Think of it this way: data is your secret weapon. It reveals your ideal customers, uncovers hidden opportunities, and shows you exactly what's working (and what's not). Without it, you're navigating blindfolded.memss által

Customers are bombarded with information overload, misleading marketing, and generic pitches. It's enough to make anyone's head spin.memss által

Too often, we get bogged down in technical jargon, complex calculations, and overwhelming details.memss által

The solar industry is booming, but a staggering 80% of companies are missing out on a massive chunk of potential revenue. This isn't due to a lack of passion, talent, or even great products. It's a strategic oversight—a failure to define a clear go-to-market strategy.Illuminate Sales Solutions által

While presenting on Zoom to those facing the challenges of cancer, I realized the character traits and activities that help them will help you bounce back from these tough times. I became aware of these thoughts and actions in my life as I survived multiple battles with cancer, a divorce, the death of a spouse and sibling, and career changes. I wan…

Stories capture your customer’s attention. They help them understand the message and remember it. Stories cause people to believe or agree and to care.They also inspire your audience and motivate them to act.

All companies want to achieve a competitive advantage, but most of their methods provide short lived success at best. Listen and learn how you can achieve a sustainable competitive advantage with customers that are raving fans. This strategy doesn’t depend on constantly upgrading technology or marketing deals. Toyota and American Manufacturers for …

Most people today are experience seekers. They are on social media, participate in some type of sports activity, perhaps used a virtual reality device, or participated in some other interactive experience. In 2019, we are in the experience economy and evolving to a transformation economy. So, your typical buyer doesn’t want to be talked to. He or s…

In this season of parties and gift giving, it is so easy to make a mistake that you will long regret. When you cross ethical lines, your reputation can be ruined, and your credibility shaken. It can also have legal consequences for you and your company. In this podcast, we gathered examples of the most common social and ethical issues and provided …

Today's buyer 2.0 is bombarded with over 3,000 marketing messages in various mediums every day. Much of the information in those messages is conflicting and contradictory. So, it’s a challenge to sort out the facts from the hype. Therefore, trust now represents over 40% of the selling process model. Listen and learn the top ten ways you can build t…

The problem discussed in today’s podcast will not surprise you, but the strategies and tips will help you conquer your prospecting phobia and achieve predictable and profitable results. It’s true most salespeople just don’t like prospecting, but they do know that it is part of their job and it is necessary to develop new customers. Without prospect…

Disengaged employees are the #1 threat to your business. Research by Gallup shows that only 30% of employees are actively engaged in their work. 50% are not engaged and 20 % are actively disengaged. Your long-term success depends on highly engaged employees who are connected to the mission and purpose of their work.…

Good salespeople have become skilled at asking questions to guide the prospect to their solution. But they may be losing deals that could have been made or they are closing a deal that is less than it could be.

A successful and sustainable implementation of Lean depends upon getting the buy-in of everyone and changing from individuals seeking stardom into a group of connected members seeking team success. Just as a constellation is composed of many stars creating an identifiable pattern of a figure or object, a great team is a tribe of connected sharing p…

I recently attended a Continuous Improvement seminar. Over-and-over again I heard company owners and managers complain that they had a great start and enjoyed some success in implementing Lean but then they got stuck. The excitement eroded, and everyday business got in the way.

We share the story so that others may grow We interview a leading business figures from a variety of backgrounds and industries. We share the story so that others may grow from their knowledge and experiences. Ashley Brimacombe/ Your podcast host. A bit about this week's guest ​ Ken is an experienced Chairman and CEO with a background in mining, qu…

Today, many companies are unknowingly leaking their profits out in a tangled web of office processes. That is because most business processes have just evolved over time as the company grew. The processes for the non-manufacturing activities are quite different from those related to producing a product. The need to create long-term strategies for m…

Hi, it’s Phyllis Mikolaitis continuing my discussion on Lean and Continuous Improvement. Today I want to discuss how getting the selling and buying processes in step can increase your close ratio and your revenue.

We share the story so that others may grow. Every week we interview a leading business figure from a variety of backgrounds and industries. We share the story so that others may grow from their knowledge and experiences. Ashley Brimacombe/ Your podcast host A bit about this week's guest Deb graduated from Deakin University in 1980 with a bachelor o…

We share the story so that others may grow. Every week we interview a leading business figure from a variety of backgrounds and industries. We share the story so that others may grow from their knowledge and experiences. Ashley Brimacombe/ Your podcast host A bit about this week's guest Cavalier Brewing was first conceived by home brewers Steve Mar…

We share the story so that others may grow Every week we interview a leading business figure from a variety of backgrounds and industries. We share the story so that others may grow from their knowledge and experiences. Ashley Brimacombe/ Your podcast host A bit about this week's guest Brian is an accomplished and values driven Director, instilling…

When most people think of LEAN and Six Sigma, they think of manufacturing, engineers, scientists, and software developers using the tools and processes to improve workflow and cut costs. However, today many customer service departments, sales and marketin

Great ideas for improvement and savings in your company come from where the action is taking place, not from reading and analyzing reports in the office. Yes, reports and textbooks are important for concepts and case studies. But, only by walking the floor in the factory or office of your company will you gain insights into your processes and get i…

Teams are more creative and achieve higher levels of production and quality than any single person. Companies that empower their teams achieve the desired level of success in implementing and sustaining Lean. Employees are not widgets. They are items in the value stream to be eliminated. Their brains, their passion, and their creativity need to be …

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Today I am excited to continue my talk on successfully developing a Lean culture that will provide sustainable success. Toyota and other Japanese firms have been successful in developing a Lean culture and In Western industry, we manage for results. We are focused on making the numbers. But, Toyota has sustained success because it focuses on improv…

Digital advertising is a powerful medium. Not only can you target complex demographics and leverage a niche, but you can track results better than ever. Never has it been easier to answer questions like, "How are people finding me?" "What ads increase sales?" Tom Ray, author of Branding is Out Results are In: Lessons for the LOCAL Advertiser, talks…

Hi, it’s Phyllis Mikolaitis, welcome back to our bi-monthly podcast. Today I am excited to talk to you about how a LEAN strategy and People Centered Leadership can create an environment where your business and your employees flourish and your customers are delighted.

Live from the 2017 Radio Show! We brought our podcast equipment to the show to get a pulse of what's going on in the radio industry. We speak with publishers, innovators, radio sellers, veterans of the industry, and digital experts to get their perspectives. The bottom line? Radio isn't going away and you better be ready to embrace digital.…

Craig has forged a successful career as an entrepreneur by identifying genuine gaps in the market and seizing the opportunity. From Belmont High School to savvy businessman, Craig takes great delight in helping those around him succeed

We talk with Jim Brady, CEO of Spirited Media. Jim Brady has spent years in the media industry working at AOL, Washington Post and Digital First. Most recently, he has started the mobile-first news sites Billy Penn, The Incline and Denverite. Jim Brady talks about the business, his approach to building an audience, monetization and what the future …

We talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of advertising in the world of publishing. There is a balance that sales reps need to strike between pleasing advertisers and creating ads that are relevant to the audience. How can publishers of all size leverage data to create compelling advertising that b…

Gerard grew up as the youngest Son of 11 children on a farm in Canada. His active childhood lead to the study of health and fitness at college. Later, he studied sales and management in the health industry. In 1991, Gerard, along with his buddy and a push bike, travelled to Australia. Here he stayed to join the Australian health club of the year in…

Scott graduated from Deakin University with a bachelor of commerce in 1994. He then moved to Melbourne and joined his brother in a clothing importing business. Scott returned to Geelong to help his parents run the family winery on a part time basis. In 2004 Scott was appointed General Manager and went about growing the small family winery into a su…

Peter graduated from Latrobe University with a degree in Civil Engineering and shortly after, joined the global consulting group McKenzie and Co where he spent the next 7 yrs consulting around the globe Never too far away from his entrepreneurial instincts, Peter joined the infinity group as a partner in 1994 before starting his own software busine…

Ross started his career in the finical services sector as a

Tim gained an early introduction to the business world by working in and eventually managing the family owned general store. Originally from Echuca, Tim moved to Melbourne after many years boarding at Xavier College and studying accountancy at night school. After a long career with various auto manufacturers, Tim eventually move to the retail side …

Mark started in business at age 16. He worked for The Herald and Weekly Times Newspaper Group as a press photographer and got his first big break covering the Ash Wednesday Bushfires that devastated Southern Australia and Victoria. With photography Studios in both Melbourne and Geelong, Mark has a strong understanding for creativity in the digital …

Jonathan co-founded DDG with Fred Thompson in 1995 and has 25+ years of experience in the sales and marketing arena. DDG changed to the One Rabbit business model in 2013. A marketing and positioning professional, Jonathan has a deep understanding of the digital and online medium. Jonathan now advises senior executives on how best to position their …

Antons love of writing, music and film production allowed him to take hold of an opportunity which lead to the establishment of forte publishing and the forte magazine ,still in production today 25 years on. Despite graduating university with a degree in Applied Science, Anton stuck with his passion and went on to publish many successful and long r…

We are very excited to launch the sales Growth Solutions Podcast with host and Principal Partner Ashley Brimacombe. We chat with a leading business person every week and discover their journey to success We uncover some personal insights along the way and reveal some useful tips that will help your business grow. Imagine that you have been invited …

Storytelling as a Business Strategy is emerging as an essential skill for both leaders and salespeople in companies of any size. Today every company needs to create a strategy or a path to follow and share their brand story in multiple channels. It’s the only way to build a sustainable business for the future.…

Focus can make the difference between winning and losing. Many people in sports call it being in the zone. This is especially evident when they are in events like the Olympics or the final moments of a critical game.

Coaching is the most critical element in sustaining the positive impact of training. It is also vital in helping employees to know what is expected, inspiring them, providing recognition, and showing appreciation for their achievements.

If you want to be engaging and keep your audience from rolling their eyes or checking their email while telling your business story listen to this podcast. In it we discuss how to capture your listener’s attention and package your great ideas so they are memorable. It includes an outline and guidelines to help you create concise compelling business…

Today I am happy to talk to you about three ways to improve your resilience and your success rate. With today’s tips you can also form a new habit that will help you improve happiness and well being in other areas of your life.

I am excited to talk to you about the magical impact of happiness on your business, job and your life. There is a lot of information available about positive psychology but the principles for applying it and the results are still not widely known.

Perception is a lens that we look through to interpret reality. If you can alter your prospect's lens, you can change how they view reality. Changing the mindset of your prospect is a key to persuading them to make a purchase or adopting your ideas.