Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, pai…

Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them gene…

👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number of leads and clo…

Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT 👉 Sasha and Douglas explore: — Why small law firms often don't have access to technology training or know about useful tools that could help them. — How AI can help solos and small firms handle more cases and be more efficient against larger opponents. — Different ways AI is bein…

Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach 👉 Sasha and Dan explore: — The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities. — The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks t…

Join Sasha Berson as he speaks with Ken Hardison from PILMMA. 👉 Sasha and Ken explore — Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the power of betting on one…

Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners 👉 Sasha and Jonathan explore: — The importance of networking and building relationships in the legal profession. — The follow-up process: the need for persistence and multiple interactions to secure new business. — The nonlinear nature of relationship building a…

Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT 👉 Sasha and Marcus explore: — The power of addressing customer concerns, fears, and issues through text and video content. — How creating valuable content can lead to increased website traffic, phone calls, and revenue. — The importance of lawyers becoming media companies and utilizing…

Join Sasha Berson as he speaks with Melanie Leonard, CEO of streamlined.legal 👉 Sasha and Melanie explore: — The advantages of using Clio as a practice management software, highlighting its user-friendly interface, excellent customer support, and ease of extracting and migrating data. — The underutilization of features within practice management so…

Join Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author 👉Sasha and Steve explore: — Successful book launches and leveraging professional networks for support. — Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media. — The power of books as lead generation t…

Join Sasha Berson as he speaks with Laurie Gilbertson, CEO of Tribeca Blue Consulting 👉Sasha and Laurie explore: — The need for law firm owners to develop leadership and communication skills beyond legal education. — Ways for lawyers to assess their communication style from both their own and others' perspectives. — Why firms that recognize the imp…

Join Sasha Berson as he speaks with Joey Coleman, Founder at Design Symphony 👉Sasha and Joey explore: — The correlation between employee happiness and a law firm's financial success for improved bottom-line results. — Why law firms should prioritize creating a remarkable employee experience. — The onboarding and training processes for new employees…

Join Sasha Berson as he speaks with Moshe Amsel, Founder of Profit with Law 👉Sasha and Moshe explore: — How to grow a law firm from $500K in revenue to $3-4M by hiring more attorneys. Each additional attorney can bring in $1M in revenue. — The importance of setting goals to create generational wealth through a profitable law business, instead of ju…

Join Sasha Berson as he speaks with Jay Ruan, Founder of Ruane Attorneys at Law LLC 👉Sasha and Jay explore: — The importance of having the right systems in place to help a law business scale and provide better customer service. — The significance of creating a brand of authenticity on social media for building relationships and sharing valuable con…

Join Sasha Berson as he speaks with Mike Alder, Founder of AlderLaw 👉Sasha and Michael explore: — The importance of unconditional giving without expectations of how your money will be used or whether people will take advantage. — Having no ego is difficult, but focusing on your blessings rather than being better than others helps. — Building a supp…

Join Sasha Berson as he speaks with Taly Goody, Founder of Goody Law Group. 👉Sasha and Taly explore: — TikTok is a great platform for lawyers to grow their brand and reach a younger audience. — Content creation is key to growing your law firm, but it's important to prioritize quality over quantity. — Investing in a creative team to help create and …

Join Sasha Berson as he speaks with Richard James and Michael Strauch, Founders of Your Practice Mastered 👉In the podcast Sasha, Richard, and Michael discussed: • Intake starts with the mindset of the firm's owner and management, who must have a clear understanding of the goal and the job of intake. • The goal of the intake process should be to set…

Join Sasha Berson as he speaks with Ian Altman, B2B Growth Advisor 👉Sasha and Ian explored: — Conceptualizing the legal industry as a "client vision pyramid" to help clients better understand their options for service levels. — The importance of identifying your firm's niche and focusing on clients that are the right strategic fit. — The use of "sa…

Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados 👉Hugo and Sasha Explore: — The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device. — That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community bec…

Join Sasha Berson as he speaks with Omar Ochoa, the Founder of Omar Ochoa Law Firm 👉Omar and Sasha explore: — The importance of having a growth mentality and continuously investing in people, technology, and services to scale a law firm over time. — Leveraging strategic partnerships and joint ventures to fill gaps in expertise while maintaining aut…

Join Sasha Berson as he speaks with Kevin Daisey, Managing Partner of Array Digital 👉Sasha and Kevin explore: — The importance of being visible where clients are searching, like on Google searches for specific legal services in their location. — The need to focus on agencies with experience in your specific area of law and location. — The importanc…

Join Sasha Berson as he speaks with Dorna Moini, CEO and founder of Gavel 👉Sasha and Dorna explore: — How to use no-code technology like Gavel to scale your law practice by automating workflows and documents. This saves time and allows firms to take on more clients and cases. — Specific examples of workflows estate planning and bankruptcy attorneys…

Join Sasha Berson as he speaks with Miriam Airington-Fisher, Founder of Airington Law 👉Sasha and Miriam explore: — Practical strategies for balancing parenthood with a successful law career. — Setting boundaries to create a healthier work-life balance. —The importance of seeking support as a lawyer and parent. — Managing guilt associated with balan…

Join Sasha Berson as he speaks with Wendy Witt, creator of Million Dollar Attorney 👉Sasha and Wendy explore: — Transitioning from attorney to coach: Learn how to leverage your legal expertise and skills to build a successful coaching business. — Overcoming fear and self-sabotage: Uncover powerful techniques to overcome fear and self-doubt. — Focus,…

Join Sasha Berson as he speaks with Robert Ingalls, CEO and Founder at Law Pods 👉Sasha and Robert explore: — The importance of creating a legal podcast for law firms. — The challenges of making a podcast with general appeal versus targeting a specific audience. — The significance of providing unique insights and content as a lawyer in the podcastin…

Join Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting 👉Sasha and Luis explore: — The power of branding and its impact on long-term success — The distinction between branding and direct response marketing — The role of brand recognition when clients actively search for legal services — Combining branding and direct resp…

Join Sasha Berson as he speaks with Nathan Sumekh, VP of Operations at Legal Soft 👉Sasha and Nathan explore: — The importance of tailoring service delivery in the rapidly evolving legal software business. — The significance of individualized service in revolutionizing the legal software sector. — The power of a well-run law firm and its prospects f…

Join Sasha Berson as he speaks with Nick Jervis, owner of Samson Consulting 👉Sasha and Nick explore: — How to transition from law practice to law firm marketing, and how the insights could transform your approach. — Embracing imperfections in marketing strategies. — How to lean into your firm's genuine side that clients will appreciate. — The impor…

Join Sasha Berson as he speaks with Brooke Lively, Co-Founder of Cathedral Capital 👉Sasha and Brooke explore: — Discover how a law firm CFO functions as a growth catalyst and profitability accelerator. — Why marketing is the key to attracting potential investors and clients for law firms. — The unique challenges and high-cost implications of broadc…

Join Sasha Berson as he speaks with Alexandra Watkins, Chief Executive Boss Lady of Eat My Words 👉Sasha and Alexandra explore: — The potential impact a memorable name holds in attracting clients and setting your firm apart. — The strategic use of lawyer SEO and keyword integration for elevated online visibility. — The immense potential for successf…

Join Sasha Berson as he speaks with Merry Neitlich, founding partner with EM Consulting 👉Sasha and Merry explore: — The gains of custom-made and precision-focused strategies, guided by a legal marketing expert, for the advancement of your legal profession. — The resistance to business growth initiatives in the legal sector and ways to conquer them.…

Join Sasha Berson as he speaks with Ben Grimes, founder of BKG Leadership Coaching 👉Sasha and Ben explore: — The integral role of leadership skills in professional success within the legal realm. — The magnetic pull of firm values and culture as key to drawing clients and retaining staff. — The link between robust leadership and successful financia…

Join Sasha Berson as he speaks with Eric Gros-Dubois, the founding partner of EPGD Business Law 👉Sasha and Eric explore: — Eric's journey in crafting a successful law firm from the ground up. — The critical role of networking and business development which is essential for every lawyer's toolkit. — Eric's approach to prioritizing high-value activit…

Join Sasha Berson as he speaks with Melissa Griffiths, The Creator of The Science of Stresslessness 👉Sasha and Melissa explore: — Cutting-edge strategies aiding lawyers in mastering stress management — “The Science of Stresslessness” and maintaining calmness even in high-stress careers — The rapid coherence method to defuse stress in instant high-p…

Join Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting 👉Sasha and Luis explore: — How a commitment to excellent service propels a law firm's success — The significance of putting client needs first and exhibiting true compassion — The importance of hiring individuals who embody care and dedication — Why human capital is…

Join Sasha Berson as he speaks with Molly McGrath, Founder and CEO at Hiring and Empowering Solutions 👉Sasha and Molly explore: — Novel approaches to augment your law firm's profitability. — The significance of developing your team members' capabilities. — The advantages of prioritizing support staff by reconfiguring organizational structure. — An …

Join Sasha Berson as he speaks with Jesse Frye, Founder of ScaleLegal 👉Sasha and Jesse explore: — Streamlining the lawyer engagement letter process for maximum impact. — The role of timely communication in a successful client intake process. — The benefits of hiring support staff to manage administrative tasks. — Empowering yourself by letting go o…

Join Sasha Berson as he speaks with Diane L. Camacho, Founder of DLC Consulting Services 👉Sasha and Diane explore: — The value of trust and open communication for smooth law firm operations. — The significance of business acumen and legal marketing statistics in driving your firm's success. — The importance of selecting the right staff and masterin…

Join Sasha Berson as he speaks with Brett Trembly, Co-Founder of GetStaffedUp.com 👉Sasha and Brett explore: — Unraveling the importance of targeted staffing in bolstering the efficiency of small law firms — Realizing the impact of executive assistants on law firm productivity and operations — Investigating the benefits of hiring offshore talent fro…

Join Sasha Berson as he speaks with Lauren Lester, Founder of A Different Practice 👉Sasha and Lauren explore: — Uncover the advantages of embracing transparent pricing in legal services. — Discover how a value-based pricing model can lead to increased revenue. — Recognize the significance of mastering business principles within the legal realm. — E…

Join Sasha Berson as he speaks with Jonathan Merel, Founder and Managing Principal at The Law Offices of Jonathan Merel 👉Sasha and Jonathan explore: — Grasp the value of treating employees well for a thriving work environment and team. — Master the art of focusing on a niche to differentiate your firm. — Appreciate the power of referrals for attrac…

Join Sasha Berson as he speaks with James Grant, Founding Partner at Georgia Trial Attorneys 👉Sasha and James explore: — Apprehend the vital importance of entrepreneurial expertise for legal practitioners launching their own firms. — Unravel the promising outcomes of concentrating on a specific niche for superior growth and victory in law offices. …

Join Sasha Berson as he speaks with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers 👉Sasha and Hunter explore: — Acknowledge the rewards of sustained commitment to effective law firm branding and fostering a sense of community on social media — Appreciate the long-term benefits of consistently building your brand and social med…

Join Sasha Berson as he speaks with David Ackert, Founder and CEO of PipelinePlus 👉Sasha and David explore: — Why most lawyers are reluctant to consistently do business development — The impact of business development on growth and success in the legal profession — Prioritizing personal connections for relationship-building among lawyers — Strategi…

Join Sasha Berson as he speaks with Deb Knupp, Managing Director at Growth Play 👉Sasha and Deb explore: — To see growth and success, law firms can center on using methods that work for those who are responsible for both selling and providing services. — To help a law firm increase its revenue, there are six building blocks it needs to develop, incl…

Join Sasha Berson as he speaks with Sam Mollaei, Founder of My Legal Academy 👉Sasha and Sam explore: — A virtual law firm offers lawyers control over their work, role selection, and location, addressing common complaints of overwork, stress, and lack of control in the legal industry. — Getting advice from an advisor, coach, or trainer is vital for …

Join Sasha Berson as he speaks with Ali Katz, Founder of The New Law Business Model 👉Sasha and Ali explore: — Create a law practice that you enjoy by utilizing appropriate metrics, prioritizing high-value offerings, attracting the correct number of clients at the appropriate fee, and acknowledging the finite nature of your time, energy, and attenti…

Join Sasha Berson as he speaks with Blake Harris, Founder at Blake Harris Law 👉Sasha and Blake explore: — To market themselves successfully, attorneys need to take charge of social media and showcase their real, nonchalant, and authentic selves, and connect with potential clients, even if it means taking some risks. — To be successful on TikTok, it…

Join Sasha Berson as he speaks with Alay Yajnik, Founding Partner at Law Firm Success Group 👉Sasha and Alay explore: — When a young attorney sets clear financial goals for their law firm, it's essential to dig deeper and understand their motivations to propel their marketing efforts forward and achieve success much faster. — Achieving financial suc…

Join Sasha Berson as he speaks with Jessica Aries, Founder and Digital Marketing Strategist at By Aries 👉Sasha and Jessica explore: — Posting on social media without understanding of your audience is ineffective - build relationships by creating platform-specific content and engaging with potential customers. — Simplify lawyer's marketing by creati…