Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.
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How Chris Kirby Turned a Farmers Market Favorite into a National Brand
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24:32What if the secret to building a nationally recognized food brand started with nothing more than an ice cream scooper and a dream? That’s exactly how Chris Kirby, founder of Ithaca Hummus, turned a farmers market side hustle into one of the fastest-growing brands in the refrigerated dips category. In this interview, I sat down with Chris to discuss…
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The Switch From The Freezer To The Fridge That Catapulted Belgian Boys
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26:18Breakfast is a daily ritual, but for years, the options on US grocery store shelves were uninspiring—until Belgian Boys entered the scene. Led by Anouck Gotlib and her husband Greg, the brand has transformed the way Americans enjoy breakfast with authentic, European-inspired waffles and pancakes. In this interview, CEO Anouck Gotlib shares how Belg…
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Jordan Nathan on Scaling Caraway and Innovating Non-Toxic Home Goods
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18:27Building a business around safer, non-toxic home goods isn’t just a trend—it’s a necessity. That belief drove Jordan Nathan to launch Caraway in 2019, starting with ceramic non-stick cookware as a healthier alternative to traditional Teflon-coated pans. Since then, the brand has expanded into bakeware, food storage, and other home essentials, all w…
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Mathew Focht of Emerging Fund: Investing in the Future of Tech-Driven Hospitality and Experiential Concepts
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16:40In the rapidly evolving world of hospitality, technology and innovation are driving major shifts, and few understand this transformation better than Mathew Focht. As a co-founder of Emerging, a fund focused on tech-driven concepts in hospitality, Focht brings decades of expertise to the table. In this interview, he shares his insights on the future…
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Transforming Grocery Shopping with AI-Powered Personalization at Hungryroot
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23:37In a world where personalized experiences are increasingly central to consumer satisfaction, Ben McKean has built Hungryroot into a leader in the personalized grocery service industry. McKean, who founded the company in 2015, shares his journey from a traditional packaged food business to a cutting-edge, AI-driven platform that tailors grocery shop…
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The Evolution of Protein: How Koia is Winning Over the Wellness Generation
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24:32From founding the controversial alcoholic beverage Four Loko to becoming a leading entrepreneur in the better-for-you space, Chris Hunter has navigated an unconventional path to success. Now at the helm of Koia, a brand known for its plant-based protein drinks, Hunter has applied his entrepreneurial spirit to a new industry focused on health and we…
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How a 137-Year-Old Company Stays on Top of Changing Consumer Trends
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23:08As the spirits industry navigates shifting consumer trends and evolving market landscapes, staying agile has become essential for growth, even for a company that is 137 years old. I sat down with Paul Basford, President of William Grant & Sons USA, to discuss how this family-owned, independent company famous for brands such as Glenfiddich, The Balv…
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Rising from the Ashes: How Boisson's Founder Hopes To Rebuild His Non-Alcoholic Beverage Brand After Bankruptcy
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32:18Coming out of COVID, the non-alcoholic beverage had incredible tailwinds, supported by plentiful venture capital and strong consumer demand. Boisson capitalized on these trends, quickly expanding to 11 retail stores across the country and placing themselves at the heart of the non-alc industry. Things came to a sudden stop as the retailer shut thei…
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How Four Sigmatic Pioneered Mushrooms into a Multi-Billion Dollar Category
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20:29Functional mushrooms are transforming the wellness industry, and at the forefront of this movement is Four Sigmatic, founded by Tero Isokauppila. A 13th-generation farmer from Finland, Isokauppila has pioneered mushroom-based products that blend tradition with modern wellness needs, building Four Sigmatic into the number one mushroom coffee and pro…
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How Bezel Is Redefining The Luxury Watch Market Through Technology
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25:24In a world where luxury and technology intersect, few are pioneering the fusion as deftly as the founders of Bezel. I sat down with Quaid Walker, a tech veteran turned watch enthusiast, to discuss how his team is reshaping the high-end watch market by marrying cutting-edge technology with timeless craftsmanship. In this interview, Walker reveals th…
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Reviving Tradition, Innovating Modern Mexican Soda: The Tepache Tale with Alex Matthews of De La Calle
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25:00The allure of Mexican traditions meets modern innovation in the vibrant world of tepache, a drink with ancient roots and a fresh, contemporary twist. I sat down with Alex Matthews, founder of De La Calle, to discuss his journey from curiosity to creation, bringing the authentic flavors of Mexico to the U.S. market. We delve into the challenges of i…
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From Thai Villages to Global Success: How Yellow Leaf Hammocks is Revolutionizing Relaxation
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16:33What started as a serendipitous discovery on a remote island in Thailand has blossomed into a mission to revolutionize how the world relaxes. I sat down with Joe Demin, co-founder and Chief Relaxation Officer at Yellow Leaf Hammocks, to learn about the inspiring journey behind the brand. We discussed the company’s humble beginnings, the challenges …
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How Wondercide Helps Families Protect Their Pack
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27:43Founded on a mission of fierce love by Stephanie Boone, Wondercide has evolved over 15 years to offer plant-powered pest control solutions to help families to “protect their pack.” I sat down with Brad Locke, who joined the company in 2023 as President. We discussed maintaining the brand's core values, navigating market expansions, and the strategi…
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How PepsiCo’s Greg Lyons Support His Team’s Challenger Mindset
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23:37PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new ca…
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From Scrambled Eggs to Global Success: The Story of Ember's Entrepreneurial Journey
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28:25The story of Ember began with a simple observation over breakfast: cold scrambled eggs. Fueled by his background in thermal science engineering and a penchant for innovation, Ember Founder and Chairman Clay Alexander embarked on a mission to revolutionize the way people eat, drink, and live. I sat down with Clay to learn more about his journey laun…
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How the Operators and Founder of KIND Snacks Are Redefining Consumer Growth-Stage Investing
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23:20In a dynamic landscape where consumer brands navigate ever-evolving markets, Camino Partners has emerged as a beacon of innovation and collaboration. I sat down with Elle Lanning, President of Camino Partners and veteran of KIND Snacks, to discuss the firm’s pioneering approach to investing and incubating emerging brands. From leveraging operationa…
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Nori’s Journey from DTC Startup to Clothing Care Industry Disruptor
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17:57In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry. Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of h…
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How Sunday’s Customer-Centric Approach Revolutionized Direct-to-Consumer Lawn Care
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18:57In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a …
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How Coconut Cult Blends Innovation and Community in the Yogurt Aisle
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27:20From humble beginnings in a kitchen, Coconut Cult has become a pioneering brand in the world of functional foods. I sat down with the Coconut Cult leadership team including founder Noah Simon-Waddell and CEO Ari Raz to learn more about their journey. We discussed the challenges and opportunities of self-manufacturing, how they have fostered communi…
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How BODYARMOR Embraces the Mamba Mentality To Fuel Innovation and Growth
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22:01BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has witnessed a meteoric rise in the sports nutrition industry through game-changing innovation. Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola. I sat down with Muyshondt to di…
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How Catalina Crunch Took The Fight To Sugary Breakfast Cereals and Snacks
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13:37Catalina Crunch has carved out a niche with its innovative approach to low-carb, high-fiber foods. Founded by Krishna Kaliannan, whose personal journey with type one diabetes sparked the creation of Catalina Crunch, the company has rapidly evolved from a passion project to a thriving business. I sat down with Kaliannan to learn more about the brand…
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How Cabinet Health is Pioneering Sustainable Healthcare, One Plastic-Free Pill bottle at a Time
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24:48Cabinet Health is on a mission to reduce single-use plastic from healthcare. In just a few short years, they have found like-minded partners in major companies such as Target, CVS and McKesson. I sat down with Co-Founder and President Russell Gong to discuss the origins of the company and Cabinet Health's commitment to pioneering the next generatio…
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From Homemade Burritos to Frozen Food Icon: The Journey of Red's Founder, Mike Adair
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22:59In the competitive landscape of the food industry, Red's has emerged as a beacon of innovation and quality in the frozen food sector. Founded by Mike Adair, Red's journey from homemade burritos to a beloved frozen food brand spans over 15 years of perseverance and dedication. I sat down with Adair to reflect on the company's humble beginnings, the …
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MìLà's Culinary Journey: From Restaurant Success to CPG Triumph in the Evolving Landscape of Asian Cuisine
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17:38In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspe…
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The Pathfinder's Trailblazing Journey: Crafting a Niche in Non-Alcoholic Spirits by Redefining Socializing
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19:34In the ever-evolving landscape of spirits, The Pathfinder Hemp and Root emerges as a groundbreaking non-alcoholic alternative, not merely mimicking traditional spirits but carving its own niche with a unique blend of bitterness, sweetness, and complexity. I sat down with Co-founder Chris Abbott to learn more about their journey through the inspirat…
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Navigating The New Reality Of CPG Investing with Siddhi Capital
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33:21Unlike many of her peers in Venture Capital and Private Equity, Melissa Facchina comes from a background in Operations with a focus on food and beverages. Today, Facchina is the Co-Managing Partner of Siddhi Capital, which was born from a joint venture between her operating firm, Siddhi Ops, and the family office of her co-founding partners Steven …
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Why DEUX’s Founder Believes Your Need To Learn The Rules Before You Break Them
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21:36DEUX has the lofty goal to offer a healthier alternative to iconic food brands like Nestle. I sat down with Sabeena Ladha, founder of DEUX, a better-for-you snack brand of edible cookie dough,donut holes and dessert spreads, to share her journey from extensive experience in big CPG, McKinsey, and venture capital to disrupting the consumer category.…
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From Potato Chips to Fruity Jerky: Solely's Unconventional Entrepreneurial Path
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24:13Soley is the fastest-growing natural fruit snack brand in the US and their unique approach saves 1.6 million pounds of fruit per year. I sat down with Solely's founder, Simon Sacal, to discuss this extraordinary journey from attempting a fat-free potato chip to pioneering a unique and sustainable vertical supply chain for disruptive fruit-based pro…
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How PSA Built an Industry Leader Around Grading And Authentication
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22:29Over the past five years, the collectibles world of sport and trading cards has seen a massive resurgence as a new generation of collectors have discovered the “Hobby”. This growth has led to innovative new business models like Loupe with box breaking and Goldin with auctions. But perhaps the biggest beneficiary has been Professional Sports Authent…
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How HOP WTR Is Changing The Non-Alc Category
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21:31Coming out of the global pandemic, consumers have increasingly been searching for non-alcoholic alternatives. Hop Water has been one of the fastest growing categories, with sales up nearly 200% in the past year. The market leader in this space is HOP WTR, a sparkling hop water crafted with a proprietary blend of stress-busting hops, adaptogens (ash…
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How Clevr Created A Functional Take On Coffee Shop Favorites
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23:49Inspired by their own morning routines, Hannah Mendoza and Roger Coppola co-founded Clevr Blends. As pioneers in the better-for-you coffee category, Hannah and Roger have reshaped classic cafe-style drinks like Matcha, Chai, and Coffee lattes, and infused them with adaptogens, functional mushrooms, and better-than-barista ingredients. Along the way…
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Can Chicken Make A Better “Potato” Chip?
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18:49Jason Wright set out to create a first-of-its kind nutrient-dense protein chip for nutrition-conscious snackers. As the founder of WILDE, he’s done just that by using chicken breast, egg whites and bone broth in a familiar chip format. I sat down with Jason to learn more about his journey with WILDE, why he chose to manufacture in his own facility …
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How Sovos Brands Grew Rao’s 9X in Six Years
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18:02In the world of business, many acquisitions fail to live up to lofty growth expectations. But with Rao’s, Sovos Brands has created a playbook of what works, growing the brand over 9x since acquiring it in 2017. I sat down with Yuri Hermida, the Chief Growth Officer of Sovos Brands, to discuss the company's journey to building Rao’s into a billion-d…
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How Magic Spoon Brought Innovation To The Breakfast Table
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21:09Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo. While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch. I sat down with Gabi Lewis, co-founder of Magic Spoon to dis…
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How TRUFF Embraced Partnerships For Growth
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21:58Over the past few years, TRUFF has partnered with brands ranging from Hidden Valley Ranch and Taco Bell to Super Mario Brothers and Warren Lotas. Despite the diversity of these partnerships, all have a common authenticity that unifies them. I sat down with co-founder Nick Ajluni to talk about their journey building the brand and why they have made …
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The Story Of Mad Rabbit: Identifying A Pain Point In The Tattoo Industry
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17:53Since launching on the campus of Miami University in Oxford, Ohio, Mad Rabbit has changed the game in the tattoo aftercare market. They are doing so by bringing change to an industry that is thousands of years old but one that has been largely resistant to innovation until recently. I sat down with Oliver Zak, co-founder of Mad Rabbit, to talk abou…
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Why Charlotte’s Web Partnered With Major League Baseball To Educate The World About CBD
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21:04Over a decade ago, Charlotte’s Web created the CBD category and despite a roller coaster in the market, they remain the category leader today. As the category leader, they view it as their job to educate the industry and the general public on the benefits of CBD. In pursuit of this mission, at the end of 2022, Charlotte's Web became the first “Offi…
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How CookUnity Brings The Best Chefs In The World To Your Kitchen Table
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20:50During the COVID-19 pandemic, many restaurants across the country encountered a situation that they never imagined. But thanks to the CookUnity, chefs were able to turn to a new platform to get their recipes and food onto kitchen tables across the country. And for many of them, they have found a new source of revenue that allows them to reach more …
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How Goodles Is Bringing Fun To The Mac And Cheese Aisle
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24:52If there is one staple of nearly every household with children, it is a pantry with boxes of Kraft Mac & Cheese (or maybe Annie’s). But Jen Zeszut and the team at Goodles are out to change that, while making it ok for adults to admit that boxed mac and cheese doesn’t have to be a guilty pleasure. I sat down with Zeszut, the CEO and Co-Founder of Go…
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Why BeatBox Wants The World To Be More Like A Music Festival
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23:33On Shark Tank, BeatBox secured a $1 million investment from Mark Cuban, one of the largest dollar raises in the history of the show. But in the explosive growth that followed, the brand learned the hard lesson of scaling too fast without having the fundamentals figured out. I sat down with Justin Fenchel, CEO and Co-Founder of BeatBox to talk about…
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How GHOST Built A Brand Where Authenticity Is Undefeated
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21:59When Dan Lourenco and Ryan Hughes started GHOST, they wanted to build something with authenticity at its core, not a fake version of fitness. Today, GHOST is one of the fastest growing brands in the industry across a multitude of categories. I sat down with Dan and Ryan to learn about their unique approach to brand building and how GHOST convinced …
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BetterBrand Accelerates Retail Expansion with Whole Foods Launch
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17:54Aimee Yang has crafted her entire career around the pursuit of one day being an entrepreneur. Today, the CEO and Founder of BetterBrand has taken those building blocks to redesign traditionally non-nutritious foods that we crave into delicious, guilt-free versions of themselves. I sat down with Yang to discuss the inspiration behind BetterBrand and…
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Why Opopop Believes They Can Reinvent Popcorn
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32:06After two decades as one of the leading innovators in the world of music and entertainment, Jonas Tempel was trying to figure out what was next. An off-handed comment to his friend Bradley Roulier about making popcorn cool led them to Opopop. I sat down with Tempel to learn more about Opopop, the pivot the company made during COVID, and the first q…
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Why Brain Health Is Patrick Schwarzenegger’s Latest – And Most Important – Investment
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20:34Over the past decade, Patrick Schwarzenegger has been one of the most impactful investors in Consumer Products. After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. In his latest investment, he’s turned to the role of founder, partneri…
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This ex-lawyer disrupted the ice cream category and is now taking aim at chocolate with his new low-calorie brand - Gatsby Chocolate
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32:33In 2017, Halo Top became the #1 selling pint of ice cream in the United States and was even named one of the top inventions of the year by TIME Magazine. The ice cream was one of its kind, igniting an entire category of low-calorie and high protein products where top companies even launched copycat competitors to get in on the craze. Halo Top was c…
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How Josh Luber And Fanatics Are Making Trading Cards Cool Again
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42:00As a 10 year old kid, Josh Luber loved nothing more than trading cards and sneakers. Decades later, Josh has made a career out of these passions, first as the founder of StockX and now as Chief Vision Officer at the recently launched Fanatics Collectibles. I sat down with Josh to learn more about the massive impact that Fanatics has already made in…
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How Kraft Heinz Is Reinventing Their Approach To Consumer Engagement
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14:42Before joining Kraft Heinz as Chief Growth Officer for North America, Sanjiv Gajiwala was the CMO at Mark Anthony Brands where he launched White Claw Seltzer. Today, Sanjiv brings that same approach to Kraft Heinz, where he is taking an iconic portfolio of brands that he views as a portfolio of challengers, competing for consumers' attention. I sat…
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How HA! Plans To Change The Salty Snacks Aisle
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14:22Justin Wiesehan is a self-proclaimed snackaholic. But when he started to count his macros in his quest to eat healthier, he found the better-for-you snacks lacking the flavor and crunch that he loved. His quest to solve that problem led him to launch HA! A Healthier Alternative, which is line-up of salty snacks that offer 11 grams of protein and 14…
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How Monument Helps People Change Their Relationship With Alcohol
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21:10When Mike Russell decided that he needed to change his relationship with alcohol, he realized that most resources were focused only on the daily drinker. This inspired him to launch Monument, an online treatment platform for anyone looking to change their relationship with alcohol. I sat down with Mike to learn about his personal journey launching …
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How The Bruery Became The Beer Industry’s DTC Innovator
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19:28With The Bruery, membership has its privileges. That is because since their earliest days, The Bruery has offered an industry leading direct-to-consumer subscription program called Societies that offers beer lovers exclusive access to some of the most innovative beers in the industry. I sat down with The Bruery’s CEO Barry Holmes to talk about thei…
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