In this episode of Subcast, we talk about why project management is the backbone of any marketing agency. From juggling multiple clients to keeping creative chaos in check, our project managers share insider tips on setting boundaries, delegating smartly, and keeping everyone and everything on track. Read the full article - Project management tips …

🎙️ Is organic content officially dead? In this episode of subcast, we break down why even the best posts struggle to be seen, how algorithm changes have buried brand reach, and why relying only on organic might be holding your social media back. Read the full article - Organic vs. paid content. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ …

🎙️ In this episode, we break down the biggest social media mistakes brands make and how to avoid them. From tone-deaf posts to ignoring your audience, we’ve got real examples and tips to help you stay on the right track. Read the full article - Brand responsibility in social media: what not to do. 📲 You can also find us here: 🌐 Website: subsign.co …

🎙️ In this episode, we tackled a sensitive subject for many brands that tried to ride the sustainability wave without fully committing to it: greenwashing and why it’s terrible. Read the full article - 5 reasons greenwashing is terrible. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/compa…

🎙️ We love minimalism, but there’s a limit to everything. And then, we crave chaos—creative chaos. That’s what we talk about in this episode: the return of visual chaos in graphic design. Listen now to find out more. Read the full article - Dare to embrace visual chaos in graphic design. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium:…

🎙️ Discover how the vertical video format won over horizontal video (which ruled the world since the beginning) and which one is more effective in advertising. Read the full article - Vertical vs Horizontal Video. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/company/subsign 📸 Instagram: …

🎙️ From grainy filters to vintage fonts and VHS-style videos, retro is making a bold comeback. In this episode, we explore why nostalgia sells, how Gen Z and Millennials are reinventing the past, and what it means for brands navigating the digital space. Tune in for a throwback with a twist. Read the full article - Retro In a Modern Digital World. …

🎙️ In this episode of Subcast, we take a closer look at the current instability across major social media platforms. With changes happening faster than ever, their future feels as uncertain as a sandcastle facing the tide. What does this mean for marketers? And how can we adapt to stay relevant in a shifting digital world? Tune in to find out. Read…

🎙️ In this episode, we explore why branding and design matter more than ever in the medical and pharma industries. Read the full article - The importance of branding and design for medical/pharma. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/company/subsign 📸 Instagram: instagram.com/sub…

🎙️ In this episode, we’re talking about the real cost of a bad employer brand. From extra hiring expenses to long-term talent loss, a poor reputation as an employer might be costing you more than you think. Tune in to find out why employer branding matters more than ever. Read the full article - ⁠How much does a BAD Employer Brand cost? 📲 You can a…

In this episode of the subcast, we dive into one of the biggest marketing debates: brand awareness vs. sales performance. Do you invest in long-term brand-building or chase short-term conversions? Can you do both, and if so, how? Read the full article - ⁠Awareness vs Sales. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@s…

In this episode, we explore why surrealism marketing is making a comeback and how brands are using bold, offline experiences to cut through digital noise and reconnect with audiences in unexpected ways. Read the full article - ⁠⁠The Revival of Surrealism Marketing⁠. 📲 You can also find us here: 🌐 Website: ⁠subsign.co⁠ ✍️ Medium: ⁠medium.com/@subsig…

In this episode, we dive into the all-too-relatable world of the 90% syndrome: the strange slowdown that hits just when a marketing project feels almost done. From endless tweaks to last-minute doubts, we explore why the final 10% can feel like the longest stretch, share some laughs, and look at how teams can power through and actually cross that f…

In this episode, we talk about sonic branding, what it is, how it works, and why those iconic sounds stick in your head long after the ad is over. Tune in to learn how audio can shape identity and spark emotional connections. Read the full article - Sonic branding: can you hear this image? 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Mediu…

In this episode, we dive into the role of the outsourced Chief Marketing Officer (CMO): what it means, why it’s becoming a go-to solution for growing businesses, and how it can bring strategic value without the full-time commitment. 📌 Dive deeper into the topic on our blog: 👉 Boost your business with an outsourced chief marketing officer as a servi…

In this episode, we explore why one trend has taken the marketing industry by storm: anime. Once a niche subculture, anime is now a powerful tool for brands aiming to connect with Gen Z and younger audiences in a visually striking and culturally resonant way. 📌 Dive deeper into the topic on our blog: 👉 Anime is the new trend in marketing. And it’s …

In this episode, we explore the deliciously creative world of food-themed marketing. Discover how brands are infusing food elements into non-food products to evoke nostalgia, comfort, and emotional connections. 📌 Dive deeper into the topic on our blog: 👉 Food-themed marketing just got even tastier. 📲 You can also find us here: 🌐 Website: subsign.co…

In this episode, we explore the blurred lines between tech platforms and publishers and why it matters. As Facebook faces scrutiny over its power to filter communication, we dive into the societal and business implications of content control at scale. Is it just a neutral platform, or something more? Let’s unpack the real issue beneath the headline…

In this episode, you’ll discover how Wrexham has masterfully woven its traditions, dark history, football legacy, and a Disney+ documentary into a powerful city branding strategy. From grassroots passion to global attention, it’s a fascinating case of place marketing done right. 📌 Dive deeper into the topic on our blog: 👉 Wrexham: A Tale of Communi…

In this episode, you’ll learn more about the comeback of mascots in marketing and how brands can leverage nostalgia to reach challenging audiences like Gen Z. 📌 Dive deeper into the topic on our blog: 👉 Unhinged Mascots in Marketing 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: ⁠medium.com/@subsign 💼 LinkedIn: ⁠linkedin.com/company/…

Matt Goodwin's Subcast welcomes Inaya Folarin Iman to discuss her Equiano Project, race in the UK and US, the need for new institutions and a new narrative. LINK TO SUBSTACK https://mattgoodwin.substack.com/ CONTACT MATT ON TWITTER https://twitter.com/GoodwinMJ Inaya Folarin Iman is a British journalist, commentator, and television presenter who ha…

Matt Goodwin's Subcast welcomes Nigel Biggar to discuss his new book "Colonialism: A Moral Reckoning", how he was cancelled, unknown history of colonialism and slavery, and more! LINK TO SUBSTACK https://mattgoodwin.substack.com/ CONTACT MATT ON TWITTER https://twitter.com/GoodwinMJ Nigel John Biggar CBE is a British Anglican priest and theologian.…

Matt Goodwin's Subcast welcomes Konstantin Kisin to discuss his recent viral Oxford Union speech about woke culture. Konstantin is a long time friend, and the co-founder and presenter of the popular politics show Triggernometry. Konstantin is also an author of the recent book 'An immigrants love letter to the West'. LINK TO THE SUBSTACK https://mat…

Matt Goodwin's Subcast welcomes Eric Kaufmann to discuss a new report from the Policy Exchange on the Culture wars in Britain, and cultural issues being taught in schools, such as Critical Race Theory, gender ideology etc. FULL REPORT HERE: https://policyexchange.org.uk/publica... GET WEEKLY SUBSTACK https://mattgoodwin.substack.com/ CONTACT MATT O…

Matt Goodwin's Subcast welcomes Ivar Arpi to dive back into the recent Swedish elections, Brexit, academic freedom and more! GET WEEKLY NEWSLETTER https://mattgoodwin.substack.com/ CONTACT MATT ON TWITTER https://twitter.com/GoodwinMJ Ivar's Substack https://ivararpi.substack.com/ Ivar Arpi is a Swedish columnist and debater. He has written op-eds …

OUT NOW! Matt Goodwin's Subcast welcomes Paulina Neuding to discuss the recent Swedish elections, the increase in National Populism, crime and immigration in Sweden. GET WEEKLY NEWSLETTER https://mattgoodwin.substack.com/ PAULINA TWITTER: @paulinaneuding CONTACT MATT ON TWITTER https://twitter.com/GoodwinMJ FOLLOW MATT'S PODCAST ON SPOTIFY: https:/…

Matt Goodwin's Subcast welcomes fellow Substacker Ed West, they discuss the collapse of British Conservatism, Brexit, and more! GET WEEKLY NEWSLETTER https://mattgoodwin.substack.com/ CONTACT MATT ON TWITTER https://twitter.com/GoodwinMJ ED WEST'S SUBSTACK - THE WRONG SIDE OF HISTORY https://edwest.substack.com/ Ed West is a British author, journal…

OUT NOW: Matt Goodwin's Subcast welcomes Thomas Fazi, Thomas Fazi is a writer, journalist and translator. His latest book Reclaiming the State is published by Pluto Press. Connect with him on Twitter - @battleforeurope MATT GOODWIN SUBSTACK https://mattgoodwin.substack.com/ THOMAS FAZI SUBSTACK https://tfazi.substack.com/?utm_sourc... CONTACT MATT …

Matt Goodwin's Subcast welcomes Dr Gerard Lyons to discuss the state of the economy, Liz Truss's new economic approach, Post-Brexit Conservatism and more! GET WEEKLY NEWSLETTER https://mattgoodwin.substack.com/ CONTACT MATT ON TWITTER https://twitter.com/GoodwinMJ Gerards Podcast - 'What The H£ll Is Economics?' https://open.spotify.com/show/1WSxglt…

Matt Goodwin welcomes Henry Olsen to discuss the US midterms coming up in November. They discuss Trump, Biden and the democrats, and whether Ron DeSantis will be a potential Republican nominee. Henry Olsen, a senior fellow at the Ethics and Public Policy Center, studies and provides commentary on American politics. His work focuses on how America’s…

Matt Goodwin's Subcast welcomes Sir John Curtice to discuss the current state of British politics. They discuss the new Prime Minister Liz Truss, what the polls are telling us about the Labour party, and much more! Sir John Curtice FRSA FRSE FBA is a British political scientist who is currently Professor of Politics at the University of Strathclyde…

In our latest Subcast (Substack + Podcast), Matt Goodwin and Andrew Doyle discuss Andrew's new book —The New Puritans: How the Religion of Social Justice Captured the Western World. Andrew will be known to many of you. He is a playwright, journalist, satirist, and free speech campaigner. The creator of fictional character Titania McGrath, Andrew ho…

In today's episode Nader and Ian have a discussion about Red Bull's ambitions in the football world. Topics include a history of Red bull's teams (NY Redbulls, Red Bull Salzburg, RB Leipzig) and how they interact with one another. Also discussed are current events related to managerial sackings in the EPL.…

In today's episode Nader and Ian discuss the rise of Brentford Football Club. Includes a deep dive on the owner, manager, tactics, recent performances, player transfers, use of analytics and many more. The two also give their opinions on recent european competitions & premiere league matches.

In today's episode Nader and Ian discuss the blockbuster takeover deal of Newcastle United involving the Public Investment Fund of Saudi Arabia. Includes a deep dive on the structure of the deal, The new owners, Geo-political issues, Broadcasting rights, Money in football, Human Rights, Newcastles potential new manager and what players (if any) sho…

In this debut episode of The Super Subcast you listen to hosts Ian Stewart and Nader Afouyni introduce themselves and talk about their love for the game of football and each other. Come listen while we discuss this week's focused topic: The Premier League's revolving door, Recent scorelines and upcoming matches.…

In acest episod am discutat cu Gabriel Dumitriu despre scrisul creativ, putin despre experienta de self publishing si self promo de carte, cat, printre altele. Link-uri de interes invitat: https://pupazadmt.ro/ https://www.facebook.com/pupazadinmortiitei https://www.facebook.com/gabriel.dumitriu.1 Ne poti gasi aici: subsign.co/ www.facebook.com/sub…

In acest episod am discutat cu Alecsandru Grigoriu despre (UX)User eXperience, putin despre (CX)Client eXperience, (UI)User Interface si Lidl 😂. https://www.facebook.com/leonnade.studio/ https://www.youtube.com/c/TheUXRecipeShow https://www.instagram.com/leonnade.studio/ https://www.instagram.com/uxrecipe Cu siguranta vom face tot posibilul sa avem…

Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgi…

Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Madalina: https://www.instagram.com/madalina27iordache/ subsign.co/ www.facebook.com/subsign/ medium.com/@subsign www.instagram.com/subsign/ www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si…

Link-uri de interes: Youtube: shorturl.at/buGLR Clubhouse: https://www.joinclubhouse.com/ TikTok vs Instagram: https://www.manafu.ro/2021/01/tiktok-a-depasit-instagram-in-romania/ Whatsapp: https://globalnews.ca/news/7570323/whatsapp-facebook-privacy-policy-explained/ Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: ht…

Despre branding se vorbeste de cele mai multe ori doar din perspectiva de logo, astfel esenta in sine a unui brand fiind omisa. Despre Brand-ul de Angajator se vorbeste si mai putin, dar Bogdan a incercat sa corecteze asta in cadrul The Marketing Experience 2019. Varianta video poate fi gasita aici: https://www.facebook.com/watch/?v=268622134468078…

Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…

Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…

Link-uri de interes: Startup-ul care plasează reclame în spațiile goale din filmele de pe Netflix sau HBO Go: https://www.startupcafe.ro/marketing/startup-reclame-spatii-goale-filme-netflix-hbo-go.htm?fbclid=IwAR1X6qCTAMJHAEUm8nc_WNC9uKQheTlcW6GgFGK-NU9JcQYqNT83DVOgHE4 Superbowl ads: https://adage.com/article/special-report-super-bowl/super-bowl-co…

In acest episod vorbim despre impactul lansarii Cybertruck si intreaga strategie de marketing din jurul sau. Link-uri de interes: Lansare rezumat: https://www.youtube.com/watch?v=m7atGkba-Z8 Cybertruck vs. Ford: http://tiny.cc/n1p1gz Lego: https://www.facebook.com/LEGOAustralia/photos/a.1108944629176871/3238472009557445/?type=3&theater Ne poti gasi…

In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor. http://comic-con.ro/ https://www.facebook.com/eeccon https://www.instagram.com/comiccon.romania/ A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discu…

Exemple: https://www.facebook.com/medaland.ro/ https://www.facebook.com/vinurilezaz/ https://www.facebook.com/tikivillageiasi/ https://www.facebook.com/Mihai.Traistariu/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/…

In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut. Ne poti gasi aici: subsign.co/ www.fa…

In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid. Link-uri de interes: https://www.manafu.ro/2019/03/tiktok-romania/ https://blog.hootsuite.com/what-is-tiktok/ https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html Lil Nas X http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-ti…