How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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Episode 3: Local Service Ads And Local SEO With Mike Goldstein
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In this episode, we examine local service ads for lawyers and law firms, what they are, where LSA shows up, requirements, LSAs benefits, and the relationship between LSA and Local SEO.Matt Hepburn által
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Elizabeth Rule on Scaling Multi-location Brands with Local SEO
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Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another br…
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How To Attract Wealthy Clients Podcasting with Josh Forti
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41:26
Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach a…
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Finally, Local Podcasting Might Be Catching On
28:27
28:27
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28:27
While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back from the Podcast Movement in D.C., Steve details new business models at the local level and opines about one that might actually yield significant revenue.…
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Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74
11:57
11:57
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11:57
Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…
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Legal Marketing Insights: Safeguarding your Investments
40:42
40:42
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40:42
Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …
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Local SEO and Marketing Q&A Session August 16, 2024
1:00:37
1:00:37
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1:00:37
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC announces final rule on banning fake reviews. GBP reinstatements may be severely backlogged. How do…
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YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73
12:51
12:51
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12:51
Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https:…
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Boost Your Brand: Expert Tips for Local Businesses to Stand Out Online with Daniel Blaho
42:50
42:50
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42:50
In this episode of Local Market Monopoly, branding expert Daniel Blaho shares the essential strategies for local businesses to enhance their online presence and boost their brand. He provides practical and actionable tips to transform your brand from unnoticed to unforgettable, empowering you to stand out in a competitive market. Clarence and Danie…
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Boost Your Brand: Expert Tips for Local Businesses to Stand Out Online with Daniel Blaho
42:50
42:50
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42:50
In this episode of Local Market Monopoly, branding expert Daniel Blaho shares the essential strategies for local businesses to enhance their online presence and boost their brand. He provides practical and actionable tips to transform your brand from unnoticed to unforgettable, empowering you to stand out in a competitive market. Clarence and Danie…
…
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Are Digital Marketing Services Worth Selling?
21:17
21:17
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21:17
If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…
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