Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying the ...
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Why “Being Too Much” Is Costing You Sales
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17:17Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people. And I get it. You don’t want to sound like a walking infomercial. But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. Th…
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Why Strategy Will Always Outperform Fancy Equipment
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23:23You know what’s way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I’m a professional, I swear.” I see podcasters do this all the time—drop serious cash on equipment, convinced it’s the missing piece. But the hard truth? A $500 microphone won’t fix a bad content p…
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You’re More Ready to Launch Your Podcast Than You Think
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25:17Look, I get it. Starting a podcast feels like a big commitment. So instead, you’re stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating. The truth? You don’t need a bigger audience. You don’t need to study the art of podcasting like it’s an AP class. And you definitely don’t need to wait u…
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How Podcasting Makes Social Media Easier and More Effective
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24:49If social media feels like an endless grind, you’re not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you? In this episode of The More Profitable Podcast, we’re diving into how your podcast can be the foundation of your cont…
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Is Your Podcast Doing the Job You Hired It to Do?
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28:24Let’s be real. Showing up and recording your podcast is only part of the equation. If your show isn’t bringing in leads, driving conversations, or making sales easier, then it’s not doing the job you hired it to do. In this episode of The More Profitable Podcast, we’re breaking down the biggest red flags that signal your podcast isn’t working as a …
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The Systems That Keep My Podcast Running (Even When I’m Busy)
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29:22Let’s be real—podcasting isn’t the only thing on your plate. You’re running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge. But here’s the thing—your podcast shouldn’t feel like a never-ending to-do list. It should work for you, not add to your stress. That’s exactly what we’re…
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Make Sure Your Podcast Strategy Aligns with Your Business Goals
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29:52A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business. If your offers, messaging, …
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Why Consistency Alone Won’t Make Your Podcast Profitable
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24:47A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does. If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a s…
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How to Make How-To Content That Drives Sales
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28:06How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next. Feeling like you’re giving away too much for free or that your podcast isn’t conver…
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How 12 Years of Podcasting Changed My Sales Game Forever
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35:07Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions. If your podcast feels like it’s “just content” instead of a tool for growth, these …
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3 Podcast Habits That Break Trust (and What to Do Instead)
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23:58Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record. In this episode of The More…
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How to Use a Private Podcast to Boost Your Next Launch
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25:38Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions. In this episode of The More Profitable Podcast, I’m breaking down exactly how to make priva…
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How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker
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32:00you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together. In …
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Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
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1:00:40Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast. We're get…
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My 3 Most Downloaded Episodes in 2024 (and Why They Worked)
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24:16Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listene…
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Why Doubling Your Podcast Downloads Won’t Grow Your Business
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27:37Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution. When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to…
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How to Start Your Podcast with Minimal Tools and Maximum Impact
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33:42Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going. I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can …
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The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter
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35:08You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your e…
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Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients
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25:21Are you unknowingly sabotaging your podcast’s credibility? If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls. In this episode of The More Profitable Podcast, w…
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What to Expect from a Podcast Strategy Intensive
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24:29When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way…
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The Two Most Effective Ways to Generate Content Ideas
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20:12Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term. Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.…
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Do You Really Need Video for Your Podcast to Succeed?
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21:22You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?” That phenomenon is video. It feels like everything online these days has video attach…
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DIY vs. Pro: Making the Right Call on Podcast Production Support
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29:41As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own? In this episode of The More Profitable Podcast, you’ll explore the dilemma of when t…
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3 Ways to Repurpose Your Old Content This Quarter
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34:04Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content. You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over th…
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3 Ways to Improve Your Podcast’s Calls to Action for More Conversions
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26:22You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging. But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listen…
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