Your Source for Great Running
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A weekly conversation between two mid-pack runners learning to master the art of running while life gets in the way.
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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Michelle Lake
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business: - time management - marketing - mindset - growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family. Endurance coaching is already your dream job - let’s make it a full time reality!
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If you are thinking about a first ultra marathon or marathon this is the podcast for you. Running 44@60 began as a motivational and educational tool to help host Trevor Lee celebrate in 2021 a landmark birthday by running his first ultra marathon - the 44 mile Classic Quarter on the Cornish coastal path from Lizard Village to Lands End. The run was completed and the podcast has evolved and features runners and running specialists offering tips and advice from training to nutrition via race p ...
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The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast
Verity Sangan
This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as: - How do I start a podcast without feeling overwhelmed? - What equipment do I need? - Is there an easy way to start a podcast? - How do I get my podcast on Apple Podcasts? - How do I get my podcast on Spotify? - How do I promote my podcast? - What should I podcast about? - And so much more… Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-si ...
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Episode 90 - How to Keep Going: The 3 Pillars of Toughness for Racing + Business
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27:56What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impos…
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Episode 89 - The 3 Biggest Mistakes Coaches Make That Keep Them Stuck at 5 Figures
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18:28If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for. In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your busine…
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Episode 88 - Why No One Can Market Your Coaching Business Better Than You
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25:21Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients. You’ll learn: Why outsourcing marketing too soon never works. A quick exercise to craft…
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Episode 87 - Make Space For It
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33:00In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business. My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it'…
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Episode 86 - The Very Best Time of the Year
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13:25You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-winter/January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:…
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Episode 85 - Save Time With This Time Management Strategy
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15:25In this episode, we talk all things time management, but most specifically how to schedule your week to not only save time but also honor your boundaries and be more creative. The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co/dt6waitlist/ Website | Follow Michelle on IG…
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Episode 84 - How to Vacation as a Coach
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20:09In the Northern Hemisphere, we are in the middle of "vacation season" - summer! How does a coach vacation during one of the biggest athlete parts of the year? How do we support our athletes while supporting our own mental health? The Dream to 6 is reopening in early September: Join the no-obligation waitlist now! https://coachmichellelake.lpages.co…
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Episode 83 - You Don't Know What You Can't See
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22:45When coaching athletes, we often fix and adjust something different from why the athlete hired us in the first place… 🏊🏻♀️ They come for accountability to do more but they actually need to do less 🚴♀️ They come to you to fix their run in long course or a marathon through workout choice but we actually first work on nutrition & mindset 🏃🏿♂️ They …
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Ep 109: Why Unique Listeners Are More Important Than You Think
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11:10After a seven-month radio silence, I’m back to share some juicy insights about what it means to take a break and why it can be super important for our creative sanity. I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it’s personal stuff or just plain old burnout, stepping ba…
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Episode 82 - How to Get Into the Coaching Flow State
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30:14Coaching is the best job in the world, but honestly, sometimes it isn't. You may be approaching burnout, stressed out in life, or just feeling tired of writing training plans. When we get here, we wish we were in the "flow state", where creativity, ideas, love of the sport and how much you can help athletes is on FIRE. This episode provides my 4 ke…
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Episode 81 - It's Not Just You
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28:15In this episode, I go over the 5 biggest hangups new (and advanced) coaches have with marketing, putting yourself out there and social media. It's not just you that feels this way! After coaching 100s of endurance coaches in these areas, I can safely say that most coaches have felt this way! It's your choice if you let your thoughts "win" or if you…
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Episode 80 - How to Handle GHOSTS 👻
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17:58In this episode, I go deep on the inquiry communication process. What to do when you get an inquiry to help best position yourself to turn that inquiry into a sale and then what exactly to do when you are dealing with ghosts - those athletes that don't respond to messages and go DARK. It's not even how you handle them, but to have a mindset that un…
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Episode 79 - Referrals Keep You in Business, Marketing Is Where You Grow
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16:28What matters in marketing? If you have gotten STUCK focused on enhancing referrals but are watching your athlete numbers slip down - this episode is for you! Marketing is the way to grow your endurance coaching or endurance expert business in 2025 and beyond! Let me know what you think, send me a DM at CoachMichelleLake on IG! Website | Follow Mich…
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Episode 78 - Where Did the Athletes Go? The Shift in Endurance Sports
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35:11Admittedly, today we are going to talk more about triathlon but also mention running, but all endurance sports will get something from this episode! What's changed in our sports in the last few years? Why are people leaving? How has the formation of community changed in the last 5-10 years? All things I ponder on this episode. Website | Follow Mich…
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Episode 77 - How to Handle Haters
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25:03As much as we really want to control it - there will be haters when you grow your business. Trolls online and people in your life that feel triggered by success. Now it won't happen to everyone, but it happens to many. So on today's episode, I help you navigate these difficult situations and thoughts. Have you left a review? They are HUGE in helpin…
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Episode 76 - You Can't Coach on Empty
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15:43This episode is all about BURNOUT and the things you can do to give back to yourself so you have the energy you need to coach. Too many coaches for too long have been giving, giving, giving without any return - how do you actually refill your own cup? The Dream to 6 is open for just a few more weeks before we close for the summer. If you are intere…
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Episode 75 - 1 Advanced Strategy for Business Growth
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26:37Ok coaches - this one is for the advanced coaches listening!! We are going to be talking all things TRUST building and how to use your email lists, social following to create some amazing opportunities to build trust with lots of athletes at once - using Conversion Events! Even if you are newer - this is the kind of episode you want to listen to so…
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Episode 74 - Here's How to Cut Your Plan-Writing Time in Half
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28:46So many coaches complain about how long it takes to get plan-writing done and it's really a problem in how you manage your communications with your athletes. In this episode, we talk all things communication and how to use specific pathways to coach more people in less time!! The Dream to 6 is open for just a few more weeks before we close for the …
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Episode 73 - 5 Takeaways from a Room of Amazing Business Owners (Mastermind Recap)
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22:53Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. Inside this episode, I descr…
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Episode 72 - This Is the One Thing You Owe to Yourself
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22:47In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake. Website | Follow Michelle on IG…
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Episode 71 - Navigating the Yes, Maybe and No Seasons of Your Business
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23:37Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them. Here are the seasons of your business as relates to our programs at Coach Michelle Lake: Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on…
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Episode 70 - A Lifetime in Coaching (and Sport) with Coach Liz Waterstraat
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38:18In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery! Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champ…
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Episode 69 - Starting your Own Coaching Company After Decades of Experience with Coach Amy Javens
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35:42In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance! Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity ba…
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Episode 68 - Inside Building a Top Coaching Business: Natasha Van der Merwe’s Secrets to Success
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39:16In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching! Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this …
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Episode 67 - Building your Coaching Business with Coach Robin Barth
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26:40Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off. Since then she has coached over 150 athl…
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Episode 66 - The Do's and Don'ts of FB Ads
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22:45Hey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes! Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market the…
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Episode 65 - The Power of You
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21:00In this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU. I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in. On…
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Episode 64 - How to Best Help Your Athletes
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19:28In this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help s…
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Episode 63 - The 4 Signs You Are About to Get an Inquiry
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14:01Hey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here? The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coa…
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Episode 62 - How to Coach More Efficiently in PT Hours
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26:44Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you …
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Episode 61 - The 4 Investments I Am Making in 2025
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25:58In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! Turn your …
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Episode 60 - The Success Metrics
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23:02In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better? I am excited to announce that in the last week of February I am going to be hosting a new FREE experience…
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Episode 59 - Keeping Your Focus on What Matters!
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17:32It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes?? If you are interested in learning more …
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Thank you and goodnight
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30:02If you’re wondering why this episode is called thank you and good night it is because it is the final episode. I’ve had an absolute fantastic time. I’ve met some incredible people hosting this podcast since it first started in August 2019 not just as guests but as listeners and also at all the runs I've taken part in. It was only meant to help me c…
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Episode 58 - 4 Takeaways from Balancing Parenting and Coaching
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18:46In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinkin…
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Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters
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11:14Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners. In this episode, I delve…
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Arc 50 - what happened - 6 runners tell all
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1:06:22So here we are recording on Monday January 27th - 2 days after the Arc 50 So what happened to our group - Richard, Anya, Himani, Tom, Nicky and Matt? Each has a story to tell Some made it Some didn’t What would they all do differently? And what are they doing next? It has been fantastic being part of this group - behind the scenes the What’s app gr…
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3 days to the Arc of Attrition
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10:05Just 3 days to go to the Arc of Attrition 50 - I've been planning all the sections - estimating times for each one, making notes of landmarks to take with me, getting all the kit ready for registration check on Friday. And with no running for four weeks I've been eating, sleeping, watching Arc of Attrition You Tube videos and listening to previous …
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Episode 57 - The 5 Things That Didn't Work in My Business Last Year and What You Can Learn From Them
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20:03In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. Check out the companion episode to this (Episode 55: The 5 …
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Ep 107: 5 Ways to Boost Your Podcast's Google Ranking
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12:07Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for r…
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Bonus Episode 56 - What I Learned at the Disney Dopey's Challenge
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23:02I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business. I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff T…
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UTMB ARC 50 2025 Build Up - Part 3
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40:47So here we are recording on January 16th - just 9 days to go the Arc 50 Richard, Anya, Himani, Tom, Nicky and Matt kindly agreed towards the end of October to come on the show and talk about their build up to the Arc 50 We previously recorded on November 7th - hard to believe that was two months ago - and then again on December 12th I try and avoid…
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At the Cornwall Running Show on Sunday someone asked me if I could point them in the direction of the episodes on this podcast that have featured the Arc of Attrition 50 or 100 Here they are in episode number and broadcast date order - you should be able to easily use this info on your podcast app or platform to find each episode: Ep 22 - Feb 11th …
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Episode 55 - 5 Things That Worked in My Business This Year and What You Can Learn From Them
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31:30I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! I spoke about a few of my programs/freebies in this episode. 1. If you are a head coach working with assistant co…
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Ep 106: 11 Things I'm Not Spending Money on in 2025 for the Podcast and 4 That I Am
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20:01In this episode I’m sharing the 11 things I won’t be spending money on for this year. From avoiding costly podcast managers and editors to steering clear of unsustainable promotion tactics, I’ll explain my reasoning behind each decision. It’s easy to get caught up in shiny object syndrome, but I’m determined to focus on what truly enhances the list…
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Cornwall Running Show - visitor run plans for 2025
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38:21The 4th Cornwall Running Show organised by Tracy Waite from The Waite Room took place at the Penventon Hotel on Sunday January 12th. 13 visitors sat in the podcast recording hot seat and shared their running plans for 2025. You're going to hear from Dave, Sharon, Andy, Lynsey, Blakey, Liz, Andy, Jodie, Connor, David, Steven, Kathryn and Phil. I men…
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