Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ...
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Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners
James Eling | Entrepreneur, Marketer, Strategist
Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
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Welcome to "HR Strategy, Operations & Technology; by June" — a podcast dedicated to exploring the evolving world of Human Resources through the lenses of strategy, operations, and technology. This is my personal learning journal, an academic research exercise where I share the ideas I’m studying, the questions I’m asking, and the insights I’m uncovering across these areas: HR Strategy & Workforce Transformation — navigating leadership, organizational design, and future of work models. Operat ...
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EP314: Beyond Quick Fixes - How Puresport is Building a Category-Defining Community-Driven Brand, With CEO Daniel Temm
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51:53In this podcast, discover the inspiring ecommerce growth story of Puresport, a brand that has carved a niche in the sports nutrition industry by championing authenticity and community. Founded by professional rugby players Grayson Hart and Adam Ash, and under the expert guidance of CEO Daniel Temm. Puresport was born from a quest to find natural al…
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EP313: Mastering Ecommerce Operations - Secrets to Scaling Success with HighCohesion CEO Aran Kapila
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53:47In the latest episode of our podcast, we cover the operational backbone of ecommerce businesses with industry thought leader Aran Kapila, CEO of leading integration platform HighCohesion. As ecommerce continues to grow, and tech stacks diversify, the importance of robust operations is more critical than ever. Aran shares invaluable insights on how …
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EP312: From Concept to Launch - Crafting Paul Smith's Premium Loyalty Experience, With Head of Digital Hannah Bennett
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36:28Subscribe for alerts: http://eepurl.com/gJFLtj Podcast summary: Join us for an insightful episode, where we delve into the intricacies of Paul Smith's innovative loyalty program. Discover how this premium brand navigated the challenges of creating a unique customer experience that aligns with its heritage and values. We're joined by Paul Smith's He…
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EP311: Replatforming 2.0 - Innovative Approaches for Today's Technology Migration Challenges
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43:37Get inbox alerts when new episodes drop: http://eepurl.com/gJFLtj Podcast summary: James & Paul delve into the transformative world of replatforming projects, exploring modern strategies that redefine success in the current digital landscape. We share real-world insights and experiences, offering listeners a informative guide to navigating the comp…
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EP310: What Shopify’s OpenAI Checkout Integration Means For Ecommerce Brands
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53:15Summary: James & Paul delve into the evolving landscape of agentic commerce, with agency leaders Chris Marshall of Onstate and Liam Quinn of Visualsoft. The podcast focuses on the recent integration of OpenAI's technology with Shopify. The discussion highlights the potential impact of AI-driven commerce on ecommerce brands, emphasising the need to …
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EP309: How to Supercharge Shopify CRO: Segmentation, Personalisation & Testing, With Visually Co-Founder & Vervaunt CRO Lead
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57:14Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch Podcast In the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance…
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EP308: Redefining Customer Experience & Loyalty - Why Ecommerce Brands Need A New Mindset To Win, With Customer First Group Founder Martin Newman
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53:27Podcast summary:It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world’s leading authorities on customer centricity.Martin challeng…
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EP307: What Does Good Web Design For Ecommerce Actually Mean? An Objective View On Balancing Brand vs. Commerce
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47:11Summary: Design is critical to ecommerce success. However, design discussions can be fraught with emotion and subjective views. And design execution is influenced by the brand, customer demographic, product range and price point. In this podcast, James Gurd and Paul Rogers delve into the nuances of good ecommerce web design. They explore the subjec…
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EP306: Tech Stacks & Roadmaps - An Ecommerce Leader's Playbook, With University of Law Head of Ecommerce, Edward Scott-Finnigan
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EP305: The Ecommerce Shipping Challenge: Building Resilience Into Your Shipping Strategy, With ShipperHQ COO Quentin Montalto
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52:06Get expert advice on the latest ecommerce shipping trends and how brands need to plan ahead to ensure a consistent quality of customer service. Shipping remains a critical challenge. With fluctuating tariffs, evolving customer expectations, and geopolitical tensions, ecommerce teams face mounting pressure to deliver consistent, high-quality service…
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EP304: Philip Kingsley’s Digital Journey & The Subscription Strategy Powering Its Ecommerce Growth, With Head of Ecommerce Lauren Duncan
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45:18Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy. This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their b…
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EP303: Ecommerce Unplugged - An Ecommerce Consultant's View On Five Key Trends Impacting Ecommerce Businesses Today
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50:00Get ecommerce updates & insights: Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ About this podcast: In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including: Strategi…
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EP302: Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything, With FoundIt! CEO Warren Cowan
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47:13Join our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary: In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using …
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EP301: Laying The CRM Foundations For A Connected Future: How Vivobarefoot’s MyVivo Project is Transforming Customer Experience
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40:07Subscribe to the Inside Commerce newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with …
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EP300: Clicks & Conversions - The Future of Brand & Performance Marketing in Ecommerce
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51:59Follow us on LinkedIn: Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources. https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand mar…
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EP299: SEO For AI Engines - Adapting Your SEO Strategy To Maximise Brand Reach In AI Powered Platforms, With NOVOS MD Sam Hurley
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41:50Follow us on LinkedIn: Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/ Episode summary: In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of …
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Organizational Agility and Digital Readiness: A Holistic Transformation (Season 1 Episode 9)
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35:05Does it feel like your organization is constantly trying to hit a moving target? You're not alone. The modern business world is defined by profound, relentless change, often described as a VUCA environment—Volatility, Uncertainty, Complexity, and Ambiguity. This isn't just a phase; it's our new, persistent reality. And the traditional management mo…
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From HR Business Partner to Workforce Architect (Season 1 Episode 5)
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27:01Is your HR Business Partner model still stuck in yesterday? For over two decades, the HRBP has been our strategic go-to, but today's world of digital transformation, the rise of artificial intelligence, hybrid work, agile organizational models, and profoundly changing talent dynamics demands more than just a partner. It demands an architect. Welcom…
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HR: Driving Business Model Innovation (Season 1 Episode 4)
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36:56In today's rapidly evolving business landscape, simply having great products or optimized processes isn't enough to stay ahead. The real competition has shifted to the very core of how companies operate: the business model itself. And here's the powerful insight: your Human Resources function is uniquely positioned to be the key catalyst for this f…
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People Analytics: Strategic Workforce Decisions (Season 1 Episode 6)
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23:51Are you ready to transform HR from a reactive support function into a proactive, strategic powerhouse? In this insightful episode, we dive deep into the world of People Analytics, revealing how it's fundamentally reshaping human capital management and equipping HR leaders like you with the evidence to drive critical business outcomes. Forget the ol…
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Strategic Workforce Planning in the Post-Digital Era (Season 1 Episode 3)
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1:06:24Welcome to an essential conversation for every HR leader navigating today’s rapidly evolving business landscape. We're diving deep into the "post-digital" era, where simply adopting technology is no longer enough. The real challenge, and the ultimate competitive edge, lies in mastering workforce transformation. Forget everything you thought you kne…
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Human Cloud: Workforce Transformation Guide (Season 1 Episode 11)
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1:24:33Get ready to redefine everything you thought you knew about your workforce. The Human Cloud is here, and it’s far more than just a fancy term for the gig economy. It's a profound paradigm shift in how organizations access, manage, and leverage talent, moving us towards a truly liquid, on-demand workforce of knowledge professionals. For Chief Human …
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Sustainable HR: Integrating Talent Strategy with ESG Imperatives (Season 1 Episode 10)
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54:37The corporate world is undergoing a seismic shift, and Human Resources is at the very heart of it. Environmental, Social, and Governance (ESG) criteria are no longer just buzzwords on the periphery; they've moved to the core of business strategy, investor analysis, and regulatory scrutiny. But what does this profound transformation truly mean for H…
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HR in Mergers & Acquisitions: A Playbook (Season 1 Episode 12)
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45:17Have you ever wondered why a staggering 70% to 90% of mergers and acquisitions fail to deliver on their grand promises? The surprising truth is, it's rarely just about the financial models. More often than not, the corporate landscape is littered with deals that crumbled due to the mismanagement of people and culture. For too long, Human Resources …
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The Evolving CHRO: Architecting the Future Workforce (Season 1 Episode 1)
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38:17The way organizations manage their most valuable asset – people – has changed dramatically. The role of the Chief Human Resources Officer (CHRO) has undergone a profound metamorphosis, evolving from a primarily administrative and compliance-oriented leader to a strategic enterprise leader integral to business success. This isn't just a small update…
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The Skills-First Organization: Strategy, Operations, Technology (Season 1 Episode 7)
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30:14Are you feeling the pressure of a rapidly transforming economy? The old ways of managing talent, built on rigid job descriptions and traditional credentials, are no longer just outdated – they’re a liability. In this compelling episode, we unpack the Skills-First Organization: a game-changing approach that puts what your people can do, and their po…
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The Vitality Blueprint: Human-Centered Organizational Design (Season 1 Episode 8)
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36:08The world of work is rapidly evolving, and traditional playbooks are no longer enough. Are you ready for the new mandate that's redefining organizational success? In this episode, we dive deep into the concept of organizational vitality, revealing how it moves beyond productivity metrics to create sustained energy and growth. We explore its four in…
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Building Workforce Resilience: A Comprehensive Guide (Season 1 Episode 2)
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36:36Is your organization ready for what's next? In today's VUCA world—that's Volatility, Uncertainty, Complexity, and Ambiguity—perpetual disruption isn't just a buzzword, it's our new reality. The days of simply reacting to change are over. For HR leaders like you, the question isn't if disruption will hit, but how your workforce will withstand it, re…
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EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall
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44:25Follow us on LinkedIn & subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Podcast summary:This conversation explores the future of Content Management Systems (CMS) in ecommerce, focusing on the evolution of page builders, the impact of headless CMS, and the integration of Gen AI in content generation.T…
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EP297: Ecommerce Vendor Strategy Update H2/25 - Business Leader Interviews For 7 Key Ecommerce Platforms
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1:55:08Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Podcast Summary: Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in th…
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EP296: Adding Intelligence to Your Marketing Mix; Balancing Sales Today With Future Growth & Profit, With DEMA Co-Founder Henrik Hoffman Kraft
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51:17Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing.They discuss the importance of balancing short-term sales pressures with long-term growth strateg…
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EP295: How To Build Your Loyalty Strategy - Practical Tips For Delivering Results
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45:46Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy. T…
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EP294: How AI Code Generation Will Evolve The Relationship Between Brands & Agencies, with Jim Tattersall & Seth Bindernagel
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53:49Join us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this podcast, the discussion revolves around the impact of AI on ecommerce teams, particularly focusing on the relationship between technology agencies and their clients. The conversation highlights Seth's experiment of building a website using AI tools without any de…
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EP293: Avoiding Platform Tribalism - Understanding Adobe's Market Fit & Value For Ecommerce Teams, With Gene Founder Matt Parkinson
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54:51Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Episode summary: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe. They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges a…
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EP292: From Soldier to Entrepreneur - The ThruDark Ecommerce Journey, with Founder Louis Tinsley
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35:44Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship. Louis discusses the challenges and successes of building a brand in the outdoor industry, the i…
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EP291: Transforming Shopping Receipts Into Opportunities for Engagement, Loyalty and Post Purchase CX, with Slip Founder Tash Grossman
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40:34In this ecommerce podcast, Tash Grossman, founder and CEO of Slip, discusses the transformation of shopping receipts into valuable engagement tools for retailers. She shares her journey from management consulting to founding Slip, emphasising the importance of learning from mistakes and the challenges of integrating technology in retail. Tash highl…
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EP290: Shopify Editions Unpacked - How The Latest Product Release Benefits Merchants, With Senior Solutions Engineer Ben Homer
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47:25Inside Commerce is the first podcast to talk you through what the latest Shopify release means for ecommerce stores. James discusses the relevance of key new features and upgrades with Ben Homer, Senior Solutions Engineer, pulling apart the benefits and implications for merchants. Shopify Editions always attracts lots of attention. Following an emb…
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EP289: Mastering The Upper Funnel - Measuring & Monetising Your Investment In Nurturing Customers, with Geeta Randev
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45:04Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: Why do brands invest in the upper funnel? In this podcast, digital marketing strategist Geeta Randev discusses the evolving landscape of digital marketing, emphasising the importance of investing in upper funnel marketing to build brand awareness and customer loyalty. …
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EP288: What BigCommerce's 2025 Summit Reveals About Its GTM Strategy & Roadmap Focus, with Partner Advisory Board Members 5874 & GPMD
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50:31Summary: In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock. They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board. The conversation delves into the challenges and areas for improvement for …
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EP287: How Noble Panacea Successfully Launched Ecommerce in China, with Global Digital Director Will Lockie
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45:04Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this ecommerce podcast, experienced ecommerce consultant James Gurd and Global Digital Director Will Lockie discuss the intricacies of expanding ecommerce brands into the Chinese market. They explore the unique dynamics of the Chinese consumer, the importance of…
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EP286: How To Scale An Ecommerce Business Using Marketplaces, With Furniture Box Co-founder Dan Beckles
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44:16Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this episode of the Inside Commerce podcast, James Gurd interviews Dan Beckles, co-founder of Furniture Box, discussing the growth strategies in marketplace commerce. They explore the journey of starting a furniture business, the challenges faced in the industry…
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EP285: The Future of Order Orchestration & Integrations for Ecommerce, With Kelly Goetsch, COO at Pipe17 and Chairman of the MACH Alliance
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34:49FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17's network-base…
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EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth
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35:05FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the…
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EP283: Digital Revolution - How VIU Eyewear Rebuilt Its Ecommerce Stack To Improve CX Through Smarter Automation & Connectivity, With CTO Elian Kool
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45:19FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry. They discuss the challenges of consolidating technology and processes, the importance of a phased approach to…
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EP282: Is Organic SEO Getting Harder? Google's SGE, Protecting Brand Search & Strategic Considerations for Ecommerce Teams, With Audits.com Founder Carl Hendy
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35:20FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce. Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some…
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EP281: How To Create A Coherent Content Strategy & Write Copy That Delivers Results, With Alice Brown
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47:35FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist,…
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EP280: The AI Workspace For Product Catalogues - How Emfas Automates Quality Improvements & Solves Data Challenges
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36:25James Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas. Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET. In the po dcast, we explore how AI can automate pro…
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EP279: Zelph: The End-to-End Marketplace & Dropshipping Solution For Ecommerce Spun Out of Kick Game’s £50m+ Business
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43:41LISTEN: Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ Amazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcast FOLLOW US: LinkedIn: https://www.linkedin.com/co…
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EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Marketing Manager Samir Kamnani
45:44
45:44
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45:44FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce. They …
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EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets
53:28
53:28
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53:28FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: James Gurd and Hamish McKay discuss the critical need for order editing in ecommerce, exploring the challenges faced by customer service teams and the impact of order editing on returns and customer experience. Hamish shares his journey as a startup founder, …
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