Are you lying awake at night, wondering how your store will make it through another month? Do you remember the excitement you felt when you first opened your doors, only to now find yourself drowning in inventory decisions and cash flow worries? Team? Family? You’re not alone. As a mom and store owner who nearly lost everything – twice – I intimately understand the weight of these struggles. Those sleepless nights and constant stress almost made me walk away from my retail dreams entirely. B ...
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Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth ...
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#009: Eradicating the J months with a New Income Stream
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In this episode, Cathy shares a proven strategy to tackle the dreaded J-Months; January, June, and July, known for their slow sales. Listeners will discover how to turn these often sluggish months into profitable opportunities by transforming lazy inventory into an exciting income stream. Listen in for lots of insights on how to energize retail bus…
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#008: The Hidden Costs of Inventory Hoarding
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From inventory that overstays its welcome to cash flow struggles, this episode unpacks the hidden costs of holding onto unsold merchandise. Learn how bold markdown strategies, efficient inventory turnover, and a shift in mindset can transform your profits and free up cash to reinvest in your best sellers. What You’ll Learn in This Episode: Why hold…
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#007: The #1 Step to Take to Increase Your Profits
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In this episode of the Richer Retailer Podcast, Cathy reveals the single most impactful and overlooked metric for increasing retail profits: the Initial Markup (IMU). She explains what IMU is, why it’s crucial for retail success, and how to measure and optimize it to ensure your store thrives financially. Cathy also dives into strategies for handli…
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#006: Retail Meets Politics - What Store Owners Need to Know
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Retail and politics, two worlds you might think should never mix, but what if embracing your beliefs could strengthen your business, build deeper customer loyalty, and set your store apart? In this episode of Richer Retailer, host Cathy Donovan Wagner dives into a topic that sparks both passion and hesitation: the intersection of retail and politic…
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#005: Need Sales Now? Try This Proven Strategy
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Ever feel like you're spinning your wheels, trying everything to boost sales but nothing seems to work? In this episode, retail expert Cathy Donovan Wagner shares a guaranteed solution that transformed one desperate retailer's sales by $30,000 in just one week. From mindset shifts to actionable strategies, Cathy will guide you, step-by-step, on how…
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Feelings are important, but they shouldn’t be in control. In this episode, we’ll tackle the balance between emotions and execution, helping you take charge of your business journey. Embrace your emotions, but don’t let them steer your business. Learn how to separate feelings from actions, stay goal-focused, and celebrate your wins along the way. Wh…
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#003: Part 2 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well
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Fear and discomfort are natural parts of growth but they don’t have to hold you back. In Part 2 of this series, RETAILMavens founder Cathy Donovan Wagner dives into the power of facing fear head-on and embracing discomfort to drive business success. What You’ll Learn in This Episode How fear can become your biggest bottleneck and how to break throu…
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#002: Part 1 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well
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If you’ve ever caught yourself thinking, “My store can’t support me,” this is your episode. In this episode. You’ll learn how to embrace change by rewiring your mindset, tackling Automatic Negative Thoughts to turn doubt into action. What You’ll Learn in This Episode Why a growth mindset is essential for retail success. How to identify and replace …
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From sleepless nights to thriving success, retail expert Cathy Donovan Wagner shares her journey from an accidental retailer to a richer retailer. If you’ve ever struggled with inventory, cash flow, or sleepless nights, you’re not alone! In this episode, Cathy reveals the pivotal moments, tough lessons, and proven scientific retail strategies that …
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DTFT22: Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart
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Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. …
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DTFT 21: Customer Segmentation and Personalized Value Proposition
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Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy. During this episode, you will hear Kevin and Scott …
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DTFT 20: Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma
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Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses. During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. …
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DTFT 19: Blockchain and Application to SMEs and Retailers
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Maziar Sadri is the chief product officer of Unification, the first protocol to integrate existing user bases into blockchain technology, creating a user-controlled open data marketplace. Mazi led 3 products to leadership positions in their category, including Answers, Messenger, and the Yahoo! During this episode, Maziar will share how the new gen…
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DTFT 18: Retailers VS. E-commerce Stores with Steve Suh
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Steve Suh is the co-founder of Floship, a global cross-border e-commerce fulfillment company. They service online retailer that wants to take their business internationally. During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amaz…
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DTFT 17: Building In-House Digital Team with Oswald Yeo
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Oswald Yeo is the co-founder and CEO of Glints, the #1 career discovery and graduate recruitment platform in Asia with a network of over 300,000 young professionals and 10,000 employers. He is a college dropout who dedicated his time on startups which is now raised over $4million by top investors. He has been featured in different publications incl…
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DTFT 16: Managing Class A Self-Storage with Rob Madsen
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Rob Madsen is the President of U-Lock Mini Storage Group, a company dedicated to helping you make the most of your moving and storage experience. He is born into the storage industry and has evolved from the basics of maintenance, operations, and construction to the full oversight of developing and growing a multi-facility class A portfolio of self…
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DTFT 15: Digital Marketing Technique for European Markets
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Nils Horstmann is the Founder and Managing Director of Eviom, a digital marketing consultancy company dedicated to developing digital marketing strategies that would help you achieve success in the digital world. Nils is a qualified business economist making him the person responsible for overall repeat client support. He has vast knowledge and exp…
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DTFT 14: Marketing Management for Local Stores with Anne Ballard
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Anne Ballard is the president of Universal Storage Group, a third-party management group for self-storage across America with 38 stores. She has been in the industry for over 20 years and is a veteran in marketing and management of storages. During the episode, Anne instills several strategies that will definitely be useful for store owners of loca…
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DTFT 13: SEO Online Education with Tommy Griffith
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Tommy Griffith is the Head of Learning and Development at Clickminded, an online education support which provides digital marketing training for startups and agencies. He has been doing digital marketing for 10 years and had been an SEO manager for both Airbnb and Paypal. He discovered the tweaks in SEO when he was able to sell his ebook to 250 peo…
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DTFT 12: Amazon Marketing with Antoni Watt
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Antoni Watt is a digital nomad who moved to Hong Kong 12 years ago to do export and trading out of China. He is one of the creators of CASHCOWPRO, an Amazon software tool which includes all the features you need to grow your Amazon business. He is an Amazon expert with software experience background who will give light to our Amazon questions. Duri…
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DTFT 11: Building Coworking Spaces with Sam Marks
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Sam Marks is the co-host of Invest Like A Boss Podcast and co-founder of Coworker which connects the global coworking industry. He is an entrepreneur and investor who concentrates on scalable start-ups. He is always updated with new trends which makes him a huge success in starting up a business. During the episode, Sam reveals strategies in starti…
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DTFT 10: Google vs. Facebook Ads with Tina G
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Tina G is the founder of Pandasia Digital, a performance and data-driven Digital Marketing agency based in Hong Kong helping companies grow online. She is a former Google and Facebook employee with seven years of experience in Digital Marketing. On this episode, Tina explains the basic functions of digital marketing agencies. She discusses the diff…
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DTFT 9: Review on Google AdWords 2017 Updates Part 1
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Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising servi…
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DTFT 8: Selecting the Right Digital Agency with Andy Ann
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Andy Ann is the CEO and founder of NDN Group, a digital media and advertising firm, which provides clients expertise in new media, digital advertising, and marketing solutions that would bring their brand to a whole new level. Andy also founded Hot Mob, one of the leading mobile advertising companies in Hong Kong. He is also the man behind Darizi.c…
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DTFT 7: Social Media Marketing with Douglas White
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Douglas White is a digital marketing strategist, particularly in social media marketing. He has over 25 years of experience and has lived and worked in 23 different countries. He is a University lecturer, experienced speaker, trainer, and most importantly, a social media marketing expert. This episode talks about digital marketing strategies using …
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DTFT 6: Local SEO with Cameron Urry
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Cameron Urry is a Multi-year Marketing Expert with over 15 years of experience in the industry. He joins this episode to talk about Search Engine Optimization (SEO) which is one of the key elements in digital marketing. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To gi…
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DTFT 5: Paid Social with Jon Quinton
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Jon Quinton is a Digital Marketing Consultant at Overdrive Digital, a company that helps businesses grow through digital marketing, including support with paid social and SEO campaigns. He has several experiences in online marketing for over 10 years and has speaking engagements at several conferences relative to the industry. We have discussed pai…
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DTFT 4: Local Paid Search Strategies for Retailers with Gabe Thayn of Adigma Part 2
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Gabe Thayn joins us again this week for another episode on local paid search strategies that will help retailers increase their traffic and grow their businesses. He has worked for paid search marketing technology for most of his career and has expanded his knowledge and expertise on the subject. This is the second part of the conversation where Ga…
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DTFT 3: Local Paid Search Strategies for Retailers with Gabe Thayn of Adigma
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Gabe Thayn is a paid search genius with a vast experience in paid search campaigns for over 8-10 years. He is the man behind Adigma, a data-driven, innovative marketing technology company which uses custom built, data-driven paid search marketing structure to create an individualized toolset for businesses. This is the first part of a very informat…
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DTFT 2: Building an Awesome Website for Brick and Mortar Stores
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What makes a good website? Websites are like the online voice of your businesses. It plays an important role in advertising your store so that more people learn about your business and potentially become customers. More and more businesses, be it online or retail, use websites to market their products and services. On this episode, Kevin She and Sc…
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DTFT 1: Show Introduction
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Welcome to the first episode of Digital to Foot Traffic! This show explores the latest digital marketing trends and uncovers strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the …
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