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Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world u ...
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Episode 235: Email Deliverability Troubleshooting: A Real-World Case Study from Mentor Table Office Hours Episode Description Your emails might look great, but are they even landing in inboxes? In this Mentor Table Email Office Hours session, you'll sit in on a real-time troubleshooting call with Heather and Matt from the Smart Marketer email team …
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Episode 234: How to Build High-Converting Product Pages (with Kurt Elster) Episode Description Are your product detail pages costing you conversions? In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today’s eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Am…
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Episode Description Facebook ads have changed again. In this episode, Pep Hufen pulls back the curtain on the four simple guidelines Smart Marketer’s agency is using right now to spend smarter, scale faster, and stay profitable in 2025. From building streamlined campaigns that make data crystal clear to using a “Golden Triangle” tracking system, Pe…
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Episode 232: From $1/Day to $100,000/Day – Scaling Your Facebook Ad Spend (The Right Way) Episode Description Every business starts at zero. In this tactical training, Pepijn Hufen breaks down exactly what it takes to scale from $1/day to $100,000/day in ad spend—based entirely on what’s working right now inside Smart Marketer brands. “If you want …
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Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%) Episode Description What does it really take to scale your paid ads in 2025? In this behind-the-scenes episode, Molly Pittman breaks down exactly how Smart Marketer doubled ad spend and increased revenue by 65%—with the real ad structures, creative formats, and landing pag…
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Episode 230: What’s Working Mid-2025, Part 4, Mindset (Part 2) "My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life" Episode Description In this powerful continuation, Molly Pittman picks up where Part 1 left off and shares the final seven lessons she learned after losing her father. This isn’t just abo…
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Episode 229: What’s Working Mid-2025, Part 4 – Mindset (Part 1) "My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life" Episode Description In this deeply personal episode, Molly Pittman reflects on the sudden loss of her father, and the powerful lessons it’s taught her about life, business, and what trul…
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Episode 229: What’s Working Mid-2025, Part 4, Conversion Rate Optimization with John Grimshaw Episode Description In this episode of the summer series, Smart Marketer CMO John Grimshaw breaks down one of the most overlooked growth levers in digital marketing: conversion rate optimization. Whether you're optimizing headlines, simplifying your landin…
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Episode 227: Improve Retention and Monetization Strategies with Email and SMS - What’s Working Mid-2025, Part 2 Episode Description Retention is the engine behind sustainable growth, and it’s more important than ever in 2025. This is part 2 of a 4-part series on what’s working right now in direct-to-consumer marketing. In this follow-up episode, Mo…
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Episode 226: What’s Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John G…
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Episode Title How We Scaled Meta Ad Spend from $500/Day to $5K/Day Episode Description What does it really take to scale ad spend 10x—and still stay profitable? In this in-depth case study, Smart Marketer’s Pep Hufen shares how our agency helped Pretty Farm Girl grow fast using Advantage Plus campaigns, conversion-focused landing pages, and sharp b…
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Ep 224: The AI Ad Playbook — How to Save Time, Create Better Hooks & Scale Your Campaigns Episode Description How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you th…
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Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands Episode Description If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that’s scaling DTC brands like Breeze and Boom. Discove…
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Episode Description Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors int…
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Episode 221: The 5 AI Tools I Use Daily as a CEO (to Save 10+ Hours per Week) Episode Description In this episode, our very own Pep Hufen, CEO of the Smart Marketer agency, shares the five AI tools he uses every day to save over 10 hours per week and stay ahead in a rapidly evolving digital landscape. Pep walks through practical, real-world use cas…
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Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live! Episode Description Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From h…
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Episode 219 The Email Audit Framework That Unlocks Revenue You’re Missing Episode Description Email marketing still works—but only if you treat it like a growth engine, not an afterthought. In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. Af…
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🎙 Episode 218: Sell Sooner, Not Sorer: The Entrepreneur’s Guide to a Smart Exit Episode Description What’s the best time to sell your business? Hint: It’s not when you’re burned out. In this exclusive segment from Smart Marketer’s Smart Business Exit course, Ezra Firestone is joined by Brad Wayland and Chris Moore of Quiet Light to break down why s…
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🎙️ Episode 217: John’s DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers Episode Description ✨ “Nobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.” – John Grimshaw This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wra…
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🎙 Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." – Ezra Firestone In this special episode, we’re pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firest…
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Episode 215 – Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You’ll learn why good creative s…
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Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches. From managing …
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This week, Molly Pittman and Brett Curry are pulling back the curtain on what’s working right now in digital marketing—and what’s not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve. As marketing shif…
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In this exclusive live session from Smart Marketer Live, Molly Pittman and John Grimshaw dive into the biggest challenges businesses face in 2025 and, more importantly, the strategies you need to stay ahead. From rising ad costs to shifting consumer behavior and increased competition, this episode is packed with insights on how to adapt and thrive.…
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Are you still tracking Customer Lifetime Value (LTV)? If so, it’s time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve mone…
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