Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we ...
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Every week I interview a successful millionaire and dive deep into their mind, revealing EXACTLY what patterns have made them so successful. What do millionaires do differently? Learn from in depth case studies on how business owners (with a net worth of one million or more) start and run their businesses. Discover what works RIGHT NOW in their business, and what they have done to create a successful business.
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Come learn about event planning and marketing from some of the most influential event planners in the world. No boring seminars here, we are talking creative events that push the envelope while bringing in big wins for brands. Every week you will learn the skills that Joan has developed in running her own event planning company, Love.Style.Events., and producing events for big brands like Louis Vuitton, Williams Sonoma, and Facebook. On top of that, listen in as Joan interviews top producers ...
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New Year, New Strategies: Your 2025 Event Production Game Plan
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For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025. Join him as he discusses: The importance of investing in team development and learning Strategies for bridging the indus…
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Navigating In-House AV: When to Use Them and When to Look Elsewhere
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For additional resources for #eventprofs visit www.productionvaluematters.com In this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers. Join them as they discuss: When to use in-house AV services and when to look elsewhere The three distinc…
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Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach
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For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss: The Community as a Service (CaaS) model and its impact on business events Strate…
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Greatest Hits from 2024: Navigating Client Relationships in High-End Event Production
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For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. Join them as they discuss: Balancing creative visi…
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From Hospitality to Tech: Dani Daubaras on Event Marketing Evolution
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producer Join them as they discuss: The transition from mature organizations to startups Creating emotional connections through event experiences The role…
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Answering Your Event Production Questions: The AV Advisor
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions. Join him as he discusses: Strategies for breaking into agency roles without traditional experience The integration of AI in event production processes Critical considerations …
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Building Tech-Forward Event Solutions with Toby Burns of Silent Disco
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry. Join them as they discuss: Toby's journey from children's entertainer to event t…
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The Debate: A 2025 Preview of Events Industry Trends
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For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025. Join them as they discuss: Evolution of audience e…
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The Art of Intimate Storytelling: Thomas Pitchford on Creating Engaging Event Experiences
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. Join them as they discuss: Thomas's journey from musical theater performer to event prod…
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Using Technology Creatively: Matthew’s Guide to Adding Production Value to Events
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs. Join him as he discusses: The evolution of event technology pricing and accessibil…
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Leading Through Change: Tavar James on Building Creative Event Teams
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For additional resources for #eventprofs visit www.productionvaluematters.com Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry. Join them as they discuss: Tavar's journey from night auditor to even…
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Panel Episode: Bridging Experience Gaps in the Events Industry
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In this episode of Production Value Matters, host Matthew Byrne kicks off Season 2 with an industry panel featuring Candice Davis from vFairs, Nick Borelli from Zenus, and Evan Babins from Intuit Canada. Join them as they discuss: The significant shift in industry demographics The impact of changing workforce attitudes on event execution and manage…
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From Planner to Protector: Heather Reid's Journey in Event Contract Education
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In this episode of Production Value Matters, host Matthew Byrne is joined by Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program. Join them as they discuss: Heather's journey from independent planner to contract specialist The importance of contract knowledge in the events industry Key cl…
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Maximizing Value: The Art of Negotiating In-House AV Contracts
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In this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers. Join Matthew as he discusses: The current state of in-house AV services and why event professionals often feel left behind The three main pillars of in-house AV organizations and how understanding them can i…
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Selects Edition: How to start a digital business on Etsy with Julie Berninger and Cody Berman
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Episode Highlights: Two major shifts that happened during that pandemic in terms of buying and selling businesses, How to start your Etsy store, Marketing tactics for your Etsy store, How to do a keyword research for your Etsy store, How set yourself apart from your competition, How to generate leads using Etsy, Tips on creating trending products f…
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Behind the Scenes at CME: Insights from Show Manager Shawn Shapiro
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In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME). Join them as they discuss: The transition from Incentive Works to CME and its expanded focus The role of CME as the industry's "back to school" event Post-pandemic trends in the events industry…
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Mastering the Art of Pivoting in Event Management with Ryanne Rask
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In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay. Join them as they discuss: Ryanne's career journey from culinary arts to tech events The importance of fearlessness and diverse experiences in career pivots Strategies for effective cross-functional …
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Lessons on Elevating Internal Events with Jacob Zucker, Event & Marketing Director at Morgan Stanley
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In this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley. Join them as they discuss: Jacob's journey from college event planning to corporate event management The unique challenges and strategies of internal corporate events Planning and executing Morgan Stanley's summe…
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Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events
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In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org. Join them as they discuss: Laura's accidental journey into event marketing and her passion for data-driven experiences The unique aspects of creating events for the social sector at Classy.org Strategies for designing c…
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From Greenwashing to Real Change: Natalie Lowe on Event Sustainability
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In this episode of Production Value Matters, host Matthew Byrne is joined by Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara. Join them as they discuss: The current state of sustainability in the events industry The impact of events on global emissions Common misconceptions and greenwashing in the industry Pra…
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Service-Driven Incentives: Transforming Corporate Events with Tom Edelen of Thrivent
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In this episode of Production Value Matters, recorded on location at the Conrad in Punta de Mita for GDP connections, host Matthew Byrne is joined by Tom Edelen, Senior Event Planner at Thrivent. Join them as they discuss: Tom's unconventional career path from youth ministry to event planning Thrivent's mission and its impact on event planning The …
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Leveraging Technology and Human Connection in Event Planning with Nathalie Saikaly
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In this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while mai…
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Selects Edition: Growing the Minimalist Movement with Allie Casazza
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Episode Highlights: The genesis of her minimalism-focused business,7, Practical steps to embrace minimalism without feeling overwhelmed, Her personal mindset shift towards valuing experiences over possessions, Strategies for cultivating beneficial habits in both personal and professional spheres, Tips for encouraging children to adopt a minimalist …
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Navigating the Future of Event Planning with Catherine Chaulet of Global DMC Partners
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In this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of Global DMC Partners, at the GDP Connections event in Punta de Mita, Mexico. Join them as they discuss: Strategies for balancing tight budgets with event quality The importance of early planning and partner selection…
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Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation
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In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events. Join them as they di…
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Selects Edition: Romancing your Customer with Don Williams
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Episode Highlights: What to pay attention to FIRST in your business to make it successful, Tips in seeing other person's perspective (Especially your customers and clients), How to get the "I do" from your potential clients (And how long it takes to get it), Social media strategies that you can use for your business to level up your branding, When …
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Let's Talk Permits with East of Collins
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In this episode, we had a detailed discussion with Suzette from East of Collins about the intricacies of navigating event permits in Miami. We cover a wide range of topics including the difficulties of planning events during Miami's hot summer months, the high-impact weekends such as Art Basel and F1, and the importance of early permit application—…
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Mastering Event Leadership: Insights from Kim Washington Director of Events at the NBA
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In this episode of Production Value Matters, host Matthew Byrne is joined by Kim Washington, a dynamic global event talent and branding leader at the National Basketball Association. Join them as they discuss: Kim's journey from aspiring journalist to NBA events director Adapting leadership styles in high-pressure event situations Strategies for ma…
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Hot Girl Walk with Mia Lind
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Join us in this inspiring episode as we sit down with the founder of the Hot Girl Walk movement, Mia Lind. Discover how Mia turned a simple walk into a powerful tool for building confidence, setting goals, and fostering community. From its humble beginnings during the pandemic to becoming a viral sensation, Hot Girl Walks are redefining wellness an…
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Boosting Customer Engagement through Event Promotions with Alex Grist of Express Flooring
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In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss: The importance of brand consistency at exhibitions Adapting to changing market dynamics The growth of live events since the pandemic Building a successful event strategy And much more! Alex …
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Navigating the AV Buying Process with our Host Matthew Byrne: LIVE at Canadian Special Events 2024
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In this episode of Production Value Matters, host Matthew Byrne joins Jason Koop, VP of Business Development at Canadian Special Events Magazine for a special episode held at CSE Live. Join them as they discuss: Different types of AV companies Factors contributing to the high costs Strategies for finding cost-effective solutions Insights into the f…
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Episode Highlights: How to build and establish a relationship through value exchange, When is the right time to leverage the relationships you established, How to deal with people who want to take advantage of you, Learn the formula to make your business or set up your business to in the top 20% of its industry to ensure its success, Learn Dan's cl…
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Sustainability in Events and How Event Planners Can Advocate for Sustainability
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I had the incredible opportunity to be a guest on the latest episode of the "Voices of Miami" podcast with the amazing Josie Blohm! We had an in-depth conversation about sustainability in event planning, focusing on the fashion industry and how we can reduce waste and create eco-friendly events. In this episode, we cover: The massive waste problem …
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Burnout: Recognizing Early Warning Signs and Practical Prevention Tips with Naomi Tucker of Planners on Purpose
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In this episode of Production Value Matters, host Matthew Byrne is joined by Naomi Tucker, founder of Planners on Purpose. Join them as they explore: How to define burnout Early warning signs Effective support systems Good stress vs bad stress Improving productivity and efficiency Maintaining work-life balance Trends and shifts in the event industr…
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Matthew & Michael's Ultimate Guide: AV Rentals vs. Production Companies
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In this exciting new regular series on Production Value Matters, host Matthew Byrne is joined by Michael Hooper, Technical Event Producer at Obaat, to guide you through a range of concepts, ideas, and best practices in the events space. Join them as they discuss: The differences between AV rental companies and production companies The importance of…
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If You Love Canva, Wait until You Hear about These SaaSys
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In this episode, we dive into the world of SaaS (Software as a Service) and explore a new concept, we coined, called SaaSys—software designed specifically for creators. We'll discuss the differences between traditional SaaS tools and SaaSy tools, and how SaaSy tools can revolutionize the way you work. I also share some personal stories, including a…
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Balancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.Republic
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In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic. Join them as they discuss: The importance of authenticity in B2B events How authenticity can create meaningful experiences for attendees Balancing commercial objectives with…
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Ensuring Event Resilience After the Pandemic with Timothy Calder of Achievers
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In this episode of Production Value Matters, host Matthew Byrne is joined by Timothy Calder, the Associate Director of Events at Achievers. Join them as they explore: Sustainability in event planning Creating hybrid events How to prepare for future challenges The impact of the pandemic on events Measuring event success And more! Timothy Calder is t…
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Selects Edition: Making Millionaire Choices with Tony Bradshaw
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Episode Highlights: Breaking the family cycle of financial mismanagement, Retirement vs. freedom to live your life, How to instill ambition and financial responsibility in your children, Learn whether you are emotionally or logically driven towards your money, The fast way to get out of debt, The 4 Categories of Money... The post Selects Edition: M…
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Infusing Community Principles into Event Planning with Jennifer D. Collins of JDC Events
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In this episode of Production Value Matters, host Matthew Byrne is joined by Jennifer D Collins, Founder and CEO of JDC Events. Join them as they explore: The impact events can have on attendees Insights on community building Personalization in virtual and hybrid events Incorporating sustainability into event design Jennifer’s personal event journe…
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How to Pack Your Event with Eager Attendees Using Meta Ads, with MudGirl Founder Kevin Pillu!
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Join us on this exhilarating episode of The Business of Events Podcast, where Kevin Pillu, founder of MudGirl, shares his journey of overcoming obstacles (literally and figuratively!) to make MudGirl a celebrated women-centric event. Dive into the stormy beginnings, ingenious marketing strategies, and the true spirit of resilience that fuels MudGir…
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Behind the Curtain: The Art of Executing Awards Ceremonies with Simon Burton, Founder of Iconify & Exposure Communications
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In this episode of Production Value Matters, host Matthew Byrne is joined by Simon Burton, the Founder, Owner, and CEO of Exposure Communications and awards agency Iconify. Join them as they discuss: Challenges involved with planning award ceremonies New and emerging technologies The changing expectations of audiences The importance of clear signpo…
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How to Become a Producer for the Fashion Industry, featuring my BFF and Fellow Producer, Cayleen Davies Villares
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From Victoria's Secret shoots to directing video projects, Cayleen Davies Villares has mastered the art of production. In this podcast episode, she shares her journey from model to producer, spills behind-the-scenes stories, and offers invaluable insights for budding producers. Don't miss out on the secrets to success in the fast-paced world of pro…
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Prescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 Group
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In this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of MH3 Group. Join them as they discuss The evolution of SBX Academy and its goals of inspiring individuals, improving education, and building community The importance of removing barriers Fostering meaningful connections Promoting innovation in …
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The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events
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In this episode of Production Value Matters, host Matthew Byrne is joined by Victoria Matey, co-founder of Matey Events. Join them as they explore: The concept of event psychology How psychology can impact event planning Secret attendees The value of feedback How understanding different personality types can enhance the attendee experience And much…
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