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Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence. ✔Grab your website spring clean your website checklist - https://propelyou…
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If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefe…
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…
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Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code tha…
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What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings? It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue. In today’s episode, we’re diving in…
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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…
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The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's wh…
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Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you’ve ever typed a question into Google, you’ve probably noticed a section in the …
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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…
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I’m hosting a FREE live webinar all about Google Analytics 4—and I’ll be walking you through everything you need to know to make data-driven decisions that will boost your clinic’s online presence. ✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Whether you're just starting with Google Analytics or have been using it for a…
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Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results! Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success. In this episode of The Clinic M…
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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…
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This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to reco…
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This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cov…
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As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic. In this special year-end recap, we’re counting down the most …
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
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Send us a text In this episode of "Dear Healthcare Provider," host Michelle Tedder engages in an insightful conversation with Stevie Rogers, a 37-year-old mom and credentialing specialist who passionately advocates for healthcare in America. Diagnosed with type 2 diabetes, obesity, PCOS, and inattentive type ADHD, Stevie shares her journey of manag…
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Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile ma…
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Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-writte…
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Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. Today we’ll go over: What your fixed website pages are used for What…
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Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away. In this episode of ​The Clinic Marketing Podcast, we reveal 12 things you need to remove from your …
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Send us a text In this episode of 'Dear Healthcare Provider,' host Michele sits down with Dr. Jeffrey Antimarino to discuss the multifaceted world of plastic surgery and weight loss. Dr. Antimarino, a certified plastic surgeon and medical aesthetics consultant, shares insights into common procedures and the critical factors patients should consider…
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SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimizati…
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Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are pa…
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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…
  continue reading
 
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…
  continue reading
 
Send us a text In this impactful episode of Dear Healthcare Provider, host Michele Tedder is joined by experts Millicent Gorham from the Alliance for Women's Health and Prevention, Dr. Tracy Zvenyach from the Obesity Action Coalition, and Ryan Tedder of Serenity Projects. The discussion centers around the barriers to accessing obesity care, explori…
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In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…
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If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…
  continue reading
 
Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…
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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…
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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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Send us a text Guest: Dr. Fatima Cody Stanford Topic: Addressing BMI, Obesity Treatment, and Weight Bias in Healthcare In this premiere episode of Dear Healthcare Provider, we sit down with the renowned Dr. Fatima Cody Stanford, a trailblazing obesity medicine physician-scientist who is reshaping how healthcare approaches obesity. Dr. Stanford, an …
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…
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In this insightful conversation, Craig Sager and Tommy Spiegel sit down with Sean Hickey, Director at White Oak Healthcare Finance, to break down debt financing and its crucial role in M&A markets and the healthcare ecosystem. They discuss (i) the current state of the debt and credit markets, (ii) what it means for healthcare services M&A, (iii) wh…
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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
  continue reading
 
Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…
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Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https:…
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In this episode, Provident’s Craig Sager and Dan O’Brien sit down with Chris Bove, CEO of Clean Slate Centers. Together they examine the world of Medication Assisted Treatment (“MAT”), exploring the challenges MAT aims to address, the related operational and payor dynamics, and key components in driving outcomes for those struggling with addiction.…
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…
  continue reading
 
In today’s dynamic healthcare M&A landscape, navigating new antitrust challenges and evolving noncompete regulations have become crucial considerations for shareholders, investors, and providers pursuing transactions. In this episode, Provident’s Director, AJ Shekar, is joined by Katherine Douglas, Shareholder of Fredrikson, who brings extensive ex…
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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…
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Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…
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Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for m…
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Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast S…
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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…
  continue reading
 
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