A(z) Digital Optimization csatorna legjobb podcastjai (2025)

1
[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje 51:29

1d ago51:29

51:29

You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants l…

1
[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar 9:25

4d ago9:25

9:25

Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares h…

1
[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković 40:51

1d ago40:51

40:51

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Boš…

1
[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać 12:22

5d ago12:22

12:22

Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networki…

1
[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf 46:38

17d ago46:38

46:38

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the…

1
[SHORT] The Extreme Growth Mindset with Chris Out 9:03

12d ago9:03

9:03

What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined. What You’ll Learn in This Episode: 🔥 Why ex…

1
[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry 9:12

22d ago9:12

9:12

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation a…

1
[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson 44:34

17d ago44:34

44:34

In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (…

1
[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven 9:58

18d ago9:58

9:58

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for …

1
[SHORT] Can E-Commerce Sites Ever Be Fully Optimized with Anthony Morgan 9:42

22d ago9:42

9:42

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, com…

1
[SHORT] AI vs Human Intuition in E-commerce with Mike Ryan 9:45

23d ago9:45

9:45

Where do humans still have the edge over AI in e-commerce? AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete? In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerc…

1
[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning 43:02

24d ago43:02

43:02

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" s…

1
[SHORT] Why Proper Consent Management Matters with Marin Radovan 9:47

25d ago9:47

9:47

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks…

1
[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky 9:28

1M ago9:28

9:28

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has si…

1
[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski 9:19

1M ago9:19

9:19

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization. We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation …

1
[SHORT] Do Agile Product Teams and Experimentation Belong Together with André Morys 9:35

1M ago9:35

9:35

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issu…

1
[SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk 9:17

1M ago9:17

9:17

In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridgin…

1
[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa 41:38

1M ago41:38

41:38

In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human cos…

1
[SHORT] Safe Spaces, Democracy, and Experimentation with Marta Mijatov 9:27

1M ago9:27

9:27

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from o…

1
[SHORT] Best Practices Are Almost Always Out of Date with Manuel Krähe 9:14

1M ago9:14

9:14

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the im…

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[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky 8:39

2M ago8:39

8:39

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the probl…

1
[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza 8:52

2M ago8:52

8:52

Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences. Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into the…

1
[SHORT] AI in A/B Testing and Experimentation with Nils Stotz 9:32

2M ago9:32

9:32

In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation. Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. H…

1
[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić 8:39

2M ago8:39

8:39

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing. Key takeaways from our conversation: ✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a nece…

1
[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty 9:49

2M ago9:49

9:49

In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and va…

1
[SHORT] How Conferences Fuel Career Success with Marcella Sullivan 8:47

2M ago8:47

8:47

In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences. Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming ev…

1
[SHORT] Break Free from Amazon: The Step-by-Step Guide to Your DTC Journey with Dušan Popović 8:18

2M ago8:18

8:18

In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels. Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outs…

1
[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden 8:40

2M ago8:40

8:40

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways: ✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A…

1
Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez 16:50

2M ago16:50

16:50

International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences. We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional d…

1
[SHORT] Level Up Your Life with Digital Optimization Tactics with Amrdeep Athwal 8:23

2M ago8:23

8:23

Just dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal, someone who’s serious about optimization. Here’s a little taste of what we chatted about: 1️⃣ How do we use digital optimization in our everyday lives? 2️⃣ What’s the best way to boost your running performance using data? 3️⃣ Can regular tasks be turned int…

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[SHORT] The Do's and Don'ts of Successful Employer Branding with Ben Labay 8:27

2M ago8:27

8:27

Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget t…

1
[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová 6:40

2M ago6:40

6:40

In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's …

1
[SHORT] Unlocking the Secret to AI-Powered Copywriting with Chris Silvestri 7:11

2M ago7:11

7:11

Ready to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview: 🧠 How to create AI-driven copy that truly empathizes with your customer base? 🧠 What are the common mistakes to avoid when leveraging AI for writing? 🧠 Why is c…

1
[SHORT] Navigating the Future of Product Development: Opportunities for Solopreneurs with Iqbal Ali 7:43

2M ago7:43

7:43

As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams—or even individuals—are outpacing traditional industry g…

1
SEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley Dempsey 28:38

3M ago28:38

28:38

Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress. Whether you’re a seasoned digital marketing leade…

1
Custom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click Consult 16:09

3M ago16:09

16:09

This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal — to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at C…

1
Aligning Business Goals with OKRs & Experimentation Strategies with Bjarn Brunenberg 26:03

3M ago26:03

26:03

In this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer f…

1
Segmentation 101: Demystifying Email Marketing Myths with Tara Dinoski 43:47

4M ago43:47

43:47

Unlock the secrets to effective email marketing and smarter audience engagement! In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t…

1
Looker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban 15:33

4M ago15:33

15:33

“My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante. In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights. Thi…

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SEO & EEAT Tips for YMYL Websites – with Amanda Walls 22:28

4M ago22:28

22:28

This week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare. Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Ced…

1
Bridging Data and Decision-Making: Bhavik Patel’s Take on Analytics 51:32

4M ago51:32

51:32

Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings year…

1
SEO-Friendly Rendering – with Mark Stanford-Janes, Senior Organic Performance Manager 16:31

5M ago16:31

16:31

How your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast. Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves i…

1
Experiment to Optimize: Balancing Risk and Growth with Gerda Vogt-Thomas 29:12

5M ago29:12

29:12

Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and …

1
The Best Ideas Aren't the Loudest: Experimentation & Diversity with Lucia van den Brink 38:57

5M ago38:57

38:57

In this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs. We explore …

1
Unlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO Specialist 16:40

5M ago16:40

16:40

In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™. The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and …

1
Balancing Pragmatic Change Management and Effective CRO with Tim Stewart 33:56

5M ago33:56

33:56

In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can t…

1
AI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEO 23:33

6M ago23:33

23:33

Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search. Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-s…

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Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts 45:00

6M ago45:00

45:00

Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one! In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of expe…

1
Embrace the Fear: Courage in Leadership and Experimentation with Luiza de Lange 32:00

6M ago32:00

32:00

In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winni…

1
How to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVries 17:19

6M ago17:19

17:19

In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital. Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focus…

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