Covering Geopolitical News from around the world.
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Everyone wants to do the flashy things when building their business, but the successful owners know that it is mastering the basics that make the difference. The boring stuff like legal formats, tax strategies and organizational duties. We’ll take you on that journey so you don’t crash and burn like those around you.
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Business success is dependent on a solid financial foundation & success looks different to everyone & there is a lack of equity of access to resources and information for small business owners and independent contractors & there is a societal narrative making us believe “balance” is our ultimate goal & … There are so many “&”s that impact being your own boss. Let’s have some frank discussions on the basics of business with a holistic focus on everything that helps business owners define and ...
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Hosted by Le'Keisha Mazur, the Overlooked Business Basics podcast explores the most overlooked aspects to starting a business. Are you looking to start your own business or side business? Then you've found the right podcast because you will learn about the most overlooked business, marketing and legal basics that every business owner should know. Listening to this podcast will give you the insights you need to be successful. Learn more at https://missionmatters.com/author/lekeisha-mazur/
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Welcome to Business Basics where fundamental LIFE skills are at the heart of every episode. When you are in business, you want to make sure what you present is a visual representation of your business, its brand, and your standards. The show airs Wednesdays at 12 Noon and can be heard on multiple platforms to include Google, Spotify, and Apple Podcasts. #business #businessbasics #entrepreneurship #entrepreneurs #brandawareness #brandmanagement #internationalbusiness #businessinblack Support ...
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Russia Hit Kyiv… Ukraine’s Revenge Was INSTANT and BRUTAL!
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12:14Russia Hit Kyiv… Ukraine’s Revenge Was INSTANT and BRUTAL!
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Tax Professionals: Who and How
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10:56Molly Beyer által
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Are You Missing These Skills?
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21:37When it comes to considering how to get your business started, there are two problems that always seem to come up. The first for many people is what kind of business is right for me. The second is not taking a good look at the skills every business person needs to have in their arsenal to be successful. In this episode, I will be going over the set…
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Turkey Troops Ready to Enter Ukraine to DEFEAT Russia
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25:59
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Putin FLEES to his Bunker as Ukraine Attacks Putin's Secret Meeting in Sochi
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14:33
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Putin's WORST FEAR is Here as MASS PROTESTS Erupt
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15:04Putin's WORST FEAR is Here as MASS PROTESTS Erupt
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Putin Just LOST! US Joins Ukraine to Strike Deep Inside Russia
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14:48Putin Just LOST! US Joins Ukraine to Strike Deep Inside Russia
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Russian Army Collapses as Crimea Rises Up Against Putin
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15:04Russian Army Collapses as Crimea Rises Up Against Putin
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China Rejects Putin's Deal as Russia Goes Bankrupt
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23:01China Rejects Putin's Deal as Russia Goes Bankrupt
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Russia Plunged into Darkness! Europe Cuts Off All Power to Kaliningrad
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23:31Russia Plunged into Darkness! Europe Cuts Off All Power to Kaliningrad
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Russian Coup: Europe Issues DEADLY Warning To Putin, Moldova Ends ALL Russian Ties
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16:05Russian Coup: Europe Issues DEADLY Warning To Putin, Moldova Ends ALL Russian Ties
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Poland Confronts Russia Over Estonia Airspace Violation, “Your Empire Will Not Be Rebuilt”
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14:36Poland Confronts Russia Over Estonia Airspace Violation, “Your Empire Will Not Be Rebuilt”
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Professional Development: Self-Help or Self-Sabotage
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16:23In this episode, host Molly Beyer talks about self-help, the drive for continuous improvement, and when it crosses a line to become a stealthy form of self-sabotage. Lifelong learning is a good thing: development, both personally and professionally, is necessary for growth and confidence. But where does it become too much? When we start to measure …
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In this episode, host Molly Beyer addresses the topic of delegation, a necessary skill for business owners and managers to master for success. In order for an entrepreneur to be effective, they must learn how to delegate in order to free up their time. Molly investigates what it takes to effectively delegate, why it’s a strategic process, and the n…
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Today, I want to discuss the necessity of examining your life experiences to help you determine how to choose the right type of business for you. After all, building a business is a huge undertaking, so wouldn’t it make sense to do something that you enjoy? Most of us, as we go through life, realize what we like to do and what we don’t like to do. …
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Cashflows: Why Small Businesses Fail and How to Not Become a Statistic
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10:51In this episode, host Molly Beyer defines what a small business is and just how many small businesses exist, in order to illustrate how many fail and why. When statistics say that one in three small businesses won’t make it past the two-year mark, what is the common denominator there? Molly explains that 82% of failures come down to one root proble…
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Mastering Business Basics - An Introduction
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11:17 This podcast is dedicated to all of the small business owners in the United States, and our mission is to help you learn the foundational aspects of properly building a business. We also like to talk about some subjects that'll make you think, that'll examine yourself, that'll put you in the best frame of mind to build a proper business. But toda…
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In this episode, host Molly Beyer talks about do-it-yourself bookkeeping and addresses commonly held beliefs that are actually myths. Molly breaks down what people often think about bookkeeping and explains why each myth is not necessarily a good direction to take our businesses in. Molly stresses that bookkeeping is a key part of having a successf…
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Personal Finances for Business Owners: Discipline for Success
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13:19In this episode, host Molly Beyer continues her exploration into personal finances for business owners. This time, she explores why discipline is key to financial success. Far from being about restriction, discipline in Molly’s definition is about creating habits and systems that lead to long-term stability. She focuses on three major areas and del…
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Personal Finances for Business Owners: Mindset and Habit
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20:53In this episode, host Molly Beyer shares a frank talk about using mindset and habit to build good financial practices. She starts with identifying the realities that many business owners have business cash that flows directly into personal cash, and that we’re not managing personal or business finances as well as we could be. Molly’s goal is to giv…
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Bartering Professional Services
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16:21In this episode, host Molly Beyer discusses the practice of bartering, a form of trade that’s been used since before money was invented. However, there are important things to consider before simply jumping into a trade arrangement, such as the specifics of accounting and tax considerations. Molly walks us through the benefits and potential drawbac…
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The Buyer’s Journey Through a Micro Lens
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13:58In this episode, host Molly Beyer addresses one more key step in the buyer’s journey by viewing it through a micro lens. She talked about the bigger picture last episode, but now is focusing on the smaller, daily decisions in a buyer’s process. When people set out to make a purchase, they go through a predictable information-gathering stage before …
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The Buyer’s Journey Through a Macro Lens
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15:38Host Molly Beyer talks about the next crucial component in any business owner or entrepreneur’s success in this episode: understanding where our services are positioned in the client’s overall buying journey. Knowing what stage we occupy in the event chain of services allows us to focus our offerings on a specific area that serves a direct purpose …
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The Buyer’s Journey: Joining the Conversation in Their Head
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12:48Host Molly Beyer talks about a crucial component in any business owner or entrepreneur’s success: understanding the needs of their client. Molly takes us on the buyer’s journey to illustrate what kind of messaging grabs a potential buyer’s attention and why. It’s not necessarily our expertise or experience; it’s our product, what we offer. How do w…
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Embracing and Honoring My Superpower
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12:06Molly Beyer discusses what she’s learned about herself and what she has identified as her personal superpower in life. Molly’s superpower is her ADHD. She talks about the two very different sides of her - analytical and data-driven versus emotional - and how learning how to work with both sides is how she came to learn she’s ADHD. She walks us thro…
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Growth Edge: Challenge and Accountability
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12:11Molly Beyer invites us to think about our growth edge in this episode. What is our growth edge? It’s when old patterns are disrupted and we’re challenged to do more to grow our business. Molly explores what challenge looks like, how to meet it as a solo entrepreneur, and why supportive non-competitive competition is key to success. One of the bigge…
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Time Tracking for Goals and Productivity
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16:38Molly Beyer digs deeper into the benefits of time tracking in your business in this episode. Last episode she explored why time tracking is so useful as a pricing tool, helping us figure out how much time we spend on products and services to ensure we price them correctly. This time she goes a little deeper and talks about why time tracking benefit…
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Time Tracking for Pricing and Decision-Making
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13:05Molly Beyer addresses the importance of time tracking in today’s episode. While there are many metrics that can be used to track progress, set targets, or measure success, time tracking is both crucial and often overlooked. Find out why time tracking is a fundamental pillar of every successful business as Molly walks us through ideal tracking metho…
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Financial Foothold: Navigating Small Business Fiscal Cliffs
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13:09Molly Beyer took us on a journey through a foreign land in the last episode but in this episode, we’re going to climb a mountain with her. She shares eight basic steps that are necessary in starting to build a successful business. And the steps are remarkably similar to preparing to climb a mountain. Both endeavours require careful thought and plan…
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Business Plans as a Roadmap to Success
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12:12Host Molly Beyer talks about the necessity of creating a solid business plan in this episode. Likening owning a business to being a traveller in a foreign land, a map is the key to success on the journey. A business plan is exactly that: the map of how to navigate our business to success. Molly walks us through the first questions to answer that de…
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Host Molly Beyer welcomes us to The Ambiguous &: Business Basics and Beyond podcast in this inaugural episode. Molly breaks down the definition of success in her signature frank and holistic conversation style, exploring the differences between each individual’s idea of success. Through sharing part of her own life and business journey with us, Mol…
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Business success is dependent on a solid financial foundation & success looks different to everyone & there is a lack of equity of access to resources and information for small business owners and independent contractors & there is a societal narrative making us believe “balance” is our ultimate goal & … There are so many “&”s that impact being you…
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Do you have a cell phone? How much time do you spend on the apps you downloaded? How much money does your app make you? Join your hostess Le'Keisha Mazur as she talks about: P.U.S.H. Notifications DIscover why apps are so powerful as a lead generator. Find out how even if you don't have an app for you company, why you might want one. What is it abo…
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Past Due Networking Follow UP
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33:24Are you a business card collector for the wrong reasons? Has someone reached out to you years later after meeting you because of your business card? Sizzle Q3: Join your hostess Le'Keisha Mazur as she talks about: Past Due Networking Follow UP Discover how to connect with others past due. Learn the cadence of the follow up and why it makes sense wh…
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What are business cards? Do you have business cards for yourself or business? What do you look for when you accept a business card? Join your hostess Le'Keisha Mazur as she talks about: Business card Basics This a fun case study of all things business cards that she has encounterd over the years of collecting business cards and events and trainings…
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What does packaging have to do with branding? How does the look of a package envoke excitement? What is Good, Better, Best for service packaging? Join your hostess Le'Keisha Mazur as she talks about: A package deal. Discover the three types of packaging needed to make your business branding quality and appealing to the masses. Learn the aspects of …
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Summit Marketing Part 2
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29:24What is a summit? Why should you want to be a part of a summit? How much earning potential does a summit have when marketing? Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing Part 2 Get the second half to incite Summit Marketing as a speaker and what it means to be apart of one to grow your email list. Tips, tricks, and warnin…
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Summit Marketing - Part 1
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31:53What is a summit? Can it help you reach the top? What does it take to have one? Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing PT.1 Have you ever wondered what a summit is and why you could host one. What are the benefits of this type of marketing in terms of growing an email list? DIscover how simple it really could be and …
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Business Groupies-A case study
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32:49What is a groupie? How much marketing can they do? What value do they seek from you? Join your hostess Le'Keisha Mazur as she talks about: Business Groupies-A case study Discover how you can get your own raving fans. Learn the discounts that they offer that you never thought about. In looking at an online business owners review method tools box, gr…
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What do you do to capitalize on marketing as a franchisee? What is the big deal of the franchisor system? How do you adapt to online and in-app only purchases for your business? Join your hostess Le'Keisha Mazur as she talks about: Corporate Marketing We will take a look at aspects of corporate marketing from the perspective of being a franchisee, …
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What is double dipping? How is it applied to business? How many uses can you get out of a lead? Join your hostess Le'Keisha Mazur as she talks about: Business Double Dippin Sometimes there is a moment when there is a oppertunity that a jack of all trades, but a master of some can utilize a lead that was meant for something else. Learn the tactics a…
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A-AA Roadtrip-Magazine Marketing
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24:57sizzle Q1: Does marketing in a magazine still work? Sizzle Q2: What can business owners do to help each other and save some money? Sizzle Q3: Have you ever had chicken and waffles, together? Join your hostess Le'Keisha Mazur as she talks about: A-AA Roadtrip-Magazine Marketing Hear how a magazine inspired road trip lead to a really cool business di…
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Vehicle Brandslaughter-M.O.W. #5
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29:52Do you use vehicle marketing? Do you market your vehicle the correct way? Have you ever called someone becasue they asked, "How's my driving?" on a bumpersticker on their vehicle. Join your hostess Le'Keisha Mazur as she talks about: Vehicle Brandslaughter NO, this isn't an episode talking about road rage, although if you aren't careful it could be…
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Contracts, Clauses and the Fine Print
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28:54Do you cringe when you hear the word contract? Do you download contract and fill them in because its quick and affordabe? Are you a victim of signer's regret? Join your hostess Le'Keisha Mazur as she talks about: Contracts, Clauses and the Fine Print Discover the good of contracts in the know and unknown of your business and the bad habits some bus…
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Elemental Business Practices
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26:51Can rain shut you down? Can Icy roads stop you? Is a snow day a bad thing for your business? Join your hostess Le'Keisha Mazur as she talks about: Elemental Business Practices Discover how to use SWOT to avoid some of the pitfalls when dealing with inclement weather as your adversary in business and the issues that come along with it. Rain or shine…
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Advertising While On Hold
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31:55Do you like being on hold? What's the longest hold time you ever had and didn't mind? How much have you bought based on being on hold? Join your hostess Le'Keisha Mazur as she talks about: Advertising While on Hold Discover the different ways that you can market while people are on hold. Discover how you are already being marketed to and didn't eve…
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Customer Service Brownie Points
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32:55What does Customer Service mean to you as a customer? What does Customer Service mean to you as a business owner providing the service or product? How accessible are you to your client or customer after the sale? Join your hostess Le'Keisha Mazur as she talks about: Customer Service Brownie Points It's not just about having customer service be in p…
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Are you glad that Q4 is around the corner? Have you assessed every angle of your business? What new plan do you plan on executing in the new year? Join your hostess Le'Keisha Mazur as she talks about: Year End Clearance This the episode, where everything must go? We need to clean off the shelves for the new stuff coming in. If it didn't get said or…
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Holiday Marketing Havic
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29:37Are you leaving extra money on the table during the holiday surge of customers and clients? Are you going for "NO" with the offers that you have? What new ways are shopping apps bringing you more business? Join your hostess Le'Keisha Mazur as she talks about: Holiday Marketing Havic Get the details of 5 observations or trends that you could be miss…
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How is your budget for this year vs your expectation for next year? New marketing plan gratitude? How you can be grateful when things are not going your way for Q4. Join your hostess Le'Keisha Mazur as she talks about: Q4 Gratitude Our hostess had a moment to reflect and troubleshoot some areas in business to be better at in 2024 and while doing th…
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