A(z) Small Business. Online Business csatorna legjobb podcastjai (2024)

1
Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde 35:35

2d ago35:35

35:35

Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategi…

1
You Don’t Need 10,000 Followers to be Successful in Business 21:13

9d ago21:13

21:13

Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college.…

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Stop Sleeping on Google Reviews: Why They Matter and How to Get Them 22:37

16d ago22:37

22:37

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on s…

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The Power of Purposeful Content featuring Peg Fitzpatrick 40:17

23d ago40:17

40:17

Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of …

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Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success 26:04

1M ago26:04

26:04

Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…

1
Authentic Lead Generation Strategies featuring Lauren Najar 42:30

1M ago42:30

42:30

Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on …

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Essential Instagram SEO Hacks for Organic Growth 19:37

1M ago19:37

19:37

Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into …

1
Why Going Viral isn’t a Social Media Strategy 23:05

2M ago23:05

23:05

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a…

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Marketing Funnels Made Easy with Kristi Mitchell 29:23

2M ago29:23

29:23

What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to diffe…

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Holiday Marketing Tips for Q4 Success 20:39

2M ago20:39

20:39

Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. …

1
Best Practices on How to Master Instagram Reels 28:26

2M ago28:26

28:26

Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that wil…

1
Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business 21:23

3M ago21:23

21:23

How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practic…

1
Why Tracking Unfollows is Hurting Your Social Media Strategy 20:22

3M ago20:22

20:22

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…

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How to Start Marketing Your Business on a Budget featuring Alanna Brannigan 22:38

3M ago22:38

22:38

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re real…

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Strategies to Overcome Social Media Burnout as an Entrepreneur 28:40

3M ago28:40

28:40

Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…

1
Content Ideas for Boring Industries 15:29

4M ago15:29

15:29

Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…

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The Power of Storytelling in Marketing with Dan Coughlin 34:46

4M ago34:46

34:46

How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…

1
Turn your business website into a valued sales team member! 15:34

4M ago15:34

15:34

Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales. If you haven't had high expectations from your website, today is the day we change that. Your website is not a shopfront, but a vital member of the sales team for your small business. In today's epis…

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How Marathon Training Inspired My Entrepreneurial Journey 29:24

4M ago29:24

29:24

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…

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How to Choose the Best Social Media Platforms for Your Business 24:27

4M ago24:27

24:27

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…

1
Got your customer journey figured out on your website? 38:43

5M ago38:43

38:43

Have you heard the term 'customer journey'? But you've never been quite sure of what it means? Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at. It's not about get…

1
The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad 32:34

5M ago32:34

32:34

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…

1
Want Your Business To Make More Money While You Work Less? Here's How! 11:31

5M ago11:31

11:31

Would you like to make more money in your business? But you're not sure you can squeeze more hours into your day or fund more products? I hear you. It can be hard to fully realise the potential in your small business, especially when you don't want to spend every waking hour and every penny you've got, on it. If you've been in business for a while,…

1
Mastering Your Brand Messaging featuring Mackenzie Fleming 35:24

5M ago35:24

35:24

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…

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Making changes in your small business - when should we do it? 12:19

5M ago12:19

12:19

Are you thinking of the next steps for your business? Or whether it’s time to do things in a slightly different way? It could be that you’ve become bored with your current setup. Or you don’t feel you’re charging what you’re worth. Maybe you’re lonely and are missing the camaraderie of working with others. Whatever has brought you to this episode, …

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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids 37:10

5M ago37:10

37:10

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…

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Leveraging Creativity In Your Business Niche 40:40

5M ago40:40

40:40

Are you creative but not sure how to leverage it in your business? Do you feel like the existing creative job titles aren't quite the right fit? Neither did Jo, who loved being creative in her VA and marketing roles, but there wasn't a job title out there which encompassed what she could do to support small businesses in her own, unique way. These …

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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels 21:31

5M ago21:31

21:31

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…

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How to show up in your business (even when you don't feel like it) 11:42

5M ago11:42

11:42

Are you struggling to show up in your business? You're feeling the pressure but you just can't seem to get there. You're definitely not alone. Being a business owner means having to show up in your business, in ways you never thought of before. All of a sudden you're very public and very visible. You have to put work into your marketing strategy as…

1
How to Map out a Social Media Content Calendar 15:33

5M ago15:33

15:33

Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…

1
Podcasts make website more dynamic! Here's how to get started. 17:57

6M ago17:57

17:57

Are you thinking of starting a podcast? There's loads of information out there and you're not sure where to start? I hear you! I felt like that when I started my own podcast. It felt like there was so much I needed to know about format and software and equipment and hosting. All of sudden, something that was meant to be a joyful next step for my bu…

1
Demystifying Social Media Metrics: The Metrics that Actually Matter 26:56

6M ago26:56

26:56

Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…

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How to Create Relatable and Impactful Social Media Content 18:25

6M ago18:25

18:25

How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…

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Why You Need an Email List (and how to build it) 19:55

6M ago19:55

19:55

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…

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Switching off to be more productive & have more fun 38:51

6M ago38:51

38:51

Do you wish you could be more productive? Does life as an entrepreneur not seem as fun as you thought it would be? If either of these apply to you then you're definitely not alone. We often think that the life of an entrepreneur is a joyful one - full of working your own hours, being your own boss and being able to do things at your leisure. The re…

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What You Need to Know About the Latest Instagram Algorithm Updates 17:32

6M ago17:32

17:32

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…

1
Your First Year in Business with Sharon Hadley 39:48

7M ago39:48

39:48

Your first year in business is a real learning curve You may find your business really changes shape. One thing’s for sure and it’s that you won’t come out of your first year as an entrepreneur, the same person who went in. That’s not to say you shouldn’t start your own business, you absolutely should! But it’s definitely worth listening to the exp…

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Marketing Isn’t Your Sales Team, and other Business Lies 19:11

7M ago19:11

19:11

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…

1
The truth behind 6 & 7 figure claims 37:09

7M ago37:09

37:09

How do you feel when you see people claiming to make 6 & 7 figures online? Does it motivate you to be like them or does it leave you feeling a little bit less than? What if we told you that the 6 & 7 figure claims are just a tactic in an unregulated industry and what you’re being sold is a story rather than a reality? Does it still appeal to you no…

1
Bad Social Media Habits to Break 22:46

7M ago22:46

22:46

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…

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Be intentionally you - how to master your marketing with Gus Bhandal 46:04

7M ago46:04

46:04

What does 'Be Intentionally You' have to do with marketing? After all, you're marketing a product or service, *you* don't really come into it. Marketing doesn't really work like that. As the old adage says: 'people buy from people' and being intentionally you has everything to do with it. In this episode I interview marketing guru, Gus Bhandal. Wit…

1
How to Avoid Content Creation Burnout on Social Media 18:19

7M ago18:19

18:19

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …

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How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

7M ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

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How to identify and stop yourself from self-sabotaging 53:44

7M ago53:44

53:44

Do you find that you only ever get so far in your business? That, no matter how successful you are, it’s always a little less success than you hoped for? Wanting to always be that little bit further along than you currently are? Most of us self-sabotage without even realising it. We have hopes and dreams for our businesses and they often stay just …

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What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

7M ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

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My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

7M ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

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Welcome to Stop the Scroll! A Social Media podcast 1:02

7M ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

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Fix your business finances with Claire Butler 20:41

8M ago20:41

20:41

Does getting your finances right bring you a lot of stress? Not sure whether it’s best to be a sole trader or a limited company? Wondering what’s the most tax efficient way to run your business? Or what software accountants recommend? Knowing what you can and can’t expense and what and how to run a spreadsheet or software for finances can be the di…

1
How to be happy in your business 23:11

8M ago23:11

23:11

Do you feel happy in your business? You set up to be the one in control, but it feels like your business is controlling you? Many of us setup our small businesses thinking of all the perks, the freedom, the flexibility that comes with entrepreneurship. What we don't think about - usually because we don't experience them until we're in it, are all t…

1
Is your online presence working against you? 16:59

9M ago16:59

16:59

Do you struggle with your online presence? Does it feel that, no matter what you do, whether it's on your website or Social Media, you're just not getting it right? If you feel like the online world is an uphill battle then this episode is the one for you! Many of us struggle to represent ourselves online. To have the shiny brand, the brilliant wor…

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