Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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The Tom Ferry Podcast Experience


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How to Get More Real Estate Listings than Ever Before | Tom Ferry Podcast Experience
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Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings. As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now, I had to turn to three of the best real estate marketer…
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The Tom Ferry Podcast Experience


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7 Best Real Estate Marketing Campaigns to Attract Sellers | This Week in Marketing
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What are the best real estate marketing campaigns aimed at doing for you? How about attracting more sellers and taking more listings? Particularly right now, listings are your lifeblood. Because the agent who lists is the agent who lasts. In this episode of This Week in Marketing, Jason Pantana is going to give you the seven best real estate market…
Let’s define the word “working.” For some, working is a serious of frustrating and administrative tasks that eat up a lot of time and don’t provide much in the way of results. But my friend and client Tim Smith defines working as doing two specific things – because those are the things that make money. Find out what they are in this episode of Mind…
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How to Create Trust and Likability as a Real Estate Agent | Tom Ferry Podcast Experience
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How can you create trust and likability on a massive scale grow your real estate business? Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode). But today, Rogers is not only running t…
Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.Tom Ferry által
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The Tom Ferry Podcast Experience


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YouTube Strategies for REALTORS in 2023 | This Week in Marketing
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Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business! In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need t…
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The Tom Ferry Podcast Experience


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Success in Real Estate: Running Plays that Work | Tom Ferry Podcast Experience
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When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you ca…
What happens when things don’t go your way? Do you let it crush your spirit and affect how you see every situation from that point on? Or do you move on and keep getting your work done? You can’t control every situation that happens to you, but you can control your mindset. And in this Mindset Monday, I’m going to show you the mindset you should ch…
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The Tom Ferry Podcast Experience


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Geo Farming for Beginners: Choosing Your Area and Strategy | This Week in Marketing
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There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now. If you’ve ever considered geo farming, this is the episode of This Week in Marketing fo…
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When Stars Collide: Inside the Bond Collective Merger | Tom Ferry Podcast Experience
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Allow me to introduce to you to Bond Collective... Any time that teams merge for the right reasons and under the right conditions, the result is usually a stronger team. But what about when agents like James Harris and David Parnes of Million Dollar Listing fame join up with Buying Beverly Hills stars Jon & Lauren Grauman and Adam Rosenfeld? That’s…
What are your most important priorities for 2023? Do you want to have 10 conversations a day, hit a number of appointments every week, become a YouTube star, go on more date nights, study for the sommeliers test, and train for the Mr. Universe Competition? That sounds like a pretty busy and unrealistic schedule… A better tactic is to choose just on…
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Using Google Local Guides for Real Estate | This Week in Marketing
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As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in M…
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Coachable Moments: Lessons from 7 of My Greatest Mentors | Tom Ferry Podcast Experience
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With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward. This epi…
How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.Tom Ferry által
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The Tom Ferry Podcast Experience


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7 Adjustments to Get BETTER On Camera | This Week in Marketing
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All videos are not created equal. Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior. So today, Jason is sharing seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first t…
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Creating the Real Estate Opportunities You Need in 2023 | Tom Ferry Podcast Experience
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In this episode of the podcast, let’s talk about everything that’s going to work to bring you more real estate opportunities in 2023. Patrick Ferry, a knockout coach and dearest brother of mine, says that 2023 is going to be a year where you’ll have to DOUBLE the number of opportunities that come your way just to make the same about of money. And w…
Stop for a second and think about the trajectory of your life – is your path leading you where you want to go, or not? Because no matter what story you might be telling yourself, you’re not stuck. And entering a new year is a perfect time to adjust your direction.Tom Ferry által
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How One Agent Took Over 100 Listings in a Year | This Week in Marketing
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What happens when you set goals that seem impossible, like doubling your business, and then concentrate all your marketing towards hitting those goals? As Sandee Payne of Fort Hood, TX, will show you, nothing is impossible when you keep your eyes on your target. In just a little over 10 months, Sandee took over 100 listings, and in this episode of …
Is it really possible to say that there is ONE big secret to progressing in any area of your life? One thing that could fill you with confidence, direction, and genius? In his brilliant book, Think & Grow Rich, Napoleon Hill claimed there was. He called it “the mastermind,” and in this episode of Mindset Monday, I’m going to tell you what it is and…
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The 365-Day Video Challenge for Real Estate Agents | This Week In Marketing
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Last year, David Schwartz and some of his friends were talking about my 30-Day Video Challenge when the idea occurred to them to take it a step further… What if they committed to shooting and posting a video every day for the next 365 days so that they could get on stage at the next Success Summit? Well, David did make it on stage at Summit, but th…
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Education and Timing for Your Long-Term Nurture Strategy | Confidence & Conversion
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On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus. I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the …
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The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience
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Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for op…
When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.…
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Squeezing Maximum Viability from your Video Content | This Week in Marketing
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Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece of content you put out there, I’d say it’s not! In This Week in Marketing, Jason Pantana is talking wi…
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How to Raise and Sustain Your Game, with Alan Stein Jr. | Tom Ferry Podcast Experience
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Do you remember when LeBron James brought the Cleveland Cavaliers a championship and soon after left them to join to Los Angeles Lakers? Imagine how much excitement and hope the city of Cleveland must have felt just before having it dashed away from them. That’s how I think real estate agents are feeling going from the market we were in to the curr…
Did you know that the average person has between 40,000 and 60,000 different thoughts in a single day? That’s a lot of voices running wild in your head! We need to constantly remember that some of those voices are louder than others and they might not be the ones we want to listen to. I’m going to tell you which ones to watch out for in this Mindse…
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Not a Business Plan, A Battle Plan | This Week in Marketing
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Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions…
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What TOMO Teaches Us About Running a Better Business | Tom Ferry Podcast Experience
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Getting a mortgage has never been a fun experience. But with interest rates currently where they are, dealing with a mortgage company isn’t something a home buyer will likely be looking forward to. This is exactly why the market needed a company like TOMO. On this episode of the Tom Ferry Podcast Experience, I talked with the geniuses behind TOMO, …
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Stepping Up as a Leader During a Natural Disaster | Team Builders
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This episode of Team Builders is something a little different. We’re talking about real life tragedy and how people in our industry can step up as leaders during a natural disaster or any time of crisis. My longtime friend and personal client, Mary Bartos runs a team serving the area of Southwestern Florida that was devastated by Hurricane Ian. Ten…
A tough market requires a tough mind, and this is definitely a mental toughness market. So, how can we develop our mental toughness to meet any demand the market may throw at us? It starts with defining what it means. Because when you know the path to mental resilience, it’s an easy one to follow. Watch the video to learn more!…
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Multi-Channel Marketing for Building an Unstoppable Brand | This Week in Marketing
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Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing. On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwe…
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Perspectives on the 2023 Housing Market ft. Patrick Bet-David | Tom Ferry Podcast Experience
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Right now, every real estate agent in the country is asking two big questions: Where is the 2023 housing market headed and how can they prepare themselves for it? But the thing about these questions is that not everyone is going to agree on the answers. Someone like entrepreneur and noted business personality Patrick Bet-David predicts a very diffe…
When it comes to goal setting, not all strategies are created equal. Too often I see people setting vague, unrealistic, or unmeasurable goals that look more like wishful thinking. In this Mindset Monday, I’m giving you a worksheet to help you with your goal setting and I’m tell you a little about how to use it. This is what the top 5% of successful…
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Hosting Community Events for Trust, Fun, and Rapid Growth | This Week in Marketing
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Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the year, by himself. And the kicker is that he never asks for business. How? By hosting fun community ev…
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In a market like the one we’re facing right now, a lot of our mental energy is spent focusing on how to make more money. But this week of all weeks, there is an incredible opportunity to remember our most important reason for succeeding – to support the people with love. On this podcast, I’m going to give you three questions for you to think on you…
There are some people out there who say that ‘visualization’ is just a bunch of New Age nonsense. But did you know that there is scientific evidence which proves that visualizing success can improve your performance? In this Mindset Monday I’m going to tell you about a study that just might change you way you choose to see yourself performing in yo…
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7 ‘Easy’ Real Estate Lead Sources | This Week in Marketing
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As the number of working agents continues to rise and the transaction count drops nationally, we’re seeing a tighter and tighter squeeze in the marketplace. This is a time when the amount of real estate lead sources you have is more important than ever. Because you’re going to need a lot more to continue generating the same amount of business. That…
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The Importance of a Limitless Mindset in Today’s Market | Tom Ferry Podcast Experience
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On this episode of the Tom Ferry Podcast Experience, I’m talking with a Jamie McMartin and her husband Nate who run a wildly profitable and rapidly growing team in Katy, TX. And by rapidly growing, I mean they plan to hire 48 agents in a single year! But if this seems overly ambitious, Jamie and Nate will show you what’s possible with a limitless m…
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Team of Leaders: Co-CEOs Who Only Hire Experienced Agents | Team Builders
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This week on Team Builders, I’m speaking with two co-CEOs who run a beast of a team (30 agents and five support staff) comprised ONLY of experienced, senior agents. Scott Pridemore and Mike Hege of Charlotte, NC are expert leaders with different but complementary skillsets. This makes them ideal co-CEOs for running such a unique team model, which j…
When attempting to obtain a result that you haven’t been able to achieve, have you ever slowed down enough to look inward? The way you think determines the results you can achieve. But the question is, how can you change the way you think using the thoughts you have now? Well, that’s what I’m going to show you in this Mindset Monday.…
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Going Back to the New ‘Basics’ with Social Media Marketing | This Week in Marketing
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Something that Jason Pantana has heard often in his coaching calls with new clients is that they struggle to define “success” with social media marketing. So many agents believe that if they’re not famous on social that their marketing isn’t working. But that mindset makes it very difficult to use social media in the right way. Just look at Long Be…
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Habits & Discipline for Luxury Real Estate Growth in a Hard Market | Luxury Code
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As the market continues to shift backwards, most agents seem to be hitting a wall. So how are some, like Laguna Beach luxury real estate agent Meital Taub, not just thriving but actually DOUBLING their business over last year? For Meital, who is on track to do $100mil more in volume over last year, it’s a matter of discipline and habits. In this ep…
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Building Credibility and Profile for Massive Breakthrough | Tom Ferry Podcast Experience
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If you’ve hit a wall in your business and are considering giving up, you need to hear the story of Alex Jordan, Queensland, Australia’s No. 1 agent. Alex started in real estate in 1999 but his career didn’t really take off until 2011 when he found a way to break past his barriers by building credibility through finding his specialty. In this episod…
You’ve probably heard the saying that it doesn’t matter what day you were born or what day you die – it’s the dash in the middle that matters. That’s the story of who you were. So how do you create your ideal self and write your story your way? It starts with asking yourself five questions that my mentor asked me which totally changed my life. And …
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A Supercharged Lead Nurturing Strategy | This Week in Marketing
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Why is it so important to have a lead nurturing strategy? Because 73% of leads across all industries are not ready to act when you get them. It takes patience, persistence, and a strong gameplan to get them positioned to make a move with you as their agent. That’s why on This Week in Marketing, Jason Pantana is going to give you his five-pronged le…
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Upstream of Burnout: Optimizing Human Potential in the 21st Century | Tom Ferry Podcast Experience
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What are the keys to optimizing human potential and how can we apply them to our own lives? Brian Ferguson defines human potential as the arch of who we have the potential to be over the course of our lives. And he says the key to reaching the peak of this arch is through performance – the way we operate day in and day out. Brian is a former Navy S…
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A Brilliant Real Estate Business Model for Selling to Investors | Team Builders
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One of my favorite things about this industry is that there’s no limit to what you can do with your real estate business model. There are so many options, and someone is always inventing a new and better way to do it. Well, this week I have a great one for you. Matthew Miller is one of four partners who run Fair Trade Real Estate, a business that b…
Who would you be if you were the happiest, most successful version of yourself? Too many people think that they need the external factors before they can have the internal character. I’ll tell you today that’s all wrong. Check out this episode of Mindset Monday for my thoughts on creating the future of your dreams.…
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The 3 Most Important Marketing Channels of 2023 | This Week in Marketing
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As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in on where the trends are headed, and build a plan that will guide us no matter what may happen. Luckily, re…
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A Master List of Competitive Strategies for New Real Estate Agents | Tom Ferry Podcast Experience
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Roughly 71% of business is conducted by the top 26% of agents, leaving those other 74% to fight over the small about of business left over. That said, it might look like now isn’t a great time for new real estate agents. But not so fast… There’s still opportunity out there if you know what to do, and that’s what this episode of The Tom Ferry Podcas…