Join me on this journey as I examine consumer priorities and spending habits, along with my approach to data. I outlined five strategies for understanding consumers' mindsets for marketing to discrete consumers. One of the challenges in interpreting consumer data is accuracy and relevance. Using your consumer interactions as a guide, we'll discuss …

In this episode, we revisit a timeless MarCom Tech-niques Podcast episode from 2023 that remains highly relevant for 2025. We explore key marketing communications opportunities that you might already be familiar with but could be overlooking. With the rise of videos and the reshaping of platforms' landscape to be a must-do for any company looking t…

What if the pursuit of perfection is secretly sabotaging your career? Feeling trapped by the need to be perfect at work can erode your confidence, creativity, and even building and maintaining positive relationships with colleagues. What if I told you that being too perfect could harm your growth? Explore the delicate balance between competence and…

Are we protected by misguided policies against terrorism? Government overreach has become increasingly justified with each new piece of legislation, leading to a normalization of such overreach. Making the right to privacy less and less normalized with each new legislation from the government's intrusion of personal information. ___________________…

Why do some people thrive while others crumble under pressure? What separates those who rise above their failures from those who drown in them? Is it possible that your quest for approval is holding you back from genuine success? What does character really mean when society prioritizes personality over authenticity? These thought-provoking question…

In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged. Organizations need to balance transparency with safeguarding sensitive proprietary data. Small enterprises must implement robust security protocol…

My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life. We expl…

In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands. Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts. …

Updated on August 31, 2024 with full episode ending. In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image. Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial. W…

Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts. Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the i…

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)—individuals who excel in execution but lack original ideas…

In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses. We explore the significant impact sm…

In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence. Uncover the secrets to developing unwavering confidence and eliminating stressors in your business. Tune in to learn how confidenc…

Why are small businesses struggling to achieve their goals? This episode delves into the hidden barriers that often go unnoticed yet significantly impact small business success. We discuss how over-reliance on external help can lead to disinterest and lack of effort from entrepreneurs, emphasizing the importance of financial investment and a strong…

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. Today, we celebrate Father's Day and explore the unique role males play in families and leadership. Discover how aggressive traits and compassion work together to motivate and inspire both at home and in business. _____…

Welcome to Marcom Techniques, a marketing communications, and technology podcast, with a special series on thought leadership. In this episode, we explore the concept of redefining success in business and maintaining the integrity of kindness. Often, the pursuit of career goals can overshadow the very reasons we embarked on our professional journey…

Welcome to Marcom Techniques, a podcast about marketing communications and technology, featuring special series on thought leadership. Follow us on social media and your favorite podcast platform to stay updated. In this episode, we delve into the profound difference between happiness and joy. While happiness is often fleeting and influenced by ext…

Welcome to another episode of Marcom Techniques Podcast, a podcast dedicated to marketing communications, technology, and thought leadership. In this episode, we delve into the hot topic of capital gains tax policies and how they could potentially impact small businesses, investments, and economic growth. At a time when global competition is intens…

Welcome to Marcom Techniques, a marketing communications and technology podcast offering a wealth of knowledge and actionable strategies. This episode focuses on honing your networking skills as a valuable technique for business growth. The podcast begins by highlighting the importance of allocating your time and resources wisely when attending net…

Welcome to another eye-opening episode of Marcom Techniques, your one-stop podcast for marketing communications and technology insights. This episode sets out to illuminate the path to successfully growing wealth through real estate investments. Navigating through the vast world of real estate could be daunting without understanding certain crucial…

Welcome to another episode of MarCom Techniques, your go-to podcast for marketing communications and technology insights. In this episode, we are setting the spotlight on women and investor relations. We are talking about the work of Dr. Dana Kanze, a TEDx Peachtree speaker, who took Professor Tory Higgins' "regulatory focus" one step further to un…

Finding ways to create innovative research and development while providing great marketing tools, we must not overlook 3D Modeling and Printing. 3D modeling and printing have revolutionized the research and development process by allowing for rapid prototyping. This technology enables researchers to visualize and test their ideas in a tangible form…

Join us for the grand finale of the Health Initiative Series and uncover the secrets of successful marketing communications. Follow the incredible journey of Kalyan and Dr. Margie as they embrace new challenges and inspire others to do the same. Don't miss out on this opportunity to learn and grow! __________________________________________________…

Life coaches can help by implementing and holding a person accountable. Coaches are an excellent way to reduce stress for mental health professionals, but it's important to note that coaches are not a substitute for licensed mental health professionals. This episode thanks the mental health community and helps to solve the shortage problem. _______…

Life coaches can help by implementing and holding a person accountable. Coaches are an excellent way to reduce stress for mental health professionals, but it's important to note that coaches are not a substitute for licensed mental health professionals. This episode thanks the mental health community and helps to solve the shortage problem. _______…

Is it possible for individuals to unknowingly self-sabotage due to learned behavior patterns stemming from trauma, low self-esteem, or past relationships? Can these patterns affect personal and work relationships? Is it possible for people to self-sabotage due to patterns of learned or conditioned experiences due to trauma or low self-esteem that a…

It is possible to reduce mental health risks by prioritizing employee well-being through creating specific roles and providing mental health resources. Offering flexible work schedules and fostering a culture of open dialogue can also help. Providing adequate vacation time, and job security, and recognizing employees for their hard work can further…

The choice to lead is up to each individual, no matter how big or small the role may be. Leaders, regardless of their position, are instrumental in shaping attitudes and vision and encourage calculated risks to foster the right environment for growth. Great leaders face adversities with strength and confidence, learn from their mistakes, and stay p…

Culture and Society: How Does That Affect Our Mindset? Culture shapes our mindset, values, beliefs, thinking, perception, decisions, interactions, attitudes, behaviors, and emotions. How much are our behaviors influenced by society or culture, and do we choose to evolve between our social and personal interactions? Join Dr. Margie Serrato and Kalya…

Implementing Artificial Intelligence (AI) policies is essential to protect businesses' intellectual property, consumers from losing their privacy, prevent nefarious use against demographic segments and cybersecurity issues. ____________________________________________________________________ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢…

Are you looking to become a keynote speaker, thought leader, or motivational speaker but don't know where to start? We give you the tools and resources to define these terms and empower yourself. By learning the key differences between the different types of speaking, you can decide which one suits your expertise. You will be able to hone your spea…

If you have not already incorporated Artificial Intelligence into your business, this year is an excellent opportunity to begin. Machine Learning is leading to improvements in user experience and optimization. The importance of user experience will become increasingly integral to an effective digital marketing strategy as businesses look to create …

Compartmentalizing marketing and communication into perfect boxes is impossible in today's market. Twitter is one of the best examples of how marketing communication plays an invaluable role in digital marketing. ____________________________________________________________________ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐨𝐧 𝐨𝐮…

Marketing has grown to adopt film industry techniques because of social media and videography; legal has always had a place for ads but growing in more technicalities for best practices. Technology has transformed marketing into digital, but the fast advancement in technology is causing many industries to continue to change and adapt, causing emplo…

Adobe Acquired Figma for $20 Billion in Cash and Stock: It is a digital product that takes a digital team through a life cycle from ideas and design to production. We will talk about what this means for Figma users and Adobe. ____________________________________________________________________ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 …

A frivolous lawsuit can cause public relations and future deals. We will go over some traits to avoid in business partners and stakeholders. Prevent defamatory statements and learn to look for like-minded business partners. ____________________________________________________________________ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢…