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Fastlane Soundbites delivers quick, engaging audio overviews of the latest Shopify, ecommerce, and marketing insights from the eCommerce Fastlane blog. In each episode, our hosts break down key concepts, strategies, and trends, offering you bite-sized knowledge to fuel your online business growth. Whether you're a seasoned pro or just starting out, these audio summaries provide valuable takeaways in a fraction of the time. Tune in for rapid-fire discussions on cutting-edge topics, expert ana ...
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Life in the Fastlane

Nick Carlson & Kyle Parks

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Nick Carlson, CEO and Founder of Dawson Manufacturing, shares experiences from his racecar career to owning a multi-million-dollar landscaping company out of Maryland. CTO Kyle Parks, owner of Scarlet Oak Landscaping offers insight with his company as well as asks the peoples questions for Nick to answer. The two also talk about life amongst themselves and with guests on the show. Welcome to ”The Life in the Fast Lane Podcast”.
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I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds o ...
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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Lets talk a bit about TruckMate HD. TruckMate HD is our bulk material dispensing solution for mason body dump trucks. **NO, they do not adapt to a trailer, this will cause a lot of safety issues!** The machine is an absolute beast, handling material from mulch to riprap and firewood, it will dispense the materials into your wheelbarrow. It has its …
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Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy up…
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**CONSULT A TAX ADVISOR FOR ALL TAX AND LEGAL ADVICE** **ALL CONTENT DISPLAYED IS PERSONAL REFERENCE FROM EXPERIENCE** Nick and Kyle discuss common things landscape businesses commonly use as "tax deductions" in their business. Most companies do this because a "guru" online said you can do it. What most people don't know is that most people are doi…
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Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditio…
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Nick and Kyle discuss the conversations had with some amazing individuals at Lawntreprenuer Academy Live 2024. One of our current customers Atlas Outdoor gave his testimony on the MulchMate in front of a bunch of people how much they love it and that they want more! Nicks observation and conversation with Mark Bradley absolutely blew his mind away.…
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Nick and Kyle speak to Steven Werner about Lawn Buddy. Kyle uses lawn buddy as his CRM service. It was built specifically for the green industry. Steven's experiences in the industry as well as background in military services helped him create an app that is always listening to its customers to create a better product. Check out Lawn Buddy and use …
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Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products month…
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Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, red…
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Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay…
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Nick and Kyle talk about the 2024 Equip Expo. This year they made it out and back without blown up tires and trucks. The show went off without a hitch, listen to what they talk about on todays episode! Our next demo day will be January 8-10th a three day event for those in town to come by and see! Check out our products at: www.mulchmateusa.com Che…
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Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi. In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce: Video Commerce Evolution Live Shopping Innovation Multi-Channel Integration Thr…
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Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa. In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings: Up to 70% lower costs 14-day placement time Top 1% of tech talent Val shares strategies for connecting US and Canadian…
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Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb. In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and ente…
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In this episode of Fastlane Soundbites, we explore the world of building thriving brand communities for direct-to-consumer (DTC) businesses. We draw insights from a compelling article on Ecommerce Fastlane and explore why community is key to DTC brand success in 2025 and beyond. Key Points Discussed: - The importance of community in DTC brand succe…
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Today we explore the diverse content consumption habits across generations and uncover valuable insights for crafting winning marketing strategies. Learn how understanding these generational preferences can significantly boost your brand's engagement, visibility, and conversions. Key Points Discussed: - Overview of content consumption trends for Ge…
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In this episode of Fastlane Soundbites, we dive into the world of TikTok Shops and explore effective strategies for e-commerce success. Learn how leveraging TikTok's unique ecosystem can significantly boost your online store's visibility, engagement, and sales. Key Points Discussed: - The rise of TikTok as a powerful e-commerce platform and its sig…
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In this episode of Fastlane Soundbites, we explore UX testing methods for e-commerce success, focusing mainly on Shopify stores. Learn how implementing effective UX testing strategies can significantly enhance your online store's performance and customer satisfaction. Key Points Discussed: The importance of UX testing in e-commerce and its impact o…
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In this episode of Fastlane Soundbites, we delve into Ashby, the innovative recruiting platform transforming how e-commerce businesses, especially Shopify stores, approach hiring. Discover how Ashby's cutting-edge features can streamline recruitment and enhance team productivity. Key Points Discussed: The critical role of AI-assisted application re…
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In this episode of Fastlane Soundbites, we explore Triple Whale, the buzzworthy analytics platform revolutionizing how Shopify store owners understand and leverage their data. Join us as we unpack the features, benefits, and potential impact of this powerful e-commerce tool. Key Points Discussed: The importance of accurate attribution in e-commerce…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility. In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C br…
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STOP EITH THE VICTUM MENTALLITY! We all choose to blame external forces in our life for what happens to us every day. In reality you are the one responsible for your own happiness, and outcome in life. If you choose to take control of everything you will become more successful, but it all comes from looking in the mirror physically and mentally to …
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Sabir Semerkant, founder of Growth by Sabir. In this exciting episode, we’re diving deep into powerful strategies to supercharge your online store, just in time for the incredibly important Q4 holiday season. Sabir, a seasoned expert in eCommerce growth, shares his invaluable ins…
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The DS2000 is really shaping to be a UNIT. We are just finishing up the electronic components and let us just say. This will be the LARGEST equipment dispenser on the market. The DS2000 will have 2-3x the power that the DS1000 has and will revolutionize the landscaping market. Come see the unveil at Equip Expo in October. Booth Locations linked bel…
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There are always lessons to be learned from other people. One of the hardest is to be happy for other people in their success and still driving yourself forward when you are feeling behind. Just because it's raining doesn't mean it's a back day. Just because there is a lot going on around you don't mean those tasks are hard. Your happiness is relat…
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Tune in to this Fastlane Soundbite for a quick overview of innovative business ideas tailored for students. Our hosts break down 11 exciting entrepreneurial opportunities, from dropshipping and print-on-demand to tutoring and social media management. Discover how to leverage your skills and interests into profitable ventures while balancing your st…
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The thing that drives us here at Dawson Manufacturing. We all see a dream of a standalone Dawson Manufacuring facility and wages at the facility that we won't want to lose. Most of all its working with the BEST team in the industry. One day Nick will be in his dream Lamborghini and Kyle and Sam will be out of their boats with the money they worked …
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Melissa Coventry the VP of Operations RoseSkinCo. In this episode, Melissa shares her know-how on tackling the big three challenges that new companies face… Not enough money Not enough people Not enough time Melissa shares the strategies for managing rapid growth, aligning people…
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Some of the best lessons are learned from failure. Society has learned unfortunately from school that if you fail you can't succeed. But the best lessons are actually learned from failure. Take Elon Musk for example, Paypal isn't what it is today without failure. He had to constantly change and evolve it to get better, same with Tesla and SpaceX. R…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter Van der Westhuizen, the Strategic Partnerships and Alliances Lead for North America at Linnworks. We’re thrilled to dive into the exciting world of multi-channel selling and explore how social media is revolutionizing online shopping. You’ll discover how Linnworks is empowe…
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Kyle working at Dawson MFG took a 4-year relationship with not only Nick, but Craig, Sam, Justin and the rest of the team at Dawson MFG. Relationships are truly sacred. Being able to have someone you can call on to help not only in your personally life but business life is truly astonishing. Sometimes these relationships take time to form, but once…
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This has been a long time coming of how we can out do the MulchMate DS1000. Well, here is the reveal of what we have been working on. The DS2000. The ability for a larger capacity, lighter trailer that will have smart capabilities in the future to track all of your load when it comes to your company. We are here to help you run your business more e…
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Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings. We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our gue…
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One of the reason's Nick loves golf and racing. They are very much solo sports, golf more than racing. When you are driving it's all you in the race. When you are in the pit you have a team. When you are golfing, no one can handle your swing but you. No one controls your put but you. No one chips the ball but you. No one scores but you. When it com…
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One thing Nick has been saying a lot lately is "I want my inner circle to surround me with Rolex's". To have a Rolex means one of two things about your character which is easy to spot. One you like to showboat, or two you work your ass off and this is your trophy. We choose to surround ourselves with the later. A rising tide raises all ships and th…
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A lot of smaller companies ask well how can I afford a machine when we only produce $500k in revenue. Well here is where you can. The machine not only helps you in what you currently do it helps you in what you can do. Sure your current annual revenue is $500k but machine will free up white space in your calendar to do more work. With the help of p…
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We announce our Yeti giveaway winner from speaking to landscapers down at Chesapeake Landscape Material yard in Pasadena MD. Nick and Kyle talk about the demo they did with Metro Grounds and some of the things they could have done differently to improve for the next demo. Check out our products at: www.mulchmateusa.com Check us out on YouTube: Mulc…
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Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive. In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday. We'll explore how Attentive's mobile-fir…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour. Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families. Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important proj…
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Nick and Kyle discuss credentials within hiring, who a person is and how to handle disagreements. No real right way but credentials go a long way when talking to certain people. A lawyer and doctor can have certain credentials compared to a business owner, but the execution of perfection can make the difference in the individual. You can be a docto…
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We just finished our Dawson Demo the recent weekend. One of our customers without the DMT is able to do $100k a month without the MulchMate. MulchMate projects his numbers to shoot to $250,000 per month with 2 team members and this is all while working for 4-5 months a year in Texas! That is just NUTS, yes you read all of that right. See how the DM…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI. In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient…
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Kick back and relax with Nick and Kyle today. Demo Day went off well with lots of lessons learned and excited for the next one in January. Equip is the next big event where you can see our newest equipment. October 16th, 17th, and 18th at the Kentucky Exposition Center. It's the LARGEST event in the green industry and we want to see you. We have so…
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Welcome to another episode of eCommerce Fastlane. Today, we’re delighted to chat with Breanna Greenberg, Vice President of Marketing of Stratia. Breanna is an expert in digital marketing with an inspiring career journey, starting from her roots as a social media manager in Los Angeles to leading marketing for Stratia, an innovative, science-based s…
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Many companies are hiring on the basis of DEI, (Diversity, Equity and Inclusion). In the sense of standards, they tend to be lowered for a hiring sake versus the merit of the individual. MEI (Merit, Equity and Intelligence) is the basis of hiring on these standards to best further how a company can grow and be better in the long haul. Check out the…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Alan Chen, co-founder of FreeCashFlow. With over 20 years of expertise in tax, accounting, and financial services, Alan is dedicated to helping e-commerce businesses thrive. In this episode, Alan will explore the complexities of international expansion for online stores,…
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Nick and Kyle take a small trip to Belmont Trailers for a DMT pickup and to swap out some upgraded control boxes for our customers. Dawson MFG is currently undergoing renovations with carpet, paint and tile in the office areas and everyone is in a tailspin. Events like this really pull a team together to work harder and make sure everything gets do…
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