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This show will deliver real, honest business tips about how to grow, scale and create sustainable revenue in your business. If you are looking to cut through the bullshit and get the honest and straightforward truth about what it takes to create a profitable business, this show is for you. Each episode is specifically crafted to speak directly to solopreneurs, entrepreneurs, small business owners, service-based online business owners, professionals, coaches, consultants, strategists, freelan ...
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You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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Welcome to the Podcast Growth Club, where we teach you to increase your downloads, nurture your audience, and grow your business with a podcast! If you're looking to fill your inbox with new clients, land speaking gigs and grow your business with a podcast, you are in the right place! This is the show that teaches you to create a podcast that POPS - one that is Powerful, Optimized, Profitable and Streamlined. Tune in weekly Podcast Tips on how to grow your podcast, monetize your podcast with ...
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show series
 
Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more! Listen to this episode to find out: Catherine's journey from architecture studen…
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Michelle DeNio helps Nicole navigate her transition from managing a team back to being a solo entrepreneur, and explores the strategies to effectively position herself as an expert in her field. Join us as we uncover the challenges and opportunities Nicole faces during this transition and the actionable steps she can take to continue growing and sc…
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How can you cultivate 1,000 true fans and take your podcast to the next level? In this episode of Podcast Growth Club, I'm revealing a strategic blueprint to help podcasters grow their audience and reach that coveted 1,000 downloads per episode milestone. I'll break down the three essential KPIs (key performance indicators) that every podcaster nee…
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In this conversation, Michelle DeNio discusses three major factors that can stifle business growth: overthinking, a non-scalable business model, and the tendency to wear too many hats. She emphasizes the importance of taking action, reevaluating pricing strategies, and delegating tasks to foster growth and efficiency in business operations.…
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You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe. Listen to the episode to find out: 6 tips so you're prepared – not scared – of o…
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In this podcast audit episode, I dive deep into the importance of staying aligned with your core purpose—or your "why"—when growing your podcast. While building a loyal following is crucial, it’s not just about growing an audience for the sake of numbers. I explore why focusing on the right kind of growth—the kind that leads to clients and business…
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In today's episode of "The Real Truth about Business," Michelle DeNio dives deep into the joys and advantages of being a solopreneur. If you're someone who thrives as a "party of one" and wonders if it's possible to scale your business without creating a big team, this episode is your guiding light. Michelle candidly shares personal insights, actio…
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Can Facebook ads skyrocket your podcast growth and boost revenue? Absolutely! Especially when done right. In this episode of Podcast Growth Club, Rayna dives into the world of podcast marketing with FB Ads expert Megan Shields of Chimehouse Media. Megan shares her top strategies for attracting new listeners and monetizing your content, revealing th…
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Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or red…
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In this episode of The Real Truth About Business, host Michelle DeNio chats with Dana Canetto, founder of Luminary Woman, during a live coaching session. Dana shares her journey and struggles with evolving her business and audience. Michelle provides actionable advice on how Dana can strategically position herself as a leader in relationships and l…
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In today’s episode, we’re diving into one of my favorite topics: pricing in alignment with your goals. It’s crucial for your success to ensure that your pricing strategies are in harmony with your big vision. Sometimes, setting the right price can be the difference between feeling stuck and achieving your revenue targets. Join me as I explore the p…
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There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people. Listen to this episode to find out: How Kelley designed a niche offer that her clients couldn…
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Clear goals to grow your business start with clear goals when designing and building your podcast. Tune in as Rayna sits down with Heather Zeitzwolfe, a YouTuber from the Savvy Frugal Vegan channel looking to venture into podcasting. Heather shares her past podcasting experiences and her desire to do it right this time. They discuss Heather's goals…
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Ever hear the word "data" and feel immediately overwhelmed? Don't worry, you're not alone. Data isn't just numbers and spreadsheets; it's valuable information hiding in plain sight that can drive your business growth. In today's episode, Michelle DeNio simplifies the concept of data and walks you through practical steps to uncover and leverage the …
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Do you have a Podcasting Hobby or do you have a Podcasting Business? If you want to grow your business with a podcast, you are in the right place. The first step to doing this is to treat your podcast like a business and invest in it with the right mindset. In this episode, I am digging into the top mindset mistakes I see podcasters make and how to…
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Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving. Listen to the episode to find out: Practical tips to book more…
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In this episode of The Real Truth About Business, Michelle DeNio chats with Jamie Smith about branding her new book and speaking business separately from her established writing company. Jamie shares her journey as an entrepreneur living with chronic illness and how it inspired her upcoming book, "Destination Changes." Tune in for insights on brand…
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In today's episode of we address a crucial aspect of decision-making in your business: separating facts from emotions. Michelle dives deep into how emotions can cloud your judgment and the importance of making decisions based on data. Michelle shares real-life examples of her clients, illustrating how separating facts from emotions can drastically …
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Podcast Monetization with sponsors is possible but not likely for most podcasters. That being said, you can make meaningful income with your podcast, especially if you are using your podcast to grow your business. Tune in this week as Rayna tackles the 3rd biggest obstacle Podcasters face that cause them to quit and strategies to not only overcome …
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Are you struggling to decide whether to need more reach or revenue within your business? In today's episode I dive into the intricacies of increasing revenue versus growing brand awareness and visibility. Action Steps from this episode: Define Your Goal: Clarify whether you want to increase revenue or reach. If it's revenue, focus your efforts deep…
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Only 10% of the 4 million published podcasts out there are active. What caused the other 90% of podcasts to quit. In this Podcast Obstacle Series, I am focusing on the 4 main obstacles that cause Podcasters to quit and instead giving you strategies and tips to keep podcasting. As you know, podcasting is a long game and you have to stay in it to win…
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In today's episode, I sit down with Shruthi Sundaram, a soul purpose coach and intuitive business guide from India. This live focused action coaching session dives deep into strategies for enhancing lead generation and client conversion, particularly for those using platforms like LinkedIn. Tune in to learn practical tips on how to update your onli…
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In today's episode, Michelle DeNio sits down with Julie Costa, a business hypnotherapist, to discuss the transformative power of inner work for achieving professional and personal success. Julie shares her journey of overcoming burnout and feelings of unworthiness by shifting her focus from external solutions to embodying desired traits through dee…
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Did you know only 10% (approx. 400,000) of the 4 million podcasts out there have published a new episode in the last month? That begs the question: What caused the other 90% of podcasters to quit? In this 4 episode series, I am diving into the top 4 reasons podcasters quit and how you can overcome these obstacles. Podcasting is a long game and you …
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In this episode, we're discussing customizing your strategy to work for YOU. Finding a strategy that feels good, aligns with your strengths, and allows you to show up as your best self consistently is important. When you're not excited about your strategy or it doesn't resonate with you, it's nearly impossible to maintain consistency and get the re…
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Contrary to popular opinion, sponsors are not the best way for most podcasters to monetize their content. If you're a coach, consultant, speaker, author, or online service provider with a podcast and you want to fill your calendar with excited clients, then this episode is for you! Join us as I share one of my best strategies to help you leverage y…
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In today's episode, we're diving into a hot topic that's been making rounds lately: No Commitment Offers! Let's bust the myth that people aren't buying and discuss how consumer buying behaviors have evolved. Learn how to adapt your offers to appeal to today's buyers who value the flexibility and peace of mind that comes with no long-term commitment…
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Creating content week after week is hard, especially in the summer when schedules flux, the warm weather beckons and you feel a bit burnt out. If this is you, I get it. But before you think about quitting your podcast, tune into my Podcaster Pep Talk where I am giving you some key reasons to keep podcasting. If you are trying to grow your business …
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In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her…
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One of the biggest challenges to growing your podcast is consistently gaining new listeners. How do people even find your show anyway? For many podcasters, the only way new listeners come to their show is through personal connection and networking. What if I told you there was an easier way to help new listeners find your show without knowing you f…
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In this episode we are diving into a topic that affects every entrepreneur at some stage in their journey - Lack of Focus. We'll explore how this issue impacts business growth and what we can do to combat it. From recognizing the signs of lack of focus to actionable strategies that can help you maintain your priorities, this episode is packed with …
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If you are experiencing little to no growth with your podcast, and are feeling frustrated and stressed getting new content out each week, you'll want to listen to this week's episode. Rayna is sharing 4 tips to help you gain new listeners through organic discoverability. Getting new listeners for your podcast by having them come across your podcast…
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In this episode, I address the common feeling of the "seven-year itch" in business and how many of us feel the need for a shakeup. I emphasize the importance of moving beyond surface-level conversations and strategies, and really diving deep into what makes a business thrive. I also share my thoughts on changing titles and roles to better reflect t…
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Have you struggled to monetize your podcast? If you know you're creating great content and showing up week after week but not seeing the dollars rolling in, this episode is for you. I am sharing my 3 simple steps to help you start monetizing your podcast in the next 90 days without sponsors. Tune in to hear more about how to monetize a small audien…
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In today's coaching session, I am joined by Marie Romero, the CEO and founder of Creating Greatness. We dive deep into marketing strategies, client acquisition, and how to elevate yourself from the freebie zone to a paid zone in the business world. Actionable Points for Listeners: Evaluate Your Free vs. Paid Offerings: Set clear boundaries on what …
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In today's episode, we're diving into the importance of reconnecting with your business vision. Whether you're feeling stuck, overwhelmed, or things are moving too fast, taking a moment to realign with your goals and intentions can make all the difference. This episode is packed with insights and practical steps to help you get back on track, no ma…
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Subscribe to get notified as soon as Season 2 is live in September 2024! Need to get caught up on Season 1 episodes? Check out... Most downloaded episodes: 3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 10. How to sell your services to the 5 different types of decision makers 9. 5 things I’ve done…
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Are you struggling with growing your podcast audience? If yes, I have a surefire strategy for you to try for the next 90 days. One of the underutilized strategies for podcast growth is to guest on other people's podcasts. In this episode, I dive into: How to find shows that fit your niche How to connect with podcast hosts and get them to invite you…
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In this episode, I'm diving into a quick productivity tip called 'Top 5' that is especially helpful during the summer or anytime you're feeling overwhelmed. We all have those days where our to-do lists seem never-ending and it's hard to know where to start. This simple and effective strategy helps you get centered and grounded, allowing you to stop…
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If you haven't seen steady growth with your podcast, you'll want to tune into this episode where I lay out 3 strategies you can use to start growing your podcast. Imagine doubling your downloads in 90 days? Tripling your downloads? This episode discusses strategies for organic discoverability, content consistency, and social media strategy. Let's d…
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If you're a service-based business that specializes in helping niche audiences, you'll want to tune into this episode. Podcasting is a great way to educate your audience, build loyalty and client trust. That being said, you have to make sure your audience can find you first. In this episode, Rayna uses her Podcast Growth Coaching skills to help Bec…
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Building a loyal podcast audience is key to building a successful business with your podcast. When looking at monthly download numbers, there are seasonal trends to be aware of including when to expect consistent download growth and when to expect download numbers to ebb and flow. Tune into this episode as I break down seasonal listening habits to …
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If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out: My busin…
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There are 4 distinct zones on your journey as a podcast newbie to full time successful podcaster. In this episode, I am laying out the 4 zones of podcast growth including symptoms to identify where you currently are in your podcasting journey and strategies to help you move up to the next stage of podcast growth. If you want to grow your podcast, y…
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In today's episode we’re diving deep into live coaching with the amazing LinkedIn strategist, Jade Fulton. In this action-packed coaching session, Jade and I cover proposals for collaboration opportunities, protecting your time and intellectual property, setting boundaries, and effective client onboarding. Action Points: Time and Energy Assessment:…
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In today’s episode, I dive deep into helping you shift your mindset to embrace the CEO inside of you as a business owner. If hearing the word "CEO" feels intimidating or too corporate, I want to change that. Let’s make the title of CEO empowering and aligned with your journey to business success. Actionable Steps: Mindset Shift: Start introducing y…
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Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out: The purpose of the 6 main pages of your website in convincing som…
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Today we're diving into a crucial topic: confusing your audience. We’ll explore how to streamline your offers to avoid overwhelming your potential clients and ensure clarity in your messaging. Action Steps: 1. Evaluate your current offers. Are they too similar or too spread out? 2. Get feedback from clients and prospects to identify points of confu…
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Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elis…
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Tina shares her insights on her latest venture—an online course focused on virtual appreciation gifts. We dive into her promotional strategies, relationship-building techniques, and how to make the most out of a warm audience. We also discuss the power of using custom graphics and templates, and Tina's unique approach to creating engaging content f…
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