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The only podcast designed to help driven wedding professionals elevate your wedding business, travel to amazing locations, and double your revenue even if you don’t think this is possible…yet. Each week we talk to luxury wedding pros who have broken through & built a high-net-worth clientele. Together we share the strategies, success tips, and roadmap to follow. So you can build a lifestyle filled with powerful experiences, inspiring relationships, and long-lasting connections. ‌
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In this episode, we’re joined by Bianca Hall and Erica Vanco, the powerhouse duo behind Estera Events, a luxury wedding planning and design firm based in Chicago. Starting as interns and eventually purchasing the business in 2019, Bianca and Erica share their incredible journey of transforming Estera into a global brand known for stunning destinati…
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In this episode, we sit down with Michelle Gainey, the visionary behind Lemiga Events, a luxury event design and planning company based in Atlanta. Michelle opens up about her inspiring journey of breaking racial barriers in the wedding industry while staying true to her authentic self. She shares how she overcame societal assumptions as a Black wo…
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In this episode, we welcome Jose Villa, arguably the most influential wedding photographers of our time. With over 20 years in the industry, Jose’s journey has been about more than just taking photos—it’s been about building a legacy. From his early days charging $400 for weddings to now capturing million-dollar events around the globe, Jose opens …
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In this episode, we sit down with Kelsey Connely, owner and creative director of Downey Street Events, a premier wedding planning firm. Kelsey shares her fascinating journey from corporate HR to the world of luxury weddings and how she successfully took over an established event planning business. She dives into the importance of vendor relationshi…
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In this episode of the Business of Luxury Weddings, we sit down with Melissa Sullivan, founder of Studio Sully, a renowned event design and production firm based in Los Angeles and New York. Melissa shares her unique journey from assistant planner to headlining her own firm—right as the pandemic hit. Tune in to hear how Melissa navigated the challe…
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In this captivating episode of The Business of Luxury Weddings, we’re honored to be joined by the renowned Colin Cowie, an iconic figure in the world of luxury events. With nearly 40 years of experience, Colin shares his fascinating journey from his humble beginnings with just $400 and a dream to becoming the go-to planner for Hollywood's elite. He…
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In this episode of The Business of Luxury Weddings Podcast, we sit down with Joshua Fournier, one half of the power duo behind a flourishing luxury wedding photography brand. Coming from a medical background, Joshua and Leidy share how they transitioned from physician assistant studies to photographing weddings full-time—all while balancing the dem…
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In this episode of The Business of Luxury Weddings Podcast, James and Otto chat with Rosemary Hattenbach of Rosemary Events. Rosemary's journey started in the film industry as a line producer, where she worked with A-list directors. Now, she brings that same level of attention to detail and collaboration to luxury weddings. Rosemary shares what it …
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In this episode of The Business of Luxury Weddings Podcast, hosts James and Otto sit down with Sneh Diwan of Diwan by Design. Sneh opens up about her journey from studying design and merchandising at the Fashion Institute of Technology to becoming a "timekeeper" in wedding planning, where her love for watches perfectly complements her passion for c…
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On today’s episode, hosts James and Otto are joined by Britt and Francie from 42 North, a weddings and event planning business. While much of their clientele is in New England, they also plan destination weddings for clients in New York, Chicago, and LA. Britt and Francie share what a wedding planner does, comparing wedding planning to putting on a…
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On today’s episode, hosts James and Otto are joined by Alison and Bryan from Alison Bryan Destinations. The couple has an impressive portfolio, which includes work around the globe, including Morrocco, Spain, and Greece, Italy and Mexico, just to name a few. Many people use “experience” as a buzzword, but with Alison and Bryan, it is a fundamental …
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As photographers and business owners, continuous growth is the name of the game. What gets in the way of this growth are the blindspots we all have. If we’re not booking the weddings we want or showing up the way we want to, curiosity and radical self-honesty are the only way to initiate the change we need. It’s really hard to assess ourselves, and…
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Unique experiences, powerful emotions, beauty, family, love and legacy…these are some of the words planners use to describe the service they provide. It’s very rare to hear a planner talk about wellbeing and happiness being the leading drivers of what they do. At the highest level of wedding planning, the concept of caring for people can get lost i…
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Luxury weddings involve so many great things like travel, amazing experiences and glamorous events. Because all these facets are so fun and exciting, it’s easy to fall into the trap of treating the job like a hobby. In order to build something that sustains you, you have to treat it like a business. Yes, the job is fun, but it’s also our livelihood…
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Most wedding professionals are taught to grow by way of digital marketing, but there’s something with a much higher ROI - relationship marketing. When you compare what you get out of fostering industry relationships with digital marketing, it’s not even close. The former will always win. One ad can bring in a single wedding. One industry collaborat…
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When you work in the fast-paced, demanding world of luxury weddings, it’s easy to run on reactivity - to act first and then think later. Running on intentionality, being thoughtful first and then taking action is a completely different approach. Living by intention touches every facet of your life, and of course impacts how you run your business an…
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A special event is made up of 3 types of experiences - the atmospheric, the tangible and the organic pieces of what’s happening in the moment. Wedding planners are tasked with weaving all these things together and adding connection to the recipe. When this takes place in the context of a destination - local or abroad - there also has to be a story …
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Offer a discount, drop your rates, or put more into the package - this is what most people will do when they want to get more business. The problem is, in doing this, you’re devaluing yourself in the eyes of the client, which works against you in luxury. The secret to raising your rates is actually refining your brand and elevating your proposal wh…
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As luxury shifts from conspicuous consumption to conscious consumption, we have to change how we think about the services we provide. It’s not that people are spending less money, they are just choosing to spend smarter, and putting more meaning behind every buying choice. In the luxury travel space, crafting a great experience shouldn’t start with…
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Every human being has moments where inspiration strikes them, but not everyone will chase it. A great creative concept, collaboration, or business idea can fade because you’re scared to put it out there. Not for Sofia Crokos. She goes down every avenue of creativity from fashion and weddings to food and flowers. Her secret: manifesting, chasing bea…
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When your successful planning business has a thriving floral arm, why would you shut it down? To make room for more creativity and collaboration! Most people wouldn’t dream of ending something that’s doing so well, but that could be keeping us from what we really want. If a business is just chugging along, it’s easier to keep going as is. Shaking t…
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When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury. So we switched to this: focu…
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Get to know your client and match yourself up to that. That’s the format of traditional marketing we’re taught to use. What if we could accomplish more by going about it in a completely different way? In luxury, cost isn’t the biggest factor in the decision making process - desire is. If we make people want our service, they will buy it. Creating d…
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For many photographers, weddings are a highly intimidating niche. The idea of shooting a once in a lifetime event, at the highest spectrum of emotions can be daunting. And that’s before you add a luxury component to it. Shooting that level of event and having that caliber of client comes with a lot, but the biggest thing is a shift in our own minds…
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At the luxury level of weddings, it’s easy to think you have to live in an epicenter city and have a ton of notoriety to succeed. The whole world has to know you if you want your business to grow. But bigger, famous and splashier isn’t the only route to visibility, success can happen without notoriety. You can thrive while being the best kept secre…
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Creating a magical wedding is a dance of balancing contradictions. You have to saturate the senses without over-producing, steep the event with individual details that become seamless, pace a fast-moving day, and counter the emotional crescendos with much needed lulls. The planners responsible for this do multiple events a year, but they still have…
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In this business, the biggest leaps don’t come from adding bells and whistles to our approach. They come from stripping what we do down to the clearest, most actionable and exceptional basics. Going an inch wide and a mile deep produces more profound results than going a mile wide, an inch deep. When you really think about it, we spend 10% of our t…
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A simple, kind and meaningful act can have a powerful ripple effect, like giving a haircut to someone in need. Not only does it create doorways to connection. It can open up entire portals that break the typical pattern of how we interact with the community around us. Through one simple compassionate act, we can create moments that matter - moments…
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Interior design and wedding design have always had a natural synergy. Inspiration from interiors has always trickled into events. Now that there’s a huge movement to make weddings feel residential, interiors aren’t just inspiring events, they are informing them. People want the big day to feel authentic, and not just like another decorated ballroom…
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Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own. How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check. Today, there’s plenty of room for the unexpected, the whimsical and the meaningfu…
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Among the many superpowers of a luxury wedding planner, is the ability to turn 18 months of planning into a timelined, well-executed event with hundreds of moving parts. The secret: there is absolutely no room for indecisiveness. The clients hire you to guide them and make decisions. If you’re still thinking “I wonder if we should…” on the day, it’…
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Luxury is the ability to surprise, delight, anticipate, and deliver. In the wedding space, it's ultimately the difference between planning an event and creating an experience. Our clients are incredibly discerning individuals, so we have to be discerning too. The job is going above and beyond “what we have in the warehouse” to actually bring about …
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In the realm of ultra-luxury event design, the pressure to exceed the client’s high expectations comes with the territory. Creatively speaking, it’s hard to say no to the vision, and that requires us to constantly push the boundaries of what’s possible. The work of designers is incredibly detailed and precise, and that can be a heavy energy expendi…
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In an industry like wedding photography, “there are as many opinions as there are planners”. It's easy to get caught up in groupthink and herd mentality. People parrot information about running our businesses and what it takes to succeed like it’s universal truth when it’s one perspective. All information and advice is meaningless if it’s not filte…
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Obsessive craftsmanship, storytelling, collaboration. If we could sum up wedding photography, it would be in these 4 words. It’s not just about taking a pretty picture, and it’s definitely not just about the technical stuff. At some point focus, light, and composition become so deeply ingrained in us we have to reach for something more. We have to …
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“Your vision is safe with me.” That’s what a planner needs to say and deliver to their clients. When you’re at the helm of a magical moment where every detail matters, how things look isn’t your first consideration. You have to go 30,000 ft up, take what they want to see and steep it in reality, while still maintaining the magic. To do this effecti…
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If you’re good at the craft, raising your rates isn’t a question of skill. It’s more about doing the mindset work so you can confidently elevate how you show up in the marketplace. Your work has to be good - that’s a given, but you’ll hit a ceiling if you only focus on that. To grow our revenue, we have to raise what we think our work is worth - an…
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Luxury wedding or not, we’re in the business of serving our clients and pulling off a once-in-a-lifetime fairytale for them. Of course, we have to be exceptionally talented, but there’s also a whole strategic process of unglamorous, behind-the-scenes work to make it look seamless and luxurious. All wedding vendors are in the unique position of not …
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An emotion-provoking image that speaks to the planner, not a wasteful unsolicited gift. Steady, quiet persistence, not annoying pushiness. Understanding the cues that say ultra-luxury, and nothing less. That’s how you get on the radar of an elite ultra-luxury planner, and get hired again and again. In the high stakes, high-touch and high detail wor…
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“If only I was just better at the craft....” If you’re a creative in the wedding industry struggling to get those next level weddings, you’ve probably said this to yourself. It’s easy to think getting better at what you do is the missing link. The truth is: digging into and putting an emphasis on the business side is the solution. Most creatives fe…
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