Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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Customer Confidential: Untold Stories of Earned Growth
Rob Markey, Bain & Company partner and customer experience expert
The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include C ...
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The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Colin Shaw, Beyond Philosophy LLC
We believe you should laugh and learn! 'The Intuitive Customer' podcast achieves this. Hosted by Colin Shaw, recognized as one of the top 150 business influencers by LinkedIn, where he has over 283,000 followers, and Prof. Ryan Hamilton, Emory University, discusses how you can improve your Customer Experience and gain growth. This review sums up: "The dynamic between the two hosts makes this podcast. Each brings a unique take on the topic and their own perspective and plays off each other se ...
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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
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34:03How do you grow your revenues without upsetting your existing customers? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the new book he has written with Anne Wilson, Senior Lecturer at Wharton. Published by Harvard Business Review Press, the book is called: The Growth Dilemma: Managing Your Brand When Different Customers Want Dif…
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S2 EP22 :The Minimum Viable Product Path to Ecommerce Success with Andy Fine from Sartoro
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29:00In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand. Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept bra…
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Ep. 248: Utibe Bassey | Restoring Power, Recharging Customer Experience
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33:20Episode 248: At Dominion Energy, keeping the lights on isn’t just a priority—it’s the single biggest driver of customer experience. But as customer expectations continue to evolve, the bar keeps rising. Customers don’t just want to know when their power will be back, they want to know why it is out. And they expect that experience to be as seamless…
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S2 EP21: Scaling an Apparel Brand Through Live Shopping + Inclusivity with Tori Wells from Feline Apparel
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30:08In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand. Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limi…
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What Customers Really Think About Your AI Experience: Academic Research Reveals the Truth.
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1:09:29Have you ever said “thank you” to a chatbot or Chat GPT? Well, you’re not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show. In this special live-recorded episode from the SOCAP Conference,…
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S2 EP20: An Approachable Way to A/B Test Everything with Nathan Yun from Paire
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36:39In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand. Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches,…
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Ep. 247: Mari Cross | These B2B Customers Don’t Buy Features. They Buy Outcomes.
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40:32Episode 247: What if customers achieve real results—but don’t know it? Most vendors sell functionality. Mari Cross wants customers to see impact—in their own numbers, in real time. Mari Cross, Chief Customer Officer at Infor, is dismantling a common illusion: that delivering software features equals delivering value. Infor sells enterprise resource…
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S2 EP19: Transitioning from Corporate to Starting a DTC Business with Ally Weiss from Grip Baby
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35:53In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and…
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The Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?
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37:00How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you’re not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline “Quote Me Happy.” Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experienc…
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S2 EP18: Corey Maynard on Licensing, Building BCKR, and Learning the Hard Way
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44:56In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel. Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premiu…
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Ep. 246: Deon Nicholas | A Glimpse of the AI Future—It’s Here Today
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41:59Episode 246: The AI future of customer service is already here—and it’s better than most people think. In this episode, Deon Nicholas, President and Executive Chairman of Forethought, joins host Rob Markey to show us how some companies are already using AI to resolve customer issues end-to-end in ways we could barely imagine just a couple of years …
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S2 EP17: Hiring and Delegating Effectively to Grow from Etsy Side Project to 30+ Employees with Mike Yarbrough from Rustic & Main
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30:15In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials. We talked about scaling a handmade produc…
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AI Won’t Save Your Customer Experience—But This Might...
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32:19Episode Summary: Everyone’s talking about AI like it’s some kind of CX fairy godmother—“Bibbidi-bobbidi-boo! Your NPS just went up 50 points!” Spoiler alert: it doesn’t work like that. In this episode, Colin and Ryan are joined by Frederic Durand, CEO of Diabolocom, and Collin D. Ehret, Senior Enterprise Sales Director (yes, another Collin… brace y…
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S2 EP16: The Social Media Strategy Behind Brevite’s 2.5M+ Followers with Co-Founder Brandon Kim
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33:40In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms. Visit Brevite & follow them on Instagram, YouTube, and TikTok We talked a…
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Ep. 245: Eduardo Roma | When Effortless Digital Isn’t Enough: Competing on Customer Relationships
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31:37Episode 245: What happens when digital transformation becomes table stakes—and customer relationships become the real differentiator? Eduardo Roma, Global Head of Customer Experience Transformation at Bain, believes companies that spent years optimizing transactions and digitizing every interaction are now unprepared for what matters most: becoming…
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S2 E15: Balancing Exclusivity and The Customer Experience: Scaling NCMPRBL Through Limited Releases with Dr. Mario McCoy
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32:10Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design. He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen …
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🎉 400th Episode Of The Intuitive Customer Podcast! - These Are Our Biggest CX Lessons
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33:06Eight years, 750,000 downloads, and 400 episodes later, The Intuitive Customer is celebrating this major milestone! In this episode, Colin Shaw and Professor Ryan Hamilton reflect on what has changed in customer experience over the years and share their biggest learnings. 📊 The Reality of Podcasting: Podcasting is booming, with 546 million listener…
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S2 E14: The “Second Half of the Equation”: Keeping Your Spot on Shelves of Big Retailers with Kyle Berner from Feelgoodz
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30:14In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz. Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to …
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S2 E13: Nicole Krantz Bernstein on How Meems Turned In-Person Events into a Growth Engine
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30:37In this episode, we delve into the world of e-commerce and brand building alongside Nicole Krantz Bernstein, Founder & CEO of Meems. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing custom…
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How Your Customers Judge You Before You Even Open Your Mouth
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29:53First impressions aren’t just important—they’re everything. Research shows that customers, clients, and even your colleagues are forming opinions about you, your brand, and your business in mere seconds—often before you even get a chance to introduce yourself! In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the psychology of …
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S2 E12: Beyond Borders: How Alberto Benhamu Used Amazon to Expand Shoozas Internationally
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42:08In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries. He covers topics like early challenges, rapid international expansion, m…
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S2 E11: How to Balance Inventory in a Bootstrapped Ecommerce Business with Laura Berens from Love and Fit
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28:17In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging pa…
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10 Proven Ways Guaranteed To Build Trust In Your Customers!
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29:10Trust: it’s the glue that holds relationships together—both personal and professional. Yet, so many businesses get it wrong. In this special milestone episode (yes, 400 episodes!), Colin Shaw and Professor Ryan Hamilton break down why trust is the foundation of every great customer experience and, more importantly, how you can earn it, keep it, and…
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S2 E10: Leather and Leadership: Lessons from Saddleback Leather’s Founder Dave Munson
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36:03In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world. He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment. Dis…
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S2 E9: Keep it Simple: Maximizing Meta Ads for Ecommerce with Axel Axelsson from Bright Spot Media
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31:56In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media. Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and…
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Why Short-Form Content & Thinking is Destroying Your Customer Experience And Your Career.
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30:49Are we thinking less in the age of information overload? In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton discuss the hidden dangers of short-term thinking in customer experience. Businesses are obsessed with quick fixes, but is this addiction to fast results actually damaging long-term success? Join us as we explor…
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S2 E8: From Authenticity to Sales: Caroline Priebe’s Guide to Presale Success on a Budget
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20:19In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products. Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly pe…
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Tiny Tweaks That Can Have a BIG Effect (And Why They Sometimes Don’t)
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29:39🔹 Ever wonder why you always end up choosing the medium popcorn, even when you weren’t hungry? Or why some websites magically guide you toward the “best” deal? That’s not luck—it’s behavioral science in action. In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton reveal the power of nudging—tiny tweaks that subtly influ…
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Ep. 244: Eric Almquist | The Value Experience: Why Adding Elements of Value Adds Company Value
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13:12Episode 244: What defines a differentiated customer experience? It starts with a clear framework for measuring intangible value and making calculated trade-offs. In this special tribute show, we revisit our 2016 conversation with Eric Almquist, a former partner at Bain & Company, on the Elements of Value. This framework transforms how businesses un…
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S2 E7: Smashing Imposter Syndrome and Building Your Brand with MacKenzie Morris
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43:58In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist. MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets,…
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The Psychology Of Discounts: Are You Inadvertently Training Your Customers?
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29:18Discounting—it feels like a surefire way to attract customers, right? Everyone loves a good bargain. But what happens when discounts stop being a tool and start becoming an expectation? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the dangerous addiction of price discounting—how it lures in customers, why businesses struggle to…
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S2 E6: Selling Period Underwear & Smashing Stigmas: How Revol Cares is Changing the Game
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28:22In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares. Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success. They dive into effective…
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7 Ways To Break Organizational Silos; The Silent Killer Of Customer Experience
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29:53🚀 Are your departments working together or just co-existing in polite chaos? Organizational silos are the silent killer of customer experience. Sales, Marketing, Customer Service, IT, Finance, HR—they all have their own priorities, their own goals, and their own version of success. But do those priorities align? More often than not, they don’t, and…
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S2 E5: How to Build a Loyal Community (+ Customer Base) with Kelly Moffat of Kirrin Finch
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23:35In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fash…
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Psychological Pricing: 7 Practical Tips You Can Use Today to Boost Sales
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37:03Pricing. It’s one of the most critical decisions your business will ever make, yet most people approach it like a finger-in-the-air guessing game. But what if you could tap into psychological principles to not just set prices, but make your customers feel they’re getting a great deal? That’s what this episode of The Intuitive Customer is all about.…
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S2 E4: The Ins and Outs of Creating High Quality Clothing with Katya Eckert of A DOMANI
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30:49In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI. Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great ma…
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How to Evoke Emotions That Make Customers Come Back for More
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35:03Episode Summary: Are you evoking the right emotions in your customers, or are you unknowingly driving them away? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the fascinating (and often overlooked) world of customer emotions. Emotions are at the heart of every customer experience—from frustration and neglect to trust and ha…
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Ep. 243: Cutler Andrews | When an 8% Donor Base Funds a University: Unlocking Hidden Alumni Engagement Opportunities
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35:17Episode 243: At Emory University, 99% of donations come from just 8% of donors. It’s a small alumni minority funding almost the majority of the university. This raises a big question: How do you cultivate loyalty among everyone else? In this episode, Emory’s Chief Experience Officer, Cutler Andrews, describes how they’re dismantling silos—by mergin…
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S2 E3: Hiring an SEO Company: Hiring for Fit (Part 2)
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18:41Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Aher…
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Silence Is Killing Your Business: The Innovation Cost of Quiet Teams
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35:31Episode Summary: How can you create an environment where your team feels safe to speak their minds without fear of judgment or reprisal? In this episode, Colin Shaw and Professor Ryan Hamilton are joined by Gary Keogh, an expert in psychological safety and a former corporate leader turned coach. Together, they dive into why fostering openness in te…
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S2 E2: Hiring an SEO Company: Hiring for Quality (Part 1)
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21:31Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the…
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10 Career Lessons You Need to Thrive in 2025
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32:42Episode Summary How do you set yourself apart in an ever-evolving professional landscape? In this episode of The Intuitive Customer, Colin Shaw and Ryan Hamilton dive deep into the career lessons they’ve learned over decades of navigating the twists and turns of professional life. This isn’t just another list of career tips—it's a roadmap for thriv…
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S2 E1: From Algorithms to Ad Budgets: David Casey from Vix Media Breaks Down TikTok Marketing
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31:23In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media. David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting. David explores why businesses should use TikTok, the advantages for B2B sectors, and …
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Breaking the Routine: How to Help Customers Form New Habits
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27:06Episode Summary In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton delve into the fascinating world of customer habits. Colin shares his recent experiences shopping at Publix, Aldi, and Whole Foods, uncovering how deeply ingrained habits shape our decisions as customers. The discussion explores the psychology behind h…
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