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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger…
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As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see …
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What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their …
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What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.…
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With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast e…
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The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not. In this episode of This Week …
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What are the real estate halftime adjustments you’re going to make as we head into Q3? The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly …
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How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience? In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversati…
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What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable m…
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The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the que…
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What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it…
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Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today. In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in a…
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ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In …
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Your buyer strategies need an update. The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market. In this episode of the Tom Fe…
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Buyer agency has never been more important. Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing…
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Your buyer presentation has NEVER been more important. With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult. In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust…
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If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what…
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If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s t…
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The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m s…
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What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings. In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email l…
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What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers. Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through …
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Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mind…
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As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. Y…
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Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes. Plus, get valuable advice from …
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Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you ne…
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You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you. I’m proposing a 100-day challenge that gives yo…
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We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when…
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Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you…
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Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing. There is urgency here! You don’t want to get left behind in the wave of competition! This episode of the Tom Fe…
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There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goal…
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Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to…
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What is your strategy for tripling your March listing appointments? If you don’t have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month. And because it’s your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, I’ll show you whe…
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Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work? For starters, it shows us how things are changing across the world and the trends to watch out for. But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless…
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What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one. So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the mar…
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When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, I’m talking about how you can use this lesson to build your own inner strength.…
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Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business. In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surround…
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Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand. But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) web…
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Jason Pantana is the go-to coach for real estate video creation and content strategy. Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most pr…
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Home interest rates are taking a turn, and for you, this is a huge opportunity! If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right? Absolutely, but what does that mean f…
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Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real e…
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Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now. If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourse…
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What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust. In this episode of This Week in Marketing, Ja…
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Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar. In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect re…
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There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep chargin…
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