This podcast covers the world of Strategic Alliances & Partnerships in tech. Join Will Taylor, Ben Wright, and Tom Burgess on the trail to green pastures and unchartered territory through raw stories and dialogue, allowing our listeners to learn and decide how strategic partnerships can drive success...whether you are a VP or a professional looking to break into the space, join us on the Howdy Partners journey.
…
continue reading
1
Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business
32:08
32:08
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
32:08
Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She als…
…
continue reading
1
Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos
27:30
27:30
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
27:30
Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own suc…
…
continue reading
1
Episode 69: Why Fractional Partner Management? - with Pat Ferdig
27:24
27:24
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
27:24
Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner management. He highlights the challenges organizations face when managing partnerships and the importance of focu…
…
continue reading
1
Episode 68: Automating Revenue Generating Partnerships with Rob Rebholz
30:08
30:08
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
30:08
In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive revenue in partnerships. Rob shares insights from his experience in building partner ecosystems and emphasizes the importance of treating partnerships as a science rather than just an art. They discu…
…
continue reading
1
Episode 67: Sales Insights Unleashed with Jakub Hon
32:12
32:12
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
32:12
Summary In this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound strategy. They explore the importance of building trust and relationships in sales and how influencer marketing can be a powerful tool. They also discuss the future of sales in 2024 and the role of partn…
…
continue reading
1
66 - Pipeline Paradigms - Unveiling Event Marketing Mastery with Justin Zimmerman, Will Taylor, and Tom Burgess
28:52
28:52
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
28:52
Summary In this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the importance of aligning marketing and sales, as well as the need for personalized and segmented outreach. Justin also highlights the missteps and solutions in event marketing, such as the gap between reg…
…
continue reading
1
65 - Partnership Mastery: Building Success with Video Strategies - Bethany Stachenfeld
31:03
31:03
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
31:03
Summary In this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting cle…
…
continue reading
1
64 - Unlocking Success in Channel Partnerships - Rob Sale
43:12
43:12
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
43:12
Rob Sale joins the Howdy Partners podcast to discuss the importance of trust in partnerships and the shift towards value-oriented partnerships. He highlights the need for SaaS companies to integrate partners into their customer success strategies and emphasizes the role of agencies in driving growth and customer satisfaction. Rob also shares insigh…
…
continue reading
1
63 - Unveiling the Playbook for GTM Success - Matt Dornfeld
29:34
29:34
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:34
Matt Dornfeld shares his insights on the step-by-step process for GTM (Go-To-Market) success. He emphasizes the importance of thorough preparation and planning, starting with an executive summary that involves all relevant stakeholders. Matt discusses the significance of building strong relationships with partners and understanding their value prop…
…
continue reading
1
62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
54:15
54:15
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
54:15
Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing. Will highlights the importance of partnerships in the buyer's journey and introduces the concept of the bow tie model, which maps out the stages of the buyer's journey and identifies the best types of partners for each stage.…
…
continue reading
1
61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor
29:54
29:54
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:54
Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer's journey. He explains that partnerships should not be limited to pipeline generation and revenue, but should also aim to create brand ambassadors and advocates. Will discusses how including partners at every st…
…
continue reading
1
60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright
22:27
22:27
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
22:27
Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique challenges faced by businesses in 2023, including the lingering effects of the COVID-19 pandemic, high inflation rates, and changes in VC investment. They emphasize the importance of partnerships as a grow…
…
continue reading
1
59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
28:45
28:45
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
28:45
Katie Landaal of ZoomInfo joins Will Taylor and Tom Burgess to discuss the importance of partnerships as a main pillar of a business strategy. She emphasizes the need for partnerships to be included in the overall strategy and not treated as an afterthought. Katie highlights the role of the CFO in providing buy-in and financial support for partners…
…
continue reading
1
58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
23:12
23:12
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
23:12
Juraj Pal, a former employee of Slido and Cisco, shares his experience in navigating partnerships as a small fish in a big pod. He emphasizes the importance of aligning partnerships with long-term product strategies and not forcing partnerships for the sake of a big name. He also highlights the value of building relationships and embedding partners…
…
continue reading
1
57: Managing Chaos in Partnership Programs - Negar Nikaeein
22:10
22:10
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
22:10
Time management is critical when it comes to managing multiple partnerships. In this episode of the Howdy Partners podcast, Negar Nikaeein joins Will Taylor to discuss time management for partner professionals. They explore strategies and best practices for setting priorities, organizing tasks, and driving revenue in partner programs. And Negar sha…
…
continue reading
1
56: Unleashing Partner Tech- Greg Portnoy
39:40
39:40
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
39:40
It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode. Greg says partner pros need to stop complaining and start adding value. It doesn’t do any good for partner pros to complain about lack of funding. Greg emphasizes that partner pros need to start tracking metrics that matter. Instead of whining about how partnershi…
…
continue reading
1
55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
27:04
27:04
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
27:04
How do you optimize your partner program to achieve new heights in Q4 and beyond? Dorian Kominek joins the show to share insights from her research about the importance of an entrepreneurial mindset in partnerships. Dorian has studied entrepreneurship and partnerships and has some gems to share. She talks about how building and scaling partnerships…
…
continue reading
1
54: Using AI to Drive Partnerships - Jessica Baker
25:38
25:38
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
25:38
Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so. Jessica says that AI can help hypercustomize partner relationships at scale. She says AI will help get more done—faster and at higher quality. Jessica, Will, and Ben discuss the key benefits of AI, including hyper-relevant partner mar…
…
continue reading
1
53: Getting Executive Buy-in On Partnerships - Josh Baumrind
21:52
21:52
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
21:52
Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor and Tom Burgess to talk about how to do that. They dive into the common misconceptions about partnerships and the challenges faced when approaching executive teams. Josh focuses on the importance of d…
…
continue reading
1
52: Building a Program with no Budget or Tools with Matt Dornfeld
29:47
29:47
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:47
Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the importance of building solid relationships for strong partnerships. Matt emphasizes that relationships are the main driver to creating meaningful partnerships. Matt says that building partnerships doesn’t …
…
continue reading
1
Episode 51: Unique Relationship Building Tactics for Strategic Partnerships | Chad Oda
30:11
30:11
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
30:11
Chad Oda is a conversational AI and workflow automation consultant. Previously, he was the CEO & Head of Consulting at Chat Mode. He joins the show to discuss how he built Chat Mode’s partnership with Microsoft using various methods, including podcasting, LinkedIn, and building relationships with product managers. Chad gives tips for succeeding in …
…
continue reading
1
Episode 50: Nearbound Motions for Strategic Tech Partners | Scott Hanrahan
29:40
29:40
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:40
Scott Hanrahan, VP of Global Partnerships at Rivery, joins the show to discuss strategic partnerships. Scott shares what he learned during his time at Keyrus, where he helped with sales and partnerships. Scott discusses his partnerships philosophy, which is to have: “no ego and lots of hustle.” Scott explains one way this translates to tactical act…
…
continue reading
1
Episode 49: Placing Customers Front and Center Through a Partnerships Lens | Sunir Shah
29:02
29:02
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:02
Sunir Shah, CEO of AppBind, shares his perspective on how partnerships work should be organized within companies. Sunir is a proponent of Nearbound and advocates that partnerships should be a strategy deployed by GTM teams rather than a department that may end up siloed from the rest of the business. Sunir’s background in customer experience inform…
…
continue reading
1
Episode 48: First 8 Months as a Channel Account Manager: The Debrief
28:09
28:09
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
28:09
In this episode, Tom and Will unpack Tom’s past 8 months as a channel account manager for SaaS Labs. Tom shares what he’s learned through various phases on the job. He shares how he evaluates what is and isn’t working, understanding his own and his team’s capacity, developing a swipe file of ideas, and more. Tom shares what his focuses will be goin…
…
continue reading
1
Episode 47: Processes Around Intro, Influence, and Intel
28:29
28:29
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
28:29
Tom and Will discuss how to enable revenue through partners. They break down why partner managers should care about Nearbound and how to secure internal and partner buy-in. They discuss how partner managers can create processes to make it easy for AE’s to request intro’s, influence, and intel from partners. They also talk about how to keep things i…
…
continue reading
1
Episode 46: Driving Revenue Together | Tom Slocum
32:14
32:14
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
32:14
Tom Slocum, Founder and CEO of The SD Lab, joins the show to discuss how sellers can move to a proactive mindset and take advantage of partner plays to increase sales. He discusses the current state of selling and why cold outreach is performing worse and worse. He shares examples of how the best sellers he’s seen have used partnerships to out-perf…
…
continue reading
1
Episode 45: Building Blocks of Your Partnerships Career | Alicia Gan
27:15
27:15
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
27:15
Alicia Gan, Partnerships Manager at AfterSell, shares tips for building a strong partnerships career. She unpacks the agency partner program she’s building at AfterSell, how she’s leveraging Twitter to find potential partners, and how to bring energy and focus each day as a partner professional. Alicia, Tom, and Will also discuss co-marketing, how …
…
continue reading
1
Episode 44: Setting Up Your Affiliate Program for Success | Paddy McGill
29:06
29:06
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:06
Paddy McGill, Founder of PartnerPixel, discusses how to build a successful affiliate marketing program. He shares tactical tips regarding how to decide if an affiliate program is right for your brand, first steps to setting one up, and things along the way you must avoid to protect your brand. Check Paddy out on LinkedIn: https://www.linkedin.com/i…
…
continue reading
1
Episode 43: Approaching Strategic Partnerships | Alyshah Walji
23:27
23:27
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
23:27
Alyshah Walji, Director of Partnerships at Vividly discusses how he navigates strategic partnerships. Alyshah, Will, and Tom compare and contrast strategic partnerships from other partnership types (like agency). They dive into the mindset it takes to succeed when responsible for strategic partnerships.…
…
continue reading
1
Episode 42: Success or Sales? Making Your First Partner Hire
24:10
24:10
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
24:10
Will and Ben discuss whether it’s better to hire someone with sales experience or with customer success experience as your first ever partner hire. At first, Will argues that sales experience would be more relevant, opposing Ben’s support for customer success. Will is slowly persuaded by Ben to join the customer success side, as Ben highlights that…
…
continue reading
1
Episode 41: Key Tips for Leveraging Influencers
25:42
25:42
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
25:42
Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound motion along with intel and introductions. They talk through the process of working with influencers, from compensation structures to attribution conversations to comparing the costs of working with inf…
…
continue reading
1
Episode 40: Strengthening The Foundation | KaraLynn Lewis
26:39
26:39
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
26:39
Partnerships Expert KaraLynn Lewis discusses securing internal buy-in and building out a partnerships program. She shares about how to build structure and clarity and nurture relationships, as well as what tools she would use (if any) at the beginning stages of a partner program. She also talks about questions she would use to understand the needs …
…
continue reading
1
Episode 39: Incentivization: Business and Employee Needs
25:21
25:21
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
25:21
Will and Tom discuss incentivization structures. They weigh different paths, discussing how to meet the monetary needs of the business and the monetary and emotional needs of employees. They discuss how to figure out which structure best fits your needs, highlighting different forms of gamification, discussing how to uncover key micro-actions, prod…
…
continue reading
1
Episode 38: The 80/20 Rule - Balancing Revenue & Influence
26:05
26:05
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
26:05
Will and Tom discuss how to apply the 80/20 to your day to day work in partnerships. Will argues against its usefulness as a framework for thinking about partners, saying it confuses people and doesn’t convey enough nuance because it’s such a general rule. Tom makes points to Will’s argument while backing the 80/20 rule. Tom argues for its use as a…
…
continue reading
1
Episode 37: Conference Strategy | Jason Ashman
20:36
20:36
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
20:36
Jason Ashman, Senior Director of Strategic Alliances & Partnerships at SaaS Labs, shares his conference strategy as a partner leader. The group discusses the advantages of being transparent when planning conference attendance and how to optimize ROI in different circumstances. Jason shares his playbook for what to do before, during, and after confe…
…
continue reading
1
Episode 36: Nearbound | Jason Yarborough
17:46
17:46
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
17:46
Jason Yarborough, Head of Partner Accounts at Reveal, joins Will and Tom to discuss nearbound - what it is and how you can use it to accelerate partnership programs.Howdy Partners által
…
continue reading
1
Episode 35: Productive Partner Recruitment | Bart van Zantvoort
23:27
23:27
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
23:27
Bart van Zantvoort, Business Development Manager at Channext, joins the show today to talk productive partner recruitment. Channext helps you run and track partner enablement, marketing, and sales. Bart shares strategies for marketing with your partners on LinkedIn and activating partnerships successfully.…
…
continue reading
1
Episode 34: Realistic Priority Setting | Chris Lavoie
29:14
29:14
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
29:14
Chris Lavoie, Director of Strategic Partnerships at Arrive, joins the show to discuss his outlook on partnerships strategy. “A lot of partner leaders are lazy in their assessment of who is a priority,” claims Chris. Partner leaders need to be honest about their own team’s capabilities. “They look too much at the total addressable market and not eno…
…
continue reading
1
Episode 33: How to Get the Most Out of Partnership Communities
20:34
20:34
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
20:34
Do you already have a favorite partner community that serves as your go-to resource? Do you have a few that you use for different things? Or are you newer to the partnerships field and still looking for your niche, your people that you can learn from and help as you go about your journeys together? No matter where you stand as far as your personal …
…
continue reading
1
Episode 32: Measure What Matters: How To Create Alignment Internally | Ola Ogungbemile
34:05
34:05
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
34:05
Ola Ogungbemile, Customer Success Manager at PartnerStack, joins us to discuss internal buy-in, customer enablement, and how and why to get involved in the larger partnerships community. Working with different types of partners, from affiliates to referral partners to resell models, Ola has an eye on a broad range of areas in the current partnershi…
…
continue reading
1
Episode 31: The Salesforce Ecosystem - Tech vs. Service Partner Perspectives | Michael Jed Lantis
24:03
24:03
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
24:03
Michael Jed Lantis, Sr. Alliances Manager at Delegate, shares the things tech partners think service partners care about are not always actually that important. Formerly the Channel Partnerships Manager for the Salesforce ecosystem at Chili Piper, Michael knows the ins and outs of the Salesforce app exchange from both the tech and services partners…
…
continue reading
1
Episode 30: Can ChatGPT replace us partnership folks?
20:59
20:59
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
20:59
In today’s episode, we discuss how you can use AI tools to improve your efficiency as a partner professional. AI can be used by partner professionals to make content with partners, to create ideal partner profile blueprints, or to analyze data about groups of partners. If you’re a small or even one-person partner team handling dozens or hundreds of…
…
continue reading
1
Episode 29: Developing Examples to Foster Internal Buy-In | Maurits Pieper
24:58
24:58
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
24:58
Maurits Pieper joins the show to discuss the partner program he’s built out over the past two years at Dixa. As head of partnerships, Maurits has uncovered successful strategies and tactics to secure internal buy-in from department heads and the C-suite. Maurits covers ‘partner enablement’ as well, reinforcing the idea that it takes time and suppor…
…
continue reading
1
Episode 28: Positioning With Your Partners is More Important Than Working On Your Co-Sell Pitch | Katie Bentz
25:23
25:23
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
25:23
Today we’re joined by Katie Bentz, Channel Partner Manager at Aircall. Katie discusses the importance of working on positioning tactics with your partners. Katie discusses the unique challenges and opportunities presented in working with agencies. The group discusses how to find win-win situations between software solutions and service-based partne…
…
continue reading
1
Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together
22:53
22:53
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
22:53
On today’s episode, Will and Tom discuss how to go about working with your marketing team. How should you approach them? What questions should you ask about their upcoming programs? How do you help them do more with less and build a more efficient organization? Will recently attended the B2B Marketing Exchange in Phoenix, AZ. This gave him insights…
…
continue reading
1
Episode 26: What to Look for in Partnership Talent | Morgan Hines
26:05
26:05
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
26:05
Hiring for partner roles can be tricky. A successful partnership professional interacts with many departments and needs a culmination of different soft and hard skills. Because partnerships is a burgeoning aspect of the SaaS industry, those who are hiring for partner roles get to figure out how different past experiences in other roles, departments…
…
continue reading
1
Episode 25: What is the 'Saas Buying River'?
22:59
22:59
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
22:59
Franz Schrepf leads strategic partnerships for SteamYard, Hopin, and Session. He's an expert at hacking into the customer buying journey (aka 'SaaS buying river.') How do you get people to think about your brand at just the right time as they purchase different software? How do seamlessly allow them to then book a call with one of your sales reps? …
…
continue reading
1
Episode 24: How to Make Partner Enablement Actually Engaging with Brianna Chapman
27:06
27:06
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
27:06
Howdy, partners! Brianna Chapman joins us today to unpack all the ways partner enablement can be made to be actually FUN for sellers. How do you get the audience to not only pay attention, but ask relevant questions that help them better understand how to sell with partners? How do you get people all but jumping out of their seats to understand how…
…
continue reading
1
Episode 23: Managing Stress and Staying Productive
22:42
22:42
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
22:42
Howdy partners! If you’re anything like us, the last few months have been a little anxiety-inducing. Even if you’re confident in your job stability, an environment of economic uncertainty can take its toll on you. In this week’s Howdy Partners episode, we discuss habits to maintain good mental health, like changing up your location and planning ahe…
…
continue reading
1
Episode 22: Developing Your Ideal Partner Profile with Matt Doong
25:32
25:32
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
25:32
On this week's episode, Matt Doong, Director of Business Development at Electric, joins the pod to discuss ideal partner profiles. Developing an ideal partner profile from scratch can be difficult - connecting the dots between the customers who are going to buy again and again and the service agencies or partners who can lead you there is key. Matt…
…
continue reading