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Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the ...
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We talk a lot about building a community on this show, and Austin is taking that idea and giving it a physical form. So why not celebrate that. This episode is not only a look behind the curtain at the Texas Woodworking Festival event but also an overall conversation on marketing and brand development and how you can use them both in your own busin…
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This special episode is with Mike and Michelle Ranger, owners of Ranger Home North West. If you want to hear the full story behind how Ranger Home North West got started, check out the show archives - episode 152 Navigating lumber yards, and buying wood in general, isn’t always the easiest thing in the world to do. No matter how many years you have…
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By focusing on a commitment to their brand, a commitment to their skills, and a commitment to each other, Mike and Michelle have been able to rapidly grow in an industry that is relatively new to them both. By still respecting the traditional ideas of furniture making, but building a brand in the digital marketing age, they are able to reach client…
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This special episode is with Bryan and Erin Kerr, owners of Kerr Woodworking. If you want to hear the full story, behind how Kerr Woodworking got started, check out the show archives - episode 150 Bryan and Erin make beautiful furniture. The meticulous attention to detail in their work is one of the many reasons clients continue to reach out to the…
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No furniture maker is an island. No matter how much you can take on yourself, at some point, you are going to need help. Although coming from different industries, Bryan and Erin understood that need. And when they started their own furniture company, recognizing their strengths and weaknesses and being the support the other needed, is how they hav…
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This special episode is with Jay and Deb Lopez of Together We Build. If you want to hear the full story behind how Together We Build got started check out the show archives - episode 148 You know those projects that start out like every other project you have done, but then one thing after another goes wrong and before you know it the whole project…
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Jay and Deb, are a married couple but also business partners in their company, Together We Build. And, just like the name suggests, they build together. Not just the business, but the actual furniture as well. As the company has grown over the years they have grown a team around them to help with demand. But at the core of the business, it is still…
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This special episode is with Hunter Hedenberg, owner of Oak & Main. If you want to hear the full story, behind how Oak & Main got started - check out the show archives - episode 146 Quoting and time management, no matter how much you try to avoid it, one of those two always seems to be an issue in every project. For Hunter, at the start of her comp…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ When you start your furniture company, it can take a few years to learn how you want to run it, the type of furniture you want to make and the type of furniture that makes you money. Hunter is going through that process righ…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Mike Anderson. Owner of Anderson Woodworking. If you want to hear the full story behind how Anderson Woodworking got started - Check out the show archives - episode 144 Sometimes the skills you learn on …
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ For some, their furniture business isn’t their only job. Even though they put full time hours into it they still, for any number of reasons, keep their day job. Mike is in this exact position. He loves his furniture company,…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Richie Duncan, owner of Kodama. If you want to hear the full story behind how KODAMA got started, check out the show archives - episode 142 We all know the importance of having a contract, but few people…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ Richie didn’t start out wanting to invent a new kind of furniture, but through a mix of his love for design, engineering background, adventurous travel, and good old gravity, he did just that. But there is a big leap from co…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Tim Holland, owner of TH Custom Woodwork. If you want to hear the full story behind how TH Custom Woodwork got started - Check out the show archives - episode 140 We all forget measurements, we all strug…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ Back in 2013, when Tim started selling furniture, it was just something to do for family and friends. But as his skills grew, so did the demand for his work. And now, what started as a fun side business has been his full tim…
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This episode is with David D’Eramo, owner of Tiller Trade Co. If you want to hear the full story behind how Tiller Trade Co. got started - Check out the show archives - episode 138 Deadlines, and being able to manage them can be business killers. In this episode David shares a true story example of when his company had to rush a project on site and…
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David grew up wanting to own his own shop, but as he got older his career path changed. His passion for building though, was reignited as an adult, when he saw other people building in his own home and thought, I can do that better. Now with his own company, he is living his childhood dream and making sure his clients are getting nothing less than …
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There are a lot of different ways to run a furniture company, and similarly there are a lot of different ways to have a career in the furniture industry even if you don’t have a furniture business. Austin is a mix of both. Starting the Austin School of Furniture as well as running his own furniture business. He is an example of someone who took a b…
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This episode is with Kwadwo Som-Pimpong, owner of the furniture company Crafted Glory. If you want to hear the full story behind how Crafted Glory got started - Check out the show archives - episode 135 Get ready for one of the most wild journeys I’ve ever heard a piece of furniture go on. And I really mean that. Who would have guessed that one ext…
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Kwadwo is the definition of balancing 2 full time jobs - working for someone else as an engineer by night, and by day, he, his wife, and their employee spend their time building furniture. As the years have passed, what started as a small goods Etsy company back in 2017 has now turned into a furniture business with a strong foundation that is growi…
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This episode is with Bryan Ortquist Owner of the furniture company Old Mountain Woodworking If you want to hear the full story behind how Old Mountain Woodworking got started, check out the show archives - episode 133 Bryan is a student of woodworking, and he has a lot of rules in the shop when building pieces - you have to be when you build the gi…
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With his hands in so many different parts of the industry - furniture making, cnc work, wood milling, lumber drying, exotic imports, teaching classes, and more - Bryan has to make sure his foundation in each of these practices is solid enough that he can take on clients in any part of his business and it won’t cause issues with the rest of the part…
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This episode is with Ashley Pieper, owner of the furniture company Shallow Creek Woodcraft. If you want to hear the full story behind how Shallow Creek Woodcraft got started, check out the show archives - episode 131 Stress from a project is easy to see when it comes from outside influences like - materials, clients, timelines, or disasters that yo…
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In an industry that is leaning further and further into technology, Ashley is building her furniture business in more of a traditional way. Learning hand tool skills over machine inputs, gathering knowledge more from books than social media videos, and spending carefully considered time on her furniture rather than working towards the need it yeste…
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This episode is with Jack Cerchiara, PhD owner of the furniture company Salish Sea Woodworks If you want to hear the full story behind how Salish Sea Woodworks got started, check out the show archives - episode 129 I don’t want to ruin the story here by giving too much away at the start, but lets just say that epoxy cleanups are hard when they are …
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From studying Penguins in Patagonia to becoming a fine furniture maker, not many people follow the career path Jack has. But a unique perspective on the industry and a client centric work ethic has allowed him to grow his passion into a sustainable business. And his commitment to understanding and sticking to his brand has let him drive his company…
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This episode is with Kelly and Cromwell Schupp, owners of the furniture company Rail & Stile If you want to hear the full story behind how Rail & Stile got started, check out the show archives - episode 127 Shipping furniture is always a nightmare, and even though Kelly and Cromwell put so much effort into building their company, they have still st…
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Working out of a 20,000 sqft space, with 8 employees, growing steadily year over year, and debuting a brand new furniture collection - You could look at Kelly and Cromwell and say they are living the dream. But that dream didn’t come easily, and even though their growth was fast, it was because they had already put in the work to make the growth po…
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This episode is with Scott Grove, owner of the furniture company Green Grove Design If you want to hear the full story behind how Green Grove Design got started, check out the show archives - episode 125 A burnt down building, no insurance, 75k in lost materials, and more. I think we can all agree that this was not the best experience for Scott. Bu…
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For 45 years Scott has been building. The countless furniture pieces made, sculptures crafted, books written, courses taught, has given him a view on the industry that few can claim. He has worked with world renowned designers, giant companies, museums and galleries, and along the way has made his own road and his own name in the industry. Looking …
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This episode is with Erling Hope, owner of the furniture company Erling Hope If you want to hear the full story behind how Erling Hope got started, check out the show archives - episode 123 Being sued by a client at the end of a project is one of the worst outcomes that can happen when running a business. But as Erling found out, getting sued right…
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40 years in this industry and Erling still cherishes learning more. He looks on his knowledge as an ever evolving thing, always collaborating and trying new ideas and materials and solutions to problems. But even with that heart for exploration two things always stay true for him, his dedication to design and quality. His commitment to both of thos…
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This episode is with Corey Tighe owner of the furniture company CT woodwork If you want to hear the full story behind how CT woodwork got started - Check out the show archives - episode 121 It’s not always the big things you need to watch out for, the little details can get you too. This is something Corey learned all too well, when a missed inch m…
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When Corey says he has been in this industry his whole life, he means it. By learning every part of the business - from family, from school, and on the job, he has seen all sides of what the world of furniture offers. And he has taken that knowledge to help build his own successful company along the way. Having a strong background in woodworking ha…
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This episode is with Paddy Collins of P Cakes Productions. If you want to hear the full story behind how P Cakes Productions got started - Check out the show archives - episode 119 In the 27+ years Paddy has been building he has had his fair share of tough clients. And even though the story he is about to tell isn’t exactly furniture building, the …
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The humbleness that Paddy talks about his career with, should not overshadow what he has accomplished. Because with almost 30 years of custom projects under his belt and a TV resume of impressive shows he’s been a part of, he definitely has advice to share. Paddy is also a great example of letting your actions speak for you. Letting your skills, an…
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This episode is with TJ Turner, owner of the furniture company Carl Jackson Designs If you want to hear the full story behind how Carl Jackson Designs got started - Check out the show archives - episode 117 Sometimes clients know best, and sometimes…they don’t. TJ had an experience with a client that no matter what he did they just kept fighting hi…
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TJ clearly got into this industry because of his love for the Artistic side of furniture making. And his company took of quickly because of the passion he puts into every piece. But along the way, by leaning into the community of furniture makers around him. he also learned the business side of the industry as well. And by putting both those pieces…
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This episode is with Frank Bonomo, owner of the furniture company Studio Bonomo One day turnarounds, brand new clients, materials you haven’t worked with before...Oh and did I mention this is all being filmed for a reality TV show? Well that is the situation Frank found himself in for this project, and if you think it can’t get any worse, guess wha…
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Frank has lived a lot of different careers, a story you often hear when it comes to people who start their own businesses. Starting his company further down the road, after seeing what life has to offer, has allowed him to draw from his varied experiences and has let him better understand himself as well as the business he wants to run. This profes…
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This episode is with Sean Flaherty, owner of the furniture company SCF Design. If you want to hear the full story behind how SCF Design got started - Check out the show archives - episode 113 Working on a project you don’t feel comfortable with, that has client communication issues, and has family involved is a situation you don’t ever want to find…
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6 years in, Sean has a contemplative view of the furniture industry. With the roots of his company starting in the art world, he likes to focus on the process of design and building as a journey itself, and not necessarily a reflection on the value of the finished piece. In a medium like furniture, where artistic merit and business acumen go hand i…
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This episode is with Casey and Brandon Smith, co owners of the furniture company Path Design Company - If you want to hear the full story behind how Path Design got started, check out the show archives - episode 111 As your company grows, you have more and more customers. And the more customers you have, the greater chance that you and one of those…
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Casey and Brandon started their company because they wanted to have an outlet for their creativity - an idea that I am sure a lot of people also have. But they put the work in, and the time, and learned to work smarter and faster. They also came to understand that the business side of any creative endeavor needs attention paid to it as well if you …
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This episode is with Aaron Matheson of Matheson Woodwork When you are building furniture in a shop, you have a certain level of control, but the second you send it out into the world, you lose that control. And no where is that more apparent than with shipping. Aaron unfortunately has had some hard times with shipping, experiences that anyone who h…
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As a professional photographer, Aaron was always able to look at the everyday world and see it a little bit differently. And when he started building furniture, he was able to take that visual understanding and translate it to his designs, and to conversations with his clients, and to physically building his furniture pieces. Being able to look at …
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This episode is with Jacob Wolfe, owner of the furniture company Das Wolfe. If you want to hear the full story behind how Das Wolfe got started, check out the show archives - Episode 107 Jacob and his company have had their fair share of big projects, and they can still be intimidating, but there was one day he remembers when nothing went right. Th…
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Jacob’s work as a furniture maker, and as a visual artist in general, Is always marked with a little something extra. Be it an unexpected twist on a recognizable form, or adding a modern technique into an old world build. His style is equal parts artisan and mad scientist, with work that centers around taking what we think of as ordinary and making…
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This episode is with Derek Hartvigson, Owner of the furniture company The Native Craftsman. If you want to hear the full story behind how The Native Craftsman started - check out the show archives - episode 105 Derek talks about a very specific situation that I’m sure a lot of us have had to deal with at one point, messing up a piece of furniture r…
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Derek is a 5th generation woodworker, but even though he loved the craft, he didn’t go straight into the trade. Yet, after pursing other professions, he found his way back to furniture making and started his own company in 2015. From then to now though, it wasn’t smooth sailing. He went from being successful to shutting the doors on his company. Bu…
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