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Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel ...
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This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business. In this episode, I share: · Prioritizing health and backup plans · Leaning into my passions · Changing my mindset · and so much more! Enjoy (and take action)! Nina Clapperton's 6 Month…
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This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services from good to great. In this episode,…
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One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies. Now I'm not saying all host agencies have red flags, but you should listen if you're questioning your current host situation. In this episode, I shar…
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I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is. I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers. In this episode, I share: · The importance of projecting confidence…
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It's Wave Season, and it's very likely, that you may be feeling overwhelmed. Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner. In this episode, I share: · How mining for gemstones is like…
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There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent! In this episode, I share: · The importance of scrubbing your email list · The immediate reason why you should get an email address with your domain name · High level information on authenticating your email …
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We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency. In this episode, I discuss: · Getting comfortable with being uncomfortable · The power of your …
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Something I'm super proud of from 2023 is the way I was able to grow my email list :) I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business. In this episode, I discuss: · The type of lead magnet I used for email list building · Why I think some worked and so…
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If you've ever want the juicy on my business, I'm spilling tons in this episode :) The good, the bad, the ugly, and the lessons of 2023 are right here in this episode---let's jump in! In this episode, I discuss: · The audio series that completely flopped · How collaborations significantly increased my email list this year · The shifts and new direc…
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As we head into the biggest holiday week, kick back, relax, and start dreaming again, as you listen to some industry greats share their insights on superb holiday destinations and experiences from across the globe! In this episode, we discuss: · River and expedition sailings · The differences between the North and South Poles · Why you should consi…
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I don't do new year's resolutions. I pick words to focus on for the year. The words that I choose really drive the business decisions I make throughout the year. Listen in on my personal thoughts, as well as insights from conversations I've had from fellow travel advisors on planning and selecting their words of the year. In this episode, I discuss…
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One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie. You don't need to do more social media to make more sales, and some people don't even do social media and make great sales. (Some people also do a shoddy job at social media, and still get sal…
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How do you get to $40,000 in income next year with your travel agency? Well in this week's episode, I'm going to break down a few ways that you can strategically and intentionally plan your sales. In this episode, I discuss: · Tweaking various factors, such as exploring different travel products and increasing commission splits or professional fees…
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I might be biased, but this was such a FUN interview, despite me even being sick. Liz Wilcox, the Fresh Princess of Email Marketing, comes on to talk about the power of email marketing in your business. AND we're not just talking about the "what", but the "how" and "why", as well. If you've felt lost about email marketing and your travel business, …
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Join Chief Commercial Officer, Janet Bava, and I, as we discuss on this BONUS EPISODE, our super-upcoming FAM aboard Windstar Cruises :) We spill lots of details on things to look forward to in this episode, and you can also find more information at the Google Doc below :) We so look forward to sailing with you in a few weeks to boost your marketin…
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I've conducted dozens of media/podcast interviews this past year, and I'm noticing some common things that sometimes seem to be lacking on the guest side. I wanted to use this episode as a means to educate you on how you should properly prepare for when you do media interviews like podcasts and lives. In this episode, I discuss: · Video Quality · S…
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This short and sweet episode is sure to delight as I share my opinions on things that give me the heebie jeebies when I check out social media feeds. In this episode, I discuss: · Your feed's aesthetics · Your business branding · The things I'm passionate you shouldn't be putting on your social media feed · and so much more! Enjoy (and take action)…
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Fresh content is back! And I've had a couple things on my mind like LEAD MAGNETS for your travel business. If you've heard the term and are confused at exactly what they are and you should utilize for your travel business, you should definitely tune in for some ideas and lead magnet strategy. In this episode, I discuss: · What types of lead magnets…
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Today is the last day of Prep for Wave Week!! Here's another replay episode from Foundations Day last year with Stephanie Cannon, all about the financial systems you need for your business, especially to prepare for wave season :) Enjoy! In this episode, we discuss: · The challenges of tax season and wave season coinciding · Setting up your reporti…
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Prep for Wave Week for Travel Advisors is just days away!! Here's another replay episode from my second session last year, so you can hear the type of meaty goodness awaiting you next week :) Enjoy! In this episode, I discuss: · Gaining new connections and increasing confidence as a business owner · Understanding the needs and concerns of potential…
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Prep for Wave Week for Travel Advisors is coming!! Get the full details in this episode, as well as a hear a replay from one my sessions last year :) This is a lengthy and meaty episode, so feel free to pause and come back when you can. In this episode, I discuss: · Travel Agent CRM's and Itinerary Builders · Marketing Tech for travel pros · Websit…
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The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews. Listen in to hear the heartwarming family memories, how these industry leaders found their way to travel, and some business insights into what their brands are up to. Special thank you to our Featured Speakers: Jane…
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I say this out of love---but some of you are using AI, and it's obvious. It shouldn't be if you're using it tactfully, though. In this episode, I discuss: · The the drawbacks of relying too heavily on AI · AI as a foundation and inspiration for creative ideas · The sophistication of consumers Enjoy (and take action)! Register for the Hispanics in T…
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Last week I was on a local staycation visiting the Orlando theme parks, and little did I know, a business lesson would emerge from 1- one of my favorite attractions and 2- one that I've never noticed before on the dozens of times I've ridden it. Join in on this episode to see the takeaways I had for the travel business. In this episode, I discuss: …
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We all know WHAT you should be marketing, but do you know how to appeal to the WHO? Effective marketing for your travel business speaks to the people our ideal clients and partners are. Join me as I share insights to get your digital audience thinking---how did they know that?! In this episode, I discuss: · Positioning yourself as an expert in your…
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This week I wanted to delve into the world of marketing strategies, because they are not all created equal. The strategy you lean on should take into consideration your stage of business and what your business needs the most right now. In this episode, I discuss: · The MCC Method of marketing your travel business · What search engines and social me…
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As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air. Hear some travel business inspiration and updates from Rita :) In this episode, I discuss: · Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepreneur · Becoming profitable by breaking…
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Welcome back to the podcast, Sahara Rose De Vore of The Travel Coach Network, to discuss the results of her recent survey on traveler motivations. We peel back a few of the layers of being in travel and trends we're seeing coming to the forefront for our industry. In this episode, we discuss: · Going beyond the surface level travel motivations · A …
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The AITB Audio Series launched on 8/16 and I wanted to share some short snippets from the 30-50 minute long interviews. Listen in to hear incredible stories of entrepreneurship and learn some of the things it really takes to get to the next level in your business Special thank you to our Featured Speakers: Lori Gold, Owner, Explore More Mexico Dr. …
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Ooo, I've had the idea for this episode burning in me for a while now, so let's go! I KNOW I'm going to upset some people, and I'm ok with that because I firmly stand on what I say. I'm also open to hearing your perspective, so head on over to the FB Group, so we can get a friendly discussion started :) In this episode, I discuss: · What things cos…
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So I'm not gonna tell you to swap your brand to a beautiful bubblegum pink, BUT I do want you to utilize some the strategies and tactics that the Barbie movie did to have an explosive box opening weekend, and continued success the weeks to follow. In this episode, I discuss: · The importance of knowing your client's motivations and desires · Intent…
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Short and sweet episode because everyone's feeling a bit fried this week. Focus back to basics, and if you need support, I've got some options below to support you :) Enjoy (and take action)! ------------------------------------------------------------------------------- ⚓⚓Please LIKE and SUBSCRIBE for more episodes: SCHEDULE a 1-on-1 Consultation …
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Welcome back to the podcast, Alicia Lozano of The Motivated Co, this time to discuss setting up systems in your travel business. I was inspired to record this episode because I've been inputting a lot of my own systems in a project management tool, and Alicia just launched a pretty amazing tool to help you with yours! In this episode, we discuss: ·…
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What do I always say? Everything is a learning opportunity! And here's a few things I pulled from the Threads launch success that you can utilize for your travel agency. Make sure to listen all the way through because that last one!! In this episode, I discuss: · Making your processes easy for your clients (and yourself) · Utilizing name notoriety …
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I took a shower and when I came out a whole new social media app was booming! Legit millions were already signed up within the first 2 hours, and by the next morning 30 million people were on. And what is that new app all about? Listen to the episode to find out more :) In this episode, I discuss: · The ease of sign up · How you should/should not u…
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It’s Social Media Day! In honor of the day, I wanted to talk about certain social media tactics you can utilize for your travel business, as well as getting into gear and strategically planning out your third and fourth quarter objectives. In this episode, I discuss: · Preparing now for the 4th Quarter · Misconceptions and commandments of social me…
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*Disclaimer 1* This is a a continuation of a 2-part episode :) *Disclaimer 2* I am personally getting veryyyyy vulnerable in this episode. I'm sharing my story to help you do what I learned, and not what I did. Please give me some grace as I'm clearly an ideas and marketing person, and not a finances one. Welcome back to the podcast, Stephanie Cann…
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*Disclaimer 1* This is a 2-part episode and will abruptly end at a cliffhanger moment :) Stay tuned to next week's episode for the conclusion. *Disclaimer 2* I am personally getting veryyyyy vulnerable in this episode. I'm sharing my story to help you do what I learned, and not what I did. Please give me some grace as I'm clearly an ideas and marke…
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Do you feel duped when people tell you to generate leads on social media and email marketing, only to find out....that's not really how it works? I did and my guest today, Dina Farmer of Lily and Magnolia Travel, feels the same. Listen as I brainstorm with her ways to market her travel agency that don't solely involve those methods. In this episode…
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The Travel Tech Audio Summit launched on 5/31 and I wanted to share some short snippets from the 30-40 minute long interviews. Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of. Special thank you to our Summit Featured Speakers: Irving B…
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When Ros and I first met to record this episode, it was like instant gab fest! She is fellow travel business mentor and hosts her own industry podcast, Travel Agent Achievers. Not only do we align in our values and mission to drive the travel advisor industry forward, but we also come from similar fast food backgrounds--who would thunk! She moved a…
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It's a BIG day over at the Strategic Travel Entrepreneur Podcast :) 1. Happy 100 Episodes!! 2. Happy Birthday to Me!! To celebrate, I created *drumroll please* the 10 Commandments of Travel Business Owners. Listen in to learn what they are! Enjoy (and remember to leave me a rating and review)! REGISTER for the Travel Tech Audio Summit going live on…
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Sometimes...more marketing isn't the answer to your business woes. If you're not generating the revenue in your travel business that you need to reach your goals, it's time to do something different. In this episode, I discuss: · Considering the seasons of people and the seasons of business · Adjusting your messaging and/or packages (offers) to you…
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You've been working on your social media for some time, but you aren't seeing "results". (Typing this out also thinking I should do an episode about different types of social media results.) I'm breaking down quite a few reasons why.... In this episode, I discuss: · The detriment of using auto-posting tools · The difference between using social med…
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You can't move forward in your business, unless you first know where you're coming from. Reverse engineer your path to business success by using date and numbers to strategically plan your marketing efforts. In this episode, I discuss: · The importance of determining your sales goals for effective marketing · Calculating your actual income goals fr…
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You've probably heard so many people talking about the "Know, Like, Trust", but what does that actually MEAN in regards to having successful business relationships? That and some industry updates await you this week! In this episode, I discuss: · Cultivating a Relationship with Clients built on Trust and Loyalty · Winning Raving Fans and Creating A…
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Got websites on your brain? Well I've got thoughts on them for the travel industry, and LOTS of them! In this episode, I discuss: · Why you don't need a website when starting out · Why you shouldn't use your host agency's or consortia's web offering · Reasons you might want to use a website · and so much more! Enjoy (and take action)! Resources: ht…
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The past few weeks I've been traveling, as you may know, and hearing a common concern amongst travel entrepreneurs that they aren't ready or need to be ready in order to do the next steps in their business. The thing is--you don't actually need to be "ready", you just need to take action. In this episode, I discuss: · What fundamentals you actually…
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Last week Canva hosted its (now) annual event, Canva Create, and holy cow they delivered some amazing enhancements to their platform! In this episode, I discuss: · What exactly Canva is · Ideas to use Canva for your marketing efforts · The newest Canva features · and so much more! Enjoy (and take action)! -------------------------------------------…
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