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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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The Transform My Dance Studio Podcast features inspiring sessions with business and dance gurus from all over the globe who reveal their greatest tips, methods and strategies to help you become the ‘go-to’ studio you have always dreamed of. You will be educated, motivated and challenged to think differently about the way you run your studio. Join our expert hosts weekly as they extract the golden takeaways from great business minds in an entertaining and inspiring minefield of information.
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Every week on the Assemblé Dance Studio Coaching Podcast, Claire O’Shea explores & discusses the vision and practical steps to help you grow your dance studio simply & successfully. With practical tips, tricks and strategies Claire discusses what you need to know to grow your business so you can reach more students & become the go to dance studio in your area. Whether sharing her own experience or interviewing fellow experts in the Dance industry, Claire brings to light topics of interest fo ...
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show series
 
Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset? In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 1…
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What starts as a simple across-the-floor jazz outline… ends up in a 2 a.m. TikTok spiral. We’ve all been there. This week on the Transform My Dance Studio Podcast, we’re breaking the cycle of burnout planning and giving you the ultimate shortcut to smarter, faster lesson design. Join Inner Circle Studio Growth Coach, Annie Leese, as she shares: - H…
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What Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing Arts The business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts—Jeff Homer, Misty…
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More dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll lea…
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Are you buried under endless admin tasks — chasing down attendance, payments, and scheduling issues — instead of focusing on what really matters in your studio? In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - 5 simple tech tools to streamline your class management, registration, and communic…
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What if 66 new students were just a few texts away? In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone…
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If you’ve ever walked away from recital week with nothing but exhaustion and a camera roll full of blurry stage lights… this episode is for you. Social media expert Jeanne-Marie Branche joins us to share the exact system she created for studio owners who want to turn recital into their biggest marketing moment of the year. No stress. No crew. No Ca…
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Are you stuck recycling the same tired dance studio marketing ideas—and wondering why enrollment is dropping? In this episode, we expose the dangerous myths dance studio owners believe about advertising and the real reasons their marketing plan is failing. You’ll hear hard truths about the hidden costs of inaction, why most "DIY" dance studio marke…
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If parents in your area are searching for dance classes online, is your studio one of the first they find? In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson explains how studio owners can use SEO (search engine optimization) to increase their website’s visibility and attract more students—without needing …
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Most dance studios will sleepwalk through spring—then panic in summer. But what if this chaotic season is actually your secret growth window? In this solo episode, Kristian shares the exact spring marketing strategy top-performing studios are using to bring in $4K–$6K+ in six weeks, even while swamped with competitions and recital prep. You'll lear…
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Word-of-mouth marketing is one of the most effective ways to grow your dance studio—but only if you have a system in place to encourage and reward referrals. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson shares how to set up a referral program that practically runs itself. Discover simple, proven ways…
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If you’re ignoring the complainers in your studio… you’re ignoring your biggest opportunity for growth. In this episode, we break down one of the most overlooked (and uncomfortable) dance studio marketing strategies: using negative feedback as a tool for transformation. You’ll hear the real story of how Dance Motion Marketing faced direct criticism…
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Marketing your dance studio doesn’t have to mean constantly creating new content. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson, owner of Kaleidoscope Dance, joins us to break down the power of evergreen content—marketing materials that continue to attract and engage potential students long after they…
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You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty? In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the be…
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What if you could create something once and have your team use it over and over again? In this episode, Shawna Kwan explores how to build resources—like systems—that save you time in the long run. Learn the best formats, tools, and strategies for making sure your resources stay updated without you having to redo them constantly. Work smarter, not h…
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While your competition is drowning in recital logistics and costume chaos, non-competition studios have a rare window of opportunity to capture parents actively searching for dance classes. Many studios mistakenly pause their marketing during busy recital seasons—leaving countless new families stranded, frustrated, and open to competitors. In this …
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You don’t have to run your studio alone. In this episode, Shawna Kwan shares key roles you can delegate to trusted team members, from front-desk staff and admin assistants to customer service and operations managers. Learn how to find the right people, what responsibilities to give them, and how to create a system that keeps your studio running smo…
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Feeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it co…
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Marketing is essential—but it doesn’t have to take up all your time. In this episode, Shawna Kwan walks you through how to outsource social media, advertising, and content creation without losing your brand’s voice. Learn what tasks to delegate first, how to vet the right marketing professional, and the key systems that make outsourcing seamless. I…
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Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enr…
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The Transform My Dance Studio Podcast is celebrating its milestone 600th episode! This special edition takes a moment to thank its dedicated listeners who continue to find inspiration, knowledge, and practical strategies through the podcast. In this episode, Program Manager Lisa from the DSOA Inner Circle is joined by Inner Circle Growth Coaches Jo…
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Are you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and…
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Feeling overwhelmed by admin work? A Virtual Assistant (VA) could be the game-changer your dance studio or business needs. In this episode, host Shawna Kwan, Inner Circle Community Leader and powerhouse studio owner of Elan Dance Arts, breaks down what a VA can do for you—from managing emails and scheduling to customer service and social media. She…
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If you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flye…
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In this episode, Teamwork Makes the (Recital) Dream Work, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, explores how effective team delegation can transform your recital planning process. Discover strategies to delegate tasks and projects with confidence so you can focus on enjoying the show while your team runs the event like a …
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Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments. In this episode, we sit down with Jill Tirone and Suzanne Blake Gere…
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In this episode, Recital Cost Savers and Money-Makers, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, shares practical tips to reduce production costs and maximize profitability. Discover smart ways to save money without compromising quality and explore new revenue streams to make your recitals a financial success.…
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You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
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Your yearly recital is more than a performance—it’s your #1 marketing tool. In this episode, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, dives into how prioritizing convenience and creating a high-quality recital experience can generate 5-star reviews and referrals from your dance families. Learn how to turn your recital into a…
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Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfa…
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In this episode of Mastering Recital Planning, IC Mentor Sharon Uyar is breaking down Recital 101 and how to schedule for success. Learn how to create a detailed planning timeline and streamline your workflows with tools that will help you deliver your most organized and seamless recital yet.Transform My Dance Studio által
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In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless foll…
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In the final episode of Start the Year Smarter: Workflows & Systems for Streamlined Operations, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, tackles "Effortless Inventory Management." Discover Annie’s expert tips for organizing costumes, props, and equipment to keep your studio running smoothly and str…
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In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeti…
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Annie Leese Thistle, studio owner and Inner Circle Growth Coach, shares her expertise on creating smarter workflows for your studio. In this episode, "One-Click Feedback Loops," Annie breaks down how to design quick, effective surveys to gather valuable insights from students and parents in just minutes. Tune in for actionable tips to elevate your …
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Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, an…
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In this episode, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, dives into the essentials of mastering your metrics. Learn which numbers matter most and how to review them quickly each week to make smarter, more informed decisions for your studio. It’s all about working smarter, not harder!…
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In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides act…
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In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how thes…
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In this episode, IC Growth Coach Annie Leese Thistle shares her expertise on how to "Automate to Liberate" with smart tools for scheduling, invoicing, and email marketing. Tune in to discover practical strategies to streamline your operations and take your studio to the next level!Transform My Dance Studio által
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Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable ins…
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Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students. Discover how Carissa overca…
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Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth. We d…
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Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that mad…
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This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, priori…
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