A(z) Enterprise Software csatorna legjobb podcastjai (2025)

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Zurück in die Zukunft: Digitalisierung und ihr Einfluss auf datengetriebenes Marketing 10:05

1d ago10:05

10:05

Digitalisierung – kurz erklärt: Unter Digitalisierung verstehen wir die Umwandlung analoger Prozesse, Produkte und Interaktionen in digitale Formate und Workflows. Für uns im Marketing bedeutet das: Daten entstehen an jedem Touchpoint, sind in Echtzeit verfügbar und lassen sich nutzen, um Entscheidungen zu verbessern und Erlebnisse zu personalisier…

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WBSP784: Grow Your Business by Learning from Enterprise Software Stories - Jun 2025, Ep 23, an Objective Panel Discussion 1:01:56

11d ago1:01:56

1:01:56

Send us a text The enterprise software landscape continues its rapid AI-driven transformation, as vendors double down on automation, intelligence, and ecosystem connectivity. NT Logistics and Qued deepened their partnership to enhance logistics optimization, while Priority Software unveiled aiERP, embedding AI directly into core ERP workflows. Prog…

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Lost in Translation: Was ist interkulturelles Marketing im datengetriebenen Marketing? 10:23

9d ago10:23

10:23

Interkulturelles Marketing im datengetriebenen Marketing bedeutet, Zielgruppen über Länder-, Sprach- und Wertegrenzen hinweg so anzusprechen, dass Inhalte, Angebote und Nutzererlebnisse kulturelle Normen, Präferenzen und Kontexte berücksichtigen – basierend auf Daten, nicht auf Bauchgefühl. Den ganzen Beitrag kannst du hier lesen: https://datengetr…

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WBSP783: Grow Your Business by Learning the Top 10 Non-Profit CRMs in 2025 w/ Sam Gupta 18:14

4d ago18:14

18:14

Send us a text The CRM requirements of nonprofits are uniquely mission-driven, extending well beyond conventional sales and customer engagement functions. Unlike commercial enterprises, these organizations must manage complex relationships with a diverse set of stakeholders—including donors, volunteers, members, partners, and beneficiaries—each wit…

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WBSP782: Grow Your Business by Learning from Enterprise Software Stories - Jun 2025, Ep 22, an Objective Panel Discussion 1:03:00

18d ago1:03:00

1:03:00

Send us a text The enterprise technology landscape continues to accelerate toward AI-driven transformation and vertical specialization, with a surge of strategic partnerships, product launches, and acquisitions reshaping the ecosystem. TELUS Digital’s acquisition of Gerent strengthens its Salesforce consulting depth, while AppDirect’s purchase of B…

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WBSP781: Grow Your Business by Learning the Top 10 Large Company CRMs in 2025 w/ Sam Gupta 15:06

11d ago15:06

15:06

Send us a text The CRM needs of large enterprises are shaped by scale, complexity, and stringent governance demands that go far beyond what smaller organizations require. These businesses operate across multiple geographies, currencies, and regulatory environments, making territory management, multi-level forecasting, and compliance core to their C…

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Ich entscheide mich, meine Lebensfreude zu nähren wie ein Bergsee, klar, kraftvoll und voller frischer Energie. 5:12

23d ago5:12

5:12

Ich entscheide mich, meine Lebensfreude zu nähren wie ein Bergsee, klar, kraftvoll und voller frischer Energie. by EAS-MAG.digitalEAS-MAG.digital által

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Persona – Was bedeutet der Begriff „Persona“ bzw. „Buyer Persona“ im datengetriebenen Marketing? 9:42

25d ago9:42

9:42

Eine Persona bzw. Buyer Persona im datengetriebenen Marketing ist ein datenbasiertes, verdichtetes Abbild einer Kundengruppe, das aus quantitativen und qualitativen Quellen (z. B. Web-Analytics, CRM, Umfragen, Social Listening) abgeleitet wird, um Bedürfnisse, Motive und Verhaltensmuster präzise zu verstehen und Marketingentscheidungen messbar zu v…

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WBSP780: Grow Your Business by Learning from Enterprise Software Stories - Jun 2025, Ep 21, an Objective Panel Discussion 1:02:22

17d ago1:02:22

1:02:22

Send us a text The enterprise software ecosystem is undergoing another wave of AI-driven transformation, with vendors and service providers racing to redefine customer intelligence and automation capabilities. Gainsight’s debut of Atlas, a suite of AI agents, and Similarweb’s launch of its own AI agent collection both signal a shift toward modular,…

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WBSP779: Grow Your Business by Learning the Top 10 Mid-Sized CRMs in 2025 w/ Sam Gupta 20:06

18d ago20:06

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Send us a text The mid-market CRM buyer occupies a distinct and often underestimated space between simplicity and scale. Unlike startups that seek rapid deployment or small businesses focused on cost efficiency, mid-sized organizations require systems that can support growing operational complexity without the burden of enterprise-grade bureaucracy…

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Zielgruppe Reloaded: Was der Begriff im datengetriebenen Marketing wirklich bedeutet 10:57

28d ago10:57

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Was ist eine Zielgruppe: Eine Zielgruppe ist die klar definierte Menge von Menschen, die wir mit unserer Marketingbotschaft, unserem Angebot und unserer Customer Experience erreichen wollen – basierend auf messbaren Eigenschaften, Verhaltensdaten und Bedürfnissen.EAS-MAG.digital által

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WBSP778: Grow Your Business by Learning from Enterprise Software Stories - Jun 2025, Ep 20, an Objective Panel Discussion 1:02:19

1M ago1:02:19

1:02:19

Send us a text The enterprise software landscape in 2025 continues to evolve at a breakneck pace, marked by a surge of strategic acquisitions, partnerships, and AI-driven innovations. Acumatica’s acquisition by Vista Equity Partners signals a new phase of investment and potential scaling for the mid-market ERP leader. Meanwhile, alliances like Capg…

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WBSP777: Grow Your Business by Learning the Top 10 CRMs For Small Businesses in 2025 w/ Sam Gupta 28:56

1M ago28:56

28:56

Send us a text Unlike startups prioritizing rapid deployment and simplicity, small businesses now seek consistency in customer data, light automation, and limited but meaningful integrations—often with accounting or marketing systems. Their CRM expectations include emerging needs for security, role-based access, and reporting maturity without the o…

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WBSP776: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 19, an Objective Panel Discussion 1:02:13

1M ago1:02:13

1:02:13

Send us a text The enterprise technology landscape in 2025 is marked by accelerating AI adoption, strategic partnerships, and expanded automation capabilities across industries. Velixo secured a Series A investment from Elephant to fuel growth in financial reporting automation, while FloQast launched auditable AI agents aimed at addressing the grow…

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WBSP775: Grow Your Business by Learning the Top 10 CRMs for Startups in 2025 w/ Sam Gupta 24:56

1M ago24:56

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Send us a text When assessing the Top 10 CRMs for Startups in 2025, it’s important to establish a clear definition of what constitutes a startup and how its needs differ from larger organizations. In this context, startups are typically companies with fewer than 20 employees or less than $10 million in annual revenue—businesses still shaping their …

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WBSP774: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 18, an Objective Panel Discussion 59:14

2M ago59:14

59:14

Send us a text The enterprise software ecosystem continues to evolve rapidly as vendors double down on AI, automation, and data-driven orchestration across business functions. Nintex unveiled new generative AI capabilities to enhance business automation, while Circana introduced its Liquid Supply Chain solution to drive agility and responsiveness i…

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WBSP773: Grow Your Business by Learning the Top 10 EAM Systems in 2025 w/ Sam Gupta 22:30

2M ago22:30

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Send us a text Enterprise Asset Management (EAM) systems in 2025 remain a specialized and best-of-breed category within the enterprise software landscape, purpose-built for organizations that prioritize the maintenance, tracking, and optimization of physical assets. Unlike ERP platforms that aim to unify enterprise-wide processes, EAM systems are t…

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Ihre Prozesse sind nicht zu kompliziert – sie schauen nur nicht hin 10:46

2M ago10:46

10:46

Viele Unternehmen investieren in digitale Lösungen, ERP-Systeme oder Automatisierungsprozesse – und wundern sich später über ausbleibende Effekte. Oft liegt das nicht an der Technologie, sondern an einer grundlegenden Fehleinschätzung: Prozesse gelten als zu komplex, dabei fehlt meist nur eine klare Sicht auf das Wesentliche. Statt gezielt Ursachen…

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Compliance aus dem ERP-System – Wie können ERP-Systeme zur Einhaltung von Regularien und Gesetzen beitragen 7:01

2M ago7:01

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Auch wenn sich die Aufregung um die europäische DSGVO etwas gelegt hat: Der betriebliche Alltag wird immer stärker reguliert, immer mehr Vorschriften sind zu beachten. Welche Möglichkeiten bieten ERP-Systeme zur Sicherung der Compliance? Hier einige Ansatzpunkte zusammengestellt. Den ganzen Beitrag lesen Sie hier: https://de.eas-mag.digital/complia…

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WBSP772: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 17, an Objective Panel Discussion 1:01:24

2M ago1:01:24

1:01:24

Send us a text The enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign’s acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market executi…

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WBSP771: Grow Your Business by Learning the Top 10 Marketing Automation Systems in 2025 w/ Sam Gupta 25:17

2M ago25:17

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Send us a text Before exploring the Top 10 Marketing Automation Systems in 2025, it’s essential to define what truly qualifies as a marketing automation platform and the criteria used for evaluation. This category is distinctly siloed—comprising standalone, SaaS-based systems designed to function independently, without the need for deep operational…

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WBSP770: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 16, an Objective Panel Discussion 1:02:26

2M ago1:02:26

1:02:26

Send us a text The enterprise technology landscape continues to accelerate its AI-driven transformation, with a flurry of announcements underscoring the shift toward intelligence and automation. BMC unveiled new GenAI innovations designed to unlock deeper business value from enterprise data, while Certinia rolled out its Spring 2025 release with en…

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WBSP769: Grow Your Business by Learning the Top 10 Field Service Systems in 2025 w/ Sam Gupta 28:29

2M ago28:29

28:29

Send us a text Field service systems have emerged as a critical and independent pillar of enterprise software, complementing ERP and CRM rather than blending into them. Their siloed design is deliberate—crafted to empower technicians and contractors operating in unpredictable environments where connectivity can falter. By truncating transactions an…

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WBSP768: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 15, an Objective Panel Discussion 1:01:44

2M ago1:01:44

1:01:44

Send us a text The enterprise software landscape is rapidly evolving with a wave of AI-driven innovations, strategic acquisitions, and product updates designed to enhance automation and business agility. Precisely strengthened its Automate SAP Data API with new enhancements, while SAP showcased its Joule-powered AI capabilities to deepen enterprise…

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WBSP767: Grow Your Business by Learning the Top 10 Plastic Extrusion ERP Systems in 2025 w/ Sam Gupta 19:00

2M ago19:00

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Send us a text Defining plastic extrusion ERP systems requires recognizing both their specialization and breadth, as they span the diverse business models across the extrusion value chain—from resin and pellet distributors to large-scale manufacturers of finished plastic products. While the focus is on extrusion, these systems must also account for…

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WBSP766: Grow Your Business by Learning from Enterprise Software Stories - Apr 2025, Ep 14, an Objective Panel Discussion 1:03:22

2M ago1:03:22

1:03:22

Send us a text The enterprise technology space is seeing a surge of innovation and strategic moves as vendors double down on AI, automation, and customer-centric solutions. Beroe expanded its procurement suite with the acquisition of nnamu, while Capgemini and NVIDIA, alongside Oracle and NVIDIA, announced new collaborations and integrations to acc…

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WBSP765: Grow Your Business by Learning the Top 10 Machinery Manufacturing ERP Systems in 2025 w/ Sam Gupta 25:37

3M ago25:37

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Send us a text The machinery manufacturing ERP landscape is uniquely complex, demanding far more than the generic capabilities many vendors claim to offer. These businesses are highly project-driven, building large, costly machines that require collaboration across mechanical, electrical, and calibration engineering disciplines—often within long de…

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WBSP764: Grow Your Business by Learning LLMs: disembodied AI w/ Michael Azoff 1:00:25

3M ago1:00:25

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Send us a text Engineered AI has achieved remarkable milestones, yet fundamental questions remain about whether it can ever reason, think, or truly understand like the human mind. Current systems, while powerful, expose the limitations of today’s technology, particularly the persistent neuroscience gap—the divide between brain research and cognitiv…

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WBSP763: Grow Your Business by Learning from Enterprise Software Stories - Apr 2025, Ep 13, an Objective Panel Discussion 1:01:50

3M ago1:01:50

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Send us a text The enterprise software and services landscape is buzzing with fresh announcements that highlight the industry’s accelerating shift toward AI, collaboration, and customer-centric innovation. Zoho launched Projects Plus, a new collaborative platform designed to streamline teamwork, while Accenture unveiled an AI Agent Builder to help …

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WBSP762: Grow Your Business by Learning the Top 10 Apparel Manufacturing ERP Systems in 2025 w/ Sam Gupta 30:17

3M ago30:17

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Send us a text Unlike most manufacturing segments where vendors claim one-size-fits-all solutions, apparel stands apart as an industry so unique that generalized ERP systems often fall short. Specialized ERP platforms tailored for apparel-centric processes have emerged to address challenges like fabric management, style variations, and seasonal dem…

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WBSP761: Grow Your Business by Learning from ERP Implementation Stories for the Fasteners Industry w/ Anders Green 57:25

3M ago57:25

57:25

Send us a text Ever wondered what ERP and fasteners have in common? Spoiler: it’s a lot more exciting than just bolts and spreadsheets! In this session, we’ll dive into real-world ERP implementation stories from the fasteners industry—where efficiency, precision, and supply chain visibility come together in ways that are, quite literally, riveting.…

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WBSP760: Grow Your Business by Learning from Enterprise Software Stories - Apr 2025, Ep 12, an Objective Panel Discussion 58:30

3M ago58:30

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Send us a text The enterprise technology landscape continues to move at a rapid pace, with several major announcements reshaping how organizations approach digital transformation. Phenom and Deloitte unveiled details of their strategic alliance, signaling a stronger push into talent experience innovation. Progress contributed to the developer commu…

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WBSP759: Grow Your Business by Learning the Top 10 Process Manufacturing ERP Systems in 2025 w/ Sam Gupta 41:33

3M ago41:33

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Send us a text Process manufacturing stands out as one of the most intricate and fragmented domains in the ERP landscape, largely because of the wide-ranging product types and production methods that differ—even among companies that may look similar at first glance. Unlike discrete manufacturing, which focuses on standardized components and assembl…

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WBSP758: Grow Your Business by Learning the Digital Transformation Framework for Large-Scale Implementation w/ Michael Schank 37:27

3M ago37:27

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Send us a text Designing a successful digital transformation framework requires more than just introducing new technologies—it demands seamless integration with existing business processes to avoid disruption and maximize efficiency. As organizations plan large-scale implementations, they must prioritize agility and scalability, ensuring that strat…

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WBSP757: Grow Your Business by Learning from Enterprise Software Stories - Apr 2025, Ep 11, an Objective Panel Discussion 59:18

3M ago59:18

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Send us a text Recent developments across the enterprise technology landscape highlight a strong push toward AI-driven efficiency, enhanced integration, and strategic partnerships. Resulticks’ launch of Genie, an AI-powered marketing agent, promises to reduce workloads by 40% while boosting real-time audience engagement. Simpplr is expanding its pl…

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WBSP756: Grow Your Business by Learning the Top 10 Discrete Manufacturing ERP Systems in 2025 w/ Sam Gupta 21:46

3M ago21:46

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Send us a text Selecting an ERP system for discrete manufacturing can be complex due to frequent overlaps with other production modes like Make-to-Order, Make-to-Stock, or Engineer-to-Order. Many manufacturers operate hybrid models—for example, a machine builder that also manages chemical adhesives—where discrete processes dominate but some process…

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WBSP755: Grow Your Business by Learning CRM and Customer Engagement Trends w/ Thomas Wieberneit 55:06

3M ago55:06

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Send us a text Customer engagement is rapidly evolving, with CRM systems playing a pivotal role in shaping how brands connect with their audiences. Today’s CRM platforms go beyond simple contact management—they harness data and AI to deliver personalized, timely interactions that resonate on a deeper level. This shift means businesses must move fro…

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WBSP754: Grow Your Business by Learning from Enterprise Software Stories - Mar 2025, Ep 10, an Objective Panel Discussion 57:46

3M ago57:46

57:46

Send us a text The enterprise software and AI landscape continues to evolve with a wave of targeted innovations and strategic alliances. Rimini Street and T-Systems North America have joined forces to offer cost-effective enterprise software support and hosting, while ServiceNow is introducing AI agents tailored for the telecom sector to enhance pr…

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WBSP753: Grow Your Business by Learning the Top 10 Project Manufacturing ERP Systems in 2025 w/ Sam Gupta 23:29

3M ago23:29

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Send us a text While often conflated with Engineer-to-Order (ETO), project manufacturing has distinct characteristics that set it apart—particularly in how engineering complexity plays out. ETO usually demands intensive front-end design and quoting, but project manufacturing may involve minimal engineering, as seen in construction or infrastructure…

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WBSP752: Grow Your Business by Learning Consumer’s Guide to IT Industry Analyst Research w/ Carter Lusher 57:07

4M ago57:07

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Send us a text Enterprise IT decisions carry enormous financial and strategic weight, and analyst firms like Gartner, Forrester, and IDC play a pivotal role in shaping them. Yet despite the influence of their research, many IT and business leaders struggle to use it effectively. Too often, organizations rely on reprints or surface-level summaries w…

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WBSP751: Grow Your Business by Learning from Enterprise Software Stories - Mar 2025, Ep 9, an Objective Panel Discussion 58:12

4M ago58:12

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Send us a text The enterprise software landscape continues to evolve rapidly, with vendors doubling down on AI innovation, strategic partnerships, and vertical-specific enhancements. Acumatica is making waves by detailing its AI-driven ERP roadmap tailored for the mid-market, while Deltek introduces benchmarking capabilities powered by its Clarity …

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WBSP750: Grow Your Business by Learning the Top 10 Configure-to-Order Manufacturing ERP Systems in 2025 w/ Sam Gupta 23:31

4M ago23:31

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Send us a text The Configure-to-Order (CTO) space within manufacturing demands systems built for flexibility—balancing standardized components with the ability to configure products quickly and accurately. Unlike Engineer-to-Order (ETO), where each project starts from scratch, CTO relies on predefined options that can be assembled in various ways t…

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Enterprise Software Podcast Episode 197 - Ed Kless, Ron Baker, and the Threshold of a Transformation Economy 39:45

4M ago39:45

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Episode 197 - Ed Kless, Ron Baker, and the Threshold of a Transformation Economy

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WBSP749: Grow Your Business by Learning How to Work with the Right Research Firms w/ Duncan Chapple 1:01:02

4M ago1:01:02

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Send us a text Selecting the right research firm is a strategic decision that hinges on aligning their domain expertise with your industry’s specific challenges and goals. These firms do more than collect data—they interpret trends, test assumptions, and translate findings into actionable insights that inform critical business decisions. To ensure …

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WBSP748: Grow Your Business by Understanding Georgias' Capabilities, an Objective Panel Discussion 44:41

4M ago44:41

44:41

Send us a text Customer service in eCommerce comes with unique complexities, especially when managing thousands of product-related inquiries that can make or break a sale. Given the typically lower price points, even premium brands face a dilemma: hiring seasoned agents can be cost-prohibitive, yet relying on less experienced staff may jeopardize c…

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Transformation ist in erster Linie Willenssache 6:14

4M ago6:14

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Die Digitalisierung stellt mittelständische Unternehmen vor neue Herausforderungen, aber auch vor immense Chancen. Insbesondere im Bereich der Unternehmenssteuerung durch ERP-Systeme (Enterprise Resource Planning) zeigen sich tiefgreifende Veränderungen. Künstliche Intelligenz, Cloud-Technologien und die zunehmende Bedeutung offener Plattformarchit…

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WBSP747: Grow Your Business by Learning the Top 10 Engineer-to-Order Manufacturing ERP Systems in 2025 w/ Sam Gupta 33:19

4M ago33:19

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Send us a text In Engineer-to-Order (ETO) environments, early-stage collaboration with customers is critical, particularly during design and engineering. While general-purpose tools like Smartsheet or Monday.com may aid in project tracking, they typically fall short in supporting the depth and complexity of data exchange inherent in ETO workflows. …

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WBSP746: Grow Your Business by Understanding ClickUp's Capabilities, an Objective Panel Discussion 57:27

4M ago57:27

57:27

Send us a text Project management has come a long way from rigid, legacy systems to more adaptable, user-friendly platforms that cater to today’s fast-paced work environments. Modern solutions range widely—from balanced tools that blend structure with flexibility to sprawling, spreadsheet-like systems demanding heavy consulting to tailor workflows.…

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Welches LLM ist das richtige? Fünf Tipps für die Suche 5:55

4M ago5:55

5:55

Generative KI schickt sich an, die Prozesse und Arbeitsmethoden von Behörden und Unternehmen zu revolutionieren. Eine Herausforderung bleibt jedoch die Wahl des richtigen Large Language Model (LLM), denn es gibt viele Faktoren zu beachten – etwa die Modellgröße, die Sprachunterstützung sowie die Kosten und die Sicherheit. KI- und Enterprise-Search-…

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WBSP745: Grow Your Business by Learning from Enterprise Software Stories - Feb 2025, Ep 8, an Objective Panel Discussion 59:06

4M ago59:06

59:06

Send us a text The enterprise technology landscape is heating up with a wave of strategic acquisitions and bold AI investments signaling a new era of innovation and consolidation. Lenovo’s move to acquire Infinidat strengthens its foothold in enterprise storage, while CDP consolidation accelerates as Rokt absorbs mParticle, tightening the data ecos…

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