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What would you do if you could sit down for an hour each week with the biggest names in events and have a cup of coffee and just talk about events? Now you can with our weekly show, #EventIcons! Each week, we interview the biggest names in the events industry and give you, the audience, the chance to ask any question you want. Whether you do event planning, event production, meeting planning or just love events, is your time to pick their brain and see how the icons of the event industry think.
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Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on partner marketing. Partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awaren…
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The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeable event professionals, along with the revitalization of events, that led today’s guest, Bradle…
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Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home. In a recent Event Brew episode on event inspiration, Deanna named Ashley as someone she goes to for inspiration and to bounce ideas off. Eager to learn more about Ashl…
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Throughout 2022, we discussed how event professionals could talk business and engage with the C-suite. We also talked about trends we witnessed and expected to see in 2023. That’s why we’ve brought Jim Kelley on today’s episode of the #EventIcons. Jim is an experienced leader in the events industry. Currently the Vice President of Marketing and Ind…
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Attendee arrival has changed in recent years. Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. With online events, they’ve cut that time down to a few minutes, and no one understands this better than today’s #EventIcons guest, Arianna Black. Arianna has a long…
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The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for this episode of #EventIcons, Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybri…
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Event planners and organizers are always considering how to push the envelope of event design. But with progress comes risk, the risk of failure. C2 Montreal is an event known for pushing the boundaries of events and inspiring industry-wide progress. #EventIcons has invited Anick Beaulieu of C2 International to chat with us.…
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On the last episode of #EventIcons, Erica Bishaf said, “A lot of organizations put about 60 - 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and engagement as a measure of an event's success. That's why we've brought on an expert on all thing…
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Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. That’s why this #EventIcons podcast has a very special guest, Erica Bishaf. Erica is the founder and CEO of Campfire Social…
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Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. The 15-year special was hosted by no other than the CEO and Founder of Endless Events, Will Curran. Three …
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The #EventIcons podcast is back with a very special guest: Hubilo's CEO Vaibhav Jain. Hubilo is the leading global virtual and hybrid event technology company. Under Vaibhav's leadership, Hubilo has raised over 150 million in less than a year from leading hedge fund and venture capital firms globally. And it still continues to grow exponentially in…
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After a month-long break, the #EventIcons podcast is back in all its glory! This week's iconic guest is the knowledgeable Gianna Gaudini, an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Even more importantly, she has fou…
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It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the…
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This week, the #EventIcons podcast comes with a three-day delay, but we’re so excited about this amazing episode that we couldn’t wait any longer to share it with the world! First, let’s get the most exciting part out of the way. Will is joined by a brand new host: the fabulous and inquisitive Karmen Jericevic, AKA the Event Opportunity Creator at …
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We’re back today with a very special episode of the #EventIcons podcast. Will’s guest is Isaac Holt, the Master of Technimagic at Endless Events. This week, he put on the shoes of the podcast’s host and did quite an amazing job. Will and the live audience had a lot of questions for our new host. To make him feel welcomed and at ease, they mostly ta…
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New week, new guest, new host! #EventIcons is back with a very special episode! Recorded at Event Tech Live, Will had a great conversation about the evolution of SXSW with none other than their former Chief Innovation Officer, Scott Wilcox. Today, Scott has a new consulting venture, Here and Tomorrow. We’ve talked about SXSW (South by Southwest) be…
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Do you consider yourself an entrepreneur? Today’s iconic guest, Deanna Nwosu, thinks that all event and meeting planners should nurture an entrepreneurial spirit. She joins Sarah to talk about her vast experience in the events industry, what the future holds for event organizers, and the importance of community engagement. For almost 20 years, Dean…
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When we talk about movement at events, our minds might go to walking around the venue at in-person events or walking to the fridge if we’re attending a virtual experience. But what if we told you that a little movement goes a long way even before or during speaker presentations? Taking care of the health of the attendees is a growing trend in the e…
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Planning a safe event is by no means something that is new in the world of event planners, but it has definitely gained new meaning in the last 18 months. When we think of staying safe and sound at events these days, our minds first go to COVID-compliance officers, screening procedures, and hand sanitizers. And since the #EventIcons podcast is all …
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There is only one thing that seems to be certain in these trying times in the events industry: virtual events are here to stay, no matter the state of the pandemic and our personal preferences. And that’s why it’s time to talk about virtual event production -again. The #EventIcons podcast strives to talk to the very best in the events world. And wo…
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The year 2020 has established itself as the year of the pivot in the events industry. Since then, countless #EventIcons guests were brought on the podcast to talk about how they turned their in-person events into virtual ones and the importance of their community in these trying times. And because no two stories are the same, we’re back this week w…
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Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that. As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. How do we replicate genuine interpersonal d…
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Last year, the virtual revolution completely transformed the events industry. We shifted our focus from venues to online platforms and brainstormed all kinds of ways to keep the audiences glued to the screens. And even though in-person events are making a glorious comeback, virtual events are here to stay. Moreover, they need to keep evolving! That…
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Event platforms took the events industry by the storm. So much so that they can be considered as the new venues! There's more of them each year and some of them are even attracting huge investments. We've had countless enthusiastic guests talk about them on #EventIcons before, but today's guest is a little bit different. He says: down with third-pa…
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We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to …
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