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Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors​. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
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Welcome to "Mortgage Marketing Mastery," the go-to solo podcast for mortgage brokers who are ready to amplify their influence and impact in the financial services industry. Each episode is packed with tangible sales strategies and marketing wisdom to help you close more deals and stand out in the marketplace. From content creation secrets to social selling hacks, join us as we dive deep into the world of mortgage marketing and transform your approach from the ground up. Whether you're a seas ...
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In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry. The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and …
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— 1-1 Coaching — I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book in a free 1 hour discovery call to see how I could help your business. Learn more - https://www.ashborland.com/ FREE Mortgage Marketing Blueprint Learn more - https:/…
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Greg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling. This episode features an inspiring conversation about how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single m…
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If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon. Then,…
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go-to— 1-1 Coaching — I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book a free 1-hour discovery call to see how I could help your business. Learn more - https://www.ashborland.com/ —FREE Mortgage Marketing Blueprint — I offer engagin…
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— 1-1 Coaching — I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go-to adviser in your area. Book in a free 1 hour discovery call to see how I could help your business. Learn more - https://www.ashborland.com/ —FREE Mortgage Marketing Blueprint — I offer engaging …
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and i…
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In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus on today. We discuss innovative strategies for marke…
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If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company! That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong! So,…
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“I’m so glad I found this business, and that this is what I get to do every single day.” In this episode, special guest Shant Banosian shares his insights on scaling a successful mortgage business and the opportunities that exist in the current “down” market. This episode delves into Banosian's strategies for navigating the mortgage industry during…
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If you are new here check out the following Playlists 😁 https://www.youtube.com/playlist?list=PLW3uFG9E7i9zQDGF9CWmgeZsEZj9d59E7 WORK WITH ME 🚀 I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book in a free 1 hour discovery call to see …
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If you’ve been on the struggle bus ever since rates went up, this is just for you... If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.” Here's the rub: your bills don’t care that it’s a "slow market" and if the outfl…
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creatin…
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On today's episode we're talking with Logan Mohtashami. Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market. Mohtashami is a lead analyst for HousingWire and is a regular contributor on the HousingWire Daily podcast. Episode Resources: Follow Logan on Instagram S…
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If you are new here check out the following Playlists 😁 https://www.youtube.com/playlist?list=PLW3uFG9E7i9zQDGF9CWmgeZsEZj9d59E7 WORK WITH ME 🚀 I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book in a free 1 hour discovery call to see …
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications. Taylor Stork i…
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If you are new here check out the following Playlists 😁 https://www.youtube.com/playlist?list=PLW3uFG9E7i9zQDGF9CWmgeZsEZj9d59E7 Check Out My Podcast 🎧 https://youtube.com/playlist?list=PLW3uFG9E7i9xTw9yVbsq-wPtLdhazrl1D&si=CwS_wCPhoHgBCik3 https://www.youtube.com/playlist?list=PLW3uFG9E7i9w4mnsLGyBOSBkfJt1ix_5a https://www.youtube.com/playlist?lis…
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In this episode we talk with Wade Betz. Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financing funded. He's optimizing his Google Business profile to get found by local homebuyers and referring those deals out to his local agents. Wade is teaching educational classes to real…
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In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL …
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If you are new here check out the following Playlists https://www.youtube.com/playlist?list=PLW3uFG9E7i9zQDGF9CWmgeZsEZj9d59E7 Check Out My Podcast Here: https://youtube.com/playlist?list=PLW3uFG9E7i9xTw9yVbsq-wPtLdhazrl1D&si=CwS_wCPhoHgBCik3 https://www.youtube.com/playlist?list=PLW3uFG9E7i9w4mnsLGyBOSBkfJt1ix_5a https://www.youtube.com/playlist?l…
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In this episode, you’re getting a glimpse inside the Members Only Coaching Call. Each week, we meet with fellow ambitious Mortgage Loan Originators from across the country. Our primary focus is leading with education in our local market to attract our ideal agent partners and grow our business. We also share ideas, work on mindset and accountabilit…
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Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day? Or do you just lack an effective "hook" to get their attention have them WANT to meet with you? If so, this new podcast episode is for you! If you start every day thinking, "there has to be a better way"... there is. There are no merit bad…
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In this solo episode, Phil Treadwell discusses how to define your goals for the new year, how to break them down into daily actions and how to turn those actions into wins that fuel your momentum towards the seemingly impossible. Don’t miss this fantastic episode or this chance to finish what you started for 2023 and set a whole new level of expect…
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If you are new here check out the following Playlists https://www.youtube.com/playlist?list=PLW3uFG9E7i9zQDGF9CWmgeZsEZj9d59E7 Check Out My Podcast Here: https://youtube.com/playlist?list=PLW3uFG9E7i9xTw9yVbsq-wPtLdhazrl1D&si=CwS_wCPhoHgBCik3 https://www.youtube.com/playlist?list=PLW3uFG9E7i9w4mnsLGyBOSBkfJt1ix_5a https://www.youtube.com/playlist?l…
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In this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting video content, they've closed over 38 loans and they're just getting started. Listen and apply what you learn from this episode. Be inspired to take action and soon you'll be adding loans to your pipeline directly…
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eMortgages, and eClosings have been talked about for decades now, but realistically, where are we at with the shift to ‘e’ today and where are we headed? During this discussion, industry experts explore the past, present and future evolution of eMortgages and eClosings, along with the readiness of the current market, how to mitigate adoption hurdle…
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Episode Breakdown: Defining Physical Brand Identity: Discover the tangible elements that make up your personal brand's offline persona, from appearance to office location and more. Personal Appearance - More Than Just Looks: Dive into the importance of consistency, clarity, and authenticity in curating your personal image. Office Location – The Sil…
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Today we're talking with Kevin Ducey about diversifying your income. Kevin is the Vice President Of Business Development at Comma Insurance. He has a wealth of experience in mortgage marketing strategies and building residual income. His perspective on "mortgage marketing strategies: reviews, success stories, and insurance investment" is that inves…
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Today's episode unveils the concept of a 'Personal Brand Ecosystem' and its significance for mortgage brokers, advisors, and loan officers. Dive in to understand: Personal Brand Ecosystem Defined: How various elements interplay to shape and amplify your individual brand identity. Physical Identity: The influence of attire, posture, and even office …
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Today, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Learn More About myAgent ClassesMortgage Marketing Radio által
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If you are new here check out the following Playlists https://www.youtube.com/playlist?list=PLW3uFG9E7i9zQDGF9CWmgeZsEZj9d59E7 Check Out My Podcast Here: https://youtube.com/playlist?list=PLW3uFG9E7i9xTw9yVbsq-wPtLdhazrl1D&si=CwS_wCPhoHgBCik3 https://www.youtube.com/playlist?list=PLW3uFG9E7i9w4mnsLGyBOSBkfJt1ix_5a https://www.youtube.com/playlist?l…
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In this episode I‘m joined by the Founder and Team Leader for The Mortgage Collective, Paige Bowman. We discuss her success on social media and the key difference between branding and building a personal brand. This episode is packed with actionable advice, so don’t miss it. Episode Breakdown: 01:30 - How Paige found mortgage 03:00 - Core skills fo…
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This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator. We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing. Learn More About High Level Learn More About myAgent Classes…
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In this episode, we dissect the crucial aspect of personal branding for mortgage advisors. We kickstart with defining personal branding as a strategy to build and promote an individual's unique, consistent image, emphasizing their skills and personality to meet business goals. Key components for this include establishing a unique value proposition,…
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In today's must-watch episode, we unravel the intricate world of Mortgage Marketing, a vital tool for every mortgage broker aiming to escalate their business impact and income. Navigate through the current landscape of the mortgage industry with ease, as we dissect the fundamental roles and strategies to mark your prominence in the mortgage space. …
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“It’s not just the visibility of you as a realtor, it’s the visibility of you as a community advocate, as somebody who’s active and engaged and involved.” In this episode I‘m joined by one of my favority people in Real Estate, Leigh Brown. We discuss her passion for helping people and her community, the necessity of relationships in Real Estate and…
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A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly. In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator…
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If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain… When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better. How do we get our mindset in check so we can s…
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On this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023. Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team. Listen in as we discuss how to identify your ideal clie…
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Today we're bringing another Mortgage Marketing PRO member success story to you. What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more? This episode features Louie Wickett with Homeside Lending and how he's funded 5 loans from teaching just two classes. Are you r…
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“You don’t have to kill it, you don’t have to hit a grand slam, you just gotta get better. If you have that kind of mentality, good things will be on the other side of it.” In this episode I‘m joined by Arjun Dhingra, a two time Taekwon-do World Champion, Team USA’s Head Coach for Taekwon-do, and a Mortgage Banker with two decades of experience ser…
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Mortgage Brokers looking to increase their impact and income using online methods will want to make sure to download this podcast. On the show, experienced Mortgage Professionals share their journeys, the challenges they've faced, and offer tips and advice for those just starting out in their marketing efforts. Listeners can tune in on their prefer…
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Today's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company. Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Deve…
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“If you can’t appreciate what we have now, who’s to say you’ll be any happier when you finally get what you say you want?” In this episode I‘m joined by John Israel, Mr. Thank You himself, a keynote speaker and relationship expert who helps companies big and small re-humanize their workplace and the marketplace as a whole. This is a great conversat…
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If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it! Think about it this way... If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana Things We Learned - How t…
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On today's episode you get a sneak-peek inside one of our weekly Mortgage Marketing PRO Member coaching calls. We host four calls each month and one of those four calls features a special guest who is a subject matter expert. On this call, our guest is Kyle Draper. Kyle has helped thousands of REALTORS® and mortgage professionals leverage their per…
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In this episode I‘m joined by Kelly Zitlow, the Sunshine Warrior, Mortgage superstar and friend, to discuss why and how she started using video to market herself and her business & what it’s done for her business since 2014! Kelly Zitlow has built her 27-year career as a Sr. Mortgage Advisor by providing honest, well-communicated, and knowledge-bas…
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Paige Bowman is the founder and team leader of The Mortgage Collaborative based in Houston, TX. Her mission is to change people from renters into homeowners. She leads the #1 All Female Team in Houston and is on pace to fund $80 Million in 2022. She's also an avid traveler and self-acclaimed "sneaker-head." You can follow Paige on Instagram to conn…
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“Our life comes down to what we do, and what we tell ourself.” In this episode I share the presentation I did in February at Momentum Builder 2023 in Las Vegas. Momentum Builder is an amazing event and community that you should put on your calendar for this coming February 2024! LEARN MORE In this talk, I give you 4 tactical steps to achieve a bull…
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