A(z) Marketing Society csatorna legjobb podcastjai (2024)

1
Think Equal - Leanne Foy meets Laura Naylor 34:31

2d ago34:31

34:31

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills…

1
Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:20

9d ago50:20

50:20

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…

1
The Whole Marketer Ep128 - Burnout with guest Briony Gunson 42:27

11d ago42:27

42:27

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation t…

1
Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic 29:12

18d ago29:12

29:12

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlant…

1
The Whole Marketer Ep127 - Burnout with guest Molly Innes 33:45

18d ago33:45

33:45

Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having writte…

1
Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn 52:34

23d ago52:34

52:34

The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…

1
The Whole Marketer Ep126 - Burnout with guest Rowan Morrison 41:20

25d ago41:20

41:20

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. This episode highlights burnout from a leadership perspective and the pressure to become other people’s version of a …

1
UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport 55:40

1M ago55:40

55:40

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and …

1
The Whole Marketer Ep125 - Burnout with guest Alan Trice 34:17

1M ago34:17

34:17

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future. Abby’s guest is Alan Trice, an experienced and passionate senior marketer, having held Head of…

1
CPG Marketing & Retail Media 31:17

1M ago31:17

31:17

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience insights and inform targeted campaigns. He also explores the growth of retail media, especially in off-site advertising, and how CPG brands can partner with retailers to reach valuable shopper…

1
The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton 44:58

1M ago44:58

44:58

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it physically and mentally manifests, as we see a rise in unsustainable stress amongst our profession. Burnout is a topic that Abby is passionate about addressing and a fundamental …

1
The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan 37:48

1M ago37:48

37:48

We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Pa…

1
UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer 47:55

1M ago47:55

47:55

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the …

1
Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint 27:11

2M ago27:11

27:11

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. Today, we’re looking at how one brand has used entrepreneu…

1
Proving the return on marketing investment 24:33

2M ago24:33

24:33

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as intangible brand growth through the lens of return on marketing investment. Mikko Vesterinent, Senior Manager, Digital & Data-Driven Marketing at Valmet, advocates understanding customer needs thro…

1
The Whole Marketer Ep123 - Empowerment with guest Ellie Norman 35:08

2M ago35:08

35:08

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers. Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care; giving them the clarity, control and confidence to mak…

1
Marketing magic with creative & media optimisation 27:51

2M ago27:51

27:51

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for better campaign performance. On the latest episode of the Shiny New Object Podcast, find out how he's increased marketing effectiveness, as well as why marketing leaders should never go fa…

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The Whole Marketer Ep122 - Representation with guest Nishma Patel Robb 47:29

2M ago47:29

47:29

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing a…

1
The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton 37:23

2M ago37:23

37:23

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book Th…

1
Balancing the basics & transformation in data driven marketing 26:31

2M ago26:31

26:31

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina Rapsomanikis. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find o…

1
Switching from radio to digital through favourite content 22:33

2M ago22:33

22:33

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc., the key to doing so was combining creative and analytics with the unique sonic elements of her business. Tune in to the latest Shiny New Object Podcast to hear about audio and digital mark…

1
The Whole Marketer Ep120 - Impact with guest Scott Morrison 43:05

2M ago43:05

43:05

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers. Abby is joined by…

1
Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director 47:17

2M ago47:17

47:17

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpo…

1
Why organisations need to align sales and marketing 22:14

2M ago22:14

22:14

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness, says Patrick Janssen, Partner Marketing Manager at Cisco. Listen to his interview on the Shiny New Object Podcast to learn more cohesion between business units and the advantages this …

1
The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley 29:33

2M ago29:33

29:33

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain suppo…

Podcastok, amelyeket érdemes meghallgatni

Marketing Society Podcastok

Podcastok, amelyeket érdemes meghallgatni

1
The Marketing Society podcast

The Marketing Society podcast

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Life Science Marketing Society

Bitesize Bio

1
Think Equal - Leanne Foy meets Laura Naylor 34:31

1
Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:20

1
The Whole Marketer Ep128 - Burnout with guest Briony Gunson 42:27

1
Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic 29:12

1
The Whole Marketer Ep127 - Burnout with guest Molly Innes 33:45

1
Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn 52:34

1
The Whole Marketer Ep126 - Burnout with guest Rowan Morrison 41:20

1
UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport 55:40

1
The Whole Marketer Ep125 - Burnout with guest Alan Trice 34:17

1
CPG Marketing & Retail Media 31:17

1
The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton 44:58

1
The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan 37:48

1
UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer 47:55

1
Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint 27:11

1
Proving the return on marketing investment 24:33

1
The Whole Marketer Ep123 - Empowerment with guest Ellie Norman 35:08

1
Marketing magic with creative & media optimisation 27:51

1
The Whole Marketer Ep122 - Representation with guest Nishma Patel Robb 47:29

1
The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton 37:23

1
Balancing the basics & transformation in data driven marketing 26:31

1
Switching from radio to digital through favourite content 22:33

1
The Whole Marketer Ep120 - Impact with guest Scott Morrison 43:05

1
Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director 47:17

1
Why organisations need to align sales and marketing 22:14

1
The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley 29:33

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