Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way. Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
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#66: Selling Within Your Capacity with Monica Herald
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46:40What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into …
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#65: What's Working & Not Working in 2025 for Recurring Revenue
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1:05:51Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds. In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025. Featuring myself alongside Destini Copp,…
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#64: Upgrading Your Offers in the Age of AI with Monica Froese
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42:37AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you. In this interview with Monica Froese, we cover: the real reason “lifetime acce…
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#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
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1:39:35AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run …
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#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
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40:49What if the most loving thing you could do for your clients… was to stop saying yes to everything? In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt. In this interview we talk about recognising the quiet ways ou…
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#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
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27:50What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small? Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, wi…
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#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
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18:16In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It…
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#59: 5 Things I Would Tell Myself When I Was Terrified to Get Visible and Did It Anyway
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29:12If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even i…
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#58: 5 Lessons From Tracking 2 Very Specific Sales Goals
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15:58I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works. 💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this …
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#57: Why You Need to Embrace Email Unsubscribes
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13:07Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you! 💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people uns…
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#56: Giving Yourself Permission to Deliver Less in Your Offers
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17:31Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your …
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#55: My Email Marketing Goals & Plans for 2025
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16:02There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year. 💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nur…
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#54: What’s Still Working To Sell Our Offers In 2025?
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26:08Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and how to support yourself to make them work for you too. 💭 [3:45] "I had a better year in 2024 than I did i…
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#53: What I’m Doing More & Less of to Sell My Offers in 2025
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20:16Let's talk practical selling strategies for 2025. Here is what has been working for me and what I plan to do more of this year (plus a few things I am intentionally going to let go of). 💭 [5:01] "I'm not just gonna do something because everyone else is doing it and get distracted from what actually really works for my business." 💭 [10:25] "There is…
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#52: Selling Ins & Outs for 2025
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17:49If you are ready to let go of what’s not serving you and embrace a better way of selling in 2025, then stay tuned! Because in this episode I share my selling ins and outs for 2025. 💭 [3:45] "We really don't wanna be afraid to sell every day in 2025. Let us all make more of a difference by making it super clear this year what we have available for p…
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#51: 3 End of Year Planning Tips to Boost Your Sales Next Year
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14:27It's the final podcast episode of 2024 and I'm going to share with you three planning tips that help me jump back into selling, the soulful way, in the new year. 💭 [03:31] "Set aside the time for yourself as if you were a client, book it into your calendar so that you can relax and not get caught up in all the end of year, new year noise if it's no…
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#50: Sell Your Business Experiments With Ruth Ridgeway
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53:44Today’s episode is all about something that’ll help you meet your business goals AND get paid along the way to reaching them. I’m talking about creating and selling your business experiments. Today's guest, Ruth Ridgeway, is a serial business experimenter & rule breaker who focuses on showing people how to create more freedom, fun & passive income …
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#49: How To Reconnect To Yourself (& Why It Will Boost Your Business)
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16:19If you’re in a season of getting all the things done, working on big goals and focusing on practical action steps but are craving more connection to yourself, then this episode is for you. I’ll share how and why it’s so important to stay grounded to boost our sales and more importantly improve our wellbeing as business owners. Quotes From This Epis…
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#48: 5 Low Lift Special Offer Ideas (For Black Friday, End of Year or General Flash Sales)
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15:27If you know you want to run a special discounted offer or a flash sale, but you need to keep it simple and low energy, this episode is for you. Quotes From This Episode: 10:53: "Just send some emails out to your past clients, give them a special offer to come back and work with you." 12:23: "Let it be easy." 14:14: "If it doesn't feel good, you can…
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#47: How to Feel Less Anxious When You Launch (3 Practical Strategies)
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15:42No matter how long you have been in business, launching can bring up all the feelings. So in today's episode, I'm sharing 3 practical strategies to help you feel less anxious when you launch. Quotes From This Episode: 03:49: "The more I can schedule in advance, the more able I am to detach from the launch." 08:15: "Sometimes when a launch doesn't g…
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#46: Why I Set Big Goals, Why You Might Not, and a Peek Behind the Scenes
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17:01It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead. Quotes From This Episode: 02:12: "I often set goals that I fail to hit" 06:49: "When I set a big and exciting goal, it total…
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#45: What to Do When You Have a Poor Sales Month
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17:58It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead. Quotes From This Episode: 00:55: "It's important to allow ourselves to freak out if that's how we feel, but we need to find …
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#44: Black Friday Sales: Yes or No? (How to Make an Empowered Decision About What You Want to Do)
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10:30Are you on the fence about whether to run a Black Friday offer? Maybe it feels too noisy or overwhelming, but you also don’t want to miss out on a good opportunity. Here are a few questions to help you make an empowered decision either way, and to do it all without the stress. Quotes From This Episode: 00:02: "The energy around Black Friday in prev…
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#43: YOU Are Your Unique Selling Proposition
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18:11So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table as individual and imperfect humans, which is what today’s episode is all about. Quotes From This Episode: 0…
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#42: How to Feel Comfortable Sending More Sales Emails
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16:09If you have ever worried that you’re annoying people by sending too many emails, bottled out of that final launch email, or buried your sales links within reams of content then today’s episode is for you, where I’ll share 6 tips to help you feel comfortable sending more sales emails. Quotes From This Episode: 02:44: "Tip number 1 is for you just to…
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