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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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Welcome to the House Guest podcast, where C&TH Interiors Editor Carole Annett chats with experts from the world of interior design and decoration, the people behind the houses and hotels you see in glossy magazines like ours. Some of the names will be familiar, and others may be less so, but we’re sure you’ll recognise the hotels and restaurants they’ve designed. And if you’re in the middle of your own building project or re-style, we hope you’ll pick up some tips. Enjoy!
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Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take ...
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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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Hey there! Welcome to our cozy corner of the internet, where it’s all about merging tech with texture, pixels with palettes, and algorithms with aesthetics. I’m Jenna Gaidusek, your guide and fellow explorer in this fascinating world where interior design meets cutting-edge AI. Think of this as your go-to spot for demystifying the tech that’s set to revolutionize our industry, from the newest AI-driven design apps to the smartest tech out there. Visit www.aiforinteriordesigners.com for more ...
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Are you hiring too late? What I have found is that most designers do not hire soon enough! Hiring a team challenges and helps elevate your business to a level where sustainable growth and scalability are achievable. When we look to hire we are looking to cater to some bonus projects and also the way that our current team is developing in terms upwa…
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What do you do when you find yourself with clients who want you to provide everything on their wish list for a fixed amount? They have a budget in mind, and it seems reasonable to them that you should be able to stretch their budget to include everything. Hmmmmm. Let’s hear how Kimberley solved this issue on a recent project. In this episode we lea…
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Today's guest, Jennifer Ramsey, has not only mastered the art of creating stunning personalized spaces but also seamlessly incorporated furniture sales in her design process – a feat that has increased her furniture sales to a new height. In this episode, Jennifer talks about her strategic approach to design and furniture sales that has transformed…
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In this episode, Jenna Gaidusek introduces a program called Fathom, which is a note taker and screen recorder for virtual meetings. She explains how she uses Fathom to automatically take notes and record her Zoom meetings, saving her time and effort. She discusses the various use cases for Fathom, including one-on-one sessions, client meetings, dem…
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As business owners we spend a great deal of time talking about our fees, and these conversations may prompt potential clients to say something like, ohhhh, that's more than I thought it would cost. When the conversation leads there, your bottom line depends on your ability to negotiate with confidence.In this episode we learn: - 70% of your effort …
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Are you facing new challenges or going through a season of change? We are--yes we are in the trenches with you, really! Weathering the seasons of change is unpredictable and it is in these moments where we find out how resilient and adaptable we are. If you are not not prepared, then one of these events such as maternity leave, death in the family …
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In episode 16 of "AI For Interior Designers", Jenna Gaidusek introduces AI Summer Camp 2024, a 5-week virtual program starting July 16th. The camp is designed for both beginners and intermediate users looking to incorporate AI into their workflow, regardless of their industry. Details: 1. The camp aims to make learning AI fun and interactive, inspi…
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Many design business owners dislike accounting so much, they avoid it. But this avoidance negatively impacts your ability to perform at your best. By reimagining how financial data is communicated and simplifying the tasks, you can make accounting engaging and accessible. You can be more profitable with very little extra effort. In this episode we …
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Prioritizing, managing the alligators closest to the boat, and effective communication are critical to managing your business and your team (if you have one!). When you are redesigning a home for a remodel and NOT starting from scratch--we can't simply start over completely but must work within constraints, similar to how we must manage our time. U…
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Shaun and Rebecca are back with another Ask Us Anything. They answer your questions about marketing, photography, vendors, building and organizing a sample library, managing projects, using tools to help keep your work organized, growing your business, and much more! In this episode, they discuss: Shaun and Rebecca’s plans for the upcoming High Poi…
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In this episode, Jenna Gaidusek discusses automating the client onboarding experience for interior designers (and other service based professions) using AI tools. She talks about using AI note-taking software like Fathom to record and transcribe client meetings, and then using custom-built GPTs to generate proposals based on the meeting transcripts…
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Kimberley shares some random thoughts from recent coaching calls and client projects. See if you can relate. In this episode we learn: - be like Taylor and make a bold change- good stands in the way of great - no contract will protect you if you don’t follow the rules- you are the expert, direct clients to spend money in a way that will bring them …
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The legal aspects of a business are super important to me as a business owner. We will always face project delays, especially in the last couple years, and we must be thinking about how we can protect ourselves. In my world, clients have to recognize the delays in executing are unrelated to our performance and we must get new bids/pricing or get th…
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The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketing for interior design professionals. In this episode we learn:- storytelling can help you sell your projects and market your services - marketing, at its core, is storytelling- creatives must offer cl…
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In this episode, Jenna Gaidusek discusses how interior design professionals can get started with AI. She emphasizes that AI is already integrated into many everyday programs and tools, such as Canva, Squarespace, Grammarly, and browsers like Microsoft and Google Gemini. Jenna recommends starting with Chat GPT, which is user-friendly and powers many…
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Designing for the future takes a multi layered approach that includes not just sustainability, but also circular and regenerative design principles. At every stage of the project, it’s worthwhile to consider how you can honor the planet and stay in alignment with your own values. In this episode we learn:- choose products that give back to the eart…
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Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often mult…
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Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix o…
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Cheryl is passionate about what she does and loves seeing other small business owners and creative entrepreneurs succeed. We often get to hear success stories and want to be able to share this with others while also focusing on the unique market, business and experience other designers have around the country. This week we are starting a "DESIGNER …
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Today’s House Guest is Katharine Pooley, one of the most respected and highly regarded names in the world of interior design and architecture. Katharine says, ‘All our conversations with clients start with comfort, happiness, wellness and sustainability’. Celebrating 20 years in the business, Katharine has a Chelsea design studio, a Walton Street b…
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In this episode, Jenna Gaidusek discusses the viral Instagram reel she shared about Chat GPT, the reactions it received, and the implications of AI for interior designers. She addresses concerns, job implications, and the impact of AI on the design process. Jenna also highlights the role of AI in streamlining workflows and the evolving job landscap…
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Why does it seem like you’re either drowning in opportunity or getting hit from behind by closing doors? Design professional, and BOD™ devotee, Jameelah Watkins-Mallett says there is an art to getting abundance in your life. And, it’s important to be discerning about what you will say yes to. In this episode we learn: - how small yeses turn into th…
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Have you wondered how you can work successfully with your trades? Not so much just ‘on the job’ but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I’d like you to consider keeping top of mind. Lets discuss! Hey guys its Adam Scougall of the So You…
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‘Surprisingly, I didn’t think a maximalist would get that far,’ laughs Roisin Quinn, ‘but I won!' she says of her recent triumph in BBC's Interior Design Masters. Roisin was spurred to change career in the wake of feedback she received after designing her own wedding (her dress was the only bit of white) and also doing the interiors of her parents'…
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The design industry can be exciting to explore, but it's not always easy to break into. If you're looking to shift careers and work in interior design, Shaun and Rebecca have some valuable advice for you. They talk about the skills from your previous job that will add value to your design career, the challenges career-shifters face when switching i…
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In this conversation, Jenna Gaidusek interviews Lori Sawaya, a color strategist, about her use of AI in the world of color. Laurie explains how AI has helped her overcome the challenges of discussing color choices and demonstrating color concepts. She uses AI to illustrate color fundamentals, color harmony, color psychology, and color strategy. Lor…
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The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean. I…
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Kate Watson-Smyth is the founder of Mad About The House, passionate about renovating and decorating, she documented the dramas of creating her London home from two flats and now doing up an Italian property where she plans to invite guests for decorating workshops (a collaboration with Graphenstone paint on new Italian-inspired hues is also in the …
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We are hitting a hot button this week and it is definitely too juicy for public consumption. Charging hourly is dead - yes, we said it. We are seeing too many coaches out there appealing to the low hanging fruit, NOT BELIEVING IN YOU or thinking you can handle flat fee pricing. We are here to tell you, you can! We are here to help you shift your mi…
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EP 11: How this short-term rental designer utilizes AI to generate custom decor collections with Terri-Leigh Huleis In this episode, host Jenna Gaidusek interviews Terri-Leigh Huleis, owner and founder of Found Home Co., an STR design firm. Terri-Leigh discusses how she uses AI in her design business, including using chat GPT for contracts and mark…
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Could you take 1% of any revenue you earn and tuck it away, out of sight, safe in a savings plan? Yes, you can. Although 1% doesn’t sound like a lot, it might surprise you to see how fast your 1% asset will accumulate. Saving is a muscle, like any other. Taking 1% off the top may push you to get more creative with purchasing and expenses. Try it. I…
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We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are orga…
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Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let’s discuss. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and E…
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This week, Carole Annett sits down with Paula Sutton – who listeners might better recognise as the woman behind @hillhousevintage. Carole discovered Paula's account on Instagram, and quickly became a fan of how she depicted life in the country with her family and beloved pooch Lady Dashwood. A Bridgerton addict, Paula delights with her vintage find…
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Today’s guest, Ashley Ausland, shares her journey of growing her design business over the last few years while dealing with personal hardships—divorce, cancer, and becoming a single mother of four kids. She discusses the lessons she learned about business management, client relationships, and creating homes with soul and timeless appeal. In this ep…
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In this conversation, Jenna Gaidusek interviews Leslie Swink of Swink Social about utilizing AI in interior design. They discuss the importance of defining the ideal client and how AI can assist in this process. They also talk about creating personalized content, including value-added, personal brand, and promotional content. Leslie shares how AI c…
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There are so many joys and benefits of working on projects in different locations, but there are an equal number of challenges. Working on distant projects will force you to be extremely efficient and strategic with your time, benefiting all of your other projects in the long run.In this episode we learn:- How to manage projects in different time z…
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In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major …
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Hindsight is a powerful concept. If you look up the definition online, it says that it’s ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time’ Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets h…
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In this episode, Jenna discusses the use of AI in interior design and highlights some unethical practices. She emphasizes the importance of disclosing the use of AI in design work and calls out larger accounts that share AI-generated images without proper attribution. Jenna also criticizes the sale of preset AI image bundles, arguing that designers…
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Two years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her projects, but she was blown away by the positive changes in her life. She finally enjoyed the work-life balance that previously eluded her. She had more time to work on the tasks she loved doing. More time…
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Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indec…
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Shaun and Rebecca discuss the issues around designers’ rights to their work. They talk about a recent situation where a company used photos of designer Natalie Myers’s work without her permission and modified the pictures a little with the help of AI. They discuss this issue, how having no rights over the pictures of their work is not fair to desig…
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In this episode, Jenna Gaidusek discusses the capabilities of AI in interior design. She explores generative AI, which uses text prompts to create images, and mentions programs like Midjourney and Dall-E. She also explains stable diffusion, which allows designers to overlay colors, materials, and textures onto existing images while maintaining the …
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Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joi…
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What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in…
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In this episode, Jenna Gaidusek discusses the topic of AI and print on demand and its application in interior design. She shares her experience at Spring High Point Market and highlights the importance of making connections in the industry. Jenna explains how she uses AI and Photoshop to create custom artwork and patterns for her design clients. Sh…
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It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. In this episode we learn:- questions to ask clients before you begin their kitch…
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How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all…
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Will Brown of Will Brown Interiors believes that interior design should be more than just aesthetics — it should also support clients’ well-being and energy flow within a space. In this episode, Will shares how he uses ancient Feng Shui principles to help clients optimize the flow of energy in their homes. In this episode, Rebecca and Shaun speak w…
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