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Over alles wat er rond marketing zweeft, wordt stoer over gedaan, er wordt zoveel onzin gepraat. Het wordt tijd voor een marketing podcast die de marketing bull scheidt van de branie. Die marketeers willen we middels deze toerusten met waardevolle tips om hun werk beter te doen. Vragen of opmerkingen? Mail naar podcast@contentleaders.nl.
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The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
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Danny Lobell knows nothing about investing and even less about the world of finance. Most of his comedian friends are in the same boat. That's why he decided to do this show. Every episode Danny and his guest tell you what companies to invest in and talk money mistakes they have made and Wall Street news, usually with no idea what they are talking about, hence the title "Mostly Bull".
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Welcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place. Every week, I'm dishing out straight-up, zero-bullshit marketing insights that cut through the noise and get to the heart of what works. No sugarcoating, no shortc ...
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Your daily destination for cutting-edge market analysis, powered by your future financial overlords. Join our two dynamic AI hosts as they break down the latest stock market trends, share actionable insights, and forecast movements—all in a crisp, engaging format. Whether you’re a seasoned trader or just curious about the financial world, we bring you concise updates, smart predictions, and a touch of tech-savvy flair to keep you ahead in today’s fast-moving markets. Tune in daily to ride th ...
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show series
 
• The podcast discusses the recent surge in Bitcoin's price to over $100,000, driven by anticipation of pro-crypto policies from the incoming Trump administration. This includes potential executive orders to elevate crypto as a policy priority and the appointment of crypto-friendly officials. The regulatory shift under the new administration is exp…
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This podcast provides a comprehensive look at the market's current state, the forces driving it, and some of the potential challenges and opportunities for the near future. Brought to you by your two favorite AI hosts who have combed the web. Subscribe and Skynet will spare you.Your AI Overlords által
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AI doesn't care the markets are up. It would rather talk about: The US economy is considered strong as long as stocks keep rising and deficits increase1. However, if those trends reverse, it could be detrimental1. Nuclear energy is gaining attention as a solution for growing energy demands, leading to increased investment opportunities in the secto…
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This podcast episode delves into the complex economic landscape of early 2025, exploring the potential impacts of a new presidential administration and various market forces. The discussion covers a range of topics, including: The possibility of Elon Musk acquiring TikTok: President-elect Trump has expressed a desire to "save" TikTok, and a potenti…
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This podcast episode covers a range of topics including: Stock market rotation and its impact on major tech stocks like Nvidia Nvidia's criticism of the Biden administration's new export restrictions on AI chips and the company's appeal to the incoming Trump administration The influence of micro narratives like interest rate shifts, tariffs, and ge…
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The stock market had a bad day, with all major indices down, after a strong jobs report led investors to believe that the Federal Reserve would not cut interest rates soon. The S&P 500, Dow, and Nasdaq all closed down over 1.5% and erased their year-to-date gains. Treasury yields jumped significantly, with the 10-year yield closing at 4.76% and the…
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The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to b…
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Welcome to another episode of our no-nonsense podcast, where today, we're tackling a topic that's often overlooked but incredibly lucrative: Traditional Marketing for Home Service Companies. Have you ever wondered if you're leaving money on the table because your marketing efforts are too narrowly focused on the digital world? You're not alone. In …
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In today’s no-bullshit episode of Ann's No-Bullshit Marketing Podcast, we're diving headfirst into the goldmine of SEO for home service companies. Ann Brennan, your no-nonsense host, doesn't just skim the surface; she digs deep into how countless home service businesses are blatantly leaving money on the table by ignoring the basics of website opti…
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Get ready for another no-holds-barred episode of Ann's No-Bullshit Marketing Podcast, where we're tearing down one of the biggest lies in the home service industry: that all you need to worry about is generating leads. This episode is an unapologetic deep dive into why so many agencies keep pushing this misleading narrative and why this leads-only …
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Welcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place. Every week, I'm d…
  continue reading
 
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest…
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Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino …
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Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a bran…
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The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Vi…
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Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we…
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AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech exper…
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Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer …
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Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Bec…
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Third time's a charm! Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business. Including: Becoming a B Corp/B Corp Month - Sarah Jordan…
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CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world. Find out what it takes to be more sustainable while being a great place to work, and achieving business growth. Find out more about El…
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In this episode of Marketing Mums, Ann and Anastassia discuss surprise benefits of social media. Together they discuss: Connecting with and getting to know your customers How to improve your customer service and SEO Controlling your brand How to find influencers, partners, and industry leaders Promoting your products Want to learn more about Social…
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This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. Third-party cookies will soon be a thing of the past. T…
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In this episode of Marketing Mums, Ann and Anastassia discuss marketing during a down economy Together they discuss: Reminding customers of your value How to show customers your stability How to market smarter Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketin…
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Good brains, online dating, and the normalization of bad behavior. Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work. For more insights and to stay up to date with all the latest information from…
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Yes!!! A famous guest at last 🤗 Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the do's and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way. Tune in for…
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Are you ready to create content for your business that you can put to work for years to come? In this episode of Marketing Mums, Ann and Anastassia share how to create evergreen content that can be repurposed and reused for years into the future. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purc…
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In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instgram Reels and Tiktok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to ou…
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In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. Today’s actionable item: Create a Template. Create a template specifically for reviews - and do something with it. Make sure you have a stre…
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In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential. This episode’s actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make…
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As a creative, you can do great things. But not without your health and wellbeing!⁣ The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell, burnout and her personal journey to the inspiring entrepreneur she is today. Madeleine discusses the idea that creative leadership is more likely t…
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Everybody has a personal brand. The problem is that most people don’t cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to …
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Alex Draper, CEO & Founder at DX Learning, reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at our very own host's own leadership style, and what Becky can do better in her role as founder and leader of the amazing team at BH&P. For more ins…
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Small businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using si…
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Alasdair Moore, CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do, and what happens when your data is being degraded - fast. IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue. Why? Is it working? And how mig…
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Being a business owner is hard. Ann and Anastassia are here to make it a little bit easier. In this episode of Marketing Mums, they share five essential tasks every business owner should outsource in order to (somewhat) lighten the load of being a small business owner. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM …
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Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on what made GGT the perfect agency. We’re excited to share his wisdom with you on agency success, managing growth curves, and why trust before…
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Email marketing is one of the most overlooked tools for a small business. In this episode of Marketing Mums, Ann and Anastassia help you see the benefits of email marketing for your small business, give you some tips on how to do it yourself, and explain why email marketing may be one of the few marketing tasks you want to just hand over to a profe…
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Marketing is one of the most important parts of running a small business. But who has the time to spend marketing when you are trying to make sales, fulfill orders, and balance the checkbook? In this episode of Marketing Mums, Ann and Anastassia discuss ways to streamline your marketing process to save time, money, and maybe most importantly, aggra…
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The No Bull Ideacast is back! This season is all about sustainability, about marketing of the future. Here's a sneak preview .... Episode 1: Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on…
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So, you’ve figured out how to start getting reviews, and you now understand the importance of responding to every review. But is that all? Of course not. Ann and Anastassia are committed to making marketing simple for you. In this episode of Marketing Mums, they help you see the importance of repurposing reviews on your social media platforms and o…
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Wouldn't it be great if you didn't have to create every single piece of content you need for social media? Well, Ann and Anastassia have good news. You don't. In this episode of the Marketing Mums, they discuss user-generated content, give some examples of what other companies (both big and small) have done successfully, and offer some guidance on …
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In this episode of Marketing Mums, in honor of mental health awareness month, Ann and Anastassia discuss mental health in business. Together they discuss: Monitoring your mental health Controlling the controllables Creating a mental health network within your company How to ask for help Want to learn more about Social Media Marketing? Head over to …
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If you watch closely, social media platforms will tell you just what you need to do to be successful on social media. In this episode of Marketing Mums, Ann and Anastassia share their favorite advice - to be successful, use the tools you are given. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to pu…
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In this episode of Marketing Mums, Ann and Anastassia discuss using Instagram Reels, Tik-tok, and Youtube shorts to become the face of your business. In this episode, you'll learn some technical tips about creating content for your channels. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase …
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Everybody has a personal brand. The problem is that most people don’t cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purch…
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In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing for your business marketing. A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to. Together they discuss: A/B testing in email marketing, websites, blogs, and video …
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In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instagram Reels and TikTok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to o…
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In this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience. Together they discuss: Being adventurous in business Getting the most out of reading Attending and making the most of conferences Involving your team Exposing yourself to different types of content Today’s Actionable Item: Tak…
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In this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media. Be the expert - you know the most and are the most knowledgeable about what you do! Always learning - staying cutting edge on the latest and greatest in your industry Social M…
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