Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.
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Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work. This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and ...
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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El podcast de tecnología donde hablamos sobre las últimas novedades de celulares, apps, drones y mucho más!!! Siguenos en Fb, IG, Youtube y twitter como @thetruetec.
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E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: info@flaminiluca.it
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Salesforce Chit-Chat & MarTech Musings from nVision Talent
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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Douglas Karr Interviews Business, Marketing, and Sales Leaders
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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Effective Marketing Tech Integration Strategies
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15:35
Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging data analytics for targeted campaigns. She also notes the place of AI in ma…
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126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers
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50:28
What’s up everyone, today we have the pleasure of sitting down with Michael Rumiantsau, Co-Founder and CEO at Narrative BI. Summary: This episode delves into the future of Business Intelligence, highlighting AI's role in democratizing data for marketers, automating insights with LLMs, and the importance of anomaly detection. Michael’s on a mission …
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Reduce Church With Intentional CX
19:57
19:57
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19:57
Founder and CEO of Alignmint Growth Strategies, Ali Cudby, known for the proven four-step MINT Method, discusses how to reduce churn with intentional CX. By aligning teams and inspiring customers, this method unlocks uncontainable growth and sets the stage for enduring success. Ali Cudby shares insights on translating customer experience into tangi…
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How To translate CX Into Growth
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17:50
Ali Cudby, Founder and CEO at Alignmint Growth Strategies, known for the proven four-step MINT Method, discusses how to translate CX into growth. Discover how this game-changing method aligns teams, inspires customers, and unlocks uncontainable growth for enduring success. Show Notes Connect With: Ali Cudby: Website // LinkedIn The MarTech Podcast:…
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The first 60 days of a CMO
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15:06
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. The first 60 days as a Chief Marketing Officer (CMO) set the tone for leadership and strategy. Without a well-thought-out plan, a CMO risks inefficiency, and missed opportunities, and may struggle to establish clear priorities, align the team, and…
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Why Chief Customer Officers Sit Next To CMOs
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24:25
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value…
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Finding Authenticity In The Creator Economy
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17:06
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, YouTube, and Vimeo were in their infancy, and the concept of user-generated content was just taking shape. Fast forward to today and the hesitations of the past have given way to a market that is not o…
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AI’s Impact On Content Licensing
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21:23
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in advertising due to both unclear copyright laws and its inability to convey authentic human emotion. Alternatively, content licensing allows marketers to use content created by real people, enabling scale…
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Marketing In The Era Of AI
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19:06
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance. Show Notes…
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Bridging The Gap Between Marketing & Sales
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20:11
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sale…
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The Generational Shift Of Modern B2B Buyers
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15:22
Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focu…
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125: Michele Nieberding: Customer data infrastructure and server-side data processing
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50:24
What’s up everyone, today we have the pleasure of sitting down with Michele Nieberding, Director of Product Marketing at MetaRouter. Summary: Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag manageme…
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The Disconnect Between B2B Brand & Demand
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19:01
Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on …
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Database Architecture For Future AI
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13:03
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced…
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Leveraging AI In Email Tools
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13:08
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to product feed recommendations based on subscriber data, AI is already an integral part of our email marketing efforts. However, the spotlight is on GPT tools, promising an automated content delivery system w…
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Navigating Today’s Marketing Measurement Challenges
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19:08
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay off when the platform is the one grading its performance, this preven…
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Effective CTV Ad Targeting & Measurement
27:20
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27:20
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they pri…
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Contribution & Attribution Model Best Practices
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20:24
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20:24
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into contribution and attribution model best practices. Discover how understanding the nuances of these models can significantly impact your marketing strategies. Darrell shares insights on optimizing your approach to ensure accurate tracking and measurement of marketing…
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