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We unearth the unauthorized, dramatic, and real stories behind India’s most iconic brands. Get a front row seat to founder feuds, back-breaking political changes, and atomic rises and nuclear falls. Find out how these companies have revolutionized what you buy and how you live. Because, behind every great brand is an even greater brand story! Created by Bound, a storytelling company, in collaboration with Shruti Taneja, branding expert and founder of Stumble and Paired. Reach us at hello@bra ...
 
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2019, India: With a steep decline in international coffee prices coupled with a humongous debt of 7000 crores, hurdles keep surging for Cafe Coffee Day. Multiple IT raids reveal shocking information about the company’s finances. VG Siddhartha ends up taking a flurry of desperate measures to save his company but ends up pushing himself to the edge. …
 
1996, Bengaluru: An inspired VG Siddhartha revolutionizes India’s cafe culture by capitalizing on his family’s coffee background and opening India’s first Cafe Coffee Day. Through ambitious business decisions and a vibrant advertising strategy, CCD establishes itself as a global coffee giant. But after witnessing such a meteoric rise, a major setba…
 
1944, Thane Creek: The wealthy Sassoon Family starts ‘Raymond Woollen Mills’ to produce cheap outfits for the Indian Army but ends up selling the innocuous mill to JK Group in 1944. The new owners soon realise the need to diversify into selling clothes and through some intelligent advertising establish themselves as an aspirational brand for Indian…
 
1894, Czechoslovakia: A vibrant 18-year old Tomas Bata capitalises on his family’s generational shoemaking expertise and establishes T & A Bata Shoe Company with his siblings to mass produce shoes. Some desperate yet bold measures during World War 1 help them to expand their production to many international countries, thus making them one of the fi…
 
2014, Barabanki: A surprise FDA test reveals the presence of a life-threatening ingredient in Maggi, thus shocking its biggest fans - Indian mothers and children. The astonishing findings coupled with the media fervour, leads to brutal backlash and nationwide ban on Maggi. Nestle retaliates by appealing the findings and decides to recall all the Ma…
 
1884, Switzerland: A young and passionate Julius Maggi has a eureka moment and he starts producing instant and nutritious soups and sauces to cater to the rising female workforce. After tasting success for decades, Nestle acquires the brand in 1947 and launches it in India in 1983. Despite cultural apprehensions, Maggi triumphs over the hearts of I…
 
1901, Enfield: 2 enterprising young men - Bob Walker Smith and Albert Eadie place bets on the future of transport and transition from producing bicycles to motorcycles, naming their first model - Royal Enfield. In 1932, their stylish new offering - Bullet, along with the two World Wars, earn them huge profits and make their company into a global su…
 
Thums Up smartly captures the Indian market by capitalizing on the ‘83 Cricket World Cup victory and Bollywood. Cut to 1997, Coca Cola is compelled to relaunch Thums Up due to its popular demand, despite hoping to crush it when they had bought it. Thums Up uses popular celebrities and unconventional marketing techniques to sell the idea of masculin…
 
1977, India: New economic reforms kick out the mammoth Coca Cola from India and Parle grabs this tremendous opportunity to come out with its distinctly Indian cola - Thums Up. Its unique taste takes the Indian market by a storm and pushes aside the mediocre local brands. Cut to 1991, Coca Cola comes back crashing in to reclaim its lost glory, and a…
 
1850, Mussoorie: A young and ambitious Edward Dyer arrives in India and grabs a golden opportunity: brewing domestic liquor for the alcohol-thirsty British soldiers. But when his son becomes infamous as “The Butcher of Amritsar”, Dyer is forced to share his growing liquor business in order to keep it alive. Jumping to 1954, the new Indian owners of…
 
1920, India: A 12-year old Bikaneri boy named Ganga Bhishan Agarwal aka Haldiram starts experimenting and creates his own version of 'bhujia'. This premium product is an instant hit. But as he is working towards building his brand with a royal feeling, his family starts falling apart and he is left on his own, penniless. Brand Excavations is a podc…
 
It’s early 1940 and Haldiram is successfully running his bhujia business in Bikaner. But the personal ambitions and interests of his 3 sons and only daughter start to shape the family business’ future. As they separately expand to different states, Haldiram starts becoming a household name. But they’re about to find that this will come at a price. …
 
If the objects you use everyday could speak, what secrets would they reveal? Join us on an excavation of the real and untold stories behind India’s most iconic brands like Haldiram’s, Royal Enfield, Thums Up, and Maggi. Let’s find out how their business decisions and ad campaigns have revolutionized what we buy, and how we live! In a culture where …
 
1) The Naturals “I Should Have Known Better”2) Los Yaki “Day Tripper (Era Mentira)”3) The Neighb’rhood Childr’n “Can’t Buy Me Love"4) Les Soundtrack “Birthday (Ce soir c’est ma fete)”5) The Merseybeats “Soldier of Love” 6) Gerry & the Pacemakers “Hello Little Girl”7) Peter & Gordon “I Don’t Want to See You Again” (live: 11/15/64) 8) The Hi-Fi’s “Ba…
 
1) The Bluestars “Social End Product”2) The Pedestrians “It’s Too Late”3) The Beatniks “Alligator Hat”4) The MC5 “Ramblin’ Rose” Shoulda Been a Hit:5) The Rationals “Feelin’ Lost” 6) The Bad Seeds “King of the Soap Box” 7) The Uniques “My Babe”8) Factory “High Blood Pressure” Compare & Contrast:9) The Scorpions “Not Fade Away”10) The Corporate Imag…
 
1) The Unrelated Segments “Where You Gonna Go?”2) The Purple Hearts “Long Legged Baby” (demo version)3) Freddie & the Dreamers “Feel So Blue”4) The Boots “Jump Back Baby” Compare & Contrast:5) The Gisha Brothers “Maybelline”6) Los Apson “El Ultimo Tren (Maybelline)” 7) Los Sirex “El Tren De La Costa (The Train Kept a-Rollin’)”8) Los Ovnis “Infinito…
 
1) The Sonics “Psycho”2) The Namelosers “But I’m So Blue” 3) The Eyes “I’m Rowed Out”4) The Misunderstood “Find a Hidden Door”5) Love “Alone Again Or”6) The Smubbs “White Paper Sail”7) Mars Bonfire “Lady Moon Walker”8) Rupert’s People “Hold On”9) The Smoke “Girl In the Park”10) Sound Barrier “Groovin’ Slow”11) Virgin Sleep “Secret”12) Felius Androm…
 
1) The Merry-Go-Round “Listen, Listen”2) The Colors of Night “C-O-L-O-R-S” 3) The Sherlocks “Skin of My Teeth” 4) The Vejtables “Good Things Are Happening” Shoulda Been a Hit:5) The Spencer Davis Group “I’m Lost” 6) The Montanas “Take My Hand”7) Les Baroques “Such a Cad” 8) The Grains of Sand “Passing Through the Night” Rock Block / Four of a Kind:…
 
1) The Outsiders (Hague, Netherlands) “That’s Your Problem”2) The Jay-Jays “All Around the World”3) Johnny Kendall & the Heralds “Girl”4) Q65 “Cry In the Night”5) Casey Jones & his Engineers “Don’t Ha Ha” 6) The Rainy Daze “Make Me Laugh” 7) The Jay Bees “Good Times” 8) Nobody’s Children “Good Times” Shoulda Been a Hit:9) The Twilights “9.50” 10) T…
 
1) Ronnie King & the Passions “Girl, Break Away”2) The Last Image “Leaving You”3) The Mondels “I Got a Feeling” 4) The Jolly Green Giants “Busy Body” B-Side / Flip Over the Record (3/68: flip of “Cry Like a Baby”):5) The Box Tops “The Door You Closed to Me” 6) The Deep Six “Last Time Around” 7) Plant Life “Flower Girl” 8) The Darelycks “Bad Trip” F…
 
1) The Del-Vetts “Last Time Around”2) The Grifs “Keep Dreaming” 3) Sounds Unlimited “Why Doesn’t She Believe Me” 4) The Outcasts Four “She Gives Me Love” Embryonic Heroes (Procol Harum: Gary Brooker & Robin Trower):5) The Paramounts “Poison Ivy” 6) Paddy, Klaus & Gibson “Quick Before They Catch Us”7) The Black Diamonds “I Want, Need, Love You” 8) S…
 
1) The High-Tensions “Poor Man”2) The Jail-Birds “Baby’s Gone”3) Ray Columbus & the Invaders “Made You”4) Les Sauterelles “Liverpool” Embryonic Heroes (pre-Abba):5) The Hep Stars “So Mystifying” (studio / 45 version) 6) The Cherokees “Woman With Soul” 7) The Knacks (Chile) “Si, Quiero Vivir (Tema De Cronopios)” 8) The Lords “Please Don’t Bring Me D…
 
1) The Lyrics “So What!”2) All of Us “It’s All Right With Me”3) The Voxmen “You Tell Me”4) The Craig “I Must Be Mad” Four of a Kind / Rock Block:5) The Kinks “Cadillac” (BBC version)6) The Kinks “Party Line”7) The Kinks “Dedicated Follower of Fashion” (2/66 unreleased stereo alternate take)Shoulda Been a Hit:8) The Kinks “Get Back In Line” 9) Randy…
 
1) Jose Feliciano “If I Really Bug You (Then You Don’t Love Me)”2) The Soul Survivors “Shakin’ With Linda” 3) The Cavedwellers “Run Around” 4) Woody Carr & the Entertainers “I Think I Love You” Compare & Contrast:5) The Chartbusters “She’s the One” 6) The Delegates “She’s the One” 7) The Mop Tops “I Tried” 8) The Striders “Am I On Your Mind” 9) Ter…
 
1) The Electric Prunes “Are You Lovin’ Me More”2) The Lemon Drops “Sometime Ago” 3) The Zephyrs “There’s Something About You” 4) The Evil “I’m Movin’ On” Embryonic Heroes (Steve Miller):5) The Goldberg-Miller Blues Band “The Mother Song” 6) The McCoys “Don’t Worry Mother, Your Son’s Heart Is Pure” 7) The Penthouse 5 “The Years Have Passed” 8) The S…
 
1) The Shondells “Something’s Got a Hold On Me” 2) The Sound Track “I See the Light” 3) Manfred Mann “Tired of Trying, Bored With Lying, Scared of Dying” 4) The Attack “We Don’t Know” Compare & Contrast:5) The Zombies “Sticks and Stones” 6) The Vince Maloney Sect “Sticks and Stones” 7) The Atlantics “Pretty Thing” 8) Russ Kruger “Little Bit of Soul…
 
1) The “In” Crowd “Old McDonald”2) The First Gear “Leave My Kitten Alone”3) The Huns “Destination Lonely” 4) Larry & the Blue Notes “In and Out” Compare & Contrast:5) The Johnny Burnette Trio “Train Kept A-Rollin’” 6) The Rogues “Train Kept A-Rollin’” 7) The Human Beinz “Evil Hearted You” 8) The Palmes “The Nazz Are Blue” Shoulda Been a Hit:9) The …
 
1) The Lovin’ Spoonful “On the Road Again”2) Russ Kennedy & the Little Wheels “I’ve Got My Eyes On You (& I Like What I See)”3) Jack & the Beanstalks “Don’t Bug Me”4) The Sons of Adam “Saturday’s Son”5) The Ju-Ju’s “You Treat Me Bad” 6) The Creations “Don’t Be Mean” 7) The Starfires “I Never Loved Her” 8) Sam the Sham & the Pharaohs “I Couldn’t Spe…
 
1) The Motions “It’s Gone”2) The V.I.P.’s “Sad Story”3) The Troggs “I Want You” 4) The Swinging Blue Jeans “Make Me Know You’re Mine” Compare & Contrast:5) The Animals “I Ain’t Got You” 6) The Yardbirds “I Ain’t Got You” 7) The Bad Boys “Runnin’ & Hidin’” 8) The Thoughts “All Night Stand” Shoulda Been a Hit:9) The Dovers “The Third Eye” 10) The Cha…
 
1) The Leaves “Hey Joe”2) The Byrds “Hey Joe”3) Love “Hey Joe”4) The Warlocks “Hey Joe”5) The Hazzards “Hey Joe”6) The Pied Pipers “Hey Joe”7) The Tangents “Hey Joe”8) The Roks “Hey Joe”9) Gonn “Hey Joe”10) The Swamp Rats “Hey Joe”11) The Outcasts “Hey Joe” (live)12) The Kreeg “Hey Joe” (live)13) Sammy Lee & the Summits “Hey Joe”14) The Cryan’ Sham…
 
1) The Night Sounds “Torment”2) Madd, Inc. “I’ll Be the One”3) The No-Nam-Ees “Gotta Hold On” 4) Moby Grape “Fall On You” 5) Dean Ford & the Gaylords “The Name Game” 6) The Hullaballoos “Beware” 7) Peter & Gordon “Whatcha Gonna Do ‘Bout It” 8) The Force Five “I Want You Babe” Rock Block / Four of a Kind:9) The Pretty Things “Oh Baby Doll” 10) The P…
 
1) The Brand “I’m a Lover Not a Fighter”2) Cuby & the Blizzards “Your Body Not Your Soul”3) The Sparkles “No Friend of Mine”4) The Remains “You Got a Hard Time Comin’” Embryonic Heroes:5) Sparrow “Baby Please Don’t Go” 6) The Quid “Wrong Line” 7) J.B. & the Playboys “I’m the Lonely One”8) Los Beat 4 “Pobre Gato” 9) The Apollos “That’s the Breaks”10…
 
1) The Night Birds “Nightbirds"2) Percy & the Gaolbirds “Who Can Help Me” 3) The Dynamites “Koiwa Mo Takusan” 4) The Other Side “Streetcar” Embryonic Heroes (Allman Brothers)5) The Allman Joys “Gotta Get Away” 6) The Bethlehem Exit “Blues Concerning My Girl” 7) The Young Monkeymen “I’m Waitin’ For the Letter”8) The Munks “Long Time Waiting” Compare…
 
1) Don & the Goodtimes “The Witch” 2) The Tamrons “Wild Man” 3) The Scorpions “Hey Honey” 4) The Passing Fancy “I’m Losing Tonight” (single version) Embryonic Heroes (Steve Howe - unreleased, 1969):5) Bodast “Do You Remember” 6) Grapefruit “Dear Delilah” 7) The Orange Bicycle “Hyacinth Threads” 8) The Lords (Holland) “Day After Day” 9) Simon Scott …
 
1) The Merseybeats “Good Good Lovin’”2) Mickie Most with The Gear “That’s Alright” 3) The Untamed “It’s Not True” (BBC)4) The Music Machine “Double Yellow Line” 5) World of Milan “One Track Mind” 6) The Concepts “Faces Come, Feelings Go” 7) The Romancers “She Took My Oldsmobile” 8) Jerry & the Playmates “Want-a-Love You” Lousy Song of the Week:9) B…
 
1) The Knack “Who’ll Be the Next In Line” 2) Billy J. Kramer & the Dakotas “Great Balls of Fire” 3) The Knickerbockers “I Can Do It Better” 4) The Sonics “Like No Other Man” Shoulda Been a Hit:5) P.F. Sloan “This Precious Time” 6) Barry McGuire “I’d Have to Be Out of My Mind” Embryonic Heroes:7) Jim & Ingrid Croce “What the Hell” 8) Solid Ground “S…
 
1) The Outsiders “If You Don’t Treat Me Right” 2) Q65 “I Got Nightmares” 3) The Primitives “You Said” 4) The Descendants “Lela” 5) The Denims “I’m Your Man” 6) The Skeptics “Bit O’Honey” 7) The Torres “Ride On” 8) The New Breed “Want Ad Reader” Compare & Contrast:9) Chuck Willis “C.C. Rider” 10) Johnny Kendall & the Heralds “See See Rider" 11) The …
 
1) The Bachs “You’re Mine”2) The Shady Daze “I’ll Make You Pay”3) The Reddlemen “ I’m Gonna Get In That Girl’s Mind”4) The Four Tops “I’m a Believer” Rock Block:5) Paul Revere & the Raiders “I’m Not Your Stepping Stone”6) Paul Revere & the Raiders “Over You”7) Paul Revere & the Raiders “The Great Airplane Strike” (LP version)8) Paul Revere & the Ra…
 
1) Peter Belli & Les Rivals “Little By Little”2) Tyme’s Children “Take Me Back”3) The Preachers “Stay Out of My World”4) The Vejtables “Hide Yourself”5) Gerry & the Pacemakers “When Oh When”6) The Strangers “What a Way”7) The Shondels “Don’t Put Me Down”8) The Tages “The One For You” Rock Block:9) Herman’s Hermits “Little Boy Sad”10) Herman’s Hermi…
 
1) The Human Beings “You’re Bad News”2) The Underdogs “Get Down On Your Knees” 3) The River Styx Blues Emporium “Holding For Me” 4) Flat Earth Society “Shadows” Compare & Contrast:5) Fats Domino “Don’t Lie to Me”6) Four + One “Don’t Lie to Me” 7) The Redcoats “Baby Don’t Go” 8) The Novas “William Junior” Lousy Song of the Week 2-fer (Two Time Loser…
 
1) The Banshees “Project Blue”2) Park Avenue Playground “The Trip” 3) The Countdown 5 “Candy”4) The Fallen Angels “Bad Woman” Shoulda Been a Hit:5) The Dantes “Can’t Get Enough of Your Love” 6) The Savages “Roses Are Red My Love”7)Mouse & the Traps “Cryin’ Inside”8) The Fantastic Dee-Jays “Get Away Girl” Compare & Contrast:9) Chuck Berry “Our Littl…
 
1) Lulu & the Luvvers “Surprise Surprise”2) Pat Harris & the Blackjacks “Hippy Hippy Shake”3) The King Bees “Little Girl”4) The Prodigal “You Got Me” Compare & Contrast:5) The Electras “Action Woman” 6) The Litter “Action Woman” 7) Jimmy & the Offbeats “I Ain’t No Miracle Worker”8) The Unrelated Segments “Story of My Life” Embryonic Heroes (The Sma…
 
This is a magical episode. It’s Kali Ann talking about how the Universe worked on her end, even though the whole adventure story almost seemed like a fail. She had two options in her adventure ~ to go with “defeat” or keep trusting and take action. Leave a review and rating if you enjoyed! ❤️
 
You are so safe and loved by the Universe... and I want to remind you that everything is perfect. Everything that is happening is divine and you are meant to experience just that. Thank you so much for listening to The Butterfly Excavation Podcast! Please share, rate and review if you enjoyed listening to the podcast! Find me on Instagram @thebutte…
 
Allow yourself to feel in order to heal. Don’t run away or suppress those emotions. It’s not easy, but you have the ability to strengthen your mind! In this Podcast, I cry, I laugh and talk about how I have dealt with my own emotions. Thank you so much for listening! Please Share this podcast if you found it to be informative or inspiring. I apprec…
 
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